The Hollow Men of Hims
131 comments
·June 25, 2025jackdeansmith
jeremy151
> If you want safe and really high quality medical care you should absolutely have a personal physician you have a personal relationship with, who understands your lifestyle, your risk factors for side effects, and your medical needs deeply. How many Americans have that? Maybe a few dozen?
A bit of a tangent: I have this here in the US, through a model called Direct Primary Care. I pay $50/mo for a single provider, unlimited visits / communication, and highly discounted labs. She makes house calls on occasion. This doctor is working solely in my interest, and has little concern of insurance, except to help me navigate that system should I need a specialist, prior authorization, etc.
I do worry that it's sustainable, but I think there must by a way to scale up this practice of the general practitioner working in the interest of the patient.
My previous doctor was part of a large health system, who also happens to be directly associated with the large regional insurance provider whom my employer supplied to me without another choice. Every 8 minute visit centered around insurance and billing, with my health seeming to be a distant second. It seemed every visit had to end in some kind of prescription or referral, arrived at quickly and without much discussion. It quickly became clear they were not working in my interest, and I sought other options, eventually landing on the Direct Primary Care model. Now I have full 1 hour visits, and someone who seeks to understand what is happening for me completely, not through the lens of a payer.
lmm
> I pay $50/mo for a single provider, unlimited visits / communication, and highly discounted labs. She makes house calls on occasion. This doctor is working solely in my interest, and has little concern of insurance, except to help me navigate that system should I need a specialist, prior authorization, etc.
Someone's presumably paying her more than $50/hr, which will burn through your monthly fees pretty quickly. Where's the money coming from?
genocidicbunny
It works the same way that health insurance works -- most people don't need all that much care, and when time-consuming care is needed, it is often pushed to the specialists rather than the generalist. Your $50/mo payment might not seem like much, but if all you're doing is a bi-monthly checkin with them over the phone, you're really paying more like $100/visit for a 15-30 minute visit.
A lot of these 'concierge medicine' services are set up to deal with mostly people who don't need all that much medical care, beyond relatively brisk access to the doctor in a few rare circumstances. Since they also don't really do much in terms of specialty care, they tend to have fewer Px who need extensive personal care.
nikkwong
How could this possibly work out for her financially? To make 120k a year, she would have to be doing this with.. 200 patients; and I think the average GP makes a bit more than that in the US. That doesn't like a good bargain on her end.
aiforecastthway
I do not think I have ever spent more than an hour per visit actually in the room with my GP. I have an annual checkup. For a while there my GP was world class and also a blood relative.
200 patients at one hour per is a bit more than a month of 9-5s.
If I visited my GP once per 1.5 months I’d be paying a fuckload more than $50/mo in copayments alone, in addition to my incredible premiums.
Healthcare becomes pretty affordable when you’re not paying for actuaries and other scammers.
classichasclass
200 patients is an extremely small panel size for the typical primary care provider in the United States. Many have several thousand.
maxerickson
Not paying someone to chase insurance saves something anyway.
I'm at about 1 hour per year with my GP (I guess they can be spending additional time on notes or whatever, but I don't think it's much).
decafninja
I’ve heard of this, also known as concierge medicine right?
But the figures I’ve seen quoted for such service usually begin in the four digits, sometimes five digits, annually.
nradov
Studies have shown that patient satisfaction scores are highly correlated with whether the doctor writes a prescription. When patients leave with a prescription then they feel like they got their money's worth, regardless of whether they really need it.
pasquinelli
a lot of actual conditions are actually treated with actual perscription drugs.
throwaway2037
> I do worry that it's sustainable
What is the maximum price that you are willing to pay?bongodongobob
$50 + health insurance? I saw my PCP after my health insurance had unknowingly lapsed and a physical was ~$1k with just some basic blood work.
binarymax
It’s possible for both you and the article to be right.
The system sucks, but Hims are also terrible, and medical care should not be like Amazon prime.
alphazard
> and medical care should not be like Amazon prime.
Speak for yourself; that is exactly what I want. And anyone else who wants a similar experience should be able to purchase it.
mannykannot
Personally, I am thankful that I have better options than going through hundreds of options with scant and unreliable information about which is actually effective and will be supplied as as claimed. If, however, that is your preference, you can certainly get it in the US, at almost any price point.
bigyabai
I don't think it will take more than 5 teenage overdose deaths to get most Americans to disagree.
conradev
I want something like the Amazon Prime of healthcare, but the Amazon part is remarkably persistent: https://www.pbs.org/newshour/show/patient-safety-concerns-ar...
