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Volkswagen seeks to counter rivals with budget EV model

mixedCase

That's way too expensive for an "affordable EV".

The BYD Seagull retails here in Uruguay for less than that and we tax cars at about 100%. On China it seems to go for 10-12k.

It's a proper, basic city car. 4 to 6 air bags, ~300km range (more than what this article's car indicates), all basic security features and standard gadgets out of a modern car.

Our EV infrastructure is not viable if you don't have a charger at work/home and yet these have sold like hot cakes.

Legacy carmakers are making increasingly worse ICE cars for the most part (btw does GM sell a C-segment hatchback on any market, anymore?) and their EVs are simply uncompetitive. What's it going to take for them to wake up to the fact they're going to have to stop fleecing their customers with crappy products? Bankruptcy?

mattmaroon

It's too expensive for an affordable EV in half the world I am sure. The wealthier half of the world will never let Chinese auto makers in. China wants to do the same thing they've done with other manufacturing, use government subsidies, borderline slave labor, and artifically low currency to eat the market and kill everyone else's manufacturing capacity until they have the market entirely.

There's no way we let that happen to cars. China's average auto worker pay is $4.20 an hour. America's is 6x that. What you call fleecing customers we call paying workers a living wage.

We'd rather pay $25k for a cheap EV and have a thriving auto industry than pay $10k and have none. We'd happily choose paying more for cars over Latin America-style wealth inequality, though lately it seems as if we're going to manage both at the same time.

AlotOfReading

Autoworker salaries have very little effect on the price of cars. The final assembly labor costs are a single digit percentage of the sale price. The corporate workers (myself included) are about the same again, despite being a much smaller percentage of the workforce.

The majority of costs are just the price of raw materials and manufacturing anything, whether in the US or abroad. What Chinese OEMs are doing isn't anything secret, it's just optimizing the other things to hit those price targets. Cutting out dealerships, better value engineering, lower executive/corporate salaries and benefits, cheaper electronics, limited features, vertical integration, and most importantly being willing to sell lower margin vehicles.

Mengkudulangsat

Every single expense in your P&L is ultimately salaries.

If it's not salaries in your P&L, then it's salaries in your supplier's P&L, or salaries your supplier's supplier's P&L.

sandworm101

And much reduced dividend payments. It is the difference between prioritizing market share over profits. Where an American company sees profits as an end goal, a Chinese manufacturer sees profits as a tool to enable expansion and development. One is working for shareholders, the other to advance national goals.

decimalenough

Your figures are way out of date. The average Chinese auto worker now earns 21900 CNY/month, or about $36000/year. Even the low end is ~$15k.

https://www.salaryexplorer.com/average-salary-wage-compariso...

Also, Chinese manufacturers will do the same as Japanese and Korean manufacturers before them: work around tariffs by building assembly plants in the US and Europe.

dyauspitr

Those numbers seem like the average for an auto plant manager. Seems like most of the rank and file make around $11-15,000/yr.

simgt

I'd rather pay for a transition out of car-centricity instead of subsidising a dying industry that lobbied against every single move forward in the past few decades. Against air quality, against electric transition, for fossil fuel, against cycling infrastructure, against the safety of other road users. Right now they build only SUVs, mostly hybrids, when we actually need electric Twingos.

VW and Stellantis need to go bankrupt and their technical workers need help to transition to being part of industries that will strive in a low-carbon economy: public transports, bicycles, two-wheels EVs, etc. [0] As for the management of these companies, they can all bloody starve, frankly.

[0] https://ilnousfautunplan.fr/wp-content/uploads/2021/12/Indus..., Claude's summary in English: https://claude.ai/share/695d7c05-25e5-4295-aa09-2bdc8717f8ca

Fruitmaniac

"We"? Do you think the average American would pay more so workers can earn a living wage? Which America do you live in?

dalyons

Give “we” people the choice to buy a cheap car and see what they would rather choose to do.

BenFranklin100

Says you. Poorer people in the United Stares would LOVE to have the option for a 10K car. It would really help their standard of living.

I’m happy for you that you can afford to plop $25K down for a car.

rconti

We've decided we'd prefer to mandate tons of "lifesaving" technology in new cars. Nevermind that it pushes poorer people into old rust buckets, and due to risk homeostasis and the false sense of security that comes with driving a safe/quiet/competent car, people who _can_ afford new cars manage to find worse and worse ways to crash... that's without getting into the awful consequences of cars you can't see out of, "safety features" that numb people to the driving experience, and so on...

walrus01

I am very doubtful that one could manufacture a $10k (USD) car, have some tiny amount of profit margin on it, and still meet federal dual airbag, crash test safety standards. The extremely affordable cars sold in India for example would never meet US/Canadian road standards.

https://en.wikipedia.org/wiki/Federal_Motor_Vehicle_Safety_S...

