Guideline has been acquired by Gusto
82 comments
·November 3, 2025isaacdl
raw_anon_1111
On a completely unrelated note: I don’t understand why people keep money in prior companies’ 401K plans. I always role mine over to my Vanguard account.
isaacdl
I'd love to move the account (especially after this!), but unfortunately I can't because of what is basically an annoying side-effect. My current employer doesn't offer a 401k plan, and the only option I have for contributing to a Roth IRA is via backdoor contributions. Such backdoor contributions (which are basically an IRS-sanctioned loophole) have to start in a Traditional IRA account, and you cannot have any other/pre-existing Traditional IRA funds at the time of the contribution. So, I have nowhere to move the 401k funds besides an IRA account, but I have to leave my traditional IRA accounts empty so that I can do a backdoor contribution.
I wish the federal government would just get rid of the salary cap for direct contributions to a Roth IRA, since they basically already allow it via the obnoxious and convoluted path.
raw_anon_1111
What the actual f%%%! I just looked it up. Not that I didn’t believe you. I just never looked into it.
For reference for others…
https://investor.vanguard.com/investor-resources-education/a...
I’m both under the limit to contribute to a Roth since I am married and my company offers an “after tax 401K” (different than a Roth 401k) and I’m over 50 so I can do catch up contributions.
I’m a long way before I need to worry about backdoor contributions.
paxys
FYI you can do backdoor Roth contributions even if you already have an IRA with funds in it. It's just more complicated because you have to follow the pro rata rule.
paxys
If you work for a large company it is possible that they have negotiated better pricing for their 401k plan than what Vanguard or some other brokerage offers off the shelf. For example Vanguard charges 0.08% for its target date retirement funds, but the one I get on my old employer's plan (BlackRock LifePath) is just 0.037%. And the retail price for that LifePath fund is a whopping 0.17%.
alright2565
With how low fees have gotten, I think the more likely and more damaging situation is that where people's employers have negotiated much worse pricing for their captive audience. I wouldn't give 0.08% vs 0.037% a second thought any day. That's only difference of $400/yr on $1M!
dangus
Usually when you leave the company they start charging a quarterly service fee. Be careful out there.
mtillman
I tend to agree. However, Guideline (an excellent service imo) has admiral class vanguard funds which aren't always available in rollover IRA accounts. I hope Guideline doesn't go away or become exclusively Gusto (irrespective of what they said in the announcement).
analyte123
Something no one else mentioned so far is that, depending on your state, some IRA funds can be subject to judgments or non-exempt from bankruptcy, whereas 401k accounts are untouchable for anything except federal tax liens and divorce.
raw_anon_1111
I forgot to mention that, when my wife started teaching fitness classes as a “working hobby”, I made sure she had an umbrella policy.
itake
I’ve always followed this advice as well, but rolling a 401(k) to an IRA limits your ability to do a backdoor Roth.
Unless your Vanguard has a 401(k) account and it already then your golden, I’d advise rolling your previous balance into your current employers account first
raw_anon_1111
A backdoor Roth isn’t the be all end all people think it is. It only matters if you think your tax rates will be higher in retirement than they are now for most people that won’t be the case.
The other case is when you are trying to manage IRMAA in retirement and it helps that you can withdraw from Roth accounts. But you can also just contribute to a Roth 401K or a Roth. Yes I know Roth limits for married and single.
sgarman
Well they sold some retirement accounts to Ascensus which you have to have your own account and login for so maybe they will move your 401k too some day and you will be in the same boat as these guys.
jvolkman
The process is somewhat archaic (often involving mailing around paper checks) and I imagine many people just don't want to deal. Rolling over pulls your money out of the market which means you could miss a good day (or a bad day).
I left a trail of 3-4 accounts until just recently, when I rolled them all over to my current Vanguard 401k. They were all invested in the same Vanguard fund so there's not much change other than simplicity.
raw_anon_1111
With Vanguard at least, while you still have to get a paper check from your employer. But you can electronically deposit it into your IRA account by taking a picture of your check.
georgeburdell
My old company’s 401k has a (now closed to new investors) fund that has returned 3-4% above the index average for over a decade.
corbet
Something broke down somewhere ... I got emails a while back about the acquisition and giving options about whether to go along with the move or not.
Since Gusto is our payroll provider, I didn't see a reason not to do that... hopefully there will be less finger pointing the next time something goes screwy with the 401k transfers.
isaacdl
My guess is your different experience is precisely because you use Gusto as your payroll provider. My previous employer does not, or at least they did not when I was working there. This was truly the first and only email I've gotten about it, but I have always gotten regular transactional and notification emails from Guideline just fine, including yesterday with a confirmation that I'd changed my asset allocation!
IncreasePosts
This whole space is littered with bizarre security practices that make my hacker senses tingle.
