xAI to pay telegram $300M to integrate Grok into the chat app
428 comments
·May 28, 2025Suppafly
therealpygon
Exactly. Which do people think users will be more accepting of: “we sold all your data and chats for 300 million” or “we got paid 300 million to integrate AI”.
This is a data sale, pure and simple. xAI certainly isn’t making their money off their LLM/inference. OpenRouter shows Grok at about a billion tokens a day while the top 20 account for 2.5 trillion per day.
I’ve suspected Elon expanded his failing strategy to include data brokering when he saw the opportunity to get access to everyone’s data via Doge. Hence the reason Elon is ready to step away now that Doge (many of which are xAI employees) has finished gaining access to the data from every government system. Quietly offering access to corporate and political clients to query the data of every single person via Grok seems like an easy way to generate some revenue when no one wants your AI.
dkkergoog
[dead]
Hoasi
Exactly, but what users want is not part of this equation.
splatter9859
Never usually is with Musk and his platforms. Both X and Tesla's software stack clearly show this readily. He has other purposes in mind.
serial_dev
I’m sorry, I don’t think this is on Musk or xAI. IMO it is on Telegram. Only Telegram has the obligation to know what their users want and look out for their own users. It’s not unreasonable for Grok to want to have more users.
prettyblocks
As a Telegram user, I don't mind having an interface to Grok that is outside of X.
wongarsu
Isn't that grok.com? There is also a grok iOS and Android app (though the Android app is apparently a bit of a 2nd class citizen)
Admittedly, some of the uses in the article do sound useful. Time will tell
Gud
I agree with you.
But this is why we must champion open protocols and open source software.
I absolutely believe both LLMs and social media platforms should be federated and controlled by the user.
piyuv
[flagged]
bko
Google pays apple to be their default search. Do you believe apple users don’t want google to be their default search?
hintymad
Maybe xAI has some interesting way to make money in other places, like Google paying Mozilla for making Google search the default choice.
zinglersen
It's the same reason for Google and xAI - they want user data and are more than happy to pay for it.
nikanj
Google is paying Mozilla to keep Firefox on life support - so that they can pretend Chrome has competitors
throwanem
Is or was? They just lost that suit, didn't they?
nerbert
Directly taken from Gate's book.
hulitu
> Google is paying Mozilla to keep Firefox on life support - so that they can pretend Chrome has competitors
And to collect firefox user data. That't why firefox is always connected to e100.net.
throw05678931
A pretty clear admission that Twitter failed as a distribution channel.
A4ET8a8uTh0_v2
Or.. an understanding that not all users reside in the same silos.
selcuka
> If this is something their users actually wanted
Users wouldn't specifically ask for Grok, but they might like to have access to an AI assistant. When you are competing against OpenAI etc. it makes sense to incentivise big, PR generating customers such as Telegram.
blitzar
If it turns out to be something actually useful, everyone else will start doing it for $0.
nickpsecurity
I thought that. Then, I remembered PayPal straight up paying people to use their platform. We saw how that worked out.
So, the question is whether they should pay to generate demand in a new market. Then, who to pay and how much?
I'll also note that OpenAI took the market by offering an expensive service for free (ChatGPT). Then, they offered a monthly plan that may or may not have been profitable. One could argue that OpenAI has been paying people to use its service for a long time.
I also wonder if xAI gets something out of it. For instance, they might get all the conversations with the AI. I believe ChatGPT similarly put free, user conversations to use internally in ways that boosted their paid apps. xAI might have some plays like that.
rchaud
When was PayPal doing that? I remember having to create an account 20 years ago because they were the only payment processor option on Ebay, that seemed to be their moat. These days, I use Paypal as a "wallet" that's connected to my CC, to pay for stuff on sites where I don't want to put in my CC information.
akurtzhs
Paypal paid people to open an account or to refer new accounts early on. Inspired Dropbox to do the same thing with free storage.
edent
PayPal still regularly send out offers which pay new users.
https://www.paypal.com/uk/webapps/mpp/invite/terms
It is a common way for businesses to acquire customers.
bag_boy
How do you PayPal straight up paying people to use their platform worked out?
nickpsecurity
It's market cap was recently $69.51 billion. I'll add the eBay partnership to the reasons for its long-term success.
bgwalter
Given the use in conflict zones and the prevalence of military bloggers from all sides, Telegram is already one of the most surveilled apps out there.
