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A startup doesn't need to be a unicorn

summarity

Here's a model that exists in Germany, which I like:

You can present a business plan to the state's investment bank and apply for several financial aides, including:

* 1.5 years of universal basic income for you plus up to 2 other people. It's a tiny amount of money, but the point is to free you up to invest your actual time an money into the business. You do not have to pay this back.

* up to 20k EUR in "consulting fees", for which the bank will contribute up to 50%. Again, you don't have to pay it back, but obviously you need money for them to match.

* discounted loans, amount depends on business plan outlook

I've worked with an accelerator that helps founders write the required pitches and plans for this program. And while the majority don't make it (because they mostly realize their idea won't actually hold up to business planning scrutiny), some do. And those don't become hyperscaling unicorns, they become normal companies, growing organically as stable, solvent employers in the region.

Every once in a while a VC would stick its head in and encourage the startup to take on VC funding, and for an even smaller percentage (one in my time doing this), this worked. But for me, the organic growers are the best success story.

zwnow

It's also connected to so much bureaucracy that you almost need to hire someone for that alone, because you wont have as much time for your actual business. Founding a company in Germany is so much unnecessary paperwork its crazy. Single handedly the only reason I will never try it in my home country.

Bewelge

I agree that the process is unnecessarily complex, but I also think hiring someone for that would be the wise choice in most places anyway.

And even in Germany hiring someone for that would probably amount to paying 500-1000€ for the whole registration of the company instead of doing everything yourself and only paying the 100-200€ notary fees. It's not as bad as you might think.

> I will never try it in my home country.

May I ask, where would you try it? As I understand it, it's not really possible to found in a different European country while you're still living in Germany.

pembrook

> but I also think hiring someone for [government paperwork] would be the wise choice in most places anyway.

I’m not sure if you’ve ever tried founding a business or fundraising in any other non-Germany country, but this is an insane thing to say imo.

Is this why Germany has no globally relevant software (or hardware tbh) companies founded in the last 40 years?

Are we sure we want to be holding up this model as an example of “a good one”?

Gud

Why would that be “a wise choice”?

I’m from Sweden and live in Switzerland. I know many people who have their own companies, and I was looking to start one myself before moving to Switzerland. It is SUPER EASY.

I’ve helped my wife become self employed in Switzerland. I do most of the admin work for her. Again, very straight forward.

echelon

It's so easy (relative to this) to just go grab a SAFE. No strings, no bureaucracy. You can structure your endeavor however you want. And you can sometimes do it with just a conversation.

zwnow

I never thought about founding my own company while living in Germany. I hate this countries bureaucracy to the core. If I ever wanted to found one, I'd first move out of Germany.

jpfr

I just founded in Germany. The paperwork is … okay.

Not much more crazy than tax returns or internal accounting you need to do in any jurisdiction.

But yes, running any organization is a lot of work.

gamblor956

In terms of tax craziness (most crazy to least):

1) India. Lots of conflicting laws. Lots of conflicting paperwork. And as a foreign company you'll probably pay more in bribes ("voluntary non-disclosed payments to ensure success") than you would in taxes, because the alternative is that they send the police after your local employees and maybe try to have the local court seize your property.

2) EU. The VATOSS is straightforward, but the income tax systems are not. Within the EU, France is the worst, followed by Belgium, Denmark, and Germany. Portugal and Ireland are very chill about tax returns. For the bad countries, there is lots of paperwork. Literally every transaction must be documented. On both sides. And they will ask for the documents when they audit. And they will challenge any cross-border transaction that results in reduced local income.

3) Africa. I've only dealt with South Africa, Nigeria, and Egypt. South Africa was the easiest to deal with, and Nigeria was surprisingly business friendly other than the constant requests for bribes. Egypt should have been straightforward (and there is a bit of language barrier), but the bribes were not optional, even to file basic tax returns.

4) South America. There's a lot of it. So much of it. In Brazil, you need certified letters just to send and receive money...including tax payments. And there's a lot of requests for bribes in other countries. But once you get past the language barrier and the logistical hassle, it's actually quite straightforward and logical. If not for the military dictatorships and drug gangs, South America would be a good place to do business (from a compliance perspective).

