Hugging Face just launched a $299 robot that could disrupt the robotics industry
104 comments
·July 9, 2025wackget
Aurornis
The blog explains it: It can move its head, antennas, and rotate. It’s a little humanoid desk toy to stand in for computer interaction.
It has nothing to do with the disrupting the “robot industry” like the Venture Beat headline says. It’s a little animated thing to house the AV equipment.
paradox460
So a modern version of keepon? Will it dance to spoon?
falcor84
> It has nothing to do with the disrupting the “robot industry”
This has everything to do with disruptive innovation as defined by Clayton Christensen, where a new product enters the marketplace "at the bottom", with fewer and/or lower quality features but at a significantly lower cost, and then (if successful) gradually improves the feature set and quality until it displaces incumbents "Gradually and then suddenly".
throawayonthe
a $300 alexa-like is at the bottom of the market?
georgeecollins
OMG!!! I want one in my office so that every time someone comes in it will turn to look at them with those camera eyes and creep people out. That's a very valuable use case IMO.
PeterStuer
It's a toy. It does not compete in any way with the robots they place it in context with. It's like saying my 40$ Raspberry Pi is a serious contender for Dell's latest 40.000$ 3U enterprise server.
pmdr
> This is an ephemeral marketing puff piece.
As is probably more than half of the inescapable AI hype. Imagine replacing most devices and workers with their hallucinating counterparts.
zahlman
Meanwhile, I'm just noticing that the HN title filter can seriously damage meaning when it removes words like "how" or specific numbers (despite the obvious reasons for doing so), but apparently doesn't care about phrases like "disrupt the ... industry".
knowitnone
you saw the video - it bobs its head and records all your activities and audio to send back to HQ.
chris_mnhn
i thought it was kinda obvious, given the raspberry pi and programmable interface: it doesn't _do_ anything on its own, but its a programmable robot that you can tell what to do. i'm speculating that there'll be a marketplace of user-submitted and official HuggingFace "apps" to load onto it
draw_down
[dead]
Aurornis
The blog post has actual details, but I’m even more confused after reading it: https://huggingface.co/blog/reachy-mini
The “disrupt the robot industry” is an insane lie from Venture Beat. They clearly okay with lying if they know it will drive traffic.
As best I can tell, this is meant to be a little humanoid style desk toy to act as the interface for communication. It can move its head, wiggle antennas, and rotate, but can’t manipulate anything.
ofrzeta
What you say is true. It's also a physical vehicle for speech models from Huggingface, which might be fun. However I don't understand where the computation for that will take place.
xnx
"Reachy" is a weird name for a toy that has no arm or hand capable of interacting with its environment.
phh
So, my brain defaulted to "people are smart, so it makes sense", so it understood it as "it's the toy you keep within reach". But if you look at Pollen Robotics product, you see they have a "Reachy", which can indeed move, and has arms to interact with its environment. So yeah, it's a weird name. It reaches your heart through the feeling it communicates to you with its antennas?
Dusseldorf
Presumably it's a reference to the disruption claims in the marketing--a giant reach.
blueprint
"Hugging face" is also a pretty weird name
Finnucane
Reachy by Hugging Face sounds like something I expect is going to emerge explosively from one's abdomen.
llSourcell
lmao
kelseyfrog
It's an easy bet that people will outfit the thing with arms, legs, wheels, tentacles - you name it. Assuming it can be modded, it will be modded.
rafram
> One of the challenges with robotics is that you know you can’t just build on your laptop. You need to have some sort of robotics partner to help in your building, and most people won’t be able to buy $70,000 robots
Sure, but presumably those $70,000 robots aren't just a cute case for a Raspberry Pi + camera module.
nico
The robot mostly looks like a very basic alternative to the Lego robotics offerings (mindstorms/technic/spike). And, they are in more or less the same price range as well
Not sure what huggingface is going for here. Seems like a big distraction for the company
Aurornis
I don’t see the comparison to Mindstorms
This is more like a Furby that you’re supposed to connect to your AI system’s audio/video interface so people can interact with a stationary humanoid device
alnwlsn
Hardly. This seems like the opposite alternative, something that has minimal or no mechanical hardware provisions, and few ways to interface with external motors and sensors.
garciasn
I am not sure what HF is going for here either, because it doesn't actually do anything; yet?
I mean, great: I have another $300 toy in the makerspace arena that I can program. Awesome; I write code and am heavily invested personally and professionally with LLMs (open-weight models running on local GPUs as well as LLM chatbots that everyone knows, like Gemini, OpenAI, and Claude). Now what? It'll sit on my desk and maybe gather dust, if it's not dancing, because...it doesn't actually have a point or built in capabilities out of the gate--at least not that I can see--aside from looking cute and dancing according to the video in the press-release-article; all things that any $30 toy on Amazon can already do.
sheepscreek
Perhaps they needed to do something to justify raising another round?
refulgentis
I love huggingface and they've done a lot for the industry
...But...
I'm so confused by the economics, and not in a general way.
I'm a mobile developer by trade, and AFAICT from dipping my toe in the water of servers, file downloads are on the order of $0.01/GB, and cheapest you'll get publicly is maybe $0.04/GB. But they never ever charge and regularly have people downloading tens of gigabytes.
