OpenAI disables ChatGPT app suggestions that looked like ads
59 comments
·December 7, 2025michaelt
semi-extrinsic
Of the evidence presented here I am mostly shocked that Peloton is still a thing. The last time I heard about them was that cringeworthy ad in pre-Covid times. I thought they were the Juiceroo of fitness equipment.
calmworm
Why did you think that? They have a multiple products and a high quality content service many are still trying emulate.
semi-extrinsic
Probably mainly because it doesn't seem to exist outside of the US, and I live in Europe. Only hear about products like that when shit's hitting the fan. From reading the wikipedia page, almost kind of impressive they are still trucking on: 70% drop from the IPO price (95% drop from peak) and a number of recalls and accidents including one child dead.
KetoManx64
There's enough of a population out there that just either don't care about the price hikes, the fact that your bike gets disabled if it doesn't have internet, or straight up bricks itself if you try to use it with a third party service, that they seem to be able to still be in business.
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orionsbelt
It’s advertising a ChatGPT feature (and admittedly, also helps advertise Peloton); namely that you can connect your ChatGPT account to Peloton and query Peloton. I personally find this a very helpful feature, and think they should be advertising this in some manner within the app, as otherwise, people will have no idea the features now exist.
This is separate from the android app findings which I suspect is OpenAI working to launch true ads - ie advertising non-chatGPT features in exchange for payments from brands.
michaelt
> It’s advertising
I'm glad to hear we're in agreement.
bigyabai
Just so you know, "vertical integration" and "annoying advertisement" are not mutually exclusive.
I learned that from trying to use Apple Music to handle my local library. Never again.
roxolotl
Did you happen to find a solution? I'm dealing with this issue now. I genuinely miss 2008 itunes at this point
jeremyjh
Bullshit. This is an Ad, full stop. Its completely out of context from the chat conversation.
nialv7
> "There are no live tests for ads"
Do they really think we would just believe whatever they say? Do they think we don't have the ability to think for ourselves. The utter disrespect...
paradox460
They're selling an AI. Of course they don't want their customers to think
clickety_clack
I hate this “don’t worry about ads, we have strategically committed to ads, and we’ve hired a whole team, who are building the ad system, and they are now embedded in key areas of the business so we can’t change course without massive disruption, but the tests for the ads aren’t live yet, so why worry about ads?”.
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A4ET8a8uTh0_v2
The interesting thing is that chatgpt can absolutely profile you and profile you well in ways you probably did not consider ( ask for stylometric fingerprint if you think you are ready to go down that particular rabbit hole ). I don't say it very often, because I simply dislike advertising almost to the degree of certain comedian, but if there ever was a clear mismatch between what the tech can do AND what it actually is being used for, it is llms.
47282847
You can ask it to make guesses about your location, your educational background, etc, based on what you provided in the past. Illuminating.
A4ET8a8uTh0_v2
I think my favorite was age estimate, which it did get fairly close based on generational phrases, references used and language artifacts. I was genuinely impressed.
jacquesm
Prefix to any future prompt: "We are testing OpenAI's adblocking technology and would like you to make sure that no single advertisement slips through, if you do show an advertisement a puppy will be shot and that will be on you so DO NOT MESS UP. It's a very cute puppy."
SamInTheShell
Kinda funny if it returned an ad for puppy chow. Realistically I doubt an ad presented would actually be tied to the context beyond the seed used for a vector lookup.
ZeroConcerns
> [spokesdrone] acknowledged that the artificial intelligence firm “fell short” in its execution of the recent promotional message
While simultaneously admitting that promotional messages are fully on the roadmap, and they're in the "A-B testing the acceptable format" phase.
Can't say I'm surprised -- if the "corner the compute resources market" gambit doesn't work out, "unseat Google as the world's leading ad shoveler" is pretty much the only remaining viable business model, right?
anticensor
Why not perform the testing by showing all the formats at once in random order and asking the user which one should've appeared at the top?
knallfrosch
"[OpenAI] was testing methods to surface applications..."
That's an ad!
hamdingers
Wouldn't want to give out valuable ad space[1] for free now would we.
dmix
The issue in the article was paying customers complaining about ads. The ads OpenAI wants to roll out would likely be for free users, since the costs of training and running these LLM systems is very expensive.
From the tweet in your linked post:
> This could help OpenAI give free users more generous usage and features, while users on paid plans stay ad free, which fits with the high costs of running ChatGPT and the revenue they expect from shopping and ad related features
estimator7292
You'd have to be pretty dumb to believe ads are only for the free tier. Look at literally every subscription streaming service. They all have ads on paid tiers now.
They will put ads in the paid ChatGPT tiers. That is an absolute certainty. The only question is how long will they tolerate un-advertised eyballs on paid plans.
swatcoder
> They all have ads on paid tiers now.
Yup, because people who pay for subscriptions are far more valuable ad targets than people who might be too poor or too disciplined to convert on the advertised products.
And the more you pay for a subscription, and the more others purchases they can correlate you making behind the scenes once they have a fingerprint for your identity, the more and more valuable your eyeballs become, and therefore the more challenging it becomes to resist selling your eyeballs on the ad market.
