Show HN: Smart email filters to unfuck your email
58 comments
·August 26, 2025yabones
DetroitThrow
Using the Honey extension's approach to "unfucking" a broken system, eh?
0x3f
Great idea. Maybe Mailchimp needs to make their own consumer email service.
edweis
Easy way to do this: search for the word "unsubscribe" in your email and delete all of them.
I did this 4 years ago on my personal email address and I never had to recover any email.
apparent
Thanks to LLMs, many of the spam messages I receive have synonyms for unsubscribe, instead of the magic word itself. I once talked to a B2B outreach company, and they touted the fact that they basically rewrite all of their emails in minor ways to evade spam filters. They pitched it as "personalization" but in reality it was just spam filter dodging.
cowlby
This x100. I move it all to a folder called “Unsubscribe” and go through and unsubscribe from everything once in a while.
You can also make it a bit smarter by searching for the header “List-unsubscribe” instead. Less false-positives when someone forwards you an email that contains the word unsubscribe.
account42
By "unsubscribe" you mean "mark as spam", right? Unless you actually manually subscribed to the lists of course.
zlies
A few years ago, I did the same and started unsubscribing from newsletters as soon as they arrived. Now I keep only emails in my inbox that require action - everything else I archive or delete.
frollogaston
Despite being terrible, Yahoo mail has a bulk "delete all from sender and block" button that's way more convenient than Gmail. Found out when helping an elderly family member with 200K unread of spam. She's blocked thousands of addresses on her own now.
wrs
If you expand “More” in Gmail, there’s a Manage Subscriptions view that shows a list of senders along with unsubscribe buttons.
giancarlostoro
I unsubscribe a lot every few years tbh but that might work better for scam emails that mention unsubscribe in order to appear legit.
balls187
I used a paid for service to help clean out my gmail accounts.
I’m considering this, but curious if the name is a turn off for others like it does for me?
As a baby GenX(er), is that a generational thing?
jonhohle
Also a baby GenX and also not thrilled with the name. It could be great, but am I going to use it on my elementary aged child’s devices.
I’ve long thought the casualness of everything is our (GenX collective) fault, however. I see this as an extension of tshirt and jeans to work at an office job. The unforeseen consequence being the elimination of decorum everywhere. It’s not really about vulgarity, but a general lack of respect for others, standards for ourselves, and dissolving social culture. What language is reserved for shock, emphasis anymore?
hiatus
How often would you even see the name of this thing considering it is a one-time install in your gmail account?
balls187
It's nothing to do about having that word show up in my email, and instead whether my opinion on professionalism and my perception on how professionalism may impact the quality of the product is out of touch.
It's more akin to how attitudes regarding professionalism shift generationally--e.g. tattoos.
kilroy123
It doesn't actually delete anything. Just filters them out of the main inbox. I find that helps you find what to delete, though.
Fair enough about the name. I am just sick of all the notifications you get from email. Or the dreaded iOS badge that says 1 million unread emails.
ocrow
Mid X here. The name doesn't bother me. If it works that'd be fine. OTOH this doesn't solve a problem I have. I rigorously unsubscribe all promotional emails, and that seems to work fine.
blitzar
Would only be bothered if they don't append a marketting signature to the bottom of all my emails.
Sent by unfuck email. Go un-fuck yourself.
GLdRH
Do americans really get that much spam? I don't see the point of this. You can unsubscribe most superfluous newsletters anyway and you have a spam filter. A few intelligently chosen folders and inbox zero is a piece of cake.
tlogan
If you are disciplined and unsubscribe from mailing lists, you will stop getting most of the spam in your inbox. Sure, your spam folder might still be full - but with actual spam.
Honestly, I think it all comes down to discipline. You should immediately unsubscribe if you do not want someone’s newsletter.
But my problem is different: I get a lot of emails that I do want to receive, but I do not need to read them right away - or sometimes never. For example, mortgage monthly statements, which I really only need at tax time.
torton
Regular spam isn't really a problem.
For work email, various salespeople reaching out to sell things, often things completely unrelated to my job title, are highly annoying. I report all of them to spam to Google and block their emails, but the approaches of modern salespeople are increasingly indistinguishable from those of mass spammers (burner domains, "prewarming", multiple scheduled human looking followups, etc.)
