Amazon blew Alexa's shot to dominate AI, according to employees (2024)
45 comments
·February 8, 2025lolinder
jader201
> Google has butchered Assistant since the advent of LLMs. My Google Home devices have lost basically all of their functionality
I’ve seen this said a few times lately, yet I’ve not really seen much of an explanation of exactly how it’s regressed.
Maybe it’s just a difference in how we use ours, but it still has worked the same as it always has.
Out uses are fairly basic, but I’m not sure how much more complex it needs to be:
- tell us the current/forecasted weather
- pick random numbers/flip a coin (playing board games)
- ask it for information about X
- play music on Spotify
- carry out actions in our home devices
All of these have always worked, and continue to work just fine. For from “lost all of their functionality” (this feels exaggerated).
Can you/others go into more details on how Google Home has become broken lately?
_DeadFred_
I had mine setup to turn the lights off when I said 'lights out'. Now when I say 'lights out' it tells me that 'Lights Out' is a 2016 movie.
jader201
Yeah, I have noticed that some commands are now interpreted differently/incorrectly.
But I’ve just started being less ambiguous with commands now. E.g. simply “turn lights out” has worked for me.
So I guess I wouldn’t call that “broken” or “butchered”.
markedathome
The current favourite frustration of reddit seems to be that in the past you could cancel requests, by saying "Never mind".
Apparently now saying "Never mind" gets you an in-depth speech about Nirvana's album, or it playing.
ViktorRay
I have a 20 dollar per month subscription to Perplexity Pro. I can ask it about various topics and it provides me accurate and well sourced information with citations. I have access to hundreds of these searches per day.
To me Perplexity Pro is clearly winning in terms of quality when I use it for this purpose. I have tried the 20 dollars Chatgpt and the 20 dollars google gemini as well. Chatgpt is pretty good and Google Gemini is pretty bad even with the 20 dollars a month but Perplexity Pro is by far the best AI for me. It's gotten even better with the recent Deepseek integration that they have done.
Anyway when I compare Perplexity and Chatgpt with the things coming out of the Big Tech companies I can't help but shake my head. Hasn't Amazon spent billions and billions on Alexa? Even then Amazon is clearly behind...
nu2ycombinator
offtopic question from main thread. is Perplexity Pro subscription better than chatGPT one for queries mainly around daily programming questions?
disqard
I use Claude 3.5 Sonnet for coding assistance (and pay $20/month for the "professional" plan).
I recommend it!
JoeCortopassi
> ...the new Gemini "replacement" is still by all accounts a disaster
Small nit: the initial rollout of Gemini was a dumpster fire. It is now quite good. For my use cases, I can't get any other current LLM to give me better results than Gemini 2.0 Flash. It's also free
But even that kind of proves your point, right? Pretend you 100% believe me without verifying. That means in a year or two the winner has transferred between ~3 companies. This is not a cheap mantle to keep passing around. The AI wars are going to get heated over the next year or two
jug
I'm happy to see this because it's my experience with Gemini too. Google did terribly with Bard (clearly an emergency launch to say "Hey, we're here too!"), Gemini 1.0 and even Gemini 1.5 was only decent in the top 'Pro' tier.
Gemini 2.0 has been a huge step forward and I'm using Flash daily at work for coding. Very liberal limits and much cheaper than OpenAI too. I'm easily in the $0 tier as I don't exceed 15 requests per minute or 1500 per day. I use it with Chatbox AI and my Google Gemini API key.
They've been a bit late to the party though. But the fumbling from Amazon and Apple has opened an opportunity to STILL be ahead and launch the first powerful AI assistant this year. It's no doubt one of the reasons they developed Gemini 2.0 as an agentic AI and I'm only waiting for hardware refreshes now.
jarsin
Don't forget Apple. They just forced an update on my laptop and now I have a text to image playground that it feels the need to keep telling me about.
All these years how did I live without a text to crappy image generator?
JumpCrisscross
> keep telling me about
You may have something misconfigured. I have gotten exactly one feature notice that I forgot about until this moment.
kstrauser
Nitpick: it wasn’t a forced update, and I got exactly one notification about the Playground stuff that I remember.
bbarnett
This is what baffles most. When sales goons and marketing nitwits get control over software, it smacks of utter desperation, a lack of confidence in product, and for things such as an OS?