That's the cost side as far as I understand it.
On the revenue side...afaict all they have is inference? And they don't seem to be popular for an inference solution? I don't hear much about it and they don't seem to care too much.
How do their economics even begin to pencil out? It bothers me, I've lived through enough companies to know this doesn't matter in the short term. But this is novel, to me, in that there's no plan, no market being addressed. With other money losers, you knew what they were trying to do and they were doing it.
danieldk
This question comes up quite often, but Hugging Face is profitable: https://xcancel.com/ClementDelangue/status/18116753863689666...
There is a variety of income sources, including inference and Hub Pro and enterprise subscriptions [1].
Bjorkbat
Alright, it does look pretty charming, and I especially like that it's open-source since pretty much anyone buying a domestic robot is likely to be a tinkerer of some sort, but at the same time it reminds me of the Jibo (https://robotsguide.com/robots/jibo).
For those who don't remember (I couldn't remember the name, only the face, had to look hard for it) it was a desktop robot released in 2014 that was hyped pretty hard at the time. It didn't help that the company that launched it was founded by a fairly well-known MIT professor.
And yeah, it was a flop. The $900 price tag wasn't helping things, but neither was the fact that it didn't really do anything that an Alexa couldn't. You bought it solely because you really liked the idea of robots and thought it was cool, not at all for its value around the house.
I'm not gonna dunk on this too hard since it's probably just a fun company side-project, but I might change my tune if they get too high on hype.
phh
Could we rather get a link to the original blog post? https://huggingface.co/blog/reachy-mini
kimi
In the end, I'm not sure I get what this is for - the venturebeat piece seems written by an AI.
handfuloflight
The only disruption here is the hyperbole.
agilob
Raspberry pi with microphone and camera.
Zaskoda
The closest I've personally experienced to the "dream" is Vector:
https://anki.bot/products/vector-robot
The little robot was heavily inspired by Wall-E. He'll play around when he's bored. If you play music, he'll dance. And, at least for a while, they had Alexa baked in so you could "ask" Vector to do all the things Alexa does like playing music or turning off the lights.
Vector wasn't without flaws. The Alexa integration was a tad janky. And while Vector was pretty good at detecting his environment, his sensors would occasionally fail and he'd roll off the end of the desk and hit the floor. For me, this damaged the screen which made impossible to read the codes from the device necessary to sync it with services.
But there was enough there that worked to really get the vision across. After playing with Vector for a while, I believe the first in-home robot to see major success will be more of pet and less of a helper. Vector's playful personality was a key thing that made him unique. I believe that there are not technological challenges left to solve to build an amazing consumer product - it's just a matter of putting all the right pieces together to build something crazy appealing.
rossdavidh
Reachy Mini Lite specs say: "Compatible with Mac and Linux (Windows soon)"
Ahahahahaha! Ahem. How the mighty have fallen.
gandalfian
I think they are all lucky it doesn't say "android and ios only" like many gadgets these days. Desktops are dying, I feel old...
SirFatty
are you suggesting that Windows doesn't have the majority of the install base?
hosteur
It probably do not have a majority in this target segment. Which is something.
danielbln
It certainly doesn't have the mindshare.
furyofantares
The daily word games I run are obviously dominated by phones, but then I have 10% macOS and 6% Windows, which surprised me when I checked in on it recently.
tomrod
Arguably Alpine or whatever serverless uses has the majority of individual instantiations.
Windows has a lot of the long-lived corporateware.
mrln
I think they suggest that Mac and Linux are supported while Windows is not. But maybe I have issues with my eyes...
Aurornis
This is definitely an artifact of the developers writing code for themselves first.
xnx
Windows would probably work through WSL, right?
rossdavidh
Probably, and it's coming soon, so it doesn't really matter. But, it's not what you would have seen when I started in this field.
ChrisMarshallNY
They say "$299," but it looks a ways off from hitting the shelves.
In my experience, these "intended MSRP prices" tend to be ... aspirational.
phh
Looking at the BOM (6 cheapest servos, one usb camera, a usb hub, a microctronller ,two mics, 30cm-high low-precision plastic) the price looks fairly realistic to me. I could imagine it at half the price on aliexpress. The manufacturing or sourcing doesn't seem complicated. So overall it looks like a very realistic endeavor.
The only negative point I see: Pollen Robotics doesn't seem used to do mass market/cheap products. But as I said, it seems to be a pretty simple production (I mean, they are probably running everywhere like crazy because nothing is ready and everything is broken, but they should be able to accomplish this)
ChrisMarshallNY
My experience is that BoM estimates tend to be inaccurate. Look at Apple kit.
There’s the cost of materials, the cost of distribution and storage, Corporate Overhead, NRE, and then the “Because We Can Get Away With It” surcharge.
yojo
There are quite a few kid-targeted coding robots. I get that this has some Hugging Face integrations, but is there anything else here I’m missing that differentiates Reachy Mini?
It seems weird for a “$4.5 billion artificial intelligence platform” to be pivoting into the toy space.
Nothing in the article, the video, or the manufacturer's own blog post explains what this thing actually does. Seriously. This is an ephemeral marketing puff piece.
As far as I can infer, the thing's basically a smart speaker which rotates.