BYD Bets on Budget EV Boom with Atto 1 Debut in Indonesia
148 comments
·July 24, 2025pm90
nickff
The US automakers built an oligopoly when foreign competitors were technologically behind, and they developed a burdensome cost-structure based on expensive labor and multi-layered supply chains. To compete, they would need to vertically integrate (which would be very capital intensive, and is discouraged by the tax code), and cut their (unionized) Union labor costs.
postpawl
GM announced a $10 billion stock buyback in November 2023, literally weeks after claiming they couldn't afford worker raises during the UAW strike that cost them $1.1 billion. Since 2015, GM has authorized $37.7 billion in total buybacks while their new UAW contract costs $9.3 billion over four years. When you can find $10 billion for buybacks immediately after settling a strike, the problem isn't "expensive labor". It's management that chose financial engineering over building competitive manufacturing capabilities.
impossiblefork
Yes, but companies run for investors will always have to pay investors, so it would have either been a buyback or dividends. When interest rates go up, companies end up competing with government bonds, and they must give dividends that keep them competitive, and in 2023 that was something like 4.3%.
For investing in the future to be possible interest rates must essentially be low.
I've thought a little about this problem, because recently we had situations where we simultaneously had inflation and needed investments to produce products in new ways to counter that inflation, and this obviously leads to a situation where it's difficult to get out of the problem. If we increase the interest rates then we stop the inflation, but the interest rates will be too high for investments to counter them. Concretely: Northvolt was trying to do American-style doomscaling and then interest rates went up, so they went under.
I believe that there is a solution: giving the central banks the additional tool to set a mandatory savings fraction of wages-- that is, that the central banks are allowed to set a fraction of wages that must be saved, and which may be invested or used to start a company but which isn't allowed to be used for consumption.
If you then have inflation and consumers are bidding over each other for goods and driving up the prices the central bank can increase the savings fraction without changing the interest rate. So plausible, in case of inflation you'd look at the need for capital to get out of it: if there's no need for capital to build new things and get out of it, then you just increase the interest rate, if there is, you increase the mandatory savings rate.
I thought about voluntary solutions, but suppose that we consider a savings pacts-- i.e. ordinary people get together and agree to all save a certain fraction of their income, then this drives down prices, so whoever deviates from the pact gets so much goods that he's really happy with what he gets for his money. Consequently such savings pacts are unstable and the savings pact must be mandatory.
I also think this is especially right for Europe. I calculated that if the central banks set this at 5% then this is enough for Draghi's €800B of needed investment, but it's obviously also applicable to the US if the US wants to transition to EVs, and now you have even higher interest rates than we do, so this policy might actually be the right thing for you too.
piva00
Thank you for providing another example for me to use when arguing against stock buybacks[0], it's an absurdity of perverse incentives.
josh_s
US automakers typically spend more per car on advertising than they spend on labor to build. Labor costs are often under 15% of total cost depending on the model. So even if they paid workers 50% more than today's wages, the cost of the car would "balloon" less than dealer markup.
Unions are not making American cars uncompetitive.
toomuchtodo
Automakers need labor to build cars, they don’t need expensive management and share buybacks. The problem is the corporate structure, not the people doing the actual work and their cost.
ralfd
> and is discouraged by the tax code
How is vertical integration disincentivized?
est
Ford tried to introduce Chinese suppliers into North America, the congress scrapped that.
https://www.reuters.com/business/autos-transportation/us-law...
KeplerBoy
Sure because having domestic industry is a strategic decision. Also the reason why US carmakers won't go bust. Chinese competition simply won't be allowed. Easy as that.
4ndrewl
Sure because having domestic industry is a strategic decision. Also the reason why Soviet carmakers won't go bust. American competition simply won't be allowed. Easy as that, comrade!
trhway
>Chinese competition simply won't be allowed. Easy as that.
Then the domestic industry will just rot from inside. It is usually a worse outcome than if the domestic industry were competing in the open market.
Tariffs and other protectionist measures result in the low quality high priced product of the protected industry being sellable only in the domestic market. Where is China is going to sell to the rest of the world. 340M vs. almost 8B of addressable market. It is a writing on the wall.
HDThoreaun
Protectionism does not work. Your plan was already tried with naval traffic, look at the effects of the jones act.
toomuchtodo
Management and shareholders care about today; in 10 years, it’ll be someone else’s problem. Just like the first wave of US deindustrialization.