5) USA. Lots of laws. Lots of jurisdictions. But all relatively straightforward. It only gets complicated if you choose to minimize your tax burden (or maximize your refund) by taking advantage of the many, many complications. If your only source of income is W2 income, you could finish your tax return in 15 minutes.

6) Canada. Even Quebec, which insists on doing everything in French.

7) Australia. It's the least complicated tax system I've dealt with, and the easiest to work with as a taxpayer. The ATO is also quite easy to reach...I'm almost always able to get a human on the phone within 5 minutes.

tptacek

Creating a company in the US doesn't require tax returns or internal accounting. (But perhaps you meant European jurisdictions).

zwnow

Tax returns is once a year, which is okay. I see my bosses having to do paperwork every week...

toomuchtodo

Is there an opportunity to streamline the paperwork mentioned to reduce friction for founding in Germany?

shafyy

I have founded multiple companies in Germany and in the US. Sure, in the US you have services like Stripe Atlas that make it a bit easier. But still, I would not say it's much crazier registering a company in Germany compared to the US.

Of course, it helps if you have a bit of an idea of legal concepts and accounting, but to be honest, that also makes sense, since you are starting a business.

This is not to say that we should not work to make it less bureaucratic in Germany (and other countries).

I agree that applying to loan and grant programs within Germany, and especially EU, are a super pain in the ass. I definitely see some potential there.

tptacek

You can essentially create an LLC in Delaware (from anywhere in the country) as easily as you can create an Amazon account, so that's a big claim.

nickpsecurity

Here it is in Mississippi:

https://www.chamberofcommerce.org/how-to-start-an-llc-in-mis...

How does that compare to Germany?

i_am_a_peasant

Some still do it. And while I would never start my own company in Germany. Working at a startup in Germnay is going pretty well for me so far. 1.5 years in.

zwnow

Ye been working in a startup as well. I just witness all the appointments my boss has to go through and I could never do that. But I'm also the type of person not picking up their phone when it rings.

flessner

Actually just founding the company is the easy part nowadays. You can do it online or let a notary work it out for you.

It's just everything else that's dreadful.

earthnail

Small German business owner here. I still find the notary egregious. But yeah, the admin afterwards is facepalming.

Had a startup in the UK before; that was a walk in the park in comparison.

martin_a

Not true.

Go to your hometown administration, pay 35 Euro and leave 15 minutes later with a "Gewerbeanmeldung" which enables you to start doing business right away.

greenavocado

You are lying by omission.

The Gewerbeanmeldung typically registers you as a sole proprietor (Einzelunternehmer) or GbR (partnership). Most tech startups need a limited liability structure like GmbH (similar to LLC) or UG. Those require notarized founding documents, minimum capital requirements (€25,000 for GmbH), and a commercial register entry (Handelsregister)

The simple Gewerbeanmeldung structure is problematic for venture capital because most VCs require a corporate entity structure (GmbH/UG) and converting from a simple structure to a proper corporation later can trigger tax consequences.

At each investment round all shareholders must appear before a notary or provide notarized power of attorney, the entire investment agreement must be read aloud by the notary, changes to company documents require notarization, and each notarization costs thousands of euros and creates delays.

Major decisions which are likely to affect shareholders require formal shareholder meetings with proper notice periods. Unanimous consent is often required for key decisions. Capital increases must be executed through complex formal processes. Registration with the commercial register takes weeks. Minimum nominal values of shares restrict flexibility. Required reporting to tax authorities is extensive. I can go on and on. And don't even get me started about German employee stock option plans.

Bewelge

That feels like an exaggeration. I did that last year. They took several months to process the registration itself.

And this was just to freelance as a developer. In my case I was allowed to start while they were processing the registration. But had it been something that would require their permission, I'd have to wait several months before I could start my business, while they wave through a form that basically says "I'll be selling goods".

