Show HN We launched our first digital product – hard lessons as Indie Developers
5 comments
·February 4, 2025alex_arc_nine
Hi HN,
We recently launched our project, alt-generator.ai, a WordPress plugin designed to automate the generation of optimized, multi-language alt texts to boost accessibility and SEO. Despite our hard work and numerous iterations, our launch didn’t go as planned—we ended up with 0 conversions.
We’re sharing this openly to learn from our experience. We’d love to hear your honest feedback on our product, marketing approach, or any other aspect you think could be improved. What do you think went wrong, and what would have made you consider using a tool like this? Any insights or suggestions are greatly appreciated.
Thanks in advance for your help!
mtmail
What was the marketing approach so far? The usual producthunt launch + submitting the tool to many directories?
On HN you can use https://news.ycombinator.com/show which requires less upvotes to get visibility. Without 'Show HN' in the title new tools get overlooked easily. Not sure if your target audience (Wordpress agencies?) hang out on HN though
alex_arc_nine
Thank you!
Yes, exactly. We published on: ProductHunt, Medium, X and here. Also some sharing from our friends in networks.
Nice, I will try it over there as well.
esafak
Did you try reaching out to companies that look like good targets?
Thanks everyone for taking a look. We crossed 300 unique visitors, unfortunately still no conversion.
If you have any feedback on structure, layout, pricing, please let us know!