Vanguard 50-year anniversary CEO letter
171 comments
·May 1, 2025shartshooter
UncleOxidant
My grandparents were children of the Depression and given their experience living through that they always considered the stock market to be gambling and thus never invested in the stock market. My parents absorbed that ethos and also never invested until they had to when they got a 401K (but they were well into their 50s)... then they liquidated their holdings as quickly as they could like they thought stocks were dirty, or something.
coldpie
> always considered the stock market to be gambling
I also feel this way, and all of the terminology and marketing around the stock market definitely reinforces this belief. I have my retirement put into one of those diversified retirement mutual fund things which I completely ignore, but other than that, I don't mess around with stock market stuff at all. The up & down junk, trying to decide when to buy or sell, all that stuff makes me feel terrible. Same feeling as going to a casino. Not my kind of fun. I don't want anything to do with it.
cortesoft
The tricky thing is that the stock market CAN be gambling, but it doesn't have to be.
Day trading is gambling. Buying triple levered ETFs is gambling.
Investing in a diversified index is NOT gambling, because it isn't a zero-sum game, where you have winners and losers. You are investing in the growth of the economy as a whole.
psunavy03
This mentality is why so many people stay poor.
lr4444lr
I don't understand why this is being downvoted. This is exactly the mentality that Jack Bogle promoted: stay out of individual stocks, load up on a diversified stock index fund that pivots gradually toward stabler assets like bonds as you age.
wiredfool
My Grandfather was young during the Great Depression, and his relationship with money was much different than I can imagine. His idea of diversified investments was cash in several different banks. He just didn't spend money if he didn't have to -- to the point of not wanting to get a cordless phone (which could be carried in his walker) because he had a perfectly good wired one in the phone nook.
When he died in his 90s, his car was the one he bought to visit my parents when I was born.
giantg2
They aren't wrong. It kind of is gambling, depending on how you do it. Even if you do it the smart way there's still some small risk. That's why the fine print on any perspectus says you could lose all of your investment.
JoshTriplett
If you needed the money immediately, that's an understandable reaction to the Depression.
If you did dollar-cost averaging through the Depression, and didn't have any immediate need to withdraw, you'd have come out of it doing pretty well.
bittercynic
Many people aren't able to dollar-cost average through the times it would be most beneficial. There's a strong correlation between stocks getting cheaper and being temporarily unable to earn enough money to continue your usual investing.
BurningFrog
It is gambling, but the kind where the odds are in your favor!
bluedino
Even right now a lot of people retire and then liquidate their 401k
I just don't get it. My father and father-in-law both did it.
Retric
I agree it’s a terrible strategy on average, but Money has diminishing marginal utility. Having 1/10th as much money is far worse than having 10x as much is better.
As such once people can lock in a reasonable retirement they often get really conservative.
danans
Did they need the money for life expenses?
swatcoder
Market/fund investment for us normal folk is so passive and disempowered that it really does amount to gambling. You put some share of your hard-earned wages in and hope for the best.
It's been shown to be a mostly rewarding strategy over the last century of so, averaged out at least, and so of course it's not really a foolish bet for most folks, but it's not the only way to secure one's financial health and isn't the ideal one for everybody.
Scrappy hustlers, skilled trade workers, and (SMB-scale) entrepreneurs in particular can often see a better return by investing in themselves and in ventures in their own community, where things are not so passive. Likewise, people with modest dreams and a preference for stability often might prefer securing a paid off house, car, etc before throwing too much money into the casino -- even on good bets. And others with strong and healthy family bonds benefit most by prioritizing enrichment and opportunity for family members who can be trusted to return the favor in less flush/capable times. etc
Many young people have only really been exposed to the idea of market investment as a retirement strategy, and its a good one for many, but there are a lot of roads to staying financially healthy through late life.
solatic
> entrepreneurs in particular can often see a better return by investing in themselves and in ventures in their own community, where things are not so passive.
You don't understand the power of diversification in portfolios. Yes, there are plenty of individual ventures that will return more than an index fund. But individual ventures are fundamentally volatile. They are volatile because human beings are not machines. People burn brightly and then burn out. People push hard and then fall sick. Cultures and institutions and trust are painstakingly built, and then wiped away in an instant by ideologues.
As an individual investor, you have your labor and your savings. You cannot productively diversify your labor, but you can diversify your savings.
jjice
As children of the depression, where did your grandparents get the knowledge to invest in the market? From what I've seen, lots of people weren't keen on the market after growing up through the depression. Good on your grandparents.