I'm not one to blindly hate on all bureaucracy. But in this case it feels unnecessarily complex.

nudpiedo

This might depend on where you live and the kind of business… last time I made an Unmeldung online I needed to call after a week waiting and they literally told me that in person would be solved the same day. And it was.

cseleborg

That's a bit exaggerated. I did have a company, and while it did come with bureaucracy, the vast majority of my time was spent on what you expect a founder to do (sales, marketing, product, etc.).

k__

Technically, you can just ask your co-founder if they want to found a company with you and if they say yes, you did it.

muzani

These things do work and created a few unicorns here in Malaysia.

The catch is that they're usually very bureaucratic as it's public funds, and the more corruption, the more rules there are. Someone might say, come in from New Zealand to get a grant, then the condition becomes "must be 51% locally owned". A conglomerate creates a sister company to get the grant and then it becomes, "parent company must be less than 3 years old and have under $500k revenue". The rules just keep stacking on until agile is basically banned lol

Companies funded this way were actually one of my income sources when I was freelancing, but sadly most don't continue on unless there's a Series B later on.

amazingamazing

> These things do work and created a few unicorns here in Malaysia.

Which ones?

nradov

Carsome and Aerodyne?

thelock85

This is somewhat akin to the U.S. government's SBIR grant program. Phase I (generally $250-500K for a year)to develop and pilot novel tech. Phase II ($1M) to develop scalable tech. And Phase III to go-to-market. (I'm being intentionally brief here as there is a lot of variability between participating agencies).

Because each award solicitation is closely aligned to the industry needs associated with a given agency (DoD, DHS, HHS, NSF, DoEd, DoEnergy, DoCommerce, USDA, EPA, DoT, NASA), you are on a fast-track if you can get into Phase I.

It's a ton of paperwork and bureaucracy --probably even more so under current administration-- but still a great alternative/addition to VC that doesn't take equity and forces you into technical clarity.

marcinzm

That just sounds like traditional small businesses. Which is cool but re-branding them to "startup" seems silly. The US has 35 million small businesses and maybe 1 million would qualify as startups.

flir

You said this below, too. What's the difference? In my mind a startup is just a newly established business, but you seem to have a different vision?

marcinzm

Startups aim to grow quickly.

Every single definition highlights that difference versus traditional small businesses. Trying to re-brand small businesses into "startups" for the cool name factor just seems silly to me. If you're making a sustainable small business then call it that. Don't call it a startup. You'll get more customers that way as well and more relevant business contacts.

People care about startups because of the high growth rate. Renaming a small business to a startup achieves as much as slapping a porsche logo onto a honda civic. The civic is a solid car but you won't make people'd heads turn with that logo on it or not.

lelanthran

> What's the difference? In my mind a startup is just a newly established business, but you seem to have a different vision?

A commonly accepted answer to this question is "The exit strategy does not involve 100X[1] valuation"

[1] Pick the appropriate multiplier.

bpicolo

> You do not have to pay this back.

There's a very big key difference from standard small business here

mentalgear

Good to see startup strategies which help build stable, solid middle-sized companies.

Germany has a great success story by the name of the "Mittelstand" (SME businesses), which means a big part if the market are small to middle enterprises. This is far more consumer-friendly and innovative, as more competitive as it's not relying on a few big players like in the US that might also collude with each other.

earthnail

Small business owner here. Only works if you can carve out a niche. Lots of software areas have clear scaling benefits and then you just can’t compete as a small company.

That’s why MS Office continues to dominate after decades.

skeeter2020

Parts of this feel a lot like Canada's SRED program, which is intended to be a subsidy for technology research but the expected bureacracy has spawned an industry of consultancies that work solely to find marginal & questionable activities within companies that qualify. It can be worth it for a company to jump through the hoops - especially if they get something while another company does all the work - but it's an incredibly inefficient way to grow tech businesses.

morkalork

SRED and other grants/tax rebates is lifeblood for small tech companies here. Also, you know you're a senior dev when you make the yearly pilgrimage to meet with SRED consultants with architecture diagrams in hand!

nickff

SRED is a waste of time for companies actually doing R&D, and a profit center for consultancies getting 50% of a pizza joint's write-off of a ski-doo.

fwip

Nitpick - if you need to apply and it comes with conditions, it's not UBI. Perhaps a better word would be stipend?

kakoni

So KFW (state investment bank?) has a thing called StartGeld (startup loan). I've wondered about few practicalities 1) What sort of collateral does bank expect from you? 2) Can you really get 125ke or more like 10-20ke? 3) Interest rate is a single digit number? 4) Can you really get 10 year payback periods?

