Five companies now control over 90% of the restaurant food delivery market
196 comments
·July 13, 2025hn_throwaway_99
fasterik
There's a George Carlin bit about politicians. The punchline is "the problem isn't the politicians, it's the people." His point is that nothing emerges from a vaccuum.
Politicians are people just like everyone else, they're just responding to incentives created by a majority vote. Tech companies are just like any other company, except a lot more people are willing to pay for their goods and services. If Carlin were alive, he'd say that the problem isn't the tech companies, it's their customers.
I'm actually far from convinced that tech companies are a net negative for society. Amazon makes billions because everyone wants competitively priced goods delivered to their doorsteps. Google makes billions because they provide free access to a large portion of humanity's information.
My theory is that if you're extremely pessimistic about technology or politics, you probably won't like anything that happens when large groups of humans make collective decisions. There's an air of let's go back to the good old days when we were hunter gatherers to the whole thing. Personally, I've accepted that it's always going to be messy and chaotic, but a lot of good things are going to come out of it as well.
hn_throwaway_99
> There's an air of let's go back to the good old days when we were hunter gatherers to the whole thing.
I strongly disagree. On the contrary, I see the arch of many technological advancements in that, in the beginning, they solve a crucial need, but then once they solve that problem they attempt to hijack the positive feedback systems of humans (e.g. addiction systems) to stay in power.
Consider the food industry. Many people were under pretty constant threat of starvation through much of human history. So in the 19th and 20th centuries we essentially solved that problem in the Western world with the modern food industry. But we didn't stop there. Once people had all they needed to eat, food companies had to figure out how to get them to eat more, and they were highly successful. Saying that much of modern food science is a net negative for humanity doesn't mean I think we should go back to being hunter gatherers, but at this point every new "innovation" in the industry is really just an attempt to try to get people to eat/drink more.
I think much of the modern Internet/Web has been on that "net negative" slide for at least the past 10 years. Are people at large to blame for this? In one sense, sure. But I have no problem laying the blame at tech leaders who are essentially in the role of drug dealers for much of the industry. I mean, sure, drug users are ultimately at fault too, but we look down pretty harshly at drug dealers for their role in the process.
budududuroiu
We don’t have to go back to hunter gatherer societies, just do some antitrust. I dislike the commentary that any pushback against tech companies means you’re a Luddite
fasterik
Anti-trust for an industry where there are at least five companies doing well in any given space? That's not called a monopoly, it's called competition.
Edit: I wasn't accusing everyone who is critical of tech of being a Luddite. The attitude that nearly every tech company is a net negative for society goes quite a bit beyond criticism.
kylecazar
Lobbyists muddy the incentive waters a bit when it comes to politics.
But I agree with your conclusion. I don't think there are many truly net negative companies/sectors/ideas that aren't either dead or on their way out -- but I'm sure you'd agree we should still hold tech accountable and optimize for our own benefit.
Btw, as a lifelong Carlin fan, I find myself asking what he would think pretty often :)
fasterik
Carlin was a true philosopher. I find myself disagreeing with him more these days than when I was younger and angrier, but I still find him endlessly entertaining.
zugi
"Monopoly" used to mean a single company controlling a market. Now folks are now hollering "monopoly" about five different companies competing and collectively capturing 90% of a market?
Plus the market is artificially defined to be small. It excluded companies that do their own delivery (pizza places and others), home food delivery that isn't from restaurants, and the old option of just driving yourself to a restaurant.
There's thriving competition in the industry of getting people food, and lots of options that didn't even exist a decade ago. Crazy that it's being spun as the exact opposite.
lmm
> "Monopoly" used to mean a single company controlling a market. Now folks are now hollering "monopoly" about five different companies competing and collectively capturing 90% of a market?
Five companies controlling 90% of the market is more than enough to form a cartel or spontaneously self-organise in ways that have the same effect even without explicitly coordinating. (I once read an economics paper that I wish I could find now that said this would happen when the top 4 companies in an industry controlled more than 60% of the market)
somenameforme
Carlin's comedy peaked during near the era that I think most consider the Golden Age of America. Times have immeasurably changed since then.
On the tech side of things Google has recently been hit by multiple anti-trust lawsuits, and lost them all. That's perhaps even less telling than the evidence presented. They brazenly and actively conspired to kill or buy any and all competition, but they've become so large (and so important to the US intelligence agencies) that they'll get nothing more than the most gentle slap on the wrist, relative to their scale. The moral of the story seems to be don't cheat, but if you're going to cheat - cheat relentlessly, ruthlessly, and take it to an extreme - and it might just become worth it.