Things I do intentionally subscribe to (such as airline offers) tend to switch their send-from address or title or something else every so often and are no longer caught by filters. At some volume, this becomes an occasional annoying toil to deal with. Note, I don't use Gmail, unlike ~90-95% of people in my circles.
account42
Is this coming from companies in the US? More effective might be to send their legal department a friendly reminder of the CAN-SPAM act.
hoistbypetard
Maybe? I've got an email address that's 25 years old, and there's so much spam that I rarely use it; if I don't see an email within about 1 hour of receiving it, it's off the first screen. I still go there periodically and search for messages I'm expecting. But it's not usable as a normal email address anymore because there's so much spam.
I now have another address that I am much more restrained about sharing.
defanor
Seems to be for Gmail and Fastmail specifically, and for some reason it calls those "clients" (rather than mail service providers).
hennell
Doesn't gmail split email by promotions/social/updates by default now? I've had that for a long while and it keeps most important stuff in the inbox while hiding the mess.
I also have my own Google Apps Script app 'Gmaid' though to keep my inbox useable. It auto deletes / archives mail after X days when its tagged '3-day delete' or '5-day archive' etc. I have filters to apply appropriate tags and remove them if I want to keep something from being tidied. I wonder if I could use these filters to tag stuff that currently gets through?
treetalker
Would you mind posting that somewhere and linking to it here?
On macOS I do something similar for files with Hazel: I have special folders whose contents Hazel deletes at set times after the files were added to the folders. Sort of a system for custom deletion timing, it solves the problem of "I probably won't need this, but I'd like to keep it around for a while in case I do; but I don't want to have to remember to manually delete it later."
achairapart
Maybe someone can explain this to me: Since forever Gmail auto-organized my newsletter/commercial emails with the `Notification`/`Promotional` labels, skipping the inbox, without special filters like this one.
Then, by a year or so, more and more promotional/commercial emails appeared in my inbox, and nowadays I delete 10/20 of those emails from my inbox daily. I don't understand as it worked flawlessly before. So, what happened here? Google fucked up this functionality or there is more?
Thank you!
hoistbypetard
Email sending services now offer tips on how to evade the filters that apply those special labels. And if you buy the expensive version, they'll even help you test whether or not your edits were effective at that. So maybe google fucked it up, but I think it's more the result of a concerted effort to bypass it.
0x3f
I assume the people writing the emails responded by optimizing the content to pass the filter.
achairapart
That's a possibility. The thing is, I can't see a pattern. Even from the same provider, some mails are hitting my inbox, others are correctly filtered. It looks totally random and it's quite frustrating.
tomaskafka
Or whatever team have done this at Google is no longer incentivized to continue the work and it just slowly falls apart
treetalker
I've developed my own custom system/methodology and set of Gmail filters to deal with this problem.
While Gmail's filters are generally pretty good, Gmail's system for organizing and managing those filters is terrible.
Does anyone know of an app or service that solves that problem?
evolarjun
The page says "open source", but I don't see links to the source anywhere so I can see what filters installing this would add. I'm sure it's fine, but I wouldn't add a set of email filters without knowing what they were first.
kilroy123
I'll add a link to the bottom, but if you click the 'Star' GitHub button, you can see the YAML file.
scifi
Neat. The potty mouth adds nothing.
jazzyjackson
Marketing is all about choosing your target demographic
hiatus
Shallow dismissals add nothing to the conversation.
aldousd666
This will focus on showing you only personal email. That may be what some people want, but my email is also for receipts from purchases and newsletters I deliberately subscribe to. Filtering out everything with an unsubscribe button is too blunt of an instrument for me. Sure it doesn't delete it, but... I won't know I got it. In my opinion, this is just a coy attempt to force their own mail to the inbox.
utrack
To be honest, that Fastmail filter filters out almost every ad in any language.
{ "conditions": [ { "lookHow": "exists", "lookHeader": "list-unsubscribe", "lookFor": "exists \"list-unsubscribe\"", "lookIn": "header" } ], ... }
account42
That's also going to match any legit mailing list you manually subscribed to though.
So everybody else's newsletters go to trash except theirs?
https://github.com/stevenirby/unfuckemail/blob/master/filter...