Google confirms more ads on your paid YouTube Premium Lite soon
98 comments
·June 6, 2025planb
sillyfluke
It's amusing how they unironically continue to do this so plainly even after dystopian shows like black mirror and others mock this tactic aggressively in their latest outings. In the past, companies would try harder to hide a highly publicized bait and switch scam if they continued to make use of it. Subscription monetization schemes have truly hit a dead end if they can't bother even hiding it anymore.
bell-cot
> Who on earth is the target group ...
Folks who aren't paying much attention, but are paying $8/month.
owebmaster
the "target" group is probably bundles of useless products from partners like "buy our useless SaaS and get a free Youtube Premium subscription!"
philistine
Exactly. You can’t believe how the people at YouTube are salivating at the future conversion rate from people who got Lite from their cell phone provider.
anal_reactor
The deal here is that maintaining a free hosting service for 4k videos is not profitable, even with shitload of ads. This is hard truth that nobody wants to hear. My suggested solution is that once businesses grow beyond certain size, the government should step in and buy them out. This would allow to provide such services at a loss. Like, for example, railway in Europe. The only reason why it's even remotely usable is because it's funded from taxpayers' money. And they also started as private companies that would later become de-facto branches of the government.
recursivecaveat
Setting aside the actual ads, I feel like this Premium Lite cannot be long for the world at this point. It seems this is a common problem with corporations gradually trying to squeeze more juice out of products by increasing their complexity, until its so incoherent that people just won't engage anymore. I'm not sure any ordinary person could actually tell you what they would practically pay for Microsoft Office (I mean Office 365, Microsoft 365, no wait Copilot 365). If I open google shopping it looks like there are 10?? different types of licenses/subscriptions I could purchase labeled as either 365 or Office 2024.
Premium already suffers from the issue that you're paying to not experience something, so exactly how obnoxious the thing you're skipping is a little fuzzy. Once you start adding layers of tweaks to the definition of "some" ads, its hard to imagine people being enthusiastic to pay for it.
saubeidl
If you're on desktop, use ublock origin and sponsor block.
If you're on Android, use tubular (https://github.com/polymorphicshade/Tubular). It has no ads, built-in sponsor block and allows you to download videos and play them in the background for music.
If you're on Android TV, use Smart Tube (https://github.com/yuliskov/SmartTube). It basically has the same features as above, but with a TV-friendly UI.
If you're on iOS, consider switching to an OS where a big corp doesn't control what software you can run.
jksflkjl3jk3
Firefox (or Ironfox) with ublock origin and background play fix works great on Android too, no need to use an app.
elashri
> If you're on iOS, consider switching to an OS where a big corp doesn't control what software you can run.
There is a beta version of ublock origin lite available now on iOS [1]
kotaKat
> If you're on iOS, consider switching to an OS where a big corp doesn't control what software you can run.
Sure! I literally just picked up a new Razr 2025 last night.
Out of the box, its built in “device pulse” application sideloaded another 15 apps out of the box I never asked for, consented for, or wanted, ranging from scammy games to garbage like Tiktok and Pintrest.
I didn’t get to say “no” to those applications… sounds like a big corp controlled what software I can run. They even put the application installer into the ‘nodisable’ list so I can’t kill it, and I can’t unlock the bootloader or any of that other great stuff everyone says Androids can do.
What now?
saratogacx
Did you buy from Morotola or from a phone/service vender like TracPhone? I've had several Moto's in the recent past and they had a couple of light weight utilities but nothing like what you're describing. It sounds like carrier crapware.
saubeidl
It sounds like you didn't pick a phone where a big corp doesn't control what software you can run.
I'd recommend getting a Pixel and installing Graphene.
elpocko
I'm using Firefox with UBO and for quite a while now every YT video stops playing after 45 seconds with an error message. So I made a bookmarklet that opens the embed link instead, which does not error out, but some videos can't be played that way at all.
No one else seems to have that specific problem. Am I the only one with this issue?
xmodem
Sponsorblock has a Safari extension in the iOS app store and it works quite well. Doesn't block ads though.
EspadaV9
How does Tubular compare to PipePipe (https://github.com/InfinityLoop1308/PipePipe). Both seem to be forks of NewPipe + SponsorBlock, but PipePipe seems like it might be a bit more active.
crtasm
What is the first screenshot illustrating? live chat/subtitles..?
saubeidl
I'm not sure, to be honest. Haven't heard of PipePipe before!
reaperducer
Haven't heard of PipePipe before!
Yo, Dawg. I heard you like pipes in your pipes…
philistine
I don’t get ads on YouTube in my iPhone, and all it took was using the website instead of the app. What am I missing exactly?
thiht
This is what I do too. It's not as comfortable as an app, but it works and it's free, definitely good enough to watch a video.
throwaway290
And this, ladies and gentlemen, is why YT premium now has ads.
_Algernon_
https://addons.mozilla.org/en-US/firefox/addon/ublock-origin...
https://chromewebstore.google.com/detail/ublock-origin-lite/...
pil0u
I have uBlock Origin on FF, just this morning it stopped working on YouTube. YouTube now tells me I am allowed for 3 videos because I'm adblocking them.
worble
Nearly every time I see this, it's because people have other addons colliding which cause issues.