Politics has become similar. Politicians have become way better at their jobs in modern times than in Carlin's era. Their "job" of course is just to get elected. It turns out that actually having a platform or popular ideas is far less useful than making people hate and fear 'the other guy' enough. When you rely on hate and fear, people will even actively vote for people they despise simply because 'it's the lesser evil.' With modern politicking even Reagan-Mondale would have still been a 50/50 coinflip and Regan would be an imminent threat to American democracy, and Mondale would want to turn your kids gay. Actually if we reached the modern era of divisiveness and stupidity in Carlin's time, there's a real chance America, certainly as we know it, wouldn't even exist today.
jarpadat
My theory is that is what is latent in the terrain of human psychology is a propensity to view misconceptions about which problem it is, as evidence there isn't one. When I stop to think about it, I realize that the misconceptions are evidence there is.
With that in mind: in what way should we terraform the latent terrain of human psychology to fix this problem? Because breaking up the tech companies seems like a way, but you seem to have a different one in mind.
speff
I generally agree with your point, but would like to mention in my opinion Amazon (not AWS) makes billions because they've captured the market and prevent any meaningful competition from arising due to their "Fair Pricing" policy rules. I'll be happy when there are meaningful alternatives to Amazon that don't have inflated prices due to price parity which have an excessive return cost built in...
fasterik
Amazon.com has 12% market share in global e-commerce and 38% in the United States. I think they have plenty of competition.
zetsurin
George Carlin also said: "'cause they own this fucking place. It's a big club, and you ain’t in it" (https://www.goodreads.com/quotes/964648-but-there-s-a-reason...).
I think there's a power dynamic that it seems like you are ignoring, that big companies take advantage of. Amazon gets cheap goods to your doorstep, and removes all competition while doing it. You think those goods are going to stay cheap,i don't. This is a playbook that wallmarts followed for years. Amazon also gets sellers, by selling amazon versions of their products. Google makes billions by showing you ads, they got you there with free services, but now they enshittify.
>There's an air of let's go back to the good old days when we were hunter gatherers to the whole thing
I think my concern is not going back to the bad old gilded age days, where wealth inequality lead to most humans having a terrible life while a few had a great life.
0xbadcafebee
[delayed]
JumpCrisscross
It’s the story of most mature industries. Food delivery also remains cutthroat enough that this is a strange place to launch this complaint from.
gandalfian
And long before that Warren Buffet talking about only backing companies who have built a competitive moat.
billy99k
All mature markets eventually end up with 3-5 competitors dominating the market. I don't really see this as an issue.
I also disagree that it's a net negative. Technology adds convenience to these markets and as long as the government isn't price-fixing through strict regulations, we also end up with better prices.
We've seen some of the prices increase after the government decided to regulate the hotel markets. They forced many people to stop renting out their places through sites like Airbnb and now the hotels are free to increase prices accordingly.
If it weren't for Uber and Lyft, the Taxi cab unions would have gladly monopolized the industry charging workers $1,000,000+ for a medallion and not keeping up with technology (Taxis were still hailed in person or ordered on the phone before the tech companies decided to compete).
jpalawaga
mature markets end up 3-5 competitors because further mergers end up blocked. capitalism would otherwise allow them to contract to a single player. So I'm sure that's one government control that you'd agree is worthwhile.
wyldfire
> Pre-Internet you would see the same dynamics, but usually on a much smaller regional scale.
At least in the US we had national monopolies that took serious regulation to solve. That regulation, strangely enough, is still in place. Perhaps early on there's fear to regulate a nascent industry and by the time regulators realize the problem they're too afraid of the power wielded by the monopolists.
In any case, it's never too late to break up these monopolies. The problem is that the Robber Barons are too far in the past to serve as a lesson for current generations. And some folks might remember AT&T but not understand why it was such a big deal.
alberth
> the story of tech companies across nearly every industry
I don’t think this is limited to tech companies.
Most industries are controlled by a few companies in those sectors.
Such as Steel, railwood, pharma, grocery, etc.
pempem
Surely we're understanding that VCs are playing a stronger game in the software industry.
Cost of goods is lower, overhead is lower in software than in all the items you mentioned and VCs starve out other players by reducing their costs, capturing the market and increasing cost once captured.
AndrewKemendo
>This is essentially the story of tech companies across nearly every industry where they have come to dominate.
It is the only possible result of consumptive transactional organizations.
Conquest in all forms is accretion and consumption based, until the organization gets to large to sustain a consistent direction, then it collapses and the people get pulled into many smaller companies.
Those companies get accreted into a new superset monopolist/duoploist etc... and the bubble grows again and then explodes.