JojoFatsani

They buy used.

mc32

It's a vicious circle.

Farming mfg out, puts those people out of a job, those out of a job can get lower pay or go on the dole -that comes out of all those "poorer people's" taxes. And, while we're at it, why not outsource poor people's labor overseas or even import cheap unskilled labor to undermine them?

No, you want to maintain a diversified, robust and self-sustaining economy that perpetuates wealth rather then siphon it overseas.

SoftTalker

I would never pay $20k for a car. No matter who made it.

sashank_1509

I have never paid less than $20k for a new car. Is this a US thing? Does Europe have much cheaper cars? It’s around $25k for sedan, and > $30k for SUV’s in US. And the most popular vehicles in US are pickup trucks that are > $50k

litbear2022

Does a thriving auto industry mean that its industrial workers can't afford eggs?

gcanyon

Off-topic, but I spent time in Uruguay last year and loved it there!

torginus

Well, the Golf is an extremely popular car, yet isn't the cheapest in the C segment by far. They achieve this not by cost cutting, but by making the benchmark car to beat.

simgt

> by making the benchmark car to beat

Fun choice of words for the company that famously got caught cheating at the benchmarks

Nursie

They don't sell the seagull here in Australia, but the entry level Dolphin retails at about US $1000 less than this new EV.

With this not due to start production for two years, it does look like they're well behind the game and unlikely to be able to compete on price.

(edit - I realise this is at least in part because the Chinese government subsidise the industry, and here in Aus we have no tariffs on them because we have no car industry to protect)

trhway

>btw does GM sell a C-segment hatchback on any market, anymore?) and their EVs are simply uncompetitive.

for whatever reason GM ended Bolt, and now the cheapest/smallest seems to be Equinox EV SUV with starting MSRP 33600 (before tax credits if any, etc). While it is on smallish side SUV-wise for US market, for the European and similar markets i guess it would be pretty large.

With Tesla being the leader in EV the second officially is Ford with 6% followed closely by GM, yet the Hyundai + Kia together have 10%, and anecdotally i see around SF Bay Area a lot of Kia/Hyundai EVs (sedans or SUV-ish sedans).

senectus1

In October I bought an MG4 (350km range) for 31k (AUD).

Its very much cheap and cheerful. but its a great little car, with all the issues it has I still would not hesitate to recommend it. Its perfect for our commute car, and I charge it by solar panels so drive it for free.

The VW model is likely to be about the $40-45k (AUD) which is nowhere near the "affordable" range they think they're trying to hit.

znkynz

I have the GWM Ora.Very similar feelings about it. Not perfect, but very good. Mainstream/legacy automakers have already lost; They will seek to erect market barriers.

blackeyeblitzar

I don’t really trust BYD quality. I’ve seen way too many videos leak out of Chinese social media about build issues they refuse to acknowledge, thin or weak structural materials, fires, etc. Easier to trust Tesla or VW. I wonder if they would make different quality vehicles targeted at different markets.

Nursie

They are massively popular here in Australia, and I've not heard of any issues with quality or safety. They are held to the same standards as everyone else.

mk89

The moment you focus on quality, your price can't be that low. Then good luck competing with VW or other cars.

These cars are garbage, people are happy because they are cheap, shiny and have all multimedia and can do 400KM... why not.

bruce511

I'm old enough to have been around this bush twice already.

In the 70s your argument was made against emerging Japanese makers. Unknowns like Toyota, Datsun (now Nissan), Honda etc.

Then in the 90s it was Koreans entering the market. Daihatsu, Hyundai, Kia etc.

Now it's the Chinese brands arriving as well. The incumbents will talk about "quality" all day long, but in truth European quality was always a bit of a myth (British Leyland anyone?) And the heyday of BMW or Mercedes quality is long gone.

The gold standard for quality today? Probably Toyota or Honda.

So yeah, laugh off the Chinese options as low-quality.

martinpw

> These cars are garbage

A few years ago this was true, but quality has improved massively since then. Was in China recently, got to ride in a bunch of Chinese EVs including several BYDs. Really impressed with them, and came away wishing I could buy one myself, but that seems unlikely to be an option for now in the US unfortunately.

momo_hn2025

You probably need to brush up on a little concept called "Economies of Scale."

taeric

I mean, I'd expect it to be more than a gas car? No? This price would be appealing to me if on the market right now.

