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Everything that's wrong with Google Search in one image

CSMastermind

I'm old enough to remember when a big selling point of Google was that it didn't do this.

stinkbeetle

My memory says that wasn't such a big selling point. When Google first came out it blew all other search engines away in terms of result quality.

If, back then, Yahoo and Altavista were minimalist and Google was a garish nightmare of ads and flashing gifs and nested banners and affiliate buttons, I would still have happily used it for the results.

Google's search interface is still reasonably clean IMO. Nowhere near its minimal best. Yes there are ads and "sponsored results" and shopping frames and all that crap, but they really aren't everything that's wrong with Google Search.

Quality of results and inability to specify queries beyond vague suggestions are the worst things.

rpdillon

Speed. Altavista, Dogpile, Metacrawler and the rest were slow, and Google felt instant.

amatecha

Had to dig up this link, 1999 review[0]:

"Google (www.google.com) is a pure search engine - no weather, no news feed, no links to sponsors, no ads, no distractions, no portal litter. Nothing but a fast-loading search site. Reward them with a visit."

[0] https://i.redd.it/uea6u7c4oje31.jpg

orblivion

The problem is, some of us do have a habit of asking our search engine for the weather. And we ruin it for the rest of you.

mc32

That didn't last long till they added paid results but at least they highlighted the paid results from the organic results... Those were they days when they used to have the motto of not being Evil. Accordingly, now, they are.

hwc

How did they make any money at all without ads?

peab

they didn't - hence the ads

zugi

Volume.

jsheard

They do the same thing on the Play Store, for example I just searched for Firefox and the first result is a sponsored spot for Opera. Does Apple do that on the App Store?

A funnier example: searching for Amazon gives Temu as the first result. Searching for Temu gives Shein as the first result. Searching for Shein gives Shein as the first result...! but only because they outbid everyone else for the ad spot on their own name, resulting in Double Shein: https://i.imgur.com/0buR8Hq.png

NothingAboutAny

Sometimes it's not even close, I went to download the PAX Australia app and the top result was Revolut. I'd love to know the set of circumstances that the algorithm picked them to sponsor there.

evertedsphere

This is also true on Apple's app stores, to be fair. I didn't know this until I got a MacBook Pro recently and my assumption that Apple's controls would be tighter than Google's was proven quite wrong when I opened the Mac App Store for the first rime.

leakycap

The Mac App Store is such a wasteland. I don't know why Apple doesn't provide it a budget and some real human curation.

The average person searching for Microsoft Word, which is on the App Store, gets screens of templates and junky overpriced apps.

DarmokJalad1701

Same thing happened to me. I wanted to get "Fit Notes" - a free and ad-free app. I searched for it and the first result is some adware/subscription-based crap. I skip over. I scroll down part the "Sponsored: Related to your search" section with a whole bunch of others. I am still seeing more paid/in-app-purchase/subscription-based apps.

At this point I thought that the app didn't exist for newer versions of Android.

It turned out that it was the second result, just above the "sponsored" one. It looked so much like a part of the first result that I just skipped over it.

leakycap

> Does Apple do that on the App Store?

I believe so - and it seems the devs know it happens, bevause I often see a paid ad for "Chrome" if I search "Chrome"

latexr

> Does Apple do that on the App Store?

Yes they do. Their search already sucks in normal circumstances—I remember searching for “Pinboard” (the bookmarking service) and had to scroll by thirteen pinball (the game) apps before starting to see Pinboard apps—but you can type in the exact name of the app you want had have an add for something different right above it. Not only is it allowed, it’s encouraged.

irrational

I just searched "Firefox" in the app store. The top result is Google Chrome with an Ad indicator (Google paid for higher placement). Second is Firefox.

homebrewer

Sometimes it's good to live in a region that no one cares about. I just searched for Firefox in the Android Play Store application, there were no ads, and the first result was Firefox.

I also don't get any ads in American and UK podcasts for the same reason (except for those read by the host, but there are few of those and they're easy to ignore).

beckthompson

Its sad but I think at this point its kind of a safety issue not to use an ad blocker. Those results are not clearly ads and I've clicked on fake links in the past when they were.

vunderba

Strong agree but unless it gets built-into the browser, the average net denizen simply won't do it. The number of times I've seen a friend of the family try to show me an article on their laptop while casually trying to shoot down the pop-up ads like they're playing a marketers version of Missile Command was astonishing.