WalterSear
One's a storefront. The other is a foundation of society.
These are not the same magnitude of sin, particularly since one's shortcomings are large reason for the existence of the other.
malfist
That quiet literally is the paradigm for many countries. Get off a cruise ship in Latin America and walk to the nearest port side pharmacy and get almost anything you want.
This article is pure FUD pearl clutching
Spooky23
I helped setup vaccination sites during the pandemic. One thing that struck me was how the providers who were working and the patients were all like “this is so much easier than normal medical care”.
Hims is like that.
zackify
Literally the only reason I would use them is price. Cannot get anything for the prices they offer at a normal place or through insurance
beejiu
But access to medical treatment, particularly drugs, should be "paternalistic", so I strongly agree.
PaulHoule
Really? I wanted to try Cialis, primarily for my enlarged prostrate but also for the erection effects. I asked my primary care doctor, that was a $20 copayment, I fill it my local pharmacy and it costs about a $5 copayment for a month’s supply. It’s a big practice where I might have to wait a long time if I want to see the head doctor but if I don’t care who I see I can usually get in pretty quick and they do a good job of keeping notes so care is well coordinated.
Some of it is that there’s a general breakdown in trust that makes a lot of people think that somebody who shot a healthcare executive is a hero, or that there is little outrage that a lunatic like RFK jr is in charge of HHS. I mean, there are legitimate reasons to think institutions are illegitimate but I think there’s something self-perpetuating about distrust, people find meaning in it. It reminds me of the 1980s and 1990s when there were all the stories right out of Rambo that there were still POW in Vietnam and you’d see those black flags everywhere because it wasn’t patriotic enough to fly an American flag.
culopatin
Good for you but if you think your anecdote is the case for everyone you need to leave your personal bubble and talk to people
PaulHoule
I don't think it's all a bed of roses.
I suffered for 25 years from chronic pain that was referred TMJ. I've seen a cardiologist who is fine and all but much of his advice is the exact opposite of what I read on PubMed (and not just one paper on PubMed but 20 or 30 papers.) I've had several psych evals that I learned later were of very high quality for the their time but it took about 45 years for a book to practically jump into my hands at my university library which explained how I'm different from other people. I was annoyed as hell when a sports medicine doctor wrote NAD [1] on my chart when I was complaining about my activities being limited by knee trouble.
I work for a large employer in a state where it is illegal to offer junk insurance. My story was not too different when I was on Obamacare except I was paying what seemed an astronomical amount in premiums. I know a lot of people have it worse.
Looking at the how high the stakes are, I mean, you are all you've got, it's no wonder that people can't look at the limitations of the system with equanimity. The doctors I work accept me being a partner in understanding my conditions and my care but the moment they hear the voice of a professional fibromyalgia sufferer I bet they wish they could quit their job if they didn't have debt for student loans or to start their practice.
A lot of people seem to think "it would be allright if we just got more resources", I wish I could wave a magic wand and let them change places with Michael Jackson. Nobody is doing Elon Musk a favor shooting him up with Ketamine every week as well as other controlled substances. A lot of people just won't take help. I know people with schizophrenia who have no insight into their condition. Others with serious mental health diagnosis who refuse to take any med that isn't a controlled substance. For that matter, families where you get the kids a lot of nice and appropriate stuff for Christmas and you come back in a week and they've trashed all of it.
Having a positive attitude and just some gratitude for being here and the miracle that people have figured out as much they have and that a $10 prescription can cure conditions that were a death sentence just 100 years ago goes a long way. [2] I've personally tried to help a lot of poor people who seemed to have a bottomless pit inside them but if you look at the likes of Elon Musk, rich people can be like that too.
[1] https://www.quora.com/What-does-no-apparent-distress-mean-in...
mlsu
The explosive growth of Hims and other side-channel healthcare businesses (using this model -- telehealth combined with compounded meds) is entirely due to the "legitimate" healthcare system's complete and total failure to serve patients' needs.
You can maybe talk about the hollow men of Novo and Lilly, who colluded with PBMs and insurers for most of a decade to push the cost of insulin analogues into the stratosphere, taking billions in profit while people died in agony rationing insulin. (in horrible agony -- blood turning into acid until brain death)
turnsout
Yup, this is what happens when you deregulate (or under-regulate) an industry and "let the market speak."
kragen
An oligopoly colluding to push the price of easily produced products into the stratosphere isn't a product of deregulation. In a deregulated or under-regulated market, thousands of cottage-industry insulin producers would be competing to shave pennies off the prices of their insulin. You might have a hard time finding safely produced insulin, but you wouldn't have a hard time finding cheap insulin.