Reason why I'm asking is that in Finland(where I live) these startgeld terms seem like a dream come true for entrepreneur. To give you an example;

1) Tradiotional bank wants collateral for the loan. For a 5k€ loan, 5k€ in deposits are needed. 2) There a lots of Swedish/Norwegian "loan-houses" advertising their services for companies, with interest rates are somewhere between 23-30% per annum.

jillesvangurp

I live in a country (Germany) that is famous for having a lot of "mittelstand". These are basically family owned businesses. Some large German companies fall under this. Aldi and LIDL for example, which are super market chains that at this point have a global presence. And some large companies (Bosch, Siemens, VW, etc.) are actually a multitude of smaller companies. Much of the German economy is smaller and bigger specialized companies doing their thing. Only some of them are public companies.

What these companies have in common is that they start small and then grow organically. The main issue from a VC point of view is not that these aren't good companies but that it can take decades for them to turn into big companies. But from the point of view of the people founding these businesses, it's a good, honest way to succeed in life.

There's nothing wrong with the principle of starting a company to make money from whatever it is you do at whatever scale you are doing it. But it should drive your decision making as to whether or not you give chunks of your company away to an investor. It might stop being your company if you do.

Also, if you go down this path. Stop calling yourself a startup. It scares away customers. They don't want to hear that you are a flaky wannabe that is still figuring it out. They want to hear about your other customers and how awesome whatever it is you are selling is. They want to be re-assured that it is safe for them to enter into a multi year customer relationship with you. Projecting that you are new to all this company stuff and might not be around in six months is exactly the wrong message for them. They don't want to hear about what you are going to do, they want to hear about what you have done already. The stuff that gets VCs horny will scare away customers. If you are pitching customers and VCs at the same time, make sure you have two very different pitches. And if you are going to pitch VCs, it actually helps if you have customers. The more business you have the stronger your negotiation position.

debarshri

I was part of mittelstand once.

I think it is very hard to compete in the market where lot of things are subsidized by VC money. The new VC backed companies have more money for marketing, subsidized sales wherein older orgs are hard to move.

Esp. for german orgs, they are very hierarchical, getting an innovation out is hard. Add union to the mix. Their margins are razor thing. It is a struggle. I can imagine back in the day, they moved the innovation needle.

Lot of these companies are often bailed out by the government as they employ alot of people.

epolanski

I see your point, but at the end of the day you look at the 30 biggest companies in Germany by market cap and they are essentially the same after decades which is not really a symptom of a dynamic economy (for good and bad).

paulddraper

Yes that’s not how Germany produces OpenAI or Space X.

But it’s how you produce a lot of other things.

roncesvalles

If you were the sole proprietor of the 1000th largest company in Germany, you'd be fabulously rich. If your objective is personal enrichment then it doesn't really matter whether you have 10% of a huge pie vs 100% of a smaller pie, and the latter may be easier.

PaulRobinson

Only psychopaths with other people's money to burn want to produce OpenAI or Space X.

I think if you want to produce a sustainable business that lasts a long, long time, and provides a good product to a lot of customers, and employ a lot of good people and provide them with a good living, you want to do this, not that.

paulddraper

So…VCs

(:

senko

I do like the idea in general and feel there's a lot of room for improvement between the (VC / bootstrapping) extremes.

However, the middle path from the article presumes the existence of VCs willing to join you on that path. The article waves this away with:

> angel investors are generally more open to a 2-3x ROI

For a $1M round you'd need to find 10-20 such angels (assuming $50k-$100k average check size) willing to accept small upside, for which you'll have convince them there's commensurately smaller risk. This will probably mean you have some revenue and some sense of where PMF might lay or some kind of brand/pedigree.

Do not underestimate the value of YC brand and being able to present on Demo Day gives you. A random Jane from Ohio building her tech company would have a lot harder time finding those 10-20 angels, to put it mildly. I'd be more careful when extrapolating path-dependent success into a general strategy.