Wash rinse repeat forever at different abstraction levels.
ro_bit
The title scared me a bit before I opened the article and realized it was talking about restaurant->consumer food delivery services. While that isn't great, I was initially thinking was that the companies that facilitate the food delivery supply chains around the world were massively consolidated (I sure hope they aren't)
ks2048
I'm pretty sure the food supply sources are massively consolidated. I don't know about the delivery part or why that would matter more than the actual food production.
A quick search will lead to quotes like "Four companies now control more than half of the market in chicken processing (Tyson, JBS, Perdue, and Sanderson), close to 70 percent in pork (Smithfield, JBS, Tyson, and Hormel), and nearly three quarters in beef (JBS, Tyson, Cargill, and National Beef)"
khurs
Margins on food staples like Chicken are very low, which suggests that consolidation is inevitable.
Supermarket margins are also very low.
Tostino
I've worked in the industry for over a decade and food distributors can squeeze the manufacturers more than the other way around. That's a very silly statement if you read it with any knowledge of the space.
ks2048
I certainly don't know anything about the space, but by "matters more", I was thinking about caring more about what I am eating as opposed to how it was distributed. I suppose both are important, though.
Reason077
The food service industry certainly has some major global players too. Names like Bidfood, Sysco, PFG, etc. In some cases, these same companies cater/supply everything from prison, school, and hospital kitchens through to fancy airline lounges and high-end restaurants!
robocat
> Bidfood
Wow - I didn't realise bidfood.co.nz was a US chain bidfood.com (Bidcorp).
Food markets keep closing down.
The consolidation of restaurant suppliers really affects the quality of taste a restaurant can get. My ex was a cook and the worse restaurants wouldn't even make their own sauces like Hollandaise - she would tell me what brand it was (often a restaurant supplier brand). It is noticeable when the chef has hand-selected their supplies e.g. tomatoes that have flavour.
The root cause is that consumers tend to optimise for cost.
Quality is harder to give a number to.
We're not completely screwed yet - with time/effort (and moderate means) you can find some amazing places at normal prices.
And there are people willing-enough to spend time/effort plus wealthy-enough but that market is much smaller (more exclusive). And unfortunately there are a lot of expensive places that don't optimise for food quality (because people desire other things for their money e.g. obsequiousness, rent-a-vibe cuisine, gastroflex, mealfluencing, yadayada). Aside: Roget's gets spanked by AI when looking for modern words.
null
hammock
restaurant food distribution is event more consolidated. For example in the Midwest there is really only 1-2 companies you can get your seafood from. It has its pros and cons. Source: I work in restaurants and I also supply these distributors
Tostino
I built one of the trade promotion management (TPM) tools used in that space and had to deal with these companies daily for the last decade.
There are absolutely a bunch of acquisitions/ consolidation in that food distribution space, but there are still hundreds of different distributors just in the US. However, most volume does flow through the largest distributors.
For example, I had to build a specific feature to merge distributors after an acquisition happens in the industry, to make the product work properly because that's such a common occurrence. Had the same type of feature for manufacturers (my customers) also, because they kept buying each other.
ro_bit
Thanks for your response! I love this forum for how many experts chime in in the comments section
daedrdev
I think the truth is restaurant food delivery is a luxgury good, literally “private taxi for your burrito” yet many people spend like it isnt.
Aurornis
Seeing how many Gen Z people use food delivery services on a weekly or even daily basis was mind blowing to me. I’ve had numerous conversations where I’ve had to bite my tongue when younger colleagues complained about finances after also explaining that they DoorDash dinner nearly every night. It’s bizarre.
Not all Gen Z, of course. Most of the younger people I’ve worked with have been generally smart about finances. It’s a subset who fall into the normalization of luxury services as a standard cost.
hn_throwaway_99
Even the subtitle of this article basically enforces that fact:
> Why is my $8 burger $23 after fees - An average reddit user
As you say, it's a private taxi for your burrito. When you factor in the labor costs, gas/car maint costs, and the amortized cost of providing the service, it's hard to see why anyone would think $15 for an on-demand delivery in a major urban area is abnormal.
bko
It didn't used to be. I delivered pizza in the early 2000s, and the fee was $1 and tip, which was usually $2-3. It was pretty normal people ordering the stuff.
And the funny thing is I made about $20 an hour (unadjusted for inflation, ~4 deliveries per hour + $5 an hour). Today the drivers still around that amount, the restaurants pay more and the companies operating are often operating at a loss.
Something very strange happened in the last 20 years.
quasse
> Something very strange happened in the last 20 years.