Oligopolies colluding to elevate prices of necessities to fatal levels is a product of regulation. In cases like these, incumbent businesses support regulation because it raises barriers to entry for new entrants; this results in oligopoly or monopoly, permitting the extraction of monopoly rents, even when people are literally dying in the streets because they can't afford products like insulin which are extremely cheap to produce.
(Insulin wasn't always cheap to produce, but for 43 years now it's produced by genetically engineered microorganisms, which makes it very cheap. It's a tiny protein, only 51 amino acids, produced from a 110-amino-acid precursor protein.)
throw10920
To reinforce your point, here's a quote from the article:
> but these enforcement efforts feel perpetually behind the curve in an economy where regulatory complexity has become a competitive advantage
The only way for "regulatory complexity" to become a "competitive advantage" is for there to be very high levels of regulation.
I think that the solution isn't specifically more regulation, or less regulation, or more regulators (which would just compound the problem), but better regulation. Law should be treated like code - as a liability (not an asset), but one necessary to accomplish a purpose, and so written as carefully and simply as possible.
Where's our team of pen-testers looking to find holes in the draft of a new law? Our Unix-philosophy-adjacent lawyers proclaiming that "less is more" and striving for composability in separate laws instead of bundling everything together? Our git forge for legal documents where the public can view and comment on the legal system (even if actually making changes is more complicated)?
Software engineering and the law could learn so much from each other - it's a shame there's so little cross-pollination.
turnsout
This is a complex picture, so there's much more going on here than Big Pharma trying to squeeze out white-knight compounding pharmacies and supplement makers. What we have in the US is an industry that is constantly at the brink of system collapse, because that's the point of maximum efficiency/optimization. Pharma charges whatever payers (insurance companies) will support, and payers pass on whatever consumers can bear before literally becoming insolvent.
Consumers are so alienated that they'll pay out of pocket for a disruptor like Hims, which is doing its best to circumvent the entire system. Sadly, just as there's little government oversight to prevent pharma from becoming monopolistic, there's virtually no regulation on supplements. So you end up with the worst of both worlds; you can either take the $1000 monopoly pill or the $2 gas station pill filled with sawdust and raccoon repellant.
ggm-at-algebras
I am unsure why you have been down voted because fundamentally your point is correct. Health is a fully regulated space, and no entity should be supplying medical products without adherence to requirements appropriate to their role. Compounding GLP-1 seems to me to be in the higher bar space.
cjbgkagh
I owe my health to gray market peptides, and for that reason and others I’m very happy they are available.
Also recombinant DNA processes for making these meds is pretty mature tech it’s not like some crazy trade secret.
WalterSear
I'd hazard the downvotes are due to the existing toxic relationship between legislation and the medical cartel.
null
turnsout
[flagged]
anonfordays
Healthcare is one of the most regulated industries in existence. You are fundamentally incorrect.
turnsout
How about supplements? Yeah…
827a
Huh? Healthcare is probably the most regulated industry in America, and the world. Many of the problems healthcare currently faces could be dampened considerably with greater market competition; while creating problems of its own, of course, but it is absolutely the case that drugs get cheaper when generics become available; that's marketplace competition.
VeninVidiaVicii
The attitude in this article is suffocating. I’m 40, healthy, and picked up cheap generic Cialis for the hell of it with no shame, no crisis. It flipped my sex life on its head, instantly. The real scandal is how cheap, safe, and transformative this stuff is, and yet the medical world acts like you’re doing something dangerous by just wanting better sex. It’s not a problem. It’s the most fun I’ve had in years.
nmca
This article is quite bad: haughty in tone and confused in content.
If you are interested in learning something about a key part subject matter (compounding loopholes and their impact on drug prices), this article is much better:
yold__
Semaglutide / GLP-1 compounding is not limited to just Hims. Lot's of pharmacies do it. The manufacturer (Novo Nordisk) charges 5x-10x for the exact same thing. The author calls the GLP-1s used in compounding "Chinese Knockoffs", but offers no evidence of quality control problems, and is instead relying on the reader's prejudices.