I know my 401k is provided by company ABC, but then they host all of their web content and ask you to log in to myretirementplan.com. and then they do a redesign and then ask you to log into yourretirementplan.com. and there's basically no communication from company ABC directly if these sites are legitimate or illegitimate
cosmic_cheese
This is common for mortages, too. Mine has been sold a handful of times (as are most peoples') and more than once I've had to triple-verify that the dashboard website the new servicer is telling me to go to is legit. They often have extremely dodgy URLs like "mymortgagedash.com" that have no obvious association with the loan servicer whatsoever.
xp84
Yes! It’s like half the companies we interact with are actively working to teach people to do all the no-nos that some of us are trying to educate against.
mjcl
Fun Guideline story: I worked for a company that went bankrupt and used guideline for 401k. The first day the website allowed me I withdrew the balance for rollover. Apparently this should not have been possible before the bankruptcy was finalized. I found from court filings that the bankruptcy trustee kept telling Guideline they need to freeze withdrawals until the bankruptcy was finalized, and Guideline kept dragging their feet and acting like they didn't understand. The trustee ended up having to go to court and get a temporary restraining order to prevent more employees from withdrawing their balances before the bankruptcy was finalized.
Un-fun bankruptcy fact: All employee names & mailing addresses are part of the public record and accessible on PACER because they're potential creditors in the bankruptcy.
JumpCrisscross
Guideline has an FSA/HSA product which is a walking CMMS and IRS violation.
I never bothered escalating my disputes, but simply said, their customer service agents have multiple times admitted in writing to their systems being designed to break federal and state law.
I never thought it was worth pursuing. But Gusto has deep pockets…
huerne
What specifically is violating policies?
JumpCrisscross
> What specifically is violating policies?
Guideline materially and repeatedly breached their fiduciary duties under ERISA.
Their definition of when an expense is “incurred” varies materially from case to case and diverged substantially in almost all of them from IRS guidance. Multiple times, a customer service agent said—in writing—the last person I interacted with misrepresented something material that I had subsequently acted on.
Disclaimer: I am not a lawyer. I am describing my personal experiences. Don’t cite this comment if you decide to pursue these fuckwits.
fragmede
(Center for Medicare and Medicaid Services)
micromacrofoot
Gusto has their own, so I can't imagine they'd keep Guideline's?
cj
Gusto bought Guideline, migrated Guideline customers who also use Gusto directly to Gusto, and everyone leftover from the acquisition is now being served by Guideline under the name Accrue401k. The Accrue401k (formerly Guideline) dashboard is exactly the same, just a different name. And former Guideline customers who use Gusto for payroll now use Gusto 401k.
That’s my understanding at least.
Gusto basically acquired their mutual customers, seemingly.
deadbabe
Could you elaborate
lotsofpulp
Not using Fidelity for HSA and Vanguard/Fidelity for 401k is a sign of bad leadership. I have to assume management is getting paid off some way to subject themselves to an inferior and more expensive custodian.
JumpCrisscross
> have to assume management is getting paid off some way to subject themselves to an inferior and more expensive custodian
I’ve done a startup that tried to run ADP for payroll. It was a mess.
Lots of startups avoid that problem by using Gusto. And until recently, Gusto integrated better with Guideline than other providers. So that’s what one got. No kickback needed.
(Like, constellation of shitty products users are locked into helped make Larry Ellison the world’s richest man.)
xp84
ADP seems to have a half dozen or more discrete variations on their payroll product, each with their own weird quirks. I’ve experienced some that were perfectly adequate. Some of them being trash also seems plausible.
fraserharris
I recently had to select a 401(k) plan for our small startup. For a startup, the _employee_ fees was significantly better on Guideline (0.15 - 0.3%) than Fidelity (0.5% + $100 bookkeeping fee). The _employer_ fees were slightly more expensive with Guideline ($1,778 on Enterprise plan for Guideline vs $1,200 for Fidelity) but offered more features.
Important for founders in the US to know: you can put up to $70k annually into your 401k using profit sharing, which only some 401k plans offer. Your startup does not need to be making a profit to do 401k profit sharing. Employees may also be able to negotiate this!
peterbonney
Having selected a 401k provider for a small (<15 person) company and also for a larger (>100 person) one, I can say that the big names make it prohibitively expensive for small companies to use them. And that expense ultimately comes out of peoples’ retirement funds in the form of fees. They frankly don’t want the business - too much compliance overhead for a small asset pool.
Believe me, I would prefer to have my own 401k at Fidelity too.
I have no dog in this fight, I just know from experience that setting up a 401k for your company is vastly different from setting up a brokerage account, and the reason a lot of small companies end up with off-the-run vendors is because those are the ones that will take the business.
neilv
I was very happy when Fidelity added HSA. Much better than the 2 previous places I had HSA. Fidelity HSA just works, and is directly investable, including in the very competitive iShares index ETFs.
