AI won't use as much electricity as we are told (2024)
68 comments
·September 23, 2025jerf
kyledrake
> The companies building out capacity certainly believe that AI is going to use as much power as we are told.
The same could be said of dark fiber laid during the dot com boom, or unused railroads, etc. Spending during a boom is not indicative of properly recognized future demand of resources.
skybrian
Yes, big bets tell us something but they are not a crystal ball. Some of the same companies hired lots of people post-pandemic and then reversed. People who control enormous amounts of money can make risky bets that turn out to be wrong.
j45
They might not be buying them outright but that doesn’t sound like a realistic first or initial set of steps.
There are new commitments.
Microsoft: https://finance.yahoo.com/news/microsoft-goes-nuclear-bigges...
Google: https://interestingengineering.com/energy/google-gen4-nuclea...
Amazon: https://techcrunch.com/2024/10/16/amazon-jumps-on-nuclear-po...
OpenAI/Sam Altman: https://interestingengineering.com/energy/oklo-to-generate-1...
More: https://www.technologyreview.com/2025/05/20/1116339/ai-nucle...
wheelerwj
100% this.
newscombinatorY
Similar concerns were raised regarding the energy used to mine cryptocurrencies. It's basically wasted energy - no doubt about that. But this is different. Crypto's potential has been very limited all along, whereas generative AI has numerous potential uses, and we are seeing more and more companies, as well as ordinary people, utilising it.
palata
> But we have been here before. Predictions of this kind have been made ever since the emergence of the Internet
I don't think I live in the same world as the author. Ever since the emergence of the Internet, "stuff related to IT" has been using more and more energy.
It's like saying "5G won't use as much electricity as we are told! In fact 5G is more efficient than 4G". Yep, except that 5G enables us to use a lot more of it, and therefore we use more electricity.
It's called the rebound effect.
onlyrealcuzzo
If you're using more of it, because it's replacing corporate travel and going into the office and driving across town to see your friends and family and facetiming instead, then you are still MASSIVELY reducing your total energy.
It's not like the majority of electricity use by computers is complete waste.
You can poo-hoo and say I don't want to live in the digital world, and want to spend more time flying around the world to work with people in person or actually see my mom, or buy physical paper in stores that's shipped there and write physical words on it and have the USPS physically ship it, but that's just wildly, almost unfathomably, less efficient.
If Google didn't exist, who knows how many more books I'd need to own, how much time I'd spend buying those books, how much energy I'd spend going to the stores to pick them up, or having them shipped.
It's almost certainly a lot less than how much energy I spend using Google.
While we all like to think that Facebook is a complete waste of time, what would you be spending your time doing otherwise? Probably something that requires more energy than close to nothing looking at memes on your phone.
Not to mention, presumably, at least some people are getting some value from even the most wasteful pits of the Internet.
Not everything is Bitcoin.
wahnfrieden
How do you account for overall energy use being up massively, and rising at record breaking pace
timschmidt
According to the following references, most residential energy is used for heating and cooling. Most commercial energy is used for lighting, heating, and cooling. And most industrial energy is used in chemical production, petroleum and coal products, and paper production.
1: https://www1.eere.energy.gov/buildings/publications/pdfs/cor...
2: https://www.eia.gov/energyexplained/use-of-energy/industry.p...
rtuulik
Its not. For the US, energy use per capita has been trending downwards since 1979. For the developing worlds, increase in energy usage is tied to increasing living standards.
Arnt
Nothing forces the rebound effect to dominate. Computers grow cheaper, we rebound by buying ones with higher capacity, but the overall price still shrinks. I bet the computer you used to post today cost much less than Colossus.
Similarly, nothing forces AI or 5G to use more power than whatever you would have done instead. You can stream films via 5G that you might not have done via 4G, but you might've streamed via WLAN or perhaps cat5 cable instead. The rebound effect doesn't force 5G to use more power than WLAN/GBE. Or more power than driving to a cinema, if you want to compare really widely. The film you stream makes it comparable, not?
everdrive
>Nothing forces the rebound effect to dominate.
Human nature does. We're like a gas, and we fill to expand the space we're in. If technology uses less power, in general, we'll just use more of it until we hit whatever natural limits are present. (usually cost, or availability) I'm not sure I'm a proponent of usage taxes, but they definitely have the right idea; people will just keep doing more things until it becomes too expensive or they are otherwise restricted. The problem you run into is how the public reacts when "they" are trying to force a bunch of limitations on you that you didn't previously need to live with. It's politically impossible, even in a case where it's the right choice.
Arnt
I don't understand why "we're like a gas, and expand to fill the space we're in". What makes the simile apply to e.g. AI or 5G when it doesn't apply to others, e.g. computer prices?
bilekas
> Similarly, nothing forces AI or 5G to use more power than whatever you would have done instead
Am I missing something or has the need to vast GPU horsepower been solved ? Those requirements were not in DC's before and they're only going up. Whatever way you look at it, there's got to be an increase in power consumption somewhere no ?
Arnt
Not necessarily, no.
You can pick and choose your comparisons, and make an incease appear or not.