That said, my gut feeling is there's room for the next Paul Graham to fill that space - somehow.

mfld

That is what I was wondering as well. Where can I find investors willing to invest up to $1M with an expected 2-3x ROI on typical VC terms? In particular, for pre-revenue ventures. And how can you keep that 90%+ equity with 10 angel investors?

jonas21

Yeah, unless they're your friends or rich uncle, these investors don't exist.

When the OP raised money, it sounds like he was still planning on going the VC-funded route, and that's the assumption investors would have been operating under.

In the end, they were probably okay with a 2-3x ROI because they expect most of their investments not to work out, and 2-3x is better than 0x. But I doubt they would have invested if the plan all along was to aim for a 2-3x return.

nico

> This will probably mean you have some revenue and some sense of where PMF might lay or some kind of brand/pedigree.

> Do not underestimate the value of YC brand and being able to present on Demo Day gives you

Except to get into YC you also need to have very good traction and a plan to 10x that quickly

The two exceptions to that I’ve seen are: 1) you’ve had a good exit before, 2) you graduated from Stanford, Yale, Harvard, or similar

So for people with neither of the above, finding 10-20 angels might actually be more doable than getting into YC. Although, once you’ve done that, YC is a lot more likely to take you in

tptacek

I can't speak for YC, but as an operator: the primary reason to go to YC is to smooth a path for later fundraising, and if you plan to fundraise, you need something like a 10x trajectory, because VC portfolio math doesn't work for companies without it.

zipy124

For smaller amounts of monies such as £250k or £1mm, it is much easier to get funding, since a decent amount of countries offer tax relief to the investors for example in the UK through EIS, SEIS, or even VCT. These offer advantages to angels over the VC's.

In addition the whole point of this piece is that you are generally looking to grow slower, thus having smaller capital requirements and burn rate.

YetAnotherNick

Also almost always angels profit either from secondary in next rounds from VC or acquisition or IPO. In general it is very hard to return back 2-3x in say 2-3 years without going to VC for next round.

garrickvanburen

I'm always conflicted about this because it's like saying the sky is blue.

Stepping outside of the VC startup bubble, we see small self-funded businesses are the norm. It's the neighborhood businesses all around us.

82% of all US business have <10 employees https://forstarters.substack.com/p/for-starters-10-the-three...

99.976% of new businesses don’t raise venture capital. https://forstarters.substack.com/p/for-starters-32-start-wit...

bbor

I'm guessing you know this, but for those new to the terms: what this post describes as the "VC route" and the "bootstrap route" are usually referred to as "growth businesses" and "lifestyle businesses" (i.e. pays for the lifestyle of the founders).

As a big believer in the need for syndicated worker's coops, I think this basic distinction is a pretty great radicalization tool against the current system ;)

ahzhou

VC vs bootstrap is usually based on company TAM. There are certainly high growth bootstrapped businesses.

julianeon

But the percentage we're really interested in is "what percentage of tech based startups are VC vs. bootstrapped." Especially in, say, the Bay Area. I don't know what that figure is, but I'd like to know.

ahzhou

Not common in Silicon Valley, but much more common in the rest of the country. There’s an archetype for bootstrapped tech businesses: - highly vertical specific - couple hundred million TAM - founder started the business in their 30s and is now in their 40s

system2

HN wants to hear what they already know, what to hear, or agree on.

null

[deleted]

_fat_santa

> even a relatively small deal would produce a life-changing outcome for the founding team.

I run a SaaS with a business partner and this is basically our thesis for getting rich. My saying around this is "This amount of revenue/profit will cause a company of 500 or 1000 to go bankrupt, but it will make a company of 5-10 filthy rich"

ZeroTalent

This is exactly what I am doing. I started another startup in February 2024. After a year, I crossed $1M in annual profit with three employees. I am not planning to scale humans. Profits are growing, and we don't need to hire more people. LLMs and scripting automation are doing the work of approx. 20-30 people — this wasn't possible before.

all2

I'd be curious to hear about how you are managing quality on LLM generated stuff.

margalabargala

They probably mostly don't need to be.