Insanity.
My (seemingly) core OS has no business nagging me.
You know I bought a car, and it nags me about, literally 4 or 5 things every time I use it? Some of which can never be deactivated?
Sheer stupid.
quanto
Amazon Lab126's Alexa team had following cross-related issues:
1. terrible tech stack. Absolutely poorly maintained pipeline
2. generally unenthused employees
3. office politicking and broken culture
4. unbelievable amount of penny-pinching and poor budgeting
I had a colleague within the Alexa team calling the place some sort of purgatory for people who couldn't join elsewhere. Another colleague went to Google Brain (when it was not as prestigious) and told me it was not the money that made him leave. Individually, they may have been good engineers and researchers, but the team was broken.
What is surprising is not that Alexa failed. What is surprising is that it managed to even build a half-decent product that was, at a point, a leading AI product and platform.
unsnap_biceps
I keep waiting for Amazon to admit defeat and partner with OpenIA or someone else to upgrade Alexa. That said, it also appears that the majority of folks just don't care about having a voice activated assistant. Most people just don't use their Alexa beyond "Play music" or "What's the weather today". I'm unsure if a smarter AI would help in any real way.
criddell
When the Echo started adding “by the way …” to responces without a way to turn that off, I gave up on it. I got a HomePod Mini to replace it and it’s fine.
I’d love to know what the people in Amazon who came up with that thought they were doing. Did they not use the product themselves? Surely they knew their users mostly didn’t want that. Why not add a way to turn that off?
dpkirchner
I'm trying to imagine billionaire Jeff Bezos being happy to be told "by the way" after every interaction.
Who am I kidding though, the odds he's using Alexa is zero, eh?
BoxFour
Isn’t the story that Echo mostly exists because of Bezos? As in, it was his baby and wasn’t immediately discontinued because he wanted voice assistants to be a thing.
Whether that’s still true in 2025 I’m not sure, but the chances of him using it seems fairly high given its origins.
leptons
He probably has 10 actual people named "Alexa" just to cater to his every whim.
charliebwrites
> Overall, the former employees paint a picture of a company desperately behind its Big Tech rivals Google, Microsoft, and Meta in the race to launch AI chatbots and agents, and floundering in its efforts to catch up.
I feel like this is the feeling at every big tech company
Being on the outside looking in it seems like these companies rapidly innovate
But when you actually work at one, it feels like everything moves at a glacial pace and the “right” answers are never the ones implemented
A good friend of mine has worked at Nvidia for years and even he was complaining that “nothing gets done” there
BSOhealth
don’t forget kitchen timers! besides music, a top 3 use case is being able to ask for a timer when your hands are messy with ingredients or loaded with a dish going into the oven.
we tried the Alexa/Home lighting solutions this last year and it gets so annoying to ask every morning to turn the lights on. even worse when one of the bulbs drops from the network or the wifi is down.
Marsymars
Wi-Fi is really sub-optimal for light connectivity. Without venturing into high-end home automation systems like RadioRA, your best options for lighting as far as connectivity are concerned are probably Lutron Clear Connect > Z-Wave > Zigbee/Thread. And then any of HomeKit/Home Assistant/Hubitat to handle the automations.
bhhaskin
The trick is a local first solution like Home Assistant and then use automations. No need to ask to turn on the lights; it just does it.
nytesky
We ask Google Home for many questions but it’s always “sent the result to your phone”. Things like historical facts, trivia, as we put our phones away during meals and when together as a family but still want to query the world.
I would love a way to ask recipes and have it look up in my NYT Cooking subscription and give me step by step.
thijson
I think Amazon hasn't managed to find a way to monetize Alexa. It was Bezos' pet project, and when he left it languished. Our main use for Alexa is to set timers, and alarms to wake up to, and the random trivia question.
pessimizer
> Most people just don't use their Alexa beyond "Play music" or "What's the weather today".
That's because voice assistants are and have always been terrible, and could only play music, tell you the weather, set an alarm, and set a timer with any advantage over any other input method. People who liked using them for these things liked them. If you didn't need them for these things, there was no good reason to put a direct open line to Amazon, Google, or Apple in your house just to read you what wikipedia says about something.