Take weather forecasts as an example. Weather forecasting uses massively powerful computers today. If you compare that forecasting with the lack of forecasts two hundred years ago there obviously is an increase in power usage (no electricity was used then) or there obviously isn't (today's result is something we didn't have then, so it would be an apples-to-nothing comparison).
If you say "the GPUs are using power now that they weren't using before" you're implicitly doing the former kind of comparison. Which is obviously correct or obviously wrong ;)
timschmidt
GPU compute in datacenters has been a thing for at least 20 years. Many of the top500 have included significant GPU clusters for that long. There's nothing computationally special about AI compared to other workloads, and in fact it seems to lend itself to multiplexing quite efficiently - it's possible to process thousands of prompts for a negligable memory bandwidth increase over a single prompt.
AI is still very near the beginning of the optimization process. We're still using (relatively) general purpose processors to run it. Dedicated accelerators are beginning to appear. Many software optimizations will be found. FPGAs and ASICs will be designed and fabbed. Process nodes will continue to shrink. Moore will continue to exponentially decrease costs over time as with all other workloads.
Analemma_
There is some limit to the rebound effect because people only have so many hours in the day, but we’re nowhere near the ceiling of how much AI compute people could use.
Note how many people pay for the $200/month plans from Anthropic, OAI etc. and still hit limits because they constantly spend $8000 worth of tokens letting the agents burn and churn. It’s pretty obvious that as compute gets cheaper via hardware improvements and power buildout, usage is going to climb exponentially as people go “eh, let the agent just run on autopilot, who cares if it takes 2MM tokens to do [simple task]”.
I think for the foreseeable future we should consider the rebound effect in this sector to be in full force and not expect any decreases in power usage for a long time.
Majestic121
This is countered in the article.
"Yet throughout this period, the actual share of electricity use accounted for by the IT sector has hovered between 1 and 2 per cent, accounting for less than 1 per cent of global greenhouse gas emissions."
taeric
Do we use more electricity because of 5G? I confess I'd assume modern phones and repeater networks use less power than older ones. Even at large.
I can easily agree that phones that have internet capabilities use more, as a whole, than those that didn't. The infrastructure needs were very different. But, especially if you are comparing to 4G technology, much of that infrastructure already had to distribute content that was driving the extra use.
I would think this would be like cars. If you had taken the estimates of how much pollution vehicles did 40 years ago and assume that that was going to be constant even as the number of cars went up, you'd probably assume we are living in the worst air imaginable. Instead, even gas cars got far better as time went on.
Doesn't mean the problem went away, of course. And some sources of the polution, like tires, did get worse as total makeup as we scaled up. Hopefully we can find ways to make that better, as well.
aceazzameen
As a data point, I turn 5G off on my phone and get several hours more battery life using 4G. I'm pretty sure the higher bandwidth is consuming more energy, especially since 5G works at shorter distances and probably needs the power to stay connected to cell towers.
ElevenLathe
The phones, towers, and networks are only the tip of the power iceberg. How much electricity are we burning to run the servers to service the requests that all these 5G phones can now make because of all the wonderfully cheap wireless connectivity?
null
bicepjai
Sounds similar to Jevons Paradox
JohnFen
> By contrast, the unglamorous and largely disregarded business of making cement accounts for around 7 per cent of global emissions.
Oh, that's not a good example of the point they're trying to make. The emissions from concrete are a point of major concern and are frequently discussed. A ton of effort is being put into trying to reduce the problem, and there are widespread calls to reduce the use of the material as much as possible.
dsr_
The only useful point that they make is that predictions about unending growth are always wrong in detail. Every actual hockey stick turns into a sigmoid, then falls. Meanwhile, a new hockey stick comes along.
Mistletoe
But AI training has been behaving like Bitcoin mining, which constantly increases the difficulty. AI companies so far have been having to release costlier and costlier models to keep up with the Joneses. We don’t want the final iteration to be a Dyson sphere around the sun or the black hole at the center of our galaxy so Gemini 10,000 Pro can tell us “Let there be light.” Or maybe we do, I don’t know.
timschmidt
DeepSeek has shown that significantly less costly training is possible when incentivized. Even for SOTA models.
Kye
The previous 9,999 Geminis promised they'd solved entropy and said the words with no real effect so people stopped listening to it. It's very lonely now.
PTOB
Has he considered exactly how much concrete is needed to build a datacenter campus?
Diggsey
Essentially zero as a fraction of global concrete usage...
nerdponx
Also modern infrastructure is literally built on concrete. Whereas the broad benefits of AI are dubious by comparison.
beepbooptheory
In general there seems to be a big given in the argument that I don't think is obvious:
> At the other end of the policy spectrum, advocates of “degrowth” don’t want to concede that the explosive growth of the information economy is sustainable, unlike the industrial economy of the 20th century.
This seems to imply we all must agree that the industrial economy of the 20th century was sustainable, and that strikes me as an odd point of agreement to try to make. Isn't it just sidestepping the whole point?
bobbyraduloff
> But far from demanding more electricity personal computers have become more efficient with laptops mostly replacing large standalone boxes, and software improvements reducing waste.