UncleOxidant
Agreed, that generation generally viewed the stock market as gambling and thus didn't tend to invest. I'm not sure I can blame them for coming to that conclusion after living through the Roaring 20s bubble and the ensuing Depression.
chii
> that generation generally viewed the stock market as gambling and thus didn't tend to invest
which, i reckon, might've been what made returns high as that cohort didn't invest as much while prices were down, and thus made more returns as prices grew in the future.
The recent growth in people (esp. young people) investing (from it being easier than ever, to availability of information about investing) would make prices grow higher faster. This, i predict, means future returns are actually going to be lower for this generation.
tonyhart7
well it is a "gambling" tho, they are right but you cant avoid that like you still need to invest some of money into that
dmoy
The way it worked for my grandpa, who also lived through the depression was basically this:
1. Living through the depression made him singularly focused on money, to the point where that's basically all he talked about
2. Throughout life, he tried everything to hustle money - normal job, individual stock tracking, index funds sure, but then also hustling collectibles at garage sales (especially rare coins, because, you know, they are also money), a wide ranging used car sales operation (he'd drive 10 hours cross multiple states to get a good deal on a car to flip), etc etc.
3. He also was pretty good with math (money is numbers), and wasn't dumb, so in the very long run he kept rough track, and realized that of all the things, index funds probably did the best, and also took like zero time. But at least he had his kinda fun doing it.
So when before I went to college (even at age 12), he'd call us up and tell us to go to a good but cheap state school, and study something like engineering that makes a good income.
So then after I graduated (from a good and cheap state school, with two engineering degrees, and also a CS degree), and got a real job, his phone calls changed to telling me to invest in the S&P 500 with as much as I could, and ignore crashes. (He would also call and try to predict crashes, some he missed (dot com), some of which he got right (2007-8), and some of which were basically fiction (2013, 2015).
So I lived like a monk for 5+ years and still live pretty frugally. I think the highest I've ever spent on my income is 50% of after tax, and it used to be more like 20-25% before house+kid.
On the plus side, working for a long time at a >50% savings rate means you're much more immune to short term work shenanigans like layoffs.
On the down side, you gotta resist buying new stuff all the time, which can be hard when there's lots of cool stuff.
kccqzy
My parents did quite a bit of "investing" by stock picking when I was little. That didn't work well and I didn't invest anything at all for quite a bit of time. One day I by chance discovered the /r/personalfinance subreddit and the bogleheads forum and that's when I started investing. Dollar cost averaging ftw indeed.
traceroute66
> I started putting some money away each month
To be honest, the positive of your story is less Vanguard, more this. You probably benefited more from old-fashioned compounding than Vanguard itself.
Too many people, sadly, don't put some money away each month.
They spend, and then they spend some more on credit, spending beyond their means.
Yes, of course, there will always be people who genuinely live paycheck to paycheck due to whatever reason.
But for people with a stable, reasonably well-paid job, its almost criminal not to put some money away each month.
loire280
Living below your means and saving is absolutely important, but the Vanguard-style index fund is what made the compounding you mention available to the general public. Without that investment vehicle, cash saved would lose value relative to inflation or be subject to a lot more risk, making retiring at a reasonable age much harder.
wing-_-nuts
Yep, you would be shocked at what a high savings rate and consistent investing can do for someone, even without ever earning a FAANG salary. Being financially comfortable takes so much stress out of life.
ahaushsbsuav
[flagged]
bix6
Do we think index funds will continue to be this financial savior for regular people in the future?
On the one hand total market index exposure is fantastic.
On the other it’s accumulating more and more with a few firms giving them exceptional power.
Does this unravel at some point? It’s hard to think the index itself could go bad but perhaps everything behind the scenes could fall apart?
toast0
In the time since Index Funds were created, retail trade commissions have gone to zero and fractional share trading has become mainstream possible.
If it becomes untenable to trust firms to manage index funds, it would be possible , if onerous, to replicate at least a S&P 500 in a retail brokerage. There's a lot of nice things the fund does to earn their 0.03% expense ratio that you'd miss out on, especially convenience; but you'd also be able to vote your shares as you wish for all that that's worth.