Most SaaS companies are not doing anything particularly innovative or novel. Most of them provide value via putting in the work to glue together several other APIs, automating something that previously was harder to script/automate, or simply applying an idea that another company pioneered to another market segment: "It's like Theranos but for barbers!"

These use cases are generally so typical of the technology being used, that LLMs can do a lot of work to script things and it's usually pretty easy to QC.

YetAnotherNick

Sorry but I think your saying is wrong.

> This amount of revenue/profit will cause a company of 500 or 1000 to go bankrupt

Or more likely it would make them fire 995 out of 1000 and the remaining 5 could be almost as rich as you 10, and they have advantage of spending for few years on marketing and better development.

Etheryte

Well yes, that's called a regular company. Not sure if I'm missing something here?

Cthulhu_

At least some years ago, browsing HN's comment section felt like it was a different world, separated from reality. I think some people need this kind of grounding reminders every once in a while.

esafak

Russ (VC): Why would you go after revenue?

Richard (CEO): Because... to make money?

Russ: No. If you show revenue, people will ask how much, and it will never be enough. The company that was the hundred x-er, the thousand x-er, becomes the two x dog. But if you have no revenue, you can say you're pre-revenue... you're a potential pure play. It's not about how much you earn, it's about what you're worth, and who's worth the most? Companies that lose money. Pinterest, SnapChat, no revenue. Amazon has lost money every fucking quarter for the last twenty fucking years and that Bezos motherfucker is the king. There's no revenue. No one wants to see revenue. Go!

Richard: Oh, um, I just thought that mainly the goal of companies is to make money.

Russ: Yeah, no no no, that's not how it works. I don't want to make a little bit of money every day, I want to make a fuckton of money all at once. ROI. ROI!

— Silicon Valley, "Bad Money" (2015). https://www.youtube.com/watch?v=BzAdXyPYKQo

rmnclmnt

One of the best shows of all time, both extremely sarcastic but so on-point at the same time. We laugh because we know it's true

louthy

> ROI

Radio on Internet

65

If you read enough comments about AI or LLMs on here you will realize the people of Hacker News do live in a different world from reality.

conductr

I've been on here long enough to see it with every tech hype cycle in the past ~20 years. Self driving cars, VR, bitcoin, then generically 'crypto', web3, now AI/LLMs, probably a lot I'm missing right now... It's funny how the optimist control the narrative in the beginning then the pessimist start chiming in around the time the hype starts to vaporize. The AI/LLM cynicism is rising right now it seems.

jurgenaut23

Actually, the rest of the comment section shows that this is still the case, at least to some extent.

phendrenad2

Well, this is YCombinator, after all. VC-funded startups do still need to be ~unicorns.

cjs_ac

'Be a normal person/company and do normal person/company things,' isn't talked about very often, and it can be useful to be reminded that it is a pathway that can lead to success.

muzani

It depends very much on your definition of success. Many who grew up upper middle class would define survival as failure.

palata

Who talked about survival? If you think that anything other than becoming as rich as Mark Zuckerberg is "survival", then you're in for a treat.

CharlieDigital

Life is too short and the works is to big for that kind of mindset.

aloner

lifestyle businesses provide far more than "survival"

edanm

It's not a "regular" company, because it's still raising angel investment, presumably from the tech/startup ecosystem.

A more common route for non-tech-startup companies is to get money via debt - in other words, borrow money from a bank or financiers. That's a different model to with different risk/reward characteristics, but it's how most non-innovative entrepreneurship is done, I believe - things like building restaurants, buildings, etc.

This is indeed a "middle path" in terms of raising money by selling equity, but selling a smaller amount of it for less money, which keeps more ownership stake and control in the hands of the founders, but necessitates slower spending cause they raised less capital.

troupo

> because it's still raising angel investment, presumably from the tech/startup ecosystem.

> A more common route for non-tech-startup companies is to get money via debt - in other words, borrow money from a bank or financiers.

What do you think angel investors are if not financiers, and what do you think those investments are if not debt?

The only difference is that in the software- and software-adjacent world everyone expects a 100-fold return on their investments.

edanm

> What do you think angel investors are if not financiers, and what do you think those investments are if not debt?

No, those are equity investments, usually. It's a different thing with different rules.