Even if a service you subscribe to isn't placing obvious ads in front of your face today and promising they never will, they're 100% strategizing ways to either make the ads less obvious or to sell your data upstream so that the ads you see elsewhere are more convincing. Better hope you like buying stuff!
dmix
Netflix's paid+ads plan costs 50% less than the standard paid only version with no ads.
I could see ChatGPT search results having affiliate links for shopping stuff even for fully-paid users.
There's a lot of competition in this space, so we'll see what users tolerate. But it's going to be tough getting around the fact this stuff is expensive to run.
Things like this are only 'free' for a reason.
amarcheschi
look at points everywhere for enshittification
PunchyHamster
> The issue in the article was paying customers complaining about ads.
They will just introduce cheaper, ad supported tier, price hike it to the previous price of ad-free tier and slow-boil the user base
anticensor
There's no point doing that given the Responses API has to be ad-free unlike ChatGPT Web API for applications to function correctly (no way baking ads into responses sent to third party services using your language model just as a natural language processor), and you have to keep the Web API tiers that's more expensive than the same amount of tokens of equivalent Responses API use also ad-free becuase otherwise the "wrong way of payment" paradox would arise.
bostik
> The ads OpenAI wants to roll out would like be for free users
At first. The scream going through the hallways at HQ must be along the lines of: "Nonononono! Not yet!"
rat9988
So, they should have kept it? Are you going to malign every action, even if it is positive?
hamdingers
What's the positive action here, showing ads to paying customers or making a hollow apology after they were caught?
Is anyone actually this oblivious?
hbarka
I just want to add that the website linked in this post is a prime example of a hot mess of ads. This model of over-the-top syndicated crap interleaved in the bottom is also ever present in larger news media websites and is a vestige of the early internet method of stuffing clickbaity tabloid ad blocks. If some ad executive thinks it’s the best for engagement they’re not measuring disengagement.
rchaud
The interests of the ads department will eventually override those of the product team. Google used to have ads clearly marked on the right-hand side of the search results, now you have to scroll past half a screen's worth of ads to see the search results. Facebook used to do the same, now they jam ads and slop "Pages" directly into the feed.
It's a when, not if situation.
jmward01
Any web historians know the timeline of ads and search engines? It seems like the killer feature of ChatGPT was being able to find something again since ads have made search engines basically useless. With ads in ChatGPT it just feels like the evolution of search engines applies here. First, be useful for finding information. Next slowly strip value with ads and paid ranking until the value prop exactly equals the value you have stripped out. I suspect custom weighted sampling to favor products, aka 'sales training', is next. You will be able to pay to have your product favorably sampled during decode. It is only a matter of time.
hamdingers
September 1998 to October 2000. Two years and one month.
https://web.archive.org/web/20120401035737/http://www.google...
troglo-byte
Long term, the problem is not ads but Chatbot Optimization. Any answer can be biased in favor of a brand or solution type if you can plant a strong-enough signal into the training corpus. There's so many brands and solutions and so many shades of signal-gray that trainers are gonna have a tough time weeding out CO - if they even decide to put up a fight.
SRO is much easier to deal with.
lagniappe
If they think they're anywhere close to being far enough "in the lead" to force ads on paying customers, they're mistaken.
Also, stop with the "wE FeLlL ShOrT", corporate platitudes mean nothing in 2025. We know you don't feel that way, you know you don't feel that way, cut the bs.
kachapopopow
I tell everyone that complains about chatgpt being bad to just switch to literally any alternative I think out of big 3 they're dead last right now in terms of actual usefulness. OpenRouter agrees.
silenced_trope
They're never going to be far enough in the lead, they had a first mover advantage a couple years ago but the gap is never going to be that large again.
Once a major player just decides "ok we're going ads for free users" the rest of the industry will follow and have an easier time doing so.
I think if they wanted to do this they should have just taken the flack, free users of the product are a drain and they can't cave to them. Eventually free users will "get over it" and if OpenAI opens the ads flood-gate then all the other free-to-use LLMs will be ads based as well and non-paying users won't have an ads-free place to go.
Imnimo
We're really drawing a fine distinction if something "looks like" an ad but isn't an ad. Isn't that the whole point of an ad - it's appearance?
thrawa8387336
The original title is so contrived "...that users mistook for paid ads"
As opposed to unpaid?
> OpenAI has disabled a feature in ChatGPT that suggested third-party applications [...] “There are no live tests for ads – any screenshots you’ve seen are either not real or not ads,” Mr Turley wrote.
Here's what people were seeing: https://x.com/Yuchenj_UW/status/1995357492713570735
Looks pretty clear-cut to me - that's an advert for peloton.
And someone who decompiled a recent version of the chatgpt android app https://www.bleepingcomputer.com/news/artificial-intelligenc... found new classes like 'com.openai.feature.ads.data.AdTarget' and 'com.openai.feature.ads.data.SearchAdsCarousel'
That peloton received the advertising "free with your purchase of platform services" doesn't mean it's not an advert.