The Butter Thesis (2019)

Feels like the article is just vibes and zero analysis other than “I really feel like this is true”.

Of course butter is nice, and a competitive advantage, but it’s far from obvious that it has the importance the article seems to imply. AWS isn’t butter. Roblox isn’t butter. Photoshop isn’t butter. And what’s Nurx? — I only know Epic, which certainly isn’t butter.

My partner and I were talking about Quip earlier — the online document editor from 2012. It doesn’t matter how little you differentiate yourself from your competitor (Google Docs): if they suck even slightly and you don’t, people will use you instead, and you will win.

I guess Quip was a buttery Google Docs.

I know what he means, despite not being able to define it either. Junos is butter, coming from IOS/Cisco.

"Duolingo is Butter for Learning" because it prioritizes gamification and engagement over actual learning outcomes. Being joyful to use doesn't equate to effectiveness.

The technical term for 'butter' is just UX.

Awk is butter

collect this post as an nft? lol