If only it was true, I reckon we’re using multiple-orders of magnitude more computational per $ of business objectives simply because of the crazy abstractions. For example, I know of multiple small HFT firms that are crypto market makers with their trading bots in Python. Many banks in my country have excel macros on top of SQL extensions on top of COBOL. We’ve not reduced waste in software but rather quite the opposite.
I don’t think this is super relevant to the articles point but I think it’s an under discussed topic.
kalleboo
Excel has already added an =COPILOT() function. Imagine the waste of all those formulas that probably amount to some basic mathematical formula that could be run on a 386.
sollewitt
“You may not know about the issue but I bet you reckon something, so why not tell us what you reckon. Let us enjoy the full majesty of your uninformed ad-hoc reckon” - David Mitchell.
cph123
"Let us enjoy the full majesty of your uninformed ad-hoc reckon, by going to bbc.co.uk… clicking on ‘what I reckon’ and then simply beating on the keyboard with your fists or head."
pwarner
Hopefully the panic continues and we get a lot of extra electricity, ideally via nuclear, wind, solar - and then if AI is a flop at least we get big progress on global warming.
blain
I thought you will say a cheaper energy but global warming works too.
Also its called climate change now.
wahnfrieden
How does an urgent need for more energy use lead to overall cleaner energy? Won’t it also accelerate unclean energy use to saturation, even if additional clean sources are needed for capacity?
Tycho
What’s the energy profile of running inference in a typical ChatGPT prompt compared to:
- doing a google search and loading a linked webpage
- taking a photo with your smartphone and uploading it to social media for sharing
- playing Fortnite for 20 minutes
- hosting a Zoom conference with 15 people
- sending an email to a hundred colleagues
I’d be curious. AI inference is massively centralised, so of course the data centres will be using a lot of energy, but less centralised use cases may be less power efficient from a wholistic perspective.slfnflctd
These are the kinds of questions we need pursued to develop better insight into the overall societal impact of current and near-future LLMs. Energy usage is a critical measure of any technology. The tradeoffs between alternate use cases should be modeled as accurately as possible, including all significant externalities.
runako
OpenAI yesterday announced[1] a partnership to deploy computer chips, but chose to denominate the size of the deal in gigawatts (instead of dollars, or some measure of computing capacity, or some measure of capability). They certainly seem to think about this in terms of electricity requirements, and seem to think they require a lot of it.
(I may have the units off a bit, but it looks like OpenAI's recent announcement would consume a bit more than the total residential electricity usage of Seattle.)
1 - https://openai.com/index/openai-nvidia-systems-partnership/
js8
I found this video https://youtu.be/IQvREfKsVXM interesting, especially because it mentions couple of AI studies/papers that argue in favor of much smaller (and more efficient) models. (And I have never heard of them.)
I suspect that yes, for AGI much smaller models will eventually prove to be sufficient. I think in 20 years everyone will have an AI agent in their phone, busily exchanging helpful information with other AI agents of people who you trust.
I think the biggest problem with tech companies is they effectively enclosed and privatized the social graph. I think it should be public, i.e. one shouldn't have to go through a 3rd party to make an inquiry for how much someone trusts a given source of information, or where the given piece of information originated. (There is more to be written about that topic but it's only marginally related to AI.)
bob1029
I'd be very interested in seeing some kind of aggregated daily demand curve for AI workloads.
It seems like a lot of the hyperbolic angles are looking at this as a constant draw of power over time. There is no reason for a GPU inference farm to be ramped up to 100% clock speed when all of its users are in bed. The 5700XT in my computer is probably pulling a mere 8~12W right now since it is just sitting on an idle desktop. A hyperscaler could easily power down entire racks based upon anticipated demand and turn that into 0W.
stevenjgarner
> Most of the increase could be fully offset if the world put an end to the incredible waste of electricity on cryptocurrency mining (currently 0.5 to 1 per cent of total world electricity consumption, and not normally counted in estimates of IT use).
I do not accept this. It was once true under Proof-of-Work (typically ~1,000–2,000 kWh per transaction), not so much under Proof-of-Stake (typically 0.03–0.05 kWh per transaction).
Note that proof-of-stake may actually have a lower energy footprint than credit card or fiat banking transactions. An IMF analysis [1] pegged core processing for credit card companies at ~0.04 kWh per transaction (based on data centers and settlement systems), but noted that including user payment means like physical cards and terminals could increase this by about two orders of magnitude—though even then, it doesn't extend to bank branches or employee overhead - an overhead not implicit in decentralized finance.
[1] https://www.elibrary.imf.org/view/journals/063/2022/006/arti...
It's been a while, but I don't recall any of the dotcom startups making deals with nuclear energy companies to buy out entire nuclear power stations: https://www.npr.org/2024/09/20/nx-s1-5120581/three-mile-isla...
And that's just an example, there are many power-related deals of similar magnitude.
The companies building out capacity certainly believe that AI is going to use as much power as we are told. We are told this not on the basis of hypothetical speculation, but on the basis of billions of real dollars being spent on real power capacity for real data centers by real people who'd really rather keep the money in question. Previous hypotheses not backed by billions of dollars are not comparable predictions.