SoftTalker

Why? We’re told they are mechanically much simpler. Electric motor. No transmission. Why do they cost more?

taeric

Mechanics, sure. Chemically, not so much. The batteries are rather non trivial.

hansvm

However good this thing is otherwise, "ID Everyone" is a horrible slogan for a new car. I wouldn't mind some manufacturer agreeing to not buy/sell your sexual history, creating radios which aren't vulnerable to remote controlling the car via buffer overflows, and otherwise treating cars like physical goods you own and can rely opon instead of hooks into your personal life.

melenaboija

I might be too old but I still don’t understand why carmakers have to do electric vehicles weirder than gas vehicles in every sense, weirder lines, weirder lights, weirder names, weirder interiors.

Not saying is bad, just saying.

jdietrich

EVs have less inherent character than internal combustion cars. They're all quiet and refined, with stable handling thanks to a low centre of gravity. Most of them offer far more performance than any normal person needs. A small electric city car doesn't feel all that different to a large electric sedan, it's just smaller. That's an existential threat for legacy auto manufacturers, because it offers fewer points of differentiation against much cheaper Chinese brands.

EVs are less constrained in terms of packaging. The battery and all the working parts are stashed down in the floor, so you can do whatever you like from the wheels up, without having to worry about where you're going to fit the engine or transmission or gas tank.

Some manufacturers are making EVs that look just like their gasoline-powered equivalents, but there's a real possibility that they're headed down a blind alley. I think that manufacturers who fully embrace the design freedoms of EVs and find new ways of creating distinctive experiences will stand a much better chance of surviving the next decade. Weird doesn't mean good, but bland is just a concession of defeat.

bluGill

Gas car design is in large part constrained by aerodynamics and safety. the engine takes up some space that a battery would not need but that hood is there anyway.

ryao

They want attention for sales from a younger demographic. That is because old people are too set in their ways to be willing to buy newer models and getting the young to adopt it will eventually produce a new generation of old people who will only buy it. That is how Toyota killed the Avalon. They chased after young people by making the car weirder and weirder, and then the people who actually wanted it could not stand to look at it anymore.

That is my personal opinion that is the result of a small sample set of observations.

sureIy

In what way does the Avalon look weird? It looks like a typical car to me. If you want weird look at Citroen cars.

whynotmaybe

I guess it makes the car harder to compare.

If you have a Golf vs E-Golf, you will compare everything from range, weight,...

umeshunni

Yeah they could just call it the Golf EV and be done with it

s0rce

There is already an e-Golf, seems like a pretty reasonable car, no idea on the price/range, etc. A friend had one, was nice.

ulfw

They don't. A BYD Seal or BYD Dolphin or a Sealion 7 look like 'normal' cars inside and out.

labster

From the borders to the polls to the security office, ID Everyone is for you!

potato3732842

You kid but the median four doors and a hatch appliance car buyer (EV or otherwise) is probably some accountant or school teacher who actually believes that sort of if you have nothing to hide you have nothing to fear type stuff.

walrus01

All glory to arstotzka!

sva_

Their marketing people have been detoxing from their cocaine binges recently, so the air is out

https://apnews.com/article/china-volkswagen-executive-deport...

defrost

The significant part of that story is there's no claim he used cocaine or recreational drugs "on the job" in China ...

  A senior executive for Volkswagen in China has been deported for allegedly using cocaine and marijuana while on vacation in Thailand, according to Chinese authorities and German media reports.

  Germany’s top-selling Bild newspaper [..] reported he tested positive for drug use after returning from a holiday in Thailand.

  Drug use is an administrative offense in China punishable by a 10- to 15-day detention and a fine of up to 2,000 yuan ($280).

  Thailand legalized marijuana in 2022 but Chinese authorities have warned that use of the drug overseas is equivalent to using it at home and subject to the same penalties.

dluan

Going to Thailand for weekend parties is a big thing in the China white dude expat scene.

Trailing5650

For interested parties in the US, it is not expected to be brought here https://www.caranddriver.com/news/a64054081/vw-id-every1-con...

tillcarlos

> it’s due to start production in two years

The specs are great for 2025. Let’s wait for 2027 when BYD has a better performing model for much less.

I am all vouching for VW’s electric efforts. I drove the ID Buzz which is great. I just wonder if they could sell competitively without tariffs in the EU.

fy20

They already sell the eUp, which in my country costs €18k after government incentives. It has a range of 260km.