6510
Well then, just add a tax for selling within less than 10 years.
bryanlarsen
People point at the tariffs to say that those will protect US manufacturers. Wrong. They'll protect US manufacturing, not US manufacturers.
Toyota, VW, Honda and Hyundai et al sell globally. They have to compete against China. Some of them will learn how to do so, then dominate the American market with their American factories.
torginus
Why? Once you go beyond how cheap these cars are - (they are not cheap in Europe), what's the standout feature they have the US (or any other) cars lack?
WithinReason
> they are not cheap in Europe
only due to large tariffs
joules77
> can't understand how
Check out what year Michael Crichton's Rising Sun was released. Ask ChatGPT for a summary of the predictions. And then checkout what actually happened to Japan.
StopDisinfo910
That’s on Crichton. The Plaza Accord of 1985 had kneecapped Japan. The USA doesn’t have the same leverage on China.
marticode
I mean Toyota is now the #1 car manufacturer in the world and Japanese brands have about 1/3 of the US car market, so Japan didn't do too badly really.
ninetyninenine
This is like what you hope will happen. It happened to Japan. Doesn’t mean it will happen to the US.
When you look at some European country like Russia and see how fucked up it is. Then you say well Russia is full of white ppl like the US so the future of the US will be like Russia, doesn’t that sound massively stupid to you?
So why do you think what happened to Japan applies to China? Like is it because the people in Japan look like the people in China? You know the countries hate each other right?
joules77
For that you have to read Chricton's other book Jurassic Park.
There the message is simple - chimps with 3 inch brains love to pretend they can control ever increasing complex systems and scale. And obviously they can't.
China's enemy is Complexity. Not the US which is too lost to talk about. Complexity goes on increasing and pressure to pretend they have control also increases. Mistakes will be made and multiply with time. So see Covid, Evergrande/Country Garden, techbro crackdown, young ppl checking out etc. Larger the system more the issues not less. More fragile. Not less.
jabiko
Even though there is some overlap of the European continent and Russia's territory, I don't think that Russia qualifies as an example for the average European country.
Also, why are you mentioning the look of people in a discussion about cars and manufacturing?
wqaatwt
> doesn’t that sound massively stupid to you?
Also tangential? Economic development and demographic patterns might be more relevant than jumping straight to race like you did.
pj_mukh
Question: What is stopping from a new or old entrant from creating a $10-15K electric car? American mfg may be slightly better at automation than China.
hshdhdhj4444
> American mfg may be slightly better at automation than China.
This is a common misconception. Chinese manufacturing is far more automated, and getting more automated, than American manufacturing.
Automation in American manufacturing basically stalled in the 2000s.
StopDisinfo910
> American mfg may be slightly better at automation than China
Doubtful. It’s hard for a country which has been consistently outsourcing the production of anything remotely complex to do better than one which has been the top producer of manufactured goods for decades. Tesla tried and mostly failed.
Plus automation is expensive and require large volume to be profitable. American cars historically have limited appeal abroad and the market is extremely competitive which doesn’t help.
apelapan
Tesla seems to be doing pretty OK on the manufacturing side. These days quality of the physical product is decent enough and the price of their different models are highly competitive in their respective segments.
The flaws in Teslas cars are mostly design choices (plastic seats instead of cloth/leather, bad ergonomics due to focus on minimalist aesthetic, uncomfortable suspension setup etc, etc). Some of it is following trends, some of it is Elons stupid ideas.
Financially it seems like Teslas big problem is the AI-investments. Burning unfathomable amounts of cash on useless software, instead of putting that money towards developing their model lineup and improving quality on things that matter.
zitsarethecure
I am following the development of a new company called Slate who are specifically trying to build low cost EV's by shunning gimmicky BS like "self driving" and selling them with only an extremely limited number of options from the factory.
torginus
There'd be no demand for it - the median American takes home about $40k a year, while a Civic (which is a very decent car all things considered), costs $25k, not to mention tons of cheaper options if you buy used.
There's just no one willing to buy these entry level cars, except as maybe second commuter cars.
tpm
Indirect and direct government support (exactly like in China). So this is unlikely when the government is going in the other direction.
trhway
Bolt EV was 20K after tax rebate (and that is an US car, ie. it has more safety and other required features than say a 12K car legal in many other countries). Not many people bought. Instead they buy more expensive EVs. While GM probably didn't make much money on each Bolt. Now Equinox EV, something like 28K after tax rebate. Not many people buying. Again they are buying more expensive EVs. And GM probably doesn't make much on the Equinox EVs. Talked with an owner of one - great car, very inexpensive lease, so while being price conscious he went for a pretty loaded config.