You only need uBlock origin; get rid of Ghostery, Privacy Badger, adblock for youtube or any of that other stuff. Other extensions can cause uBlock to not work correctly.
https://github.com/gorhill/uBlock?tab=readme-ov-file#all-pro...
> Do NOT use uBO with any other content blocker. uBO performs as well as or better than most popular blockers. Other blockers can prevent uBO's privacy or anti-blocker-defusing features from working correctly.
lan321
I had something like this for a while as well. I think they just target subsets of adblock users since I have multiple friends with the same configuration who didn't get it. My solution was FreeTube with LibRedirect.
pil0u
For the record, I don't have any other adblocker and have not for years since I actually had a clash with Privacy Badger in the past.
No, this is new.
null
bugtodiffer
i thought lite was removed again because it just doesnt work
saubeidl
It's time to switch away from Chrome, anyways.
You can't give the ad-peddlers control over your digital existence.
Firefox has gotten quite good over the years. Personally, I like Zen, which has the UX of Arc, but an open source FF base.
krige
ads, on paid, youtube, premium, lite, what a fantastic word construct, a veritable babel of corporate policies we suffer. If we could only shove "AI generated" in front of "ads", it would be the supreme capture of the current zeitgeist. Big tech in a nutshell, if you will.
ezst
Add the usual army of bootlickers in the comments, defending those corporate interests against their own.
ghusto
For those voicing the "yeah, well they're not a charity" sentiment:
What Google have done with YouTube is push it at a loss for long enough to kill competition. Once they're the only ones left, they get to dictate everything because there's nobody left to compete.
It's not _illegal_ (not exactly, anyway), but don't expect me to then call using the service and blocking ads "stealing".
keb_
Stop using adblock, they said, it's immoral, they said, just buy YouTube Premium, they said.
Argonaut998
YouTube without an adblocker is borderline unusable. I would have no problem paying for premium if they didn’t also steal your data. They can’t have both, not from me anyway.
crimsontech
Unhook and Channel Block also make my youtube experience much better. I did pay for Premium at one point but they kept pushing "features" that couldn't be disabled, I provided feedback, but I imagine it goes nowhere, so I stopped paying them.
I put a youtube video on the TV last week and all the adverts were deep fakes of famous people saying you can get rich with this one trick and a QR code to scan. One of the videos was a deep fake of the UK PM Keir Starmer saying thousands of people can claim an unknown benefit. How are these adverts not considered harmful?
serial_dev
I used this fact to get rid of my YouTube addiction.
I used to have Premium and listen to videos in the background while working, doing chores, all kinds of stuff. I realized 95% of the content I'm listenting to is garbage, and another 5% percent is good content that deserves my full attention, not just me listening to it while doing other stuff.
Stopped paying for premium, the experience is so unbearable that after a couple of days, I stopped watching YouTube.
I guess I could also just adblock, but they keep breaking every couple of weeks (gee, I wonder why), but honestly I don't mind less YT in my life.
captain_coffee
This cannot be stresses enough. I genuinely do not understand how people can use the free version of YouTube without an adblocker.
spacemadness
I love that neowin has a big popup complaining about using an ad blocker before you can read the article with a big sadface about ads.
prmoustache
Most youtube content is made of ads anyway.
It is baffling to me that people would pay to access it: the viewer is the product that is sold, not the youtube content. This is merely a bait. Content creator's customer's are the brands that want to be advertized.
Reubensson
Youtube used to have a lite premium but they removed that. Sounds very similar but shittier with similar/same price.
piva00
I used to be very happy with the old Premium Lite, I didn't need YouTube Music or other features of Premium, just wanted to pay to have ads removed on all devices and it was the perfect product for that.
Then they cancelled it, got the email back in 2023 and resorted back to add-ons to block ads, stopped watching videos on devices that didn't support that, generally only watched YouTube on the computer for educational purposes.
When I saw it was back my first thought was "are you fucking kidding me?", I simply cannot comprehend Google's product strategy, at all. The "data-driven" bullshit for determining features, product tiers, etc. turns out to be just the McNamara fallacy applied to digital products, I can't see another way to explain the whiplash Google goes through in their product decisions, feels like everyone over there responsible for these decisions is only looking at insights, dashboards, etc. without ever thinking about what the hell the product is at its core.
msgodel
Maybe they actually want to partition between the impressionable smartphone/smartTV users and the people who would prefer using mpv to watching ads.
That kind of thing usually kills the platform though.
> Besides a non-ad-free experience, the $7.99 Premium Lite subscription also removed several other cool features like the ability to download videos for offline viewing and background play, which can be quite convenient for listening to music on the app. Speaking of music, YouTube Premium Lite also does not include access to YouTube Music.
So what's the deal here? $8 for "less ads but none of the premium features"? I'd understand "no ads but none of the premium features" but even for that it would be quite expensive. Who on earth is the target group for this plan?