GLP-1 drugs may be a game-changer for obesity and diabetes, the same way that cholesterol (statin) drugs have greatly improved heart health. Hopefully reversing a long trend of increasing waistbands in developed / developing countries. Unfortunately, America will pay the highest price (including Medicare). I'm all for anything that makes them cheaper, including the many compounding pharmacies currently exploiting the loophole the author takes issue with.
beejiu
Isn't the point of regulation to set the bar you must prove you meet, rather than a bar you must prove others haven't met?
Spooky23
The problem with your position is simple: where does it come from?
The legit path for compounded semaglutide is buying up Rybelsus, impacting the supply for diabetics. Compounding pharmacies are notoriously shady, and are likely using grey market materials from questionable sources.
bevr1337
> Compounding pharmacies are notoriously shady, and are likely using grey market materials from questionable sources.
Are they? Compounding pharmacies are common and boring. If someone hasn't yet used a compounding pharmacy then it's likely they're in very good health -- yay for them!
What's being described doesn't feel like an issue with compounding rather folks setting up shop to peddle questionable drugs.
bickfordb
Is there evidence that compounded Semaglutide from Hims pharmacies has harmed anyone?
hammock
Safe and effective. Side effects are very rare and are usually limited to soreness at the site of injection. Recommend everyone who is recommended semaglutide by a relevant authority, to get it. The obesity epidemic is a national security concern
jrflowers
Can you give some specific examples of compounding pharmacies buying up Rybelsus or using grey market GLP-1
Brian_K_White
Why would this product be different from any other product?
Spooky23
There’s a bunch of material out there including acknowledgment from the association of compounding pharmacies.
They are in general shady, and the Florida pharmacies are notoriously under-regulated. Guess where most of the online dick pill outlets do their compounding?
827a
Agreed. The number of times the article specifically calls out "shady Chinese knockoffs" is honestly, actually, racism. If there's evidence that Hims' drugs are harmful: Present it. The article doesn't. I know tons of people who have used Hims and companies like it, for a variety of things. I'm aware of no specific or general problems anyone has had with their medication.
adxl
[flagged]
parpfish
> The genius of Hims lies in understanding that consumers will pay almost any premium to avoid the humiliation of discussing erectile dysfunction or hair loss with an actual human being.
Does the telemedicine appeal to people because they want to avoid embarrassment, or because they know that traditional doctors will schedule you for an appointment three months out just to say “have you tried getting better sleep, losing 30 pounds, and reducing stress?”
const_cast
When it comes to Men's health, doctor's really don't give much of a fuck. Their primary concern is are you actually sick, they don't care about how you feel, or your self-image, or your sense of masculinity.
Hair loss is sucky, sure, but in the grand scheme of medicine it's nothing. Erectile dysfunction sucks, but are you old? That's just the name of the game.
I lost my testicles to cancer (yippee) and you would be shocked how difficult it is to just... get testosterone. My fundamental bodily functions no longer exist, but I'm technically fine so... I guess that's okay? Like I'm not dying, and quality of life is in the eye of the beholder or something. Never mind I'm literally castrated, like physically. And they'll talk your ear off about side effects.
Side effects? What about primary effects? Man, I have no balls! Everything sucks and I wake up feeling like I've been run over by a truck!
secabeen
I think it's both. Hims doesn't really even do the telemedicine bit all that well, and Hims customers know what they're there for. This is isn't a "by the way" conversation at the end of an annual physical, nor is it a dedicated full-cost office visit to discuss ED, Weight Loss, or Hair Loss. It's a quick website visit, and then maybe 5 minutes zooming with a doctor in another state you will never see again and who will never remember you among the thousands of patients they "see".
There's a lot of shame in society around all of these issues, and it's really appealing to a lot of Men to be able to spend an extra $100-200 to not have to have a conversation that embarrasses them with a Doctor who may know their wife, friends, or otherwise may be part of the community. That's the value proposition of Hims; a $200 fee to maintain the illusion of their inherent virility and masculinity. A lot of Men will happily pay that, and have the disposable income to do so.
nijave
Diet and exercise!
Don't forget that 3 month out appointment is probably 15 minutes long with a 30 min office wait which you'll then inevitably fight insurance over (Hims doesn't bill insurance either)
genocidicbunny
It's a little of column A, little of column B, but in a mixed way. A lot of doctor visits for basic health issues are ones that can be dealt with over a phone or video call. Routine stuff like updating your medicines, changing dosages, showing a bruise or dealing with a mild fever don't require you to be physically present at the doctor's office. Having to deal with insurance, scheduling, waiting times, driving to the doctor's office in the middle of the workday are unnecessary for a large proportion of the sorts of day-to-day issues people deal with.