And EVEN if they do install a blocker, 9 times out of 10 it'll be AdBlock Plus and not uBlock Origin [1]. You know, the one that allows companies to PAY to have their ads whitelisted.

This doesn't even cover browsing on a smartphone which unless you're running Android Firefox which supports browser extensions, you have very few options.

[1] Notice I said uBlock Origin and NOT uBlock.

inerte

If you're trying to do anything in terms of official documents, there's a middleman charging more. I searched for "passport application" the other day and it was 4 ads of people offering this service.

My dad was trying to get an ESTA visa a couple years ago and ended up paying twice the actual price, because he can't discern what's the official site or not.

LorenDB

You also should just stop using Google Search. DuckDuckGo is solid, or if you don't want to use search results from Bing's index, I've been very happy with Brave Search.

jeremyjh

I agree about DDG, but I find Kagi worth paying for.

nicce

A very valuable service for its price.

Also translate.kagi.com is much better than Google’s one.

behnamoh

people say that but they often come back to Google ;)

I've just learnt to use ad blockers. the only time I disable it is when I look up the definition of something or the location of a place and the entire page goes blank because of some rules I've added to uBlock.

aydyn

> You also should just stop using Google Search. DuckDuckGo is solid

The only people who would say that are people who would be better off just asking ChatGPT.

Any nuanced search that isnt some encyclopedic fact is terrible on DDG.

ocdtrekkie

All of the ad links are broken by our firewall at work. People complain but eventually they learn to skip the ads. Absolutely a security risk, search ads are second only to phishing emails as a threat vector.

freediver

They still get away with it as ‘only’ 1% complain and Google thinks they don’t matter.

We built our entire company for that 1%.

inetknght

Kudos for Kagi. I stopped using Google and gladly pay Kagi for search to not show advertisements or junk.

If Kagi ever starts showing ads to me, a paying customer, I'll ditch it too. If I get the feeling that Kagi is selling my search history, I'll ditch it too.

Keep being awesome, Kagi CEO

paradox460

Hey freediver,

I bought a kagi shirt in the initial batch, got it, and then after one wash it unraveled. Your support team was great and gave me a coupon for a replacement shirt, which I ordered, yet it never shipped. Could I get that shirt :D

stinkbeetle

Today is the day you find out whether you're the 1% of the 1%!

dpe82

And we thank you for it! I've been a paying customer for about a year now and I can't remember the last time I purposefully used Google search.

ares623

How is Kagi for non-US folks? I've tried switching to DDG a while back but the experience for me, living outside the US, was not great. Sure, programming related searches were pretty good, but everything else was not.

Does Kagi have a better localized experience?

decimalenough

As a non-US-ian, yes, it does, for search.

There's also a handy country dropdown if you ever want to localize to somewhere else, although I rarely need this, since it's smart enough to eg. show "tokyo hotels" even if your country is somewhere else.

You'll still need Google Maps though.

justinclift

Seems fine here in Australia, though I tend to use global results.

adammenges

Kagi is so good

frakt0x90

And we are very grateful

Mistletoe

How will you fight the inevitable slide that happens if you ever got on top? I’m convinced Google started with the absolute best of intentions before the money and greed turned them into a horror movie villain.

junipertea

Maybe another company will take over at time. Why does one company have to stay perfect and on top of game for eternity?

ocdtrekkie

I love many of the companies I use and work with... but I'm always on the lookout for a backup plan if one gets greedy. Companies are not loyal to their consumers, we should never make the mistake of providing loyalty to corporations.

Kagi is great though, for now! :D

MostlyStable

Since they are subscription based and not ad based, their incentives are inherently aligned with customer preferences. This doesn't mean that they are immune from getting worse, or just becoming complacent, but it does at least make it less likely. Ad-supported companies succumbing to enshittification is virtually guaranteed thanks to the misalignment of basic incentives between the company and users (note: not customers).

chairmansteve

"How will you fight the inevitable slide that happens if you ever got on top?".

Don't get too greedy. There must be examples... 37Signals?

d4mi3n

"Don't get greedy" and similar variations assumes intent rather than what I see as the reality of how companies operate within the US--not a failing of individual virtues. If you're a public company, your shareholders will want stock prices to go up and are more than happy to use their shares to vote for whoever is willing to make that happen.