The indexes themselves I don't think can stray too far from their mission, or funds will throw a fit, S&P 500 index consideration is nearly a mechanical judgement. At the tail end of companies on the 'all market' type indexes, there's perhaps room for shenanigans that could be material for those doing the manipulation, but given the realities of a market value weighted index, it won't make much difference to those following the index if an inappropriate company is added to the index and followers have to spend 0.001% of their fund on it.
wing-_-nuts
>Do we think index funds will continue to be this financial savior for regular people in the future?
I've never argued that there are not market inefficiencies that can be exploited by active managers, but the twist is the very act of exploiting those opportunities quickly eliminates them. Thus why it's so hard for an active manager to beat index funds long term. If you're worried about a few high market cap companies dominating stock indexes, you could always tilt towards small cap value. That sector has under performed for decades, but every dog has it's day.
crazygringo
> On the other it’s accumulating more and more with a few firms giving them exceptional power.
Which firms are you referring to? Firms like Vanguard or firms like Apple?
I don't really see how Vanguard gets "power" here. They have no choices. They can't deviate from the index, so the money they control doesn't give them "power" to affect anything.
Or if you mean firms at the top of the index like Apple, they owe their power to their competitiveness and profit-making ability. I don't really see how inclusion in indexes inflates their power, except in an arguably slightly higher stock price. But it's not allowing them to engage in "powerful" behaviors they wouldn't otherwise. Apple isn't buying up companies it wouldn't if it weren't in index funds, for example.
lambertsimnel
> I don't really see how Vanguard gets "power" here. They have no choices.
They do have voting rights in companies that are part of the index. In my judgement, that's the more reasonable interpretation of the GP's point.
On the other hand, the more of the market held in index funds, the less is available to active investors to perform their valuation service, as described elsewhere in this discussion.[0]
crazygringo
Ah thanks, I hadn't thought about that aspect. That totally makes sense.
Is there any information on how Vanguard exercises this? Looking online it's hard to find any actual reporting on it.
It seems like Vanguard could either not participate in governance at all, participate in a kind of "neutral" fiduciary way designed to ensure accountability but without pissing off any segment of Vanguard investors, or could be more "activist" which is where it could abuse that power.
Is there some kind of US law that forces it to operate in a fiduciary way? Or isn't that just what's best for business anyways? I'm still wondering if there's any realistic opportunity for abuse of power here.
entuno
Vanguard do still have a lot of control by choosing their investments, because many of the people investing through them are buying blended funds rather than ones invested in a single index. For instance, if you look at funds like the LifeStrategy ones (which you'll commonly see recommended online by people), it's made up of lots of different funds:
https://www.vanguardinvestor.co.uk/investments/vanguard-life...
So while they can't easily pick and choose which S&P 500 stocks they include in a fund like that, they can decide if the S&P 500 is 1% or 10% or 50% of what that fund invests in. And given the total amount of investments they have, if they decide to move towards or away from certain countries/indexes/etc that could have a significant impact.
eadmund
> On the other it’s accumulating more and more with a few firms giving them exceptional power.
I think that the next step will be for individual investors to instruct that their shares be voted according to certain guides. And then the step after that will be for large index investors to be able to directly vote their shares.
pm90
My prediction is that index funds will become even bigger as investing is opened up to populations outside of the west. Its likely that most of the economy will be fairly automated and steadily rising unless we face major worldwide shocks (World War, plague, environmental catastrophe etc)
MangoCoffee
>Do we think index funds will continue to be this financial savior for regular people in the future?
why not? its an basket of stocks. correct me if i'm wrong but in the long run, index beat out stock picking.
i did some stock picking just for fun. two of my picks that i put real money into end up badly that i lose money.
entuno
One of the key ideas behind the stock market is that is allows capital to efficiently allocated - perform well and have good potential more people buying their shares, and companies that perform badly or have poor potential get fewer. So money should go towards more productive companies, although how well this works in practice is debatable.
Passive investment breaks that approach, because you're basically buying shares in every company in an index, regardless of its performance or future prospects.
And if passive investment is 1% (as it was back in the 90s) of the market then that's not a big deal, because most of the investment should still be based around performance and productivity. Nowadays its more like 50% - but what happens when that gets even higher? Does the stock market still work effectively if 90% of the money is just blindly invested without any regard of individual company performance or merit? 99%? 100%?