So, i think 10-15K car in US has no buyers, and no margin to make it worth for the manufacturer.
bryanlarsen
Equinox is selling very well.
Afforess
Yeah, I came to the same exact conclusion last year. Heck, even Ford’s CEO drives a BYD and thinks their a major threat.
This administration seems set on demolishing American industries though. Such a shame, but maybe we can finally get decent rail once all the car lobby’s are dead. (But probably not)
jampa
He drives a Xiaomi SU7, which seems like the best car out there for the price.
Honestly, it amazes me that Xiaomi built the car that you would expect Apple to come up with after all these years they spent researching and coming up with nothing.
According to Wikipedia, the Xiaomi SU7 Max has 1,784 hp and is priced at 73,000 USD. In some YouTube videos, they raced against Ferraris and Bugattis, and it fared better than much more expensive cars. I have no idea how they did it.
sherr
This is the point that The Economist made this week about Xiaomi. It looks like Lei Jun, the CEO, has a bit of a cult following in China.
"With the successful release of the YU7—its second electric vehicle (EV) after the SU7, a sporty sedan launched in March last year—Xiaomi has pulled off a feat that eluded Apple, which ditched plans to make its own EV after burning billions of dollars on the effort over a decade."
There's also a brutal price war going on over there. Those cars will be exported worldwide. Western countries are in a bind: protect the local manufacturer or allow the (much) cheaper and environmentally sound EV in from China?
"China’s smartphone champion has triumphed where Apple failed" [1]
andsoitis
> According to Wikipedia, the Xiaomi SU7 Max has 1,784 hp and is priced at 73,000 USD. In some YouTube videos, they raced against Ferraris and Bugattis, and it fared better than much more expensive cars. I have no idea how they did it.
A Cybertruck may look clumsy, but it can been a Lamborghini. Instant torque.
The highest horsepower in a Ferrari road car is 1,200 in the F80. Though, I’m pretty confident you got the HP wrong for the Xiaomi.
ninetyninenine
No this administration is set on protecting industry. Tesla is still around largely because byd is kept out.
I mean the policies you see you like to think are bad are literally helping Americans out, it’s just hard to look at those policies.
Because the policies represents American inferiority. America needs a leg up because their industry is inferior to China. These policies are not fair at all.
tim333
Tesla is still competing reasonably well with BYD in China.
pstuart
> No this administration is set on protecting industry
No, this administration ostensibly wants to Make America Great Again, but that requires policy that is focused on the greater good -- with a long term vision on the investment.
The reality is that they are actually interested in is actually a kakistocracy and has the following concerns: self-enrichment, staying in power, and oppressing its enemies.
idiotsecant
I mean, say what you will about third world mafia states, they do generally have trains. Mostly because the citizens couldn't imagine owning a personal vehicle. Post-soviet Russia, here we come!!
vitorgrs
In Brazil, they called it Dolphin Mini. It's been a huge success. BYD now it's ahead of Toyota in sales.
If you told someone like, 3 years ago that this would happen, people would call you crazy,
TOP 9 from May was:
1. FIAT
2. VW
3. GM
4. BYD
5. Toyota
6. Hyundai
7. Honda
8. Caoa-Chery
9. Jeep
t1234s
Instead of small cheap hatchbacks we get the electric hummer.
_carbyau_
Cost of living
Stage 1: you want a smaller cheaper car.
Stage 2: buying/renting a house is too much so get a bigger car to sleep in...
Seriously though, I want a 4WD electric version of a Mazda MX5 with Hyundai's Ioniq N series drift mode. Fun every day, more fun on track days.
alephnerd
People in the US haven't been buying small cheap hatchbacks for years. Look at how the Toyota Yaris, Honda Fit, Hyundai Accent Hatchback, and the Kia Rio faired in the US market.
Toyota, Honda, Hyundai, and Kia would have continued to manufacture and sell these in the US if there was demand, which there wasn't.
What I'm surprised by is the non-existence of an Indonesian owned and designed brand, but that's probably a result of the Asian Financial Crisis back in the day, but it's embarrassing given that historically poorer Vietnam has been able to incubate it's own domestic ecosystem for EVs and ICE cars. Indonesia has stagnated over the past decade based on developmental indicators and seems to be falling into the commodities trap instead of upskilling into processing.
radpanda
As I understand it there was actually healthy demand for the Honda Fit and it sold profitably, but US-bound Fits were made in the same Mexico factory that made the more profitable Honda HR-V. The HR-V was successful enough that it displaced some Fit production and there were waiting lists at Honda dealers to get a Fit. Eventually the HR-V became popular enough that the Celaya factory switched to 100% HR-V production.