People will love real assistants to death, especially local ones that learn from their personal habits. During the wave of voice assistants, they were promised that futuristic secretary through fraudulent advertising and endless industry marketing, and instead they got talking clock radios connected to advertising companies.
ramses0
There's a single alternative use case worth mentioning (two, actually): "Hey Siri, delete all my alarms" (as you can't multi select via the gui)
...and "Hey Siri, move my calendar event at 3pm tomorrow to 2pm Friday"
You have to be pretty deep in the weeds to consider doing these operations with any confidence via Siri, but hey! They mostly work! :-P
taeric
Yeah, I'm in the camp where AI just doesn't offer too much. Especially with how poor it makes the basic timer and radio tasks. It is incredibly frustrating when it falls on the basics.
If anything, I'd love ditching the cloud for the basics.
paul7986
When it mirrors the exact same experience as talking to a human (OpenAI's "chat," GPT is slowly getting there) yet a human like AI that does everything for you and interfaces with other AI Agent's (big to local businesses to your friends and family's agents) to get things done for you then I believe that's the tipping point.
I use and talk to chatGPT while driving to get things done and as a knowledgebase .... i.e. wanted get my car towed and junked and get best deal. GPT told me nearest junkyards and all details needed like need title & sign over title to them but it didnt interface with local junkyard's AI agent to schedule it all for me & send me an email confirmation or text. I wished it did.
meltyness
The one that had the gaffe about surreptitiously providing employee access to customer data? Yeah, yikes.
acc_297
I think we have seen there isn’t a huge incentive to be the firm exploring the cutting edge of this tech when you can save big by waiting for other firms to spend billions on dead ends and incrementally larger models which at any point can be distilled by a competitor for 1/10th the price of the final training run. I imagine we’ll start to see that model structure and weights are very easy targets of low grade corporate espionage. A company with Amazon’s resources should be able to catch up in under a year if they poach the right talent.
prng2021
How would a smarter Alexa allow them to “dominate AI”? What even is the vision here that would allow domination over competitors like Google and allow a massive boost in profits? It all seems like a giant waste of time for them.
ratg13
Millions of people have a box in their home that they talk to and have for a decade.
Imagine if that box were able to (somewhat) intelligently answer questions.
I'm sure everyone here has asked Alexa some random type of questions .. sometimes you can get an answer from wikipedia, but mostly it's just "sorry i don't know that", and people settle for a subset of standard voice commands to play music or dim the lights.
Amazon had 10,000 people working on this product for a very long time, and had the lead in market share of a device that people talk to regularly.
It's one of the biggest technology balls to ever be dropped.
asynchronousx
It seems to be that they’re doubling down on Anthropic/AI for commercial use, at least anecdotally from my friends at AWS. Not sure what Amazon proper is looking to do with it in the consumer space, or if it’ll have any real impact.
4ndrewl
To what end? Alexa is a huge financial failure that cost the company billions. This will only increase costs and not increase the ROI.
thedougd
It's not too late. Google and Apple have not released improved AI based home voice assistants.
I'm expecting it to be available any day now, included with a paid subscription to Prime+ (new), Google One, and Apple One.
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ChrisArchitect
(2024)
_giorgio_
mirror:
Alexa's answer are so embarassing that I always talk to it in whisper mode.
> Overall, the former employees paint a picture of a company desperately behind its Big Tech rivals Google, Microsoft, and Meta in the race to launch AI chatbots and agents, and floundering in its efforts to catch up.
I obviously don't have any inside information, but this is a weird take to me from the outside.
Google has butchered Assistant since the advent of LLMs. My Google Home devices have lost basically all of their functionality, but in the meantime the new Gemini "replacement" is still by all accounts a disaster.
Microsoft has gone through all the right motions to satisfy investors—they've pushed their Copilot button onto new keyboards, pushed their Copilot tech into all their cloud products, and started selling "AI-ready" stickers on laptops. But from the consumer perspective, the reception has been not just mixed but overwhelmingly terrible! No one asked for these features, and no one wants them.
Meta, meanwhile, has released Llama, for which we're all grateful, but in terms of products what do they really have to offer? A much-maligned AI-powered fake social media feed?
None of the pre-existing giants are performing particularly well at actually "winning" the AI assistant space. Out of the three named, only Microsoft has any claim to serious mindshare, and that only through their relationship with OpenAI.