Grok relaying your queries to certain agencies won't add much, but it will be interesting to see what bias Grok will exhibit on Telegram.
serial_dev
It’s his play to be an even more important part of the military industrial complex and the surveillance state.
He already has rockets, internet satellites, social platforms, he has the ears of the president and now he will probably have a backdoor to one of the most popular “encrypted” chat apps.
rodgerd
I imagine Telegram-based training data will bias Grok to reflect Musk's own views more reliably than any other platform out there.
kklisura
> Telegram is the most popular messaging app in Iran and Uzbekistan [1]
> Telegram’s largest market is India, which accounts for more than 20% of its userbase. Telegram also has a large amount of users in countries with heavy censorship and surveillance, such as Iran, Russia, and Uzbekistan. [1]
> Percentage of users via region: Asia 38%, Europe 27%, Latin America 21%, MEMA 8% [1]
It sure is valuable data - if you are a three letter agency. Not sure if it's valuable business data.
[1] https://www.businessofapps.com/data/telegram-statistics/
sorokod
> Telegram also has a large amount of users in countries with heavy censorship and surveillance
That citizens of those countries are allowed to use Telegram says something about the privacy it affords to them.
tdiff
Its well known that whatsapp is also available in Russia
machomaster
You don't know what you are talking about. Read on the multi-year attempts of Putin trying to ban Telegram and Telegram fighting back (technologically and also politically - demonstrations, etc). Telegram won the battle and Putin had no choice but to admit defeat.
Similar things happened in other non-free coutries as well.
SXX
Telegram dont have E2EE by default. It's all you need to know. 99% of communications on Telegram are in plain text.
Also Telegram banned or shadowbanned serveral protest channels / bots during elections and when war began.
psychoslave
>Telegram won the battle and Putin had no choice but to admit defeat.
That just seems such a unreal claim. Telegram removed features like "people nearby" after its CEO was arrested in France. Who seriously believe that the kind of threats France establishment would employ on such a person could dwarf those of Russia establishment in term of bending the braves?
nickpsecurity
I'll warn that the FBI was publicly trying to get warrants for information while they and NSA were siphoning it off in secret from the same companies. One was likely a cover for the other.
Unless there's legal protections, assume in your threat model any company has let their host government, maybe others, backdoor their offerings. It might have been willingly or forced. Police states like U.S. and Russia should be assumed to subvert any pprovider.
If they don't like that, they need to repeal the Patriot Act, ban requiring companies to attach black boxes to their internal systems, give companies immunity for publicly talking about court orders, require companies to disclose what data they give to the government, and let individuals know what was ordered after a period of time. Then, I might trust statements about what they do or don't share.
Also, if these bother you, try not to commit crimes.
troupo
Unfortunately it's also the most sleek and feature-rich messenger of them all :(
acjohnson55
I agree. I need to migrate off, but I haven't figured out where to yet.
drdaeman
It sort of used to be, although not exactly as a messenger - it was never good for one-to-one private conversations, but as a social network with channels and groups.
However, for the last couple years enshittification is in progress - it's not at Microsoft Teams levels yet, but they're really trying to get there, shoving more and more ads (third- and first-party both) into users' faces with increasing frequency.
distances
What ads is Telegram showing? I can't think of any, except a peristent birthday reminder.
I also agree with the sibling comment that Telegram is sadly the best chat app I've used not only for group chats but also for 1-to-1 chats.
Edit: there are paid emojis or stickers too, now that I think about it.
int_19h
Since the protocol is actually open, you don't have to use the official client.
I'm curious as to why you say it was "never good for one-to-one private conversations". I've been using it for this exact thing for many years, and still find it the best option currently on the market for a variety of reasons (e.g. unlike Signal it doesn't limit the number of devices which are linked to the same account).
greenavocado
The main Telegram enshittification is caused by spammers and scammers. They purchase lots of Telegram Premium credits and proceed to spam the hell out of users and they get away with it. Telegram Premium users are treated much more leniently than regular users when it comes to moderation affairs.
duskwuff
The situation just got murkier: https://twitter.com/elonmusk/status/1927839555828220165
("@durov @grok No deal has been signed")
hn_throwaway_99
And Pavel Durov responded:
> True. Agreed in principle, but formalities are pending.