This is, of course, an exaggeration. Not all shareholders value profits above all else, but many big ones do. Ignoring what incentives (and disincentives) are put on a business drive it's behavior. If you want something contrary to those incentives, you need to change those pressures or you're doomed to be disappointed.

justinclift

Maybe B corporations?

null

[deleted]

thrownawayohman

Ok?

freewheel12

Correct response, but HN no likey. Green names and sub-1000 karma users are the only ones posting anything worthwhile on here. Someone needs to build a platform for that 1%.

asadotzler

There was a time when Google disallowed this. Google even asked us (Firefox team) to report ads squatting on our trademarks. Eventually they stopped caring and now it's in their ad sales pitchdeck just how effective trademark squatting can be.

wk_end

I'm not using an ad blocker; when I search for Midjourney on Google the real thing is my first result; I don't even see any sponsored content. Not sure what's happening for OP.

(Please don't read this as a defense of Google on the whole.)

perks_12

Geo targeting or other targeting signals play a role in this

drusepth

Piggybacking on to provide a screenshot since I also see no sponsored content and Midjourney is my #1 result, well above the fold.

[1] https://i.imgur.com/Oxo4FJl.png

A_D_E_P_T

Same here, though for me the second result is the Midjourney Discord rather than Reddit.

But I'm in Europe. Perhaps that affects results? I wouldn't be surprised if the Google experience were more ad-heavy in low-consumer-protection nations.

barbazoo

This is exactly what I see with adblock turned on. When turned off, the first two results are ads.

null

[deleted]

stordoff

With uBlock off, I get two sponsored ads, and the real site is nearly pushed below the fold: https://i.imgur.com/AkVbvSI.png

SchemaLoad

Mine has one sponsored link which is just a course for midjourney. But I don't doubt at all that the OP post is real. This stuff is all dynamically generated. There is probably even some AI deciding how many ads you'll put up with.

Ideally Google would offer some kind of ad free option, perhaps on a higher tier of the Google One plans.

codazoda

I get the same results as Op, but on mobile, where there are 4 sponsors above the link. It’s about two screen scrolls to the real result.

miltonlost

odd, I also don't see any sponsored content any longer for any search whereas I definitely remember seeing what OP has for other searches. But I also now see a tab for AI mode next to ALL which is new... but I also switched to DDG a while ago

crazygringo

When I search for "midjourney" without an adblocker a bunch of times, I'm getting:

- No ads, with correct midjourney.com as the top result, about half the time

- A legit ad for midjourney.com with the title "Your Imagination, Unlocked", the other half the time. It's the only ad, and the correct midjourney.com is also still directly below it as the first organic result

So both seem fine for me. I've never seen ads on Google with the kind of formatting shown by OP either.

Obviously everybody's search experience is different, based on geography, profile, who else is running ads for those keywords, Google runs different formatting experiences as A/B testing, etc.

ocdtrekkie

I am highly suspicious tech markets do not see realistic average Google behavior for whatever reason. The pervasive belief in tech that Google Search is even passable suggests people in the Valley or even Austin aren't getting the experience most people do.

I recall a Googler once suggesting to me that Googlers seeing ads might look like ad fraud to advertisers, so I'm not positive Googlers dogfood how bad this is either.

tayo42

Firefox on my phone I got midjourney.com as the first result

Weird

libraryofbabel

Relevant (800 comment!) 2024 HN discussion on how we got here with Google Search: https://news.ycombinator.com/item?id=40133976

pluc

It's not wrong, it's how Google evolved based on demand and literally on the industries it created and that everyone was happy to join.

SEO + AdWords = this

It apparently took everyone decades to notice this is where we were always headed.

omnicognate

There's no AI preview in that screenshot, so it's not everything that's wrong with Google Search.

jrootabega

search: "coffee is mostly water"

"No, coffee is not mostly water. That appears to be a misconception based on a popular television show. Coffee is actually about 98% water."

piskov

For the love of god please use (and pay for) Kagi.

I cannot possibly fathom how they stay afloat with just 50k+ users.

svat

For what it's worth, when you view a Google search results page, part of the page is populated by ads (results come from the Google Ads teams) and part of it by search results (results come from the Google Search team, and unaffected by anything to do with ads).

The post points out a problem with the fraction that is allocated to Ads, but if that's "everything that's wrong with Google Search", then it would actually be an endorsement of the quality of the organic search results (which I doubt).

hobs

Not really, its just a condemnation of the amalgamation which is unable to be perceived as different from the user - it shits on the organic search in their mind and anyone saying "well our search is still good!" is completely missing the point.