It wasn’t that Honda couldn’t sell Fits to Americans at a small profit, it’s that they found they could use their manufacturing capacity to sell more expensive, more profitable models to Americans instead.
MobiusHorizons
The fit is an awesome car! My friend owns one and the way the rear seats fold into the floor is a sight to behold. Immensely practical vehicle.
alephnerd
> US-bound Fits were made in the same Mexico factory that made the more profitable Honda HR-V
> The HR-V was successful enough that it displaced some Fit production
> it’s that they found they could use their manufacturing capacity to sell more expensive, more profitable models to Americans instead.
That by definition implies that the Fit did not have ideal PMF. You do NOT want to be managing multiple SKUs, especially if they are cannibalizing each others market.
It's also an additional point showing that if given the option or the ability, consumers would spend a couple thousand more just to get a CUV instead if a hatchback.
Edit: I forgot, no one on HN understands how basic business works. Keep the downvotes coming
MobiusHorizons
My personal theory is the people who want them don’t buy new vehicles. That is true of all the people I know who own hatchbacks (myself included).
dpkirchner
That jibes with my personal experience. Honda made the Fit too good to replace (best car I've ever owned) and then they ditched the model before we needed a new one.
idiotsecant
True. Nobody buys a new hatchback - the kind of practical person who wants a hatchback wouldn't dream of taking the new vehicle depreciation hit. You get one with a Facebook marketplace discount.
tim333
Indonesia doesn't have much of an engineering tradition. I think they'd struggle beyond maybe getting a foreign plant set up there like Thailand has done with Toyota.
Vietnam has one domestic car maker VinFast and it's more a project of the billionaire owner of Vin group - supermarkets and the like - rather than a government plan.
rr808
Does anyone know what Chinese car quality is like? I guess there aren't any 15 year old Chinese EVs. Whenever someone says a Chinese product is exactly the same but half the price, it usually isn't the same quality.
typewithrhythm
We get a significant range of new Chinese cars in Australia, and generally they are fine; in the low end of the market they are about the best quality for the money, in the middle they show issues where they can't deliver a overall polished product, so you get things like crappy driving dynamics or poor ADAS or janky UI. Think like you took a top trim Merc, and made one part very shit, and then priced it like a Toyota.
There doesn't seem to be any significant longevity concerns, but they have also not been around that long.
jillesvangurp
They are running circles around competitors in build quality, technology, range, performance, etc. What happened is that car companies went to China to outsource production, taught the Chinese everything there is to know about car manufacturing, and the Chinese paid attention.
epolanski
The only valuable and hard to replicate know-how was in ICEs, all the rest you could buy or figure out.
epistasis
If that were the case, then US manufacturers would be doing far better with EVs than they are. Yet they are not able to keep up with BYD and are failing at hitting their own milestones.
wordofx
This is not true at all. Quality of cars in China is abysmal compared to what they ship to EU/AU/NZ. If you try driving a BYD in China vs say Australia. It’s like 2 completely different cars. What they ship internationally meets standards. But in China they don’t live up to those and standards.
jillesvangurp
So you are saying that they adapt to the local market but are perfectly capable of selling perfectly good vehicles abroad when they want to? This doesn't match what I know of the market. It also doesn't make much sense. Basically most of the BYD market is China but it's a hyper competitive market where there's a price war going on. I'd say there's very little room for chronic under performers in that market. As there are literally dozens of companies eager to step up and do better. From what I've seen if you want to get a glimpse of the future of road transport, you need to go to China.
lossolo
That's not my experience, I was in China, drove the cars and also tried them in the EU.
duskwuff
Ars Technica reviewed a BYD Dolphin (small electric hatchback, £26k ≈ $35k) a few months ago:
https://arstechnica.com/cars/2025/04/a-small-cheap-ev-you-ca...
bruce511
When it comes to new car producers there's always yhe "quality" question.
We saw that with Japenese cars in the 70s (turns out quality was high) and some of the most valued brands now are Japenese (Honda, Nissan, Toyota etc.)
Then it was the Korean turn. Cheap right, so low quality? Turns out Kia, Hyundai, Daihatsu etc are nice cars.
Sure, there are a few early iterations that needed improvement, but in each case those quickly got ironed out. And Chinese cars are far past the "early" stage. They're genuinely good cars for very competitive prices.