Telemedicine isn't a panacea, but in a system with major constraints on doctor bandwidth and where in-person visits are very expensive, it's extremely helpful. And yeah, a lot of that is because so often the solution is as you said -- get more sleep, eat better, maybe work out a little, reduce your stress. I'd much rather have a quick 15 minute call to be told that, instead of having to take several hours off work to go visit the doctor in person.
parpfish
I always lol at “reduce stress” as medical advice. May as well tell depressed people to “work on your attitude, turn that frown upside down!”
If people could just “reduce stress” on a whim, they would. Having a doctor tell you reduce stress will actually increase stress.
digianarchist
My Kaiser doctor recommended Hims for finasteride.
827a
Every human is just one "are you drinking enough water? how much water are you drinking" interaction with their doctor away from instant radicalization against the traditional healthcare system. You can really tell the author of this article hasn't yet actually had to use the non-emergent American healthcare system for anything significant.
n8cpdx
> Regulatory arbitrage disguised as innovation, dressed in the fashionable vocabulary of patient empowerment while serving no master but the quarterly earnings call.
No masters except the patients that are literally being empowered to make choices about their medical care and are paying a substantial premium (in many cases) to do so.
I would happily be empowered by my doctor and UnitedHealthcare instead, but sadly that’s not on the table.
Try getting tretinoin from a real doctor; I’ve been written prescriptions multiple times, never once succeeded in actually getting it, because insurance is a fucking nightmare. And I’m not on a cheap plan.
Also note that the compounded semaglutide is superior because it comes in adjustable dose vials, unlike the pens. But I’m sure the author would claim that taking a smaller dose to reduce side effects is “a dangerous and unproven approach to medicine that puts patient lives on the line purely for profit”.
gunsle
Tretinoin is easily prescribed by seeing a dermatologist. What do you mean it’s a nightmare to get even with a prescription? I think a tube of cream cost like $10 at Costco. You don’t even need to use your own insurance to buy things from the pharmacy as long as you have a prescription. I never once had a problem filling it before I switched to Accutane.
addicted
I'm confused. An insurance company cannot reject a prescription. They can only reject paying for it.
So if you're paying for it with Hims why wouldn't you be willing to pay for the medication the doctor prescribes to you if the insurance company is refusing to pay for it?
kstrauser
> An insurance company cannot reject a prescription. They can only reject paying for it.
That's a distinction without meaning. Say an insurer won't pay for cancer treatments. Although they're not technically telling you that you can't have the treatment, for all practical purposes they absolutely are (unless you're so rich you can eat the cost).
The article talks about Semaglutide, which is $750/month from a traditional pharmacy after UnitedHealthcare rejects paying for it, or $300/month from Hims. If you believe the medicine's substantially the same between those sources, why wouldn't you take the $5400/year out of pocket discount?
scifi
The writing is hard to engage with—possibly trying to be funny, but it comes off as overly antagonistic. Phrases like “—presumably in a conference room with aggressively modern furniture—” feel distracting and undermine the point.
jemmyw
I agree. I enjoy off the wall and humorous writing usually. This article is pretty bad. Somehow it made me want to like the subject they were trying to eviscerate. I wouldn't want to be too harsh though; at least they did write something! Perhaps I'll read another article by this same person in the future and find they've improved their tone.
mingus88
I had the opposite take, actually. I had to think about it for a sec and suddenly, “oh, right. Novo nordisk == Danish == Scandinavian design” cute.
This style of writing is a welcome change from all the AI slop or self promoting blogs out there.
It’s a personal touch without making it all about the author. Long form articles with some humor used to be all I wanted to read on the web.
gwern
> This style of writing is a welcome change from all the AI slop or self promoting blogs out there.
Dude. This is AI slop. And quite obviously so! You think all those EM DASHes are there naturally? Or the constant use of reversal? No one writes like that. (Even the people who love em-dashes and make a point of using the Unicode point will change it up more than that, rather than using it like a metronome.) Even if there wasn't that referral URL giving it away, at this point (which incidentally tells you that OP wasn't doing all his own research but relying on the search plugin to compile a report he could spin), you should recognize the 4o style by this point.
