Show HN: Building a web search engine from scratch with 3B neural embeddings
59 comments
·August 12, 2025arkmm
cedws
I don’t think OpenAI train on data processed via the API, unless there’s an exception specifically for this.
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seriocomic
Adding my kudos to the other commenters here - the polymath skills necessary to take on something like this is remarkable as a solo effort. I was hoping for more detail on the issues found during the request/parsing at a domain/page level.
lysecret
Just wow. My greatest respect! Also an incredible write up. I like the take-away that an essential ingredient to a search engine is curated and well filtered data (garbage in garbage out) I feel like this has been a big learning of the LLM training too, rather work with less much higher quality data. I'm curious how a search engine would perform where all content has been judged by an LLM.
throwawaylaptop
I'm currently trying to get a friends small business website to rank. I have a decent understanding of SEO, doing more technically correct things and did a decent amount of hand written content specific to local areas and services provided.
Two months in, bing still hasn't crawled the fav icon. Google finally did after a month. I'm still getting outranked by tangentially related services, garbage national lead collection sites, yelp top 10 blog spam, and even exact service providers from 300 miles away that definitely don't serve the area.
Something is definitely wrong with pagerank and crawling in general.
mv4
Sadly, that ship has sailed. The web is dead. SEO should be called SEM (Search Engine Manipulation).
ccgreg
At the end, the author thinks about adding Common Crawl data. Our ranking information, generated from our web graph, would probably be a big help in picking which pages to crawl.
I love seeing the worked out example at scale -- I'm surprised at how cost effective the vector database was.
divineg
It's incredible. I can't believe it but it actually works quite nicely.
If 10K $5 subscriptions can cover its cost, maybe a community run search engine funded through donations isn't that insane?
noosphr
It's been clear to anyone familiar with encoder only LLMs that Google is effectively dead. The only reason why it still lives is that it takes a while to crawl the whole web and keep the index up to date.
If someone like common crawl, or even a paid service, solves the crawling of the web in real time then the moat Google had for the last 25 years is dead and search is commoditized.
ryanlime
One of the most insightful posts I’ve read recently. I especially enjoy the rationale behind the options you chose to reduce costs and going into detail on where you find the most savings.
I know the post primarily focuses on neural search, but I’m wondering you tried integrating hybrid BM-25 + embeddings search and if this led to any improvements. Also, what reranking models did you find most useful and cost efficient?
dcreater
This wasn't even in the realm of what I thought is possible for a single person to do. Incredible work!
It doesn't seem that far in diatance from a commercial search engine? Maybe even Google?
50k to run is a comically small number. I'm tempted to just give you that money to seed.
ww520
Mad respect. This is an incredible project to pull together all these technologies. The crown jewel of a search engine is its ranking algorithm. I'm not sure how LLM is being used in this regard in here.
One effective old technique for ranking is to capture the search-to-click relationship by real users. It's basically the training data by human mapping the search terms they entered to the links they clicked. With just a few of clicks, the ranking relevance goes way up.
May be feeding the data into a neural net would help ranking. It becomes a classification problem - given these terms, which links have higher probabilities being clicked. More people clicking on a link for a term would strengthening the weights.
mfrye0
This was super cool to read. I'm developing something somewhat similar, but for business search, and ran into a lot of the same challenges. Everyone thinks crawling, processing, and indexing data is easy, but doing it cost effectively at scale is a completely different beast.
Kudos wilsonzlin. I'd love to chat sometime if you see this. It's a small space of people that can build stuff like this e2e.
Imustaskforhelp
This is really really cool. I had earlier wanted to entirely run my searches on it and though that seems possible, I feel like it would be sadly a little bit more waste of time in terms of searches but still I'll maybe try to run some of my searches against this too and give me thoughts on this after doing something like this if I could, like, it is a big hit or miss but it will almost land you to the right spot, like not exactly.
For example, I searched lemmy hoping to find the fediverse and it gave me their liberapay page though.
Please, actually follow up on that common crawl promise and maybe even archive.org or other websites too and I hope that people are spending billions in this AI industry, I just hope that you can whether even through funding or just community crowdwork, actually succeed in creating such an alternative. People are honestly fed up with the current search engine almost monopoly.
Wasn't Ecosia trying to roll out their own search engine, They should definitely take your help or have you in their team..
I just want a decentralized search engine man, I understand that you want to make it sustaianable and that's why you haven't open sourced but please, there is honestly so much money going into potholes doing nothing but make our society worse and this project almost works good enough and has insane potential...
Please open source it and lets hope that the community tries to figure out a way around some ways of monetization/crowd funding to actually make it sustainable
But still, I haven't read the blog post in its entirety since I was so excited that I just started using the search engine.., But I feel like the article feels super indepth and that this idea can definitely help others to create their own proof of concepts or actually create some open source search engine that's decent once and for all.
Not going to lie, But this feels like a little magic and I am all for it. I have never been this excited the more I think about it of such projects in actual months!
I know open source is tough and I come from a third country but this is actually so cool that I will donate ya as much as I can / have for my own right now. Not much around 50$ but this is coming from a guy who has not spent a single penny online and wanting to donate to ya, please I beg ya to open source and use that common crawl, but I just wish you all the best wishes in your life and career man.
poly2it
Very cool project!
Just out of interest, I sent a query I've had difficulties getting good results for with major engines: "what are some good options for high-resolution ultrawide monitors?".
The response in this engine for this query at this point seems to have the same fallacy as I've seen in other engines. Meta-pages "specialising" in broad rankings are preferred above specialist data about the specific sought-after item. It seems that the desire for a ranking weighs the most.
If I were to manually try to answer this query, I would start by looking at hardware forums and geeky blogs, pick N candidates, then try to find the specifications and quirks for all products.
Of course, it is difficult to generically answer if a given website has performed this analysis. It can be favourable to rank sites citing specific data higher in these circumstances.
As a user, I would prefer to be presented with the initial sources used for assembling this analysis. Of course, this doesn't happen because engines don't perform this kind of bottom-to-top evaluation.
ricardobeat
You could argue that it is not really a search query. There is not a particular page that answers the question “correctly”, it requires collating multiple sources and reasoning. That is not a search problem.
de6u99er
Thank you for sharing! This is one of the coolest articles I have seen in a while on HN. I did some searches and I think the search results looked very useful so far. I particularly loved about your article that most of the questions I had while reading got answered in a most structured way.
I still have questions:
* How long do you plan to keep the live demo up?
* Are you planning to make the source code public?
* How many hours in total did you invest into this "hobby project" in the two months you mentioned in your write-up?
"There was one surprise when I revisited costs: OpenAI charges an unusually low $0.0001 / 1M tokens for batch inference on their latest embedding model. Even conservatively assuming I had 1 billion crawled pages, each with 1K tokens (abnormally long), it would only cost $100 to generate embeddings for all of them. By comparison, running my own inference, even with cheap Runpod spot GPUs, would cost on the order of 100× more expensive, to say nothing of other APIs."
I wonder if OpenAI uses this as a honeypot to get domain-specific source data into its training corpus that it might otherwise not have access to.