I don't know. But we may well reach a point where the inefficiency of passive investment creates serious problems.
lr4444lr
> perhaps everything behind the scenes could fall apart
The problems in the world that would result in the entire top line public companies falling apart that make up the TSM or even S&P 500 fall apart protractedly - not like a few companies getting knocked out and replaced by others but the _entire concept_ failing - would be of such magnitude that people's retirement savings would probably not be the 20th thing on their list to worry about. Look at how COVID even at its worst could barely knock things down more than 25% or so for a few months.
bix6
I’m less concerned about all the companies failing and more concerned about the implications of an index itself that is managed by a few titans.
walthamstow
The book 'Trillions' by FT journo Robin Wigglesworth is very good on this subject
bix6
Anything stand out to you? I’ll add it to the list but in the meantime I found these points from Chat interesting.
3. Impact on Corporate Governance
With substantial holdings across numerous companies, major index fund providers possess significant voting power in shareholder decisions. Wigglesworth discusses the implications of this influence, questioning whether these firms can effectively oversee corporate management without the traditional incentives that drive active investors.
4. Systemic Risks and Market Stability
The author also examines the potential systemic risks posed by the dominance of index funds. He explores scenarios where market shocks could be exacerbated by the passive nature of index investing, potentially leading to increased volatility and reduced market resilience.
bklyn11201
I would love to hear from a Vanguard employee on their tech challenges, e.g., why is the client web interface significantly worse than competitors? Or is it purposeful? E.g., slow down, trade less?!
jjice
I actually like their revamp a lot (last few years?). They have a million subdomains they send you around which is weird, but I don't mind the current UI. Sometimes they still send you to an old page though, like for scheduled investments (if I recall). What are the parts that irk you, out of curiousity?
I think Fidelity's Net Benefits (which I believe is distinct from the personal site) is pretty bad though.
bradfa
I HATE the new web interface. It's significantly slower, shows less useful information, and has many more times where it just doesn't work as compared to the old web interface. If there was an option to go back to using the old web interface fully, I would sign up for that immediately.
For an example of a thing I hate about the new web interface is trying to buy a stock. You end up in some different part of the website where after you place your order it shows you a differently formatted order status page than the normal order status page. There's an Exit button at the top. Pressing the Exit button will pop up asking if you want to leave because you'll lose all your unplaced orders, of which you have none because how you got to the Order Status page was by fully placing an order. It's confusing for no reason.
SomethingNew71
Vanguard is really good at listening to feedback and using that to inform fixes to the various web and mobile applications. So if you're using the UI and see a survey, you should absolutely submit this feedback. They listen to it, and effect that change quite quickly on modernized pages.
sea-gold
Not the OP, but besides the subdomains, it feels like each section/UI/subdomain was designed by a different team. The overall interface doesn't feel cohesive (to me).
candiddevmike
In my experience, every brokerage UI is dripping with tech debt. You can see all of the layers of paint put on over the years on top of some old ass legacy system underneath it all. You click around enough and find 2000s UI elements still in most of them.
no_wizard
Not an employee, but the reason I ended up not using them is because when I went to sign up, due to having a 401K account with them via a previous employer, I had to call their customer hotline, and their customer representative wanted alot of sensitive information over the phone - including giving them a password for my account.
I refuse to do business with a company with that shoddy of security practices. There's no reason what the representative was doing couldn't have been done online through a secure portal that respects my privacy, but alas, it could not.
I went with Fidelity. Its been great. Though all these brokerages have their pros and cons, I groked the setup at Fidelity pretty fast.
SomethingNew71
There has been an immense push to modernize the Vanguard site and the underlying architecture. This has been an enormous effort over multiple years. Since Vanguard was always a "no-branches" company, it's always been web-based. So, as a result, much of the site was built at the "bleeding edge of the time" but they are now in a position where that needs to be fully modernized.
Vanguard's architecture is enormous, but they are getting closer and closer to fully modernizing the site and retiring legacy completely. Its something that has been happening and will continue to happen over the next few years.
psanford
Vanguard is one of the few financial institutions that supports webauthn.
breadwinner
The worst aspect of their web interface is poor information density. Take a look at this page as an example: https://investor.vanguard.com/investment-products/mutual-fun...
nknealk
Vanguard regularly pushes the envelope on cutting fees for investment products. In 2025 they reduced their fee structure by 350M (1)
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RivieraKid
I recently learned that index-following ETFs have a mildly concerning problem that could be equivalent to an annual fee approaching 1%. It's caused by rebalancing that happens by, for example, stock buybacks or equity raises, which typically happen when the trade is beneficial for the active investor side of the trade. See latest video on Ben Felix's channel.
wing-_-nuts
Yeah, I saw that video. IMHO it's much more of a problem with smaller indexes. If you buy total stock market (VTI) just how often is a company going to be moving in and out of that index?