Equity investments give the angel investors ownership of the company - equity. This is either direct selling of shares of a company to angels, or (more typically nowadays) via instruments like convertible notes, which convert to equity in future funding rounds. Other than this ownership stake, they are typically not entitled to anything else.

Debt investments, on the other hand, don't give any ownership to the financier. They only entitle them to receive some future payments from the borrower.

These are completely different things, and large companies often use a mix of both. But in startup-land, the typical investment is done via equity.

senko

Regular companies aren't given $1m they don't have to pay back.

They have to get loans and founders are usually on the hook if the venture fails.

This is different from what the article advocates.

jimmydddd

I run a small 20 year old service business in the US. Just getting a $300K line of credit from a bank required a lot of paperwork and both the company and me personally being on the hook. It took about a month to secure. In contrast, on a different occasion a secured a personal home equity line of credit for $100K in a bout 5 minutes.

rambambram

Was there a mortgage right in the mix in your second occasion?

chamomeal

That’s pretty much what I took away. I guess the difference is that in my mind a “regular” company gets its funding via a loan. The post is from someone who got into YC.

But yeah “building for profitability” sounds a lot like… good business!

foobahify

A million investment doesn't sound regular. Basically if you raise a mill for 33% you value yourself at $2m. That is without PMF or revenue!

This seems like pulling a fast one on VCs if you then pivot to bootstrapping a nice family business. That ain't why they threw $1m at your PowerPoint.

In "dragons den" style traditional business they'd offer you $50k for 50% at that stage. Maybe.

Eridrus

It's obviously better to raise the optimal amount and no more. But things are not always so clean, and the best time to raise is when your company is killing it, not when you're running out of cash and trying to make it to profitability.

I think one option this approach ignores is the ability to raise, but not spend profligately and not give up board seats.

E.g. if you raise $10m, but still have $8m in the bank, a $10+8m exit is still possible. You do lose whatever percentage on top of liquidation preferences you sold, but the $10m in insurance can be helpful.

Another thing to keep in mind is that once you have competitors, the pace at which your invest and ship is not entirely up to you. If your competitors raise more and manage to ship more or out-market you, your product is going to get squeezed out of the market.

Slack is sort of the prime example in my mind here of a pretty unimpressive product dominating the space through fundraising. None of their erstwhile competitors had good outcomes because Slack just sucked all the oxygen out of that space and the only company who could really compete with that turned out to be Microsoft.

tptacek

If you raised $18MM total in two rounds and then sell for $18MM, you're going to walk away with a signing bonus for the new company and little else, right? You can't generally sell in order to distribute the proceeds of an investment round to the company operators.

Eridrus

I am mostly imagining the "happy middle" scenario where you raise $1m and sell for $10m in cash, but modified to assume you raised $10m and spent $2m of it, and then got the $10m in cash from the acquirer, and still have $8m in the bank account, you would give back $10m to your investors per the liquidation preferences and then split the remaining $8m.

You are in a worse boat than if you had only raised the $1m and then sold for $10m, but the founders probably still walk away with ~5-7m pre-tax (depending on how much equity the $10m cost you over 1-2 rounds), and you're in a better position than if you had run through the $1m and hadn't quite gotten to a thing worth $10m.

beambot

https://paulgraham.com/growth.html

"A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of "exit." The only essential thing is growth. Everything else we associate with startups follows from growth."

grandempire

I believe there is also a quote from him about a startup being the band that sells a million records, not the bad that plays at weddings.

mediaman

Yes, this is what every venture capitalist says. You aren't doing a startup unless you want extreme growth, which requires our services and cuts us in. Building in a capital efficient way that generates substantial wealth for founders, but without giving VCs a cut of the pie, is, of course, "not a real startup," and often also slandered as a "lifestyle business" for low-ambition people.

PG is great in many ways but he's not the person I'd turn to for an unbiased opinion on what counts as a "startup."

The founders I'm particularly impressed with are the ones who have such a nuanced understanding of capital efficiency that they do not require VC, and only take money much later in the cycle when they can basically dictate terms and want hundreds of millions for liquidity or whatever (see, e.g., Joe Mansueto).

milesrout

It is the definition of the word. Nowhere does pg say you can't start a non-startup business.

