The Decline of Deviance

A big part of this IMO is that “money won”, for lack of a better phrase. There is no real concept of selling out anymore. Being shamelessly focused on wealth accumulation seems to be socially acceptable in a way it wasn’t fifty years ago.

Someone will probably say this is because current generations have less financial security, and I’m sure that’s a factor. But I think it’s a cultural shift that is much older and tracks better to the decline of traditional sources of values (community, cultural groups, religion, etc.) and their replacement by the easily understandable dollar. So it becomes harder and harder for a cultural definition of success to not mean financially successful. And being financially successful is difficult if you have deviant, counter cultural ideas (and aren’t interested in monetizing them.)

I disagree that people are less weird and deviant today. I believe they’re less weird offline, because weirdness is easier, safer, and less embarrassing to express online.

I also disagree that online has become less weird. It’s less weird proportionally, because the internet used to consist of mostly weird people, then normal people joined. Big companies are less weird because they used to cater to weird people (those online), now they cater to normal people. But there are still plenty of weird people, websites, and companies.

Culture is still constantly changing, and what is “weird” if not “different”? Ideas that used to be unpopular and niche have become mainstream, ex. 4chan, gmod (Skibidi Toilet), and Twitch streamers. I’m sure ideas that are unpopular and niche today will be mainstream tomorrow. I predict that within the next 10 years, mainstream companies will change their brands again to embrace a new fad; albeit all similarly, but niche groups will also change differently and re-organize.

(And if online becomes less anonymous and more restrictive, people will become weirder under their real ID or in real life.)

Others are saying the end of leaded gasoline, I’ll add that around 2008 when the trend accelerates schools started becoming more locked down and consequences for being a kid can now follow you into adulthood much easier due to social media.

I think we’re seeing a natural result of kids being scared of that one bad night being immortalized or that one fight turning into an arrest.

You’re just not allowed to be a kid really.

I, gen-x '79, was taught by Gen-z the reason we don't drink at the bars is cause someone'll make a video of us being weird and ruin us. Be weird at home. With the door locked. Fit in when the camera could be hiding and stay employed. Adequately satisfactory, A+.

I'm too old not to be weird. I get a lot of blank stares. I'm the only person I need the approval of. (For now. I worry the cameras find me more and more)

I feel like a lot of this is breaking up of culture into a million shards. People are being weird in much smaller domains so if you look at the old bigger chunks of culture it seems like it's solidifying. Just because TV is largely boring doesn't mean online video isn't weird. You just might not like it so you don't pay attention to it.

It used to be cool to be deviant and not to be accepted by society at large. Ravers, skaters, punk rockers, cross-dressers, all subcultures that did not care if they were accepted by the normies. Transgression of social norms was considered the cool thing to do.

Now everyone wants social norms to be changed so they feel included no matter what crazy ass thing they are into.

Feels lame to me but I am old so what do I know.

I'm wondering if this overlooks areas where we experience much higher levels of deviation today. Take music, for example. When I grew up, I was basically limited to whatever was playing on the radio or MTV—there was only so much airtime for a small set of popular songs. The mainstream was much more mainstream. Today, I can listen to obscure Swedish power metal bands with fewer than 5,000 monthly listeners on Spotify without any difficulty.

The same goes for fashion. I have a picture of my mom and her friends where everyone looks like a miniature version of Madonna. Today, fashion seems far more individualistic.

Streaming has given us a vast spectrum of media to consume, and we now form tiny niche communities rather than all watching Jurassic Park together. There are still exceptions like Game of Thrones, The Avengers, or Squid Game, but they are less common.

One of my friends is into obscure K-pop culture that has virtually zero representation in our domestic media. Another is deeply interested in the military history of ancient Greece—good luck finding material on that when there were only two TV channels.

Maybe deviance hasn't disappeared—maybe it's just shifted elsewhere…?

One thing I've noticed with the younger generation is they are much more analytical and "in their heads"

They over-analyze and overthink everything a lot more than past generations which can be good and bad

Probably due to the internet and more access to information

For example when I was a kid you would watch a movie or play a video game and not think about it that much.

Whereas now its all about RT scores, metacritic, review megathreads, unboxing, reaction videos, video essay breakdowns/explainers , tv show podcasts

Analyzing/reviewing/meta-content has never been bigger

Great post from Adam Mastroianni as usual, lots to chew on -- but to treat deviance and risk as equivalent seems a bit of a leap. The graphs line up, but just about any wide-reaching measure was put on its current trajectory sometime in the 70s-80s (see [0]).

The hypothesis that lower 'background risk' leads to lower voluntary risks (drugs, unprotected sex, etc.) makes sense. But as far as arts go, I think the cultural homogeneity we see is more of a direct effect of globalization than anything else. In other words, the default state of highly interconnected societies is one of convergence; the variety of the 20th century can be attributed to growth in communication and exposure to new concepts. Now that media technology has somewhat stabilized, we see a return to the cultural stability that has defined humanity for most of its existence.

[0] https://wtfhappenedin1971.com/

the author obviously has not seen one of the near daily protests lately, or the majority of videos posted to social media, or perhaps they just chose the wrong word ("weird") for what they are trying to express. everywhere I look, freak flags are on full and public display now more than I ever remembered them being

It's just the internet.

Lots of deviant communities that are still quite active if you turn off your laptop/phone and go seek out the eccentric folks in the real world.

The internet has pushed towards homogeneity over the last couple decades. If you're confusing internet with the real world constantly (i.e. staying "plugged in"), its easy to come to the article's conclusion. But, you can always choose to just "turn it off".

I have an issue with the claim that the culture is stagnating. One of the arguments is this:

> fewer and fewer of the artists and franchises own more and more of the market. Before 2000, for instance, only about 25% of top-grossing movies were prequels, sequels, spinoffs, etc. Now it’s 75%.

I think the explanation isn't a decrease in creativity as much as the fact that in the 1980s, there just weren't that many films you could make a sequel of. It's a relatively young industry. There are more films made today because the technology has gotten more accessible. The average film is probably fairly bland, but there are more weird outliers too.

The same goes for the "the internet isn't as interesting as it used to be" - there's more interesting content than before, but the volume of non-interesting stuff has grown much faster. It's now a commerce platform, not a research thing. But that doesn't mean that people aren't using the medium in creative ways.