This is how I know I'm not cut out for business - because I just can't lie with total impunity. Like, how could you do a global, public announcement like this when there is no dry ink, and the other side obviously hasn't authorized you to announce, and feel literally zero shame ("formalities are pending", lol).
I feel like more and more one of the biggest requirements for success in business (not to mention politics) is just total shamelessness.
vl
He is the CEO of a corporation. Let's assume Pavel and Elon had a phone call and agreed on the deal. One of them or both are entitled to announce it. Pavel Durov announced multiple deals before on his tg channel. Now it is surprising turn of events, it seems they didn't work out details to the degree implied, but calling it lying is a far stretch.
hn_throwaway_99
> Let's assume Pavel and Elon had a phone call and agreed on the deal. One of them or both are entitled to announce it.
Lol, because it was Elon himself who called out Durov's original tweet with his "no deal has been signed" response. So obviously the agreement was not agreed upon yet.
Ironically this sounds just like Elon's infamous "funding secured" tweet. I'm tired of all these bullshitting bullshitters, and then the follow on of apologists.
A4ET8a8uTh0_v2
<< I feel like more and more one of the biggest requirements for success in business (not to mention politics) is just total shamelessness.
I am going through 'Signal and Noise' by Nate Silver and, after dismissing it at first read, now I am starting to wonder if his attempt to categorize some people on how well they can predict things is onto something. The boorish bravado ( or at least a perception of it ) is clearly part of the requirement though. You simply cannot even register to people with all the noise around them.
meepmorp
It's not a lie if you (choose to) believe it!
dcchambers
For as much shit as I give Elon for Twitter and everything else, at least he's a non-stop source of entertainment.
game_the0ry
Call me stupid, but I fundamentally do not grasp why xAI would pay Telegram for access to its users. $300M seems like a crazy amount of money to put into a chat app.
I am genuinely curious about the business strategy behind the move bc that would be a market worth exploring - having something that the AI industry would pay for bc they are willing to spend a lot right now.
ben_w
> Call me stupid, but I fundamentally do not grasp why xAI would pay Telegram for access to its users.
Perfectly valid question.
IMO, because xAI is the junior partner in this relationship.
Telegram is bigger and more important than X.
Unlike the 45 billion self-purchase price xAI paid for X, the realistic value for X is, what, 9 billion? I've heard Telegram is estimated to be in the 30-40 billion range: https://web.archive.org/web/20210323132059/https://techcrunc...
top_sigrid
When OpenAI bought Windsurf a lot of the discussion was about which market and which customers they hope to get access to by that acquisition. This deal gives xAI privileged distribution among nearly a billion of users (and potentially future customers) for a magnitude less of money.
Who will „win“ the LLM-AI race is as much undecided as is the common way to interact with them and this seems like quite a sensible bet on distribution for a huge userbase with a very specific integration into a platform. Doesn’t seem at all crazy to me.
felipeerias
Nothing is more valuable for an AI company than exclusive access to large amounts of human-generated data.
z3dd
oh, cause telegram is not a chat app, it's Facebook of eastern Europe
game_the0ry
And how is the data of Eastern Europe as valuable as xAI is paying for it?
ZeroTalent
$300M is not a lot of money in this situation
XorNot
AI training data is in short supply from new sources. Chat and group apps are handy for many reasons, but one obvious one is people posting images with caption text they provide basically does your image tagging for free (remember the original big image model was just a list of URLS with useful alt-text descriptions).
alterom
[flagged]
bearjaws
Used pretty heavily by island nations and LATAM.
didibus
- Data to train on
- Being the first GenAI experience of users that then might associate this stuff with xAi branding.
beAbU
Not sure I buy your second bullet.
Windows has had copilot baked in for a while now, where genai stuff is already possible.
Meta has their ai baked into WhatsApp, and probably into instagram as well (not sure though)
Google is rolling out gemini on android.