When it comes to EVs They're ahead in quality. BYD particularly seems to come with a very good reputation.
Sure, the US is obsessed with large SUVs. But the rest of the world isn't. US car makers are not making cars that the rest of the world wants, and the export market is closing. (I'd count Ford as something of an exception here, they still produce small cars for foreign markets, but they're cutting corners on quality and reputation is falling...)
vachina
My dad dailies a previous gen Chinese ICE (Geely) as an experiment, 100k km and nothing major broke yet. It is not the most fuel efficient but maintenance is cheap.
broof
I drove a BYD while in Thailand and it was pretty janky in some ways (buggy UI, kinda cheap feel, and a few other things I can’t remember) however for its extremely low price it was fantastic
aianus
Plasticky and creaky, at least for the BYDs that UberX drivers use in Mexico.
They do have a lot of space / leg room.
I don’t see any reason to buy one over a Tesla except for saving money.
vlabakje90
And who would want to save money, right?
rdsubhas
An equally relevant question is, how is the support and maintenance story.
dmix
These prices might be temporary, CCP is trying to crack down on deflationary pricing which is cannibalizing it's own internal markets. A product of competing provincial governments subsidizing their local companies with cheap debt and the overuse of promissory notes between vendors. It's resulted in a record number of bankruptcies and created a financial risk similar to China's real estate bubble.
https://www.youtube.com/watch?v=mbFE60Z-_VQ
Think: how Uber used VC money to offer cheap prices and undercut competition, but times hundreds of companies using government money driving the whole market down into fantasy land. Eventually prices have to come back to reality or the factories won't have capital.
toomuchtodo
China needs no more housing (which, previously, was the driver of their economy), but still needs work for hundreds of millions of people. Xi specifically shaped policy to grow clean energy and EV industries. These prices will only continue to decline in the future.
https://www.weforum.org/stories/2025/06/how-china-is-reinven...
alephnerd
For the Atto 1, around $12K makes sense. Equivalent EVs from Indian companies like Tata and Mahindra and Vietnamese companies like Vinfast sell for around $8-10K.
The price war in China is when a new Atto 1 could be bought for $6-8k from a dealership on discount.
That's why BYD (and SAIC, Geely, GWM, etc) have been expanding abroad so quickly - in order to build their own niche to survive the Chinese price war.
That said, as I predicted a year ago, the Chinese leadership has started cracking down on the price war in China for burning capital - especially at provincial SOEs who have been facing the brunt of the war because privately owned BYD has been outcompeting the SOEs.
dmix
Regardless of the potentially unsound money involved that is pretty great they can produce these cars for $12k. Hopefully the export gamble pays off enough to cover the internal issues, history is full of companies have a habit of stretching out the good times on easy money before they hit a wall.
BYD would probably just consume the smaller competition in such an event, just mostly bad news for provincial government debt.
alephnerd
> that is pretty great they can produce these cars for $12k
All new hatchback EVs comparable to the Atto in Asia can be purchased at around $8-12K as I mentioned before, like the Tata Tiago EV, Tata Punch EV, and VinFast VF3.
> Regardless of the potentially unsound money involved
It becomes unsound when you are selling it at $7-8K, which is what has been happening in China.
Hypothetically great for consumers, but in action it was a net negative because the SOEs competing against BYD are all owned by provinces, so it was citizens money getting burned.
This itself is why Chinese leadership has reprimanded the entire EV industry a couple days ago for reckless price wars [0]
csomar
China is making moves on the international stage that I think are unrelated to its internal economy.
They seem to be moving forward with this: https://www.reuters.com/world/africa/china-says-it-will-remo...
A bit early to see if there are any fine prints but this seems like them trying to re-route the global economy. African countries are insignificant when taken separately but on the aggregate they make a sizable chunk with potential for some growth.
Mistletoe
Really wish we could get some in the USA…
yesbut
ryandrake
We need to stop distorting the market to protect bloated US companies who can’t seem to make a sub-$10K car anymore.
null
cscurmudgeon
[dead]
whazor
Cheap EVs will make sitting in traffic accessible to more people.
neurostimulant
Whelp, at least sitting in traffic will produce less pollution in an ev than in a regular combustion engine car.
In less than 10 years the entire US automotive industry is gonna go bust. I just… can’t understand how anyone can look at the progress being made by BYD/Huawei and not be compelled to completely reorient the American economy to build/run EVs. Bot only would it help the US compete but would likely create massive numbers of jobs too… instead the US will deindustrialize while China takes over the world.