I noticed he didn't really have much in the way of suggestions for the individual beyond suggesting DFA funds. Given those aren't easily available without signing up for their advisor services, I am deeply skeptical that the savings would be enough to pay for their fees.
lokar
Also, Aiui, for a very large index like VTI and fund admins have some flexibility for inclusion and weighting. They look out for obvious problems and try to adjust a bit.
RivieraKid
It's not just company being added or removed from the index but also company selling new shares or buying existing shares.
kblissett
Dimensional U.S. Equity Market ETF (DFUS) is an ETF freely tradable by many brokerages.
wing-_-nuts
Comparing the overlap between the two does not convince me it's worth the extra .06 in fees
fancymcpoopoo
Are index funds the biggest amoral pyramid scheme in existence today? It’s incredible how the prevailing advice is to indiscriminately contribute to the largest profiteering organizations. Its like encouraging everyone to go to college. No way it'll go tits up when time to retire.
georgeecollins
I think you are making the argument-- poorly formed, frankly-- that if indexed investments become a big enough share of stock investing it will drive up the price beyond the fundamental value of equities more so than just investing individual equities.
The stock market response to "liberation day" implies that stocks don't all move together as you would expect if indexing was driving everything. Certain FANG stocks did very poorly, some mid cap or European stocks did great. The market is still trying to respond to the perceived actual value of companies, not just the expectation that more indexes will pile in and buy.
If people over invest in anything, including equities, the return on those investments will decline and bubbles will form. That can happen with the purchase of selective equities or with indexes. What Vanguard has done has probably not changed the market as much as lowering the cost to participate in it.
jjice
Jack Bogle probably did more for the average American investor than anyone else in history (maybe barring economic policy or something). His book [0] on the history of Vanguard, it's founding, and their growth is just a fantastic read.
They really did feel like this bastion of customer focused passive investing in the brokerage industry for a _long_ time. They eventually helped seriously popularize index funds to the point where every major firm offers a low cost index fund, because they have to to compete. They continued to lower their fees whenever they could to the point where VTSAX is .04% (with their ETFs being even lower).
He even turned down an offer to create the first ETF (I forget the guy that brought the idea to him), but he explained the idea to Bogle and Bogle politely declined because he thought that having the ability for intraday trading went against the Vanguard model of set and forget passive investing. That guy eventually went to the firm that runs SPY, if I recall from the book. They eventually began offering ETFs, obviously, but Bogle was always more of a mutual fund guy from the way that book puts it.
Bogle really seemed to be for the people. The man was wealthy, but not nearly as wealthy as he could be because they continued lowering fees. Their mutualized fund structure is also a massive part of that.
After he left Vanguard, you saw more traditional brokerage offerings - more active funds and more pushes for offer advisors to you over the phone. If I recall, Bogle expressed some displeasure in that.
You can tell I'm a Bogle fanboy, but I'll gladly wear that badge.
[0] https://www.goodreads.com/book/show/42938221-stay-the-course
avree
The guy's name being John, but his nickname being "Jack", always confuses me.
martinky24
This is basically just a marketing press release.
kfarr
Yes but same with every other company blog post posted here
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bearcobra
I'm deeply worried about the number of people I see online who don't understand what Vanguard (or Blackrock, State Street, etc.) do and develop conspiracy theories instead. I think it presents a real risk for ETFs going into the future.
soupfordummies
Oh thanks for the new rabbit hole. I took a peek inside and it seems to be:
Since they have so many shares of so many companies, they are secretly the shadow owners/operators OF all those companies.
d_burfoot
I love Vanguard, and I would like see more companies like them. They offer a great service to millions of people, manage vast amounts of money, but the top leaders are not multi-billionaires.
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alecco
The people who destroyed value investing brag about their bubbles.
My grandparents were children of the depression and encouraged me to invest in the vanguard 500 for as long as I could remember.
Once I joined the military and had a steady paycheck I started putting some money away each month. Fast forward twenty-something years and I’m so so so grateful to have had that influence which gives me optionally in my life.
No doubt investing with vanguard had a huge influence on their lives and I can’t imagine how many millions have been impacted.
Dollar cost averaging ftw!