Bringing 3D shoppable products online with generative AI
13 comments
·May 13, 2025mintplant
spencerflem
Yeah :c, I guess it seems to work well but this kind of approach makes me sad. It's anti-truth in a way that NeRFs are not
dagmx
It’s a shame that they’re trying to poorly frame what is a decent paper as a method of e-commerce
1. All the products shown would have CAD models already and have no need for GenAI to make 3D models. A mesher and decimation would give better results anyway, without risk of hallucination.
2. They don’t really address hallucination at all. Why would a reliable retailer trust an imperfect replica? Who is liable for the potential false advertising?
This really feels like marketing tried to co-opt R&D and missed the mark.
Huxley1
I used to work with e-commerce teams, and without access to a proper photo studio, getting good product visuals was always a struggle.If this kind of tech can generate usable 3D views from just a few images, that’s a pretty big breakthrough. I’m especially curious how it handles reflective or semi-transparent objects—those are usually a pain even in traditional setups. If it becomes widely available, I could see it being a real boost for smaller sellers trying to compete.
allears
The best and brightest minds of our times -- working tirelessly to improve your shopping experience
dm8
Communication, Trade, Commerce, Navigation, Education/Learning, are timeless needs for 100s of years. We buy and sell products all the time. And if something that improves our day to day shopping experience then we are solving for one of the core needs for us as humans.
albumen
Just because something makes shopping easier (and does this, really?) doesn’t mean it’s a smart or meaningful use of brainpower. Not every small convenience is worth solving when bigger problems are out there.
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dyauspitr
If you look past the shopping angle- being able to generate 3D objects out of 2D images is a rather huge milestone.
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dm8
I have worked on 3D shopping - this seems like a huge step up from the world of photogrammetry to NeRFs to veo. When it comes to shopping - the realism matteres the most. Its not just about 3D model but shadows of light, texture, how it looks in different settings (for e.g. if it's furniture item in a larger scene). That's where the rubber meets the road. Regardless, I'd be curious - how fast can we create 3D models from existing imagery/videos.
ivanjermakov
If only there was a universal format to describe 3D models that manufacturers world share with a shop. But then there would be no "AI" in the title.
iamtoomas
Cool. Where can I try? I can't find the link to try this new capability anywhere?
This seems like a recipe for disaster, since the inferred 3D views aren't necessarily representative of the actual product.