Tech companies discovered that the most profitable position to be in was global middleman, at a scale previously impossible before everything was connected by the internet. They undercut a given market until all the alternatives become financially non-viable and then start hoovering up all the margins from both sides (producer and consumer) of the deal.
fy20
Not really hard to understand when a VC backed company needs to show returns to their investors.
Restaurants get less than 50% of the order total. The only parties winning from this shift are the delivery companies.
to11mtm
Restaurant delivery... I tend to agree.
'nonperishable food' or 'properly packed short travel' (i.e. dairy/frozen) IMO is a fairer niche of 'could be non-luxury with better societal outcomes', except for the 'as close to JIT as possible'. There's ways to optimize the process to where something on the scale of 10-20 homes could get their main groceries delivered two or 3 times a week and the overall cost would be lower than all of them doing so. Yeah you'd need a reefer van or an otherwise replenishable source of cold for dairy/frozen but at that scale the cost of such makes a lot more sense. Biggest problem is getting the right buy-in and mindset from consumers.
watwut
Difference is you can stock large quantity of frozen foods any time it is convenient to shop. As in, frozen food delivery is not all that useful.
When you work from home and cant cook, delivery can happen right now. Or if you are having a small gathering with friends, delivery makes your life easier exactly when you need it.
nikolayasdf123
no it is not. meituan in china is very very cheap.
pico303
I thought the headline was implying something else. When I read the article, I thought, “Is it a monopoly to worry about if you can just do it yourself?” Feels like complaining there is a monopoly on services to pour you a glass of water from the tap.
coffeebeqn
It wasn’t priced in for the first 5-10 years. There’s no way I would use an app like that (I even work for one) these days now that the VC subsidy is gone and the service costs 5x as much as a few years ago
ram_rar
Can someone help me understand how many companies are generally needed for healthy competition, as opposed to a market being considered fragmented or monopolistic? To the untrained eye, having 5 players might seem like a reasonable level of competition and suggest a functioning market. Personally, I’ve always seen food delivery as a premium service rather than an essential one — so it makes sense that there's a higher cost for the convenience of having a burrito delivered to your door in near real time.
hintymad
Isn't it funny? Lina Khan and the US government in general blocked all kinds of tech acquisition and merger to the point that companies got creative and as a result many Windsurf employees got screwed. On the other hand, it's totally normal that a handful companies control our food supply chain. And it's totally normal for the federal government to spend $2.5B to revamp a 4/5-story HQ. In contrast, China built Hangzhou Bay Bridge of 36 kilometers for less than $2B. The U.S is starting to feel more and more like the late Western Roman Empire — tangled in the competing interests of entrenched factions, with real reform no longer possible
dathery
> Lina Khan and the US government in general blocked all kinds of tech acquisition and merger to the point that companies got creative and as a result many Windsurf employees got screwed. On the other hand, it's totally normal that a handful companies control our food supply chain.
Lina Khan's FTC also successfully sued to block the Kroger-Albertsons merger...
efitz
If there are 5 companies, doesn’t that count as “competition”?
If not, how many companies does there have to be to have “competition”?
If there were only 1 or 2 companies, that would seem much more of a problem.
huitzitziltzin
Great question! And a great example of why the central question in any antitrust issue is defining the market.
Define it narrowly enough, and Firm A buying Firm B might create a monopoly - the regulator cannot approve that.
Define it broadly, and Firm A buying Firm B takes the market from 21 firms to 20 - the regulator is unlikely to stand in the way.
(In practice the market definition question in the US will often happen in front of a judge and the two sides are the merging parties vs. the regulator (FTC or DOJ).)
In this case, is the relevant market “restaurant delivery service via an app” ?
In that case five firms is (likely) moderately concentrated at last. (If you have the market shares of the five firms, you can compute an index called the HHI to get a rough sense of how much more concentrated the market will be before and after a merger.)
However… “app based food delivery” doesn’t seem like a credible market to me. The firms are unlikely to have pricing power either over restaurants or customers.
Candidate competing markets:
- going to the restaurant directly
- making food at home
- delivery provided by the restaurant
Any one of the five firms currently in the market who wanted to buy another would argue to include all three as the “relevant market” in which case their share (both before and after) is tiny.
The regulator will argue for a narrower definition.
When you see commentary on this website about “X is a monopolist” or strong claims like that (which are made frequently!), almost never is there any appeal to a market definition!
Fortunately judges get better input than HN commentators.
esco27
The food industry is due for a good old opensource disruption, where each restaurant can setup their private menu hub (like you would an instagram account), add their payment processing details, and start delivering their own orders. It's a win-win for the restaurant and their recurring customers.