This just doesn't sound like the normal ChatGPT because the author prompted ChatGPT to make it as invective and rhetoric and axgrinding as possible (or possibly, just went through and heavily edited a more neutral ChatGPT draft but I doubt that is responsible for the bizarre analogies or rhetoric like the hot dog thing).
So, a good example of the "don't worry about seeing AI slop on HN; worry about when you stop seeing AI slop on HN" evolution. Stripping referrers or avoiding EM DASHes is, after all, easy to do...
Also, top keks:
>> It is worth noting that the culture that produced Hims—Silicon Valley's peculiar blend of messianic self-regard and algorithmic thinking—has convinced itself that traditional gatekeepers are inherently suspect, that disruption is inherently virtuous, and that the phrase "move fast and break things" applies as beneficently to human bodies as it does to software systems.
striking
I think it is potentially still AI prose, perhaps just well-edited or working from a good prompt. Aside from using quite a few em dashes and being relentless in shoving cleverness in, there's a link to Wikipedia with a `?utm_source=chatgpt.com` in there.
To be clear, whether or not it is AI prose is beside the point in my opinion. I think this piece is informative and funny but could be edited down significantly, regardless of how it was produced.
null
giantg2
"The law, as Hims understood it, was not about intent but about technicalities,"
Well, according to the principle of lenity, or strict construction, that's exactly how the law is supposed to work.
parpfish
Im all-in for using technicalities to get what I want out of the healthcare system instead of having them all weaponized against me.
alphazard
Given the healthcare bureaucracy in America, it's hard to find anything for the consumer to be mad about here other than the quality of the medications. The intended audience of this article must be pharma and healthcare investors, not consumers.
As with most products, companies need a way to make promises to consumers about what's in the products. The only way the consumers will believe those promises is if the consequences for lying are severe. Clearly room for improvement here, maybe some of these 3rd party certification labs can start putting their seals on medications too.
The article mentions that medication from China isn't part of an FDA approved supply chain, but as a consumer I don't really care about that. I'd rather have mass spectrometry data on the side of the tin than the FDA's blessing.
CSMastermind
I see a lot of complaints about "the healthcare bureaucracy in America".
And I don't doubt that it exists. But I will say the limited number of times I've needed to interact with the system it was surprisingly cheap and downright pleasant.
The only negative experiences I've had is interacting with government run health systems (the VA).
qgin
I might be crazy, but I am more sympathetic to Hims after reading this than I was before.
mingus88
Up until the part where people couldn’t cancel their subscriptions or got charged out of the blue
malfist
That's absolutely not the case. I've had two scripts years apart with hims and had no issue canceling. It's just a wizard on their website, super simple, no human contact. Does it ask if your sure a couple of times? Sure. But the right button is obvious and easy to see
nocoiner
I hate subscriptions and dark patterns and the like as much as anyone, but I am not sure putting a six-month pause on your subscription and getting billed in month 7 is “out of the blue.”
teaearlgraycold
And it’s not the best customer service if you can’t cancel something that’s already shipping to you. But it’s also not outrageous. You could always chargeback if you don’t mind them backlisting you.
rsync
This is what I was saying here, speaking of pinpointed, personalized advertisements:
https://news.ycombinator.com/item?id=44318773
"What to do with this massive infrastructure and billions of dollars of investment and workers employed by this global machine?"
... and that is where gambling and vaping (and ED pills and hair thinning medication) come in.
I'm skeptical that the (personalized, aggregated data, pinpointed advertising machine) works for things of value and substance that require thought and nuance to purchase.
As a consumer of online advertising for over 25 years, I have found much of it to be a grift.
But if I were selling nicotine pouches ... or weightloss aids ... or access to gambling ...
I'll bet it finally delivers as promised.
>The real tragedy is not that Hims exists, but that it works so perfectly. Every day, thousands of people choose their compounded weight-loss drugs over FDA-approved alternatives, their combination ED pills over established single-ingredient treatments, their algorithmic consultations over actual medical care. They make these choices not because the products are better, but because the entire experience has been optimized to feel more like shopping and less like confronting the mortality and vulnerability that define the human condition.
Strongly disagree with almost everything in this article, but specifically this. The reason people make these choices is not because of slick marketing working against them, it's because the existing process to get medical treatment is paternalistic, hard to navigate and often expensive.
If you want safe and really high quality medical care you should absolutely have a personal physician you have a personal relationship with, who understands your lifestyle, your risk factors for side effects, and your medical needs deeply. How many Americans have that? Maybe a few dozen? The market has responded to just how terrible the existing system is.