Family Mart Designed Cute Teary-Eyed Stickers to Combat Food Loss
10 comments
·October 25, 2025PeterHolzwarth
So if I grumpily (sorry) understand this correctly, the business wants to make customers feel guilty that the business over-ordered?
The business could have been a little conservative in how many units they ordered, but no, the just couldn't give up on even one potential lost sale, so they ordered too many. The solution, put a sticker on it to try to talk a customer into buying something perhaps they otherwise wouldn't.
GaryBluto
> In selecting the design, we created several illustrated designs based on the criteria of ‘being able to gain consumer sympathy
Do people really feel sympathy for cartoons of crying food?
dmbche
> Based on a an experiment, they adopted the design that received the most support.
Line just after your quote.
Seems like yes.
tdeck
I feel sympathy for the 30 yen that stay in my pocket for sure. But also cute mascots and things are the norm in Japanese marketing.
tekchip
Does symbolism elicit emotion? I hope that's sarcasm. Let's ask some folks about gold stars and swastika and and and...
mitaphane
Probably not for the cartoons, but we're hard-wired for emotional empathy that depictions of it are eye catching enough to get attention (and then motivate others to action once they understand the purpose of those stickers).
xboxnolifes
Do you think people are able to feel sympathy for cartoon characters?
apsurd
Yes. it's the point of the article.
ekianjo
People find vtubers worth watching so probably yes
The only sticker they needed to design was a discount!