Analysis of 76,882 Product Hunt Products, from 2014 – 2021
42 comments
·January 26, 2025WJW
bloomingkales
Fun article but not really about product hunt after the first few paragraphs.
Mind fuck - product hunt is not about product hunting either.
It’s spec work. It’s not super clear that’s what it is, but the specs given to you on product hunt are the current zeitgeist. Whether you like it or not, you will build your apps for this hivemind and not for any real problem space.
latexr
> Whether you like it or not, you will build your apps for this hivemind and not for any real problem space.
That assumes the person in question gives two shits about Product Hunt. What I learned from that website is that it isn’t worth it at all. It’s procrastination. It’s a place where wannabe founders gather to look productive and cool. People actually brag about being “top hunters”. It’s cringe worthy.
Back in the real world, every time I searched for a piece of software and landed on Product Hunt, the thing is already dead less than a year after being featured. Successful products become so despite Product Hunt, not because of it. Time and again I’ve seen good products which still endure not do well on PH, while vapid VC-funded hype is praised.
On the other hand, it has become a great filter. Every time I land on a product’s website and they brag about being “Product of the Day” or whatever, it’s usually the only outside validation they can point to. It is a fantastic indicator that what the creators care about is not aligned with my values, and that they’re likely to be in it only for the profit and will abandon the software at the first sign of difficulty.
mattgreenrocks
This is the truth about PH. I've had a blog post living rent free in my head for about a year called "Product Hunt is not a marketing strategy" that outlines the farce that PH is.
They pitch it as being able to get exposure from a large, varied audience, except that's not the case at all. Try launching something that doesn't have to do with AI. Go ahead, try, and let me know how it goes. :)
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mbesto
I wrote a blog article (now defunct) years ago about this, which I called "The cyclical nature of shiny new hammers". This was the basic premise. If the workforce is a bunch of carpenters and productivity apps are hammers, there will always be a subset of carpenters who chase after shiny new hammers. I do think there are productivity gains by these new hammers but they are marginal at best.
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prakhar897
I did similar kind of research for IndieHackers: https://www.softwaredesign.ing/blog/real-world-stats-for-boo...
zurfer
that's cool thank you. any chance you will update the github repo [1] with the latest info? or any hint, how to run this thing myself. :)
thaw45645624312
Apologies for the unrelated comment, but as someone with origins in Belarus, I find it absolutely gutting and disheartening when people see the country’s name (in this case, on a chart), overlook it, and lump it together with some generalized notion of “Ukraine and Russia.” These are three distinct cultures, three separate nations. Sorry, I have no intention of sparking a debate or political argument, just expressing the exasperation.
lm28469
I think you're all reading way too much into it. Russia and Ukraine are both in the top of both charts, the others aren't.
Belarus people are fine, the Belarus government has been horrible for a long time, it's not that surprising that people have a bad opinion of the country. And it doesn't look like it's going to get any better: https://www.understandingwar.org/backgrounder/russias-quiet-...
All the people from Belarus I know fled and will never go back, they have parents and friends who've been jailed for facebook likes, family members tortured, &c.
milkshakes
> Belarus people are fine, the Belarus government has been horrible for a long time, it's not that surprising that people have a bad opinion of the country.
I would say the same could be argued for "Russia people" as well. They didn't select their dictator either, and have no way to remove him.
halfmatthalfcat
I mean, they do, but it involves risking your livelihood and/or life.
Hasu
> They didn't select their dictator either, and have no way to remove him.
Political power comes from the consent of the ruled. All polities have a way to remove dictators. It's not pretty and causes a lot of harm, but then so do dictators.
BoxFour
Slovakia and Estonia too get lumped in with Ukraine and Russia.
I assume they meant "Ukraine and Russia" as a synonym for "eastern Europe" as a whole, but it is a bit dismissive.
askonomm
As an Estonian, I especially don't like being called eastern europe(ean). We're not, we're northern, according to UN geoscheme classification, according to EuroVoc, and I mean you can also just read the wikipedia page of a place to know where it is at. Furthermore, socially, culturally, and tech advancements wise, we're as far as you could possibly be from Russia association at this point.
jeanlucas
The geography data seems very amateur, to be polite.
TZubiri
maybe off topic, but I never got the gist of Product Hunt.
Isn't it solutionism? Who goes in search of products to try out?
I only see the appeal from builders that want inspiration or people who want to network, usually neither makes for a good user.
