Jony Ive's OpenAI Device Barred from Using 'Io' Name

It’s not too late to reverse direction and call it “Oi”. Could there be a more perfect verbal activation? They could get Jason Statham or Vinnie Jones to do promotion.

I hadn't heard of iyO, their products look interesting. Seems to be an Alexa type product via airpod style headphones? https://www.iyo.ai/iyo-one

and some sort of 'wand' that can "see your surrounding area", maybe radar or imaging? https://www.iyo.ai/iyo-wand

I wonder why they're trying to establish separate branding for hardware. Considering that OpenAI's strongest advantage right now is the ChatGPT brand and they're anyway cutting efforts on other products, wouldn't it make more sense to use the ChatGPT brand?

They certainly don't seem to have a problem with using the same name repeatedly given the 300-or-so products called Codex at OpenAI.

What is this OpenAI company I keep hearing about?

Ridiculous, of course io is standard for input output, or even for on/off or even 1 and 0.

Hopefully this gets appealed, but it might be too late for this product launch

is yo taken?

Revenge is a dish best served icy cold.

It’s such an uncreative name, anyway. It’s like something you’d read from a hardware engineering GitHub repository where the author was oblivious to how searchable the intellectual property would be.