This looks like it is just a replacement for that in the "ID" range.

mattmaroon

No, of course they can't. You can't beat extremely cheap labor, government subsidized lithium, and devalued currency without tariffs.

layer8

This is a concept study for a model planned for 2027.

Before that there will be the ID.2 scheduled for 2026: https://www.whatcar.com/news/new-volkswagen-id-2-electric-ca...

kcb

Sounds like the US needs to target it with tariffs quick. Surely it will be better for our economy to ensure the survival of a couple zombie automakers than it would be to bring accessible EVs to all.

mikestew

Sounds like the US needs to target it with tariffs quick.

As if VW would ever bring this to the U. S. Which they’re not.

afavour

It’s too small for the US market, depressingly

benrutter

Not an expert but my understanding is Trump's announced but not yet enacted 25% tariffs on EU goods, cars being one of the main motivators[0].

So assumung 25% tariff then 8% sale on top, the $20,000 would wind up at $27,000 sale price for the USA (although like other people have pointed out, this isn't going to be sold in the USA)

[0] https://www.statista.com/chart/18771/passenger-car-trade-bet...

jakelazaroff

You jest but one reason Chinese EVs aren’t available here is that there’s a 100% tariff on them. One hundred percent! Enacted under Biden, no less.

JumpCrisscross

> one reason Chinese EVs aren’t available here is that there’s a 100% tariff on them

Our egg prices are also high because we block Mexican and Canadian imports. Trump continues a multi-decade trend of taxing consumers to subsidise business owners.

IncreasePosts

The US is the largest egg producer on the planet. We export a huge amount of them(#2, behind Netherlands I think). We don't need eggs to be imported from Mexico or Canada.

tehjoker

the egg prices are high because we are culling egg laying hens infected with H5N1 due to pandemic risk

inverted_flag

And that’s a good thing. Modern cars are rolling surveillance devices. We don’t need CCP eyes in every garage in America. We also don’t want to lose the manufactiring capacity that the domestic auto makers bring.

tehjoker

CCP surveillance basically can't hurt us. what are they doing? collecting consumer habits like every American company? What would they do with that info? Make a more consumer competitive product? No wonder we get this propaganda all the time. American surveillance on the other hand, well that's connected to our security forces and can very much hurt you.

throwaway48476

It's too small for the US market. EU vehicles are on average much smaller.

technothrasher

Last time I was in Germany, I was looking forward to driving something smaller than the usual beasts here in the US, and something with a manual transmission. But when I got to the Munich airport rental counter, they had “upgraded” me to the biggest automatic Volvo SUV I’d ever seen, because they were out of everything else. It was nice enough on the autobahn, but it was a pain in the rear in the small towns.

jmugan

I think I drove that same car out of Frankfurt! But we had five people and luggage, so I guess it worked out.

jghn

As someone in the US who generally likes VWs and is interested in an EV as their next car, but who also finds the ID4 way too big this car has my attention.

ojbyrne

s/small/cheap/gi

Americans like cheap, especially when there's a lot of economic pressure.

smcleod

[flagged]

jdminhbg

No, American cars have no part called a 'boot.'

labster

Yeah, here in America, we say it’s not a real car unless the boot is big enough to take all of the rubbish you binned to the tip without hiring a lorry.

Henchman21

Bite your tongue; we speak in no such manner.

Tostino

[flagged]

Al-Khwarizmi

If they released it right now, they could sell like hotcakes, at least in my country. Being for 2027, seeing how things are evolving, it will probably be just one more alternative, surviving in the market thanks to tariffs to Chinese cars. Nothing special.

econ

I liked this thing, not an ev but it could be.

https://realitypod.com/story/volkswagen-launches-600-car-the...

For 600 all it takes is a silly mood to buy one. Then you sell it again 2 months later for 300 when you come to your senses and realize you have a wife, 3 Kids and a dog. No regrets and someone else can have their silly mood. Some will keep it because 258 miles/gallon is a sound way to save money.

Back looked like this

https://theweeklydriver.com/wp-content/uploads/vw26.jpg

jopsen

> it’s due to start production in two years at an undecided location in Europe

Two years in EV world is a long time.

wackget

Really - a massive, fuck-off tablet serves as the interior controls?

I thought car manufacturers had realised that touch-screen interfaces are simply terrible for drivers, and I thought customers were largely agreed in their hatred for them.

I would like to know how many accidents are caused by modern cars' usage of screens in the interior.

elevatedastalt

Good that Volkswagen would finally have a car where they don't need to cheat to make emissions benchmarks.

wileydragonfly

Looks cool, I’m interested. Apparently I’m the combo breaker around here but I’ll live.