I would posit that for a majority of telegram users, xAi is just going to be "yet another AI integration" for them, and it'll be nothing novel.
cowpig
Seems fairly obvious that Musk's strategy is to monetize political influence, isn't it? It's just advertising but a leap darker
rasz
$300M is peanuts when it comes to pumping fake valuations of AI companies. Elmo will now boast about 1.4 billion active xai users. He might even claim those are paid users, because he paid them to use his ai :D
arizen
Chat app with 1B+ users
culebron21
Well, as a 9-year user of Telegram, I expected some monetization and paid mode, but looks like we're going to be used otherwise, for more free cheese.
herbst
I have a premium account as I really like the idea of just paying for the service I use.
I highly assume that the AI will be integrated in a way that you can mostly disable it or barely notice it if you aren't looking for it, like all the other paid or special features.
So many people never noticed stars, NFTS, a whole nft market, pay for messages, pay for groups, ... While using it ever day
tgv
I had my doubts before, but this was the proverbial drop in the bucket: I removed my account. People can still contact me via phone, sms, email, or Signal, or by just ringing at the door.
miohtama
Telegram made $500M profit at ~1.3B revenue.
Revenue comes from ads and premium users and some minor sources.
hintymad
So that means Telegram users will use XAI for free, which means it will cost xAI potentially multiple times of $300M a year to serve the Telegram users?
fundad
It looks like Telegram sold the US government a back door to users' messages.
leptons
"if it's free, then you are the product" applies here.
npteljes
This is a tired, and untrue cliché. Everyone is the product, all the time.
SahAssar
Not at all true, there are many services I pay for where I am not the product.
I also use much OSS software where I am not the product. If you disagree say why.
null
dist-epoch
Yes, this is why I switched from free Linux to paid Windows. I don't want to be the product.
steve_adams_86
Linux makes you to work so hard to get it working sometimes that I can't imagine anyone would consider it free (half-joking)
edit: at least you can get it working, though
mystified5016
You're being deliberately obtuse
evan_
The Facebook-inspired pogroms in Myanmar were a prologue to the horrors that this will incite
baxtr
Can you elaborate on that? How can xAI integration into telegram incite pogroms?
jonny_eh
It has been injected with politically motivated bias: https://www.theguardian.com/technology/2025/may/14/elon-musk...
iamtheworstdev
the good news is that when this doesn't yield any positive results for xAI and they need a bailout then they'll get bought by Tesla, and Elon is saved once again.
spwa4
Reference to:
* https://www.bbc.com/news/articles/ceqjq11202ro (xAI bought Twitter)
* https://www.theguardian.com/technology/2016/aug/01/elon-musk... (Tesla bought solarcity)
Effectively, of course, Twitter and Solarcity went bankrupt. That's what really happened.
I hope the CxO's at companies realize this, and so realize that Musk's big plan for Twitter ("just fire everyone, keep collecting the income") had a slightly different outcome when put into practice: fire everyone, rehire half, get publicly shamed by important people refusing to go back, bankruptcy in 2 years, 5 months. In other words, since 2022 Musk lost 5 million per day, on average, for 2.5 years.
Let that sink in!
fundad
It wasn't about revenue, it was about a massive propaganda and surveillance apparatus.
spwa4
Is that why he, and his entire management staff, were seen begging for advertisers to return ... how many times now? 5? Not sure.
https://finance.yahoo.com/news/elon-musk-begs-advertisers-re...
Clearly it was about revenue, at least to an extent.
jjfoooo4
It was about very stupidly thinking that selling subscriptions to Twitter would be more profitable than selling ads
JumpCrisscross
Given Tesla’s current prospects it seems more likely that xAI or SpaceX wind up bailing it out.
h2782
This is a self-comforting argument I keep seeing all over against Tesla. Yet, their refreshed models are showing up on roads very quickly.
Demand for Tesla isn't permanently going anywhere just to make a few new Elon haters happy. I also don't like Musk, but I am not deluding myself like so many these days that Tesla is dead. Elon is much like a roach; he will survive nuclear Armageddon.
JumpCrisscross
> not deluding myself like so many these days that Tesla is dead
Nobody said it's dead. Just that the car part of the company, the stable part, is somewhere between being abused and neglected by Musk. While the self-driving part has no competitive advantage and the robotics part seems to have legitimate synergies with xAI.
bognition
I can't help but think this means that all my telegram conversations will now be fed into grok. I'm curious how I'd go about verifying that this is or isn't going to be the case.
egypturnash
I'm thinking about most of my communications on Telegram and it's kind of hilarious to imagine it suddenly starting to reply to people on Xitter with unsolicited horny furry roleplay instead of unsolicited white supremacist rants.