>The founders I'm particularly impressed with are the ones who have such a nuanced understanding of capital efficiency that they do not require VC, and only take money much later in the cycle

That isn't "understanding capital efficiency" it is called having enough capital already.

mediaman

Your comment seems to suggest that you don't see any difference between "capital efficiency" and "having capital."

The terms mean very different things. Capital efficiency is measured by metrics such as the cash conversion cycle. It's possible to design a business model in such a way that you have negative cash conversion cycles, which cause you to actually generate cash as a function of growth (even when unprofitable by GAAP!), which is the opposite of most VC funded businesses whose burn rate is roughly a function of their growth rate.

Oras

Someone investing $1M for 10% might better off buy gold or a property.

It sounds good for me as a founder, but from investor point of view, this is pointless. Why taking a huge risk for 10%?

s_dev

Because gold will appreciate reliably to an extent but a company can appreciate in value far exceeding what gold can -- that's the risk/reward trade off.

Oras

The chances of a startup failing is way higher than gold degrading in price.

s_dev

It sure is and many do choose gold for this reason. It depends on how much risk you want to expose yourself to.

sukhavati

if an investor already has X% amount of their portfolio invested in gold, they might seek to diversify by investing in uncorrelated ventured such as startups. an investments idiosyncratic risk/reward is only meaningful in relation to other investments in the universe of choices the investor can make.

9rx

Hence why the potential upset of a business is so much higher. Risk vs. reward, as usual.

anticorporate

There are other good replies as well, but I would add to the list mission-based investing.

I would easily consider a positive impact along with risk and returns when making an investment decision. Not everyone would, and not everyone should, but it is a part of the funding landscape.

xandrius

If for 1M I get 10%, the company is valued at 10M.

Going from 10M to 20M is not a big stretch, and that would net me 1M already. More than gold appreciation I believe.

Nemi

10M to 20M in what amount of time? This is not incidental, it is critical to determining IRR (Internal Rate of Return).

If the company goes to 20M in 10 years, that sounds great, but is only a 7% compound rate of growth. I can get that with much less risk by investing in the S&P 500. And don’t discount the risk. It is critical. A small business has a very large chance of 100% total loss. Compare that to the 500 index, which has a very small chance of a 50% loss, max.

To count for risk, I would look for a doubling (10M to 20M) in at least 2-3 years, min.

You also have to think about liquidity. If you want to cash out, who is going to buy your shares at the price you want? This might not be as easy as you might think. I can liquidate 500 index shares in seconds. It might take a year or more to find a buyer for your 10% at the price you want.

pyb

1M "on paper", no cash

jerrygenser

Portfolio diversification

submeta

Trying to be a unicorn killed many otherwise good products. For instance Evernote. Or Wunderlist. Or Soundcloud.

tptacek

I mean, by the time Evernote died, they were an SFBA skyline company, not a startup.

jiveturkey

> For most B2B SaaS businesses, you shouldn’t need more than $1M in capital to get to PMF

I'm not sure that's true today. Author is a one-time founder that had some success. He exudes selection bias. Note: i'm not poo-pooing him that "oh he's only founded one company". Don't read into it that much. I'm just expressing that he has the standard hubris that any one-time successful founder would have. After that single success he's already enlightening us with his wisdom.

Of course there are such businesses, but "most" of those aren't startups. I don't think PMF is a term that even applies to such SMBs. PMF implies scale and repeatability of the sales process -- becoming a unicorn is baseline now.

jamesjyu

This is what we did for Sudowrite. Took a small seed and got to profitability within 2 years by hiring within our means and laser focusing on our users. Happy to answer questions!

InkCanon

Hi, I write as a hobby and really like Sudowrite. There's a huge gap between it and virtually every other AI writing tool I know of. The insight that writers:

A) Largely only want AI when they are blocked, and not all the time B) Want to consider options (which is how writing happens all the time, IMO)

Is really what sets your product apart. So I'm curious, how did you get these insights? Were you a writer and instinctively knew of these, and so you dogfooded your own product? Or did you do a YC style feedeback loop to writers to find this differentiator?