I wish more startups would find a way to use Fidelity or Vanguard (with access to the very-low-ER index funds).
I never did figure out how to track Guideline 401k in GnuCash satisfactorily. It was complex, when all I wanted was a balance of IVV/ITOT and AGG (or Vanguard equivalents).
And a different startup used Transamerica 401k, which looked like it had been forgotten on one person's desk in the basement of their skyscraper a decade earlier, and I didn't like their funds. As soon as I could rollover to an old Fidelity account, I did so.
JumpCrisscross
Note that unless your start-up is matching, you can set up your own HSA anywhere you like. Very different from an FSA.
gusto_customer
Hey, fresh startup here. We use Gusto and selected Guideline out of the two options presented, mostly because we have a ton of things we're focused on. Always had a feeling it was a scam, but didn't have time to really dig into it (we're also pretty small at the moment)
What's the best way to transition to Fidelity / Vanguard? I assume Fidelity would be better for having a single entity to deal with rather than Fidelity for HSA and Vanguard for 401K?
Schiendelman
Call Fidelity and ask them - they'll happily walk you through it!
dudeWithAMood
Every job I've had with Gusto has managed to screw up payroll at some point. The support from Gusto is very poor, even a supervisor that's offshore when you call em won't be able to understand your basic questions.
dqv
[delayed]
mgkimsal
My brother had an issue with Gusto, but I've not yet, after having used them for... probably at least 10 years now. Maybe longer. I was a refuge from quickbooks payroll which managed to screw up state filings such that I had 2 years of bad filings with the state where they were charging me late fees for things QP screwed up. Huge hassle, cost me days of time and a drive to the state capital to turn in paperwork in person. I swore off quickbooks payroll and have been happy with gusto ever since. But... I'm a single person who occasionally does payments to subcontractors, not dealing with payroll for dozens/hundreds.
tyre
Interesting this is being posted now when the acquisition was two months ago.[0] Has anything changed?
My copium as a shareholder is that they’re beefing up their services to boost a valuation for IPO.
One can dream!
[0]: https://www.linkedin.com/posts/joshuareeves_better-together-...
elphinstone
If I my retirement was tied up with some startup trying to IPO, I'd be furious. It's the exact opposite of responsible stewardship.
rco8786
They just said shareholder
altairprime
Based on the above complaint, it sounds like they generated an email to account holders without mentioning the acquisition or linking to the FAQ. Perhaps they were flooded with questions and realized they have to discuss the terms of sale Or Else their corporate account admins start worrying (and evaluating alternatives).
isaacdl
(Author of the comment you are talking about) To be clear, they DID link to the same FAQ, but hosted and branded on the new domain and name. I had to go digging to find the same info on the Guideline site I was already familiar with.
altairprime
Ah! Good to know, thanks.
tyre
Huh, yeah that's not good. Trust is so important around financials like this. I'm surprised that no one thought through the branding and communications. Missing something like "hey, they've never heard of this company or domain" feels like a pretty easy catch.
null
tshaddox
Also, I can't find any mention of Accrue on any previous Gusto or Guideline communications or any of their online FAQs about the acquisition. "Accrue 401k" seems to barely exist outside of its own website and a few third-party posts from today about the confusing email.
0xWTF
My wife tried using Gusto and hated it. She then happily went a different direction, picked up Guideline for her 401K provider, and now she's super unhappy she's getting pulled back into Gusto. /sigh
null
westurner
Notes about 401K backtesting and funds,: https://news.ycombinator.com/item?id=42387927
add-sub-mul-div
Slorp is now Bonto!
dangus
Ok we're transitioning to Salarya, but payroll is still in Bullfrog—did you see my Noosecock post? Submit your timecard on Fireplayce then jizz me on Smackdog. Do NOT upload to Crackerz without Yammer approval
(Source: https://x.com/gossipbabies/status/1487161069143576576?lang=e...)
mundav000
[flagged]
mundav000
[flagged]
I almost posted something this morning about this, because I received an email that really frustrated me. I have a 401k with Guideline from an old employer. The email was from Accrue <no-reply@accrue401k.com>, and said, in part:
> Login: Please visit my.accrue401k.com to log in. You’ll find that the 401(k) dashboard and user experience remain familiar. If you’ve set up your account, your same login credentials will provide you access into the dashboard. (Please note, Accrue does not currently offer a mobile app).
The my.accrue401k.com part was a hyperlink to that site. I've independently done some digging (and contacted my old employer to verify!) but this is precisely how a targeted phishing attack would work. Asking someone to enter their financial account credentials into a site they've never used or heard of, based entirely on an unsolicited email, is INSANE.
This email was the first time I've heard of Gusto, of Guideline being acquired, or of Accrue 401k (which apparently is the company created to hold Guideline's 401k accounts that are NOT affiliated with Gusto). Nice.