Not so hilarious that it doesn't make me want to consider trying to convince all my circles to move to a community-run Matrix server or something though.
numpad0
Yeah, sounds like they finally accepted that tweets don't make LLM smarter, only less biased, and so they're doubling down to feed more tweet-like data to make it smart and biased.
mlinhares
Why wouldn't you automatically assume this is the case?
herbst
Because it's expensive and telegram already is bot traffic to a large portion (channels, bots, ...) that would be completely useless for training.
yladiz
I wouldn’t trust X or Elon Musk, and $300M is the kind of money that you can ask for a lot of things from the recipient.
jaoane
It’s not X or Elon musk that you have to trust with regards to the privacy of your telegram conversations.
null
timewizard
Looks like we're at the point where it's both convenient and useful to destroy and recreate entirely new digital identities every few months.
The only cheap way out for users is to generate noise. Clog up their systems with useless data.
Molitor5901
Did you have an expectation of privacy using Telegram? I think that's the real issue here. If you were paying for Telegram, then I would say yes, those conversation should not be handed over to xAI. But, if you were ostensibly not paying for it, then I think it should be assumed that use of the service is considered consent to take that and use it as they please.
So yeah, it's almost certain that everything you ever put into Telegram is in Grok.
dgellow
That’s not at all how consent works
mdhb
No I am sure the fine and morally upstanding leadership of xAI are paying $300M just for the fun of it.
alphager
Seeing that telegram is clear text by default, you should consider alternatives that offer end to end encryption by default.
paxys
End-to-end encryption isn't going to help if the chatbot/data harvester is embedded in the app itself.
bboygravity
Or if the endpoints are mostly pwned by NSA at all times (Android, Windows).
harg
It's not clear text by default, it's just not end-to-end encrypted. Messages are still encrypted between client and server.
I agree about considering alternatives though.
crop_rotation
> Messages are still encrypted between client and server.
This is just a clever way of saying they use TLS, which I would be shocked if any mainstream app is not using.
jazzyjackson
Ok so theyre plaintext on the server, encrypted in transit just means https
Spooky23
Is the server -> FSB connection encrypted?
null
JamesAdir
I don't understand how Telegram is still around. The app has zero support, even for paid users. You can't rely on it, and unlike Meta products, where at least there is someone to escalate to, in Telegram it's nonexistent. My account was taken over by a malicious actor, and I can't get it restored no matter how many emails and DMs on X I've sent them. Zero response
jadbox
As someone that has friends on every chat platform out there, I must say that Telegram is the most polished chat app in existence. Everything just works. I notice bugs in WhatsApp all the time, but hardly ever with Tg. Even stuff like video chat and video messages has always been reliable and fast. As a developer, the API is amazing... in 30min you can make a bot and publish it. The real shame is two fold: chats are not encrypted by default and there's so. much. bot spam on the platform. These two problems have made it my least favorite platform, even though the usage experience is the best.
dgellow
And it has been the most polished chat platform since a decade, they have been just excellent at creating a product people love to use. I really don’t want xAI, so I guess I could switch to WhatsApp, but that would be a downgrade…
ivm
Because it's the only social network that mixes blogging/feeds (channels) with anonymous chats and public groups. Most other messengers require your phone number to be exposed (although WhatsApp has been fixing it lately).
sidcool
Every week, at least once I am added to a spam Telegram group. It was fun earlier, but now it's a nuisance.
lawrencejgd
You can change that in Settings → Privacy and security → Invitations → Select My contacts
Suppafly
>You can change that in Settings → Privacy and security → Invitations → Select My contacts
Bizarre that that's not the default and that it's actually an option at all.
machomaster
Not bizarre at all. How else would you invite people (study group, work, etc). Especially thinking 10 years back.
This is a sensible default for most people. If it is no more, then settings can be changed.
herbst
If you use Telegram in a 100% private setting (only friends and family and private groups) you won't be invited anywhere else either.
When your name is out there in public channels things change. Just like with an email address
wtk
driving interaction count > your peace
If this is something their users actually wanted, they'd be paying xAI, not the other way around.