Are there people who go to product hunt when they have a problem and want a solution? Or people who have excess budget and look around to see where they can spend their money?
varunneal
I really like the thesis of this post: that there is a fundamental divide in tech that can be summarised as "the gamer" and the productivity-maxxing "nihilist". Here's how they describe gamers:
> In this sense, the gamer does not only include those who play video games (nor does it necessarily include all those who do). The gamer is a synecdoche; skateboarders, people who seriously play sports, interested music listeners, cinephiles, chess players, big wave surfers, and anyone else who orients their lives towards experiences that contain fun as a major ingredient are all subsumed into the persona. Casually playing a game on a subway or after a busy day to unwind doesn't by itself garner the gamer moniker, while taking paid vacation time to spend a focused 100 hours on Elden Ring does.
I think at the heart of tech, the pure hackers, and basically all great things come from these people. They are the people who take what they do seriously, and strive for perfection even where it is not utilitarian. It's how you avoid slop, and build great things...
To some extent I think the labels "gamer" and "nihilist" are overly generous. The divide is "people who love the tech" and "grifters". Creating video game is the least financially profitable venture for an expert software engineer, but (because of this) it is the most spiritually fulfilling. Every gamer knows the indie project made with love beats the billion dollar AAA project 9/10 times.
zurfer
Some complementary analysis of the same dataset where I look into how the top categories trend over time, what an AI product was before 2022 and who the most successful makers are:
https://test.getdot.ai/share/78626655-b57b-4f90-a730-0af80c0...
bearjaws
By ending in 2021 at least he will be missing the ten million SaaS starter kits created in 2023-2024.
SaaS starter kits are the MLM of programmers.
welder
ProductHunt has over 300k products [0], why only look at 76k (25%) of them?
zurfer
I wonder how they got the data. it says: "I found a publicly available list of all ProductHunt users, launches, upvotes, and comments."
but perplexity or google search didn't help me
welder
Kaggle dataset with over 300k posts:
https://www.kaggle.com/datasets/alanhamlett/producthunt-user...
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myth_drannon
You can get it from Kaggle, but it looks like the dataset there contains only 10K products https://www.kaggle.com/datasets/undefinenull/product-hunt
twosdayz
"Whether this represents the actual number of products released on Product Hunt throughout this period is difficult to determine. The products and user data that appears in this analysis is based solely on the Product Hunt sitemap, and anecdotal experience indicates that not every product gets indexed there. But given the general smoothness of the curve, and the overall number of the products here (more than 70,000), it's as large a sample as one is liable to get."
jeanlucas
This went much deeper than anticipated, but I just found it curious how there's no data for Brazil? We have a big and active community on Product Hunt, it surprised me it wasn't even mentioned the rankings.
treyfitty
I can’t scroll on iOS safari.
3D30497420
The site appears to implement a custom scrollbar with the Vuescroll package: https://www.npmjs.com/package/vuescroll
Which is nuts for a simple article page like this (and almost any other use case really). Just leave the native components as they are, especially scrolling.
apocalyptic0n3
Firefox on macOS is also completely borked. At least with my freescrolling Logitech Master MX 2. I'll scroll and it will jump the expected amount, I'll scroll some more and it will jump about 4-5x what I expect, and then I'll scroll some more and it will go backward in the page. The site is pretty much unusable for me.
concerndc1tizen
scrolling also broken on firefox.
ridiculous.
vednig
iOS Safari seems to be behind in terms of scrollbar styling https://caniuse.com/?search=scrollbar
3D30497420
It appears to be using a custom JS-based scrollbar. Which is just crazy.
lobsterthief
I would just kill the scrollbar styling if it’s breaking the site in common browsers. Styling the scrollbar is absolutely a nice-to-have—more important to have people able to read the content. Otherwise, what’s the point?
fxtentacle
Firefox on Linux also doesn't work.
WJW
Yes it does. It just takes a while to load. No idea why this is though.
HatchedLake721
Rule 1 of web development, don’t reinvent and mess with scrolling.
danielbln
Firefox on Android - works.
marban
[dead]
> Those who have paid even passing attention to modern productivity software will recognize the language and aim of Agenda, a project from more than 30 years ago, and therefore the broad endeavor of saving time, breaking silos, and endlessly iterating on what essentially amounts to the same few products, over and over, decade after decade.
Despite the posted title, this article is really about productivity apps and the people who use them. For each new app, they hope that this one will finally be the one that magically makes them "productive" where all the previous ones have failed. It then goes on to speculate on why they would do so and subsequently veers off into tangents on bullshit jobs, the role of middle managers in startups and (through a somewhat tortured metaphor of gaming as self-actualization) the role of leisure in the modern economy.
Fun article but not really about product hunt after the first few paragraphs.