Workaccount2
Worked years ago at a restaurant that had its own website and app ordering...
Ubereats and the like still dominated the orders even with the 15% upcharge and even after notifying repeat customers that they can save money ordering direct
The convenience of having one centralized app with one account that can summon any food from any restaurant in a 10 mile area is just way too strong.
Yeul
Yeah I sometimes go to the restaurants own website but to be honest I'm often too lazy.
But I only order food once or twice a month- it's a little indulgence for me.
afavour
Stuff like this already exists (AFAIK not open source but cheap enough that restaurants would prefer to use it if they could). The problem is modifying user behaviour: people used to go directly to the restaurant to order food but are now very used to opening the food delivery app, browsing it, and ordering.
You could have the slickest ordering experience in the world and it won’t help you if no one sees it.s
racedude
This.
Aurornis
The target audience for consolidated food delivery apps isn’t the person who wants to manage the fine details of ordering from 10-20 different local restaurants.
The majority of people using these apps just want to scroll some restaurants and order something quickly. Saving 10% by going through extra steps, installing extra apps, going to a company’s website, and doing custom orders isn’t what most of their repeat customers want to do.
It’s a convenience thing.
leonidasv
Most consumer are just like that.
I'm the one who don't bother ordering directly to get better value, but I started noticing less and less restaurants (that I order from) having this option anymore.
They probably saw too little people using it and stopped accepting, sadly.
Reason077
These certainly exist. My local favourite Thai restaurant has its own ordering website and has its own staff deliver the order, with no markup over the in-restaurant menu prices.
The company that operates their ordering platform is mobihq.com (I have no affiliation with them)
redleader55
What about users? Will they install one app for each restaurant they order from on their phone or will they prefer to do everything in the same app?
nickjj
There are middle man services for certain types of food in certain areas.
For example Slice is a popular one for pizza. I know a business owner who uses it.
They have an app and optionally an online menu on your custom domain to take online orders and physical hardware for taking orders in your store. Think POS system, register, terminal, printers, etc..
For a business owner that covers you for accepting online and offline orders, and you can deliver direct to your customers.
95% of his online delivery orders go through this system because DoorDash charges him (the business owner) 30% for each order so he raised his prices there to partially offset that. Slice on the other hand is 5% cheaper than his baseline price for online orders for customers so it's a no brainer most use that. With that said, way more people call in or come in person than using the app. Probably a 90% / 10% split.
Aeolun
Two companies now control 90% of the phone market. I think the restaurant food delivery market is quite healthy.
khurs
Do you mean the App Stores rather than the phone market? That is soon to be 3, as Harmony OS takes hold in China and other markets.
paxys
I can't think of a single industry or segment, whether consumer or enterprise, where 90%+ of the market isn't controlled by 1-5 companies. That's just how business works.
diatone
Schooling
readthenotes1
Chinese food restaurant? Lawn service
If I spent more than 2 seconds I could probably think of others
NoPicklez
I see these types of stats often, x number of companies now control over x% of x. On the face of it, what's the issue?
Food delivery starts out as this awesome new tech that allows delivery and its prices are cheap for early adoption, lots of small players come to the market to try and ride the hype. The service grows in popularity and becomes steady state, companies start to look to drive further profit, companies consolidate where possible to avoid shutting down altogether. Global markets impact fuel prices, food costs and sees the delivery services grow further in price for all those across the supply chain.
How we have a number of steady state food delivery companies that have the capital, and/or subsidy capacity to run across different markets globally.
Also fun fact, Deliveroo doesn't operate in Australia and had to close due to high costs. Australian Government has been looking to increase rights of gig-economy workers, a cost that smaller player wouldn't be able to handle.
bravesoul2
> As long as food delivery is better than other ways of consuming food, like cooking, takeaways, or dining out, it will be able to keep customers in the network.
Made me laugh out loud. It's strictly the worst option. Only use it if my job wants to pay, or if very sick.
Cold food. Unpredictable delivery times. More expensive than eating out. Usually less nutritious than cooking yourself. And of course expensive as hell.
nikolayasdf123
I expect some open-source, distributed, and free service will disrupt all of this
This is essentially the story of tech companies across nearly every industry where they have come to dominate.
This is one reason that I see most tech companies as essentially a net negative for society at large, as the goal is nearly always to control a large monopoly (and this is fully admitted by many tech leaders, e.g. Thiel) which the Internet makes possible. Pre-Internet you would see the same dynamics, but usually on a much smaller regional scale. I think that many of the growing problems in society today are fundamentally attributable to the extreme concentration of wealth and power that modern tech enables.