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Attention K-Mart Shoppers

Attention K-Mart Shoppers

114 comments

·April 16, 2025

EvanAnderson

Oh, fun! These came up on HN a few years ago[0]. Recycling some of comment from then:

The "Tower Sound and Communications" (TSC) company that recorded many of these was located a few miles up the road from my home town. The booming male voice on the recordings also sounded familiar to me, too. I'm fairly certain I heard him on the local radio station that my father played over the PA system in our family grocery store when I was growing up.

Turns out that Cecil "Lee" Rutherford, the voice on the recordings, did VO work for local radio stations near my home town, too. He died in November, 2020.

He was involved in some ventures that persist today. His company EchoSat[1] (which I'd heard of because I had some involvement in the convenience store / retail petroleum industry) merged with an IT security firm to become "ControlScan", doing PCI testing stuff because gas stations and credit cards.

Quoting the obituary[2]:

He started Tower Sound and Communications while in Greenville to pursue a venture that would eventually spearhead "in store" broadcasting for companies such as Kmart (he became the voice of Kmart) and Jamesway which evolved into another corporation in KY called EchoSat that would use satellite technology in helping with multiple stores for POS processing and security.

There's an interview with Lee Rutherford in 2011.[3] He absolutely still has that "radio voice".

[0] https://news.ycombinator.com/item?id=25271464

[1] https://www.dandb.com/businessdirectory/towercommunicationsg...

[2] https://www.legacy.com/obituaries/dailyadvocate/obituary.asp...

[3] https://www.youtube.com/watch?v=BQqoQL3pkyI

dang

Thanks! I knew this topic sounded familiar.

Attention K-Mart Shoppers: Collected K-Mart background music tapes - https://news.ycombinator.com/item?id=35593133 - April 2023 (8 comments)

Attention K-Mart Shoppers: Piped Music Collection on the Internet Archive - https://news.ycombinator.com/item?id=25271464 - Dec 2020 (91 comments)

Attention K-Mart Shoppers: Recordings of K-Mart In-Store Music from 1992 - https://news.ycombinator.com/item?id=10369105 - Oct 2015 (13 comments)

(for those curious, EvanAnderson's prior comment was https://news.ycombinator.com/item?id=25296389 from the Dec 2020 thread)

catapart

Wild to actually hear the prices. Shoes for less than $3 USD![0] It's a fun time warp!

[0]https://archive.org/details/KmartJuly1992Generic?start=447

toast0

I think you started about 20 seconds late, https://archive.org/details/KmartJuly1992Generic?start=427

catapart

Oh, how embarrassing! Made a real ass(tley) of myself!

whall6

face palm

tgtweak

sigh upvote

Leave it to k-mart to never let you down.

TimTheTinker

What a needle in a haystack find... excellent.

neckro23

I picked this tape at random and just got to this part. Imagine my surprise.

catapart

Same! It was on the first page for me, and I just jumped right to the shoe commercial on a random click. When that synth dropped I realized that I had just roll'd myself. In 2025. Absolute clownery!

Integrape

This was a covert Rickroll execution (if you kept listening)

handfuloflight

Never does a deep search in The Archive let anyone down!

trvr

How did you find this?

catapart

absolutely ridiculous chance

arp242

That's what they like you to think.

crawsome

Woah, awesome find!

qrush

Anyone else hiding inside of clothing racks away from siblings (or the world) listening to this???

dylan604

right up until the parental unit twisted my ear dragging me out of the rack. never did it again after that. such great memories of parenting in the 80s

bombcar

You need to find and watch the Bluey episode Fairytale.

Trust me. It was the '80s.

cf100clunk

There was a security guard dressed like a NYC cop as they did back in the early 60s who grabbed my ear and made me leave the toy section because I was trying to open packages with my tiny hands when mom was in another aisle. I was terrified of K-Mart from then on.

candiddevmike

I'm listening to this because Spotify is (was?) down, what a gift to find.

jasonfarnon

apparently ears were a real liability back then

halfmatthalfcat

Favorite vaporwave rendition of this: https://adamneelymusic.bandcamp.com/track/k-m-a-r-t

amiga386

From "The music theory of V A P O R W A V E" where Adam Neely not only explains and critiques Vaporwave but takes a big steaming dump on it by creating the track that captures and parodies its entire aesthetic.

https://www.youtube.com/watch?v=QdVEez20X_s

He got his source material directly from this archive.org collection, as it says in the opening titles:

"On October 2, 2015, Mark Davis posted his prized collection of digitized K-mart elevator music cassette tapes to archive.org, free for anybody to use.

Vaporwave producers rejoiced."

isoprophlex

Excellent video, thanks for that.

I thought this remark in the comments was pretty interesting:

> Something that helps identify Vaporwave is the natural vibrato that occurs from using tape cassettes etc. I often wonder if vibrato, as an effect, gains it's ability to evoke emotion through a psychological connection with the natural vibrato of a person's wavering voice while near to crying. If so wouldn't that be a potential factor in this kind of music's popularity?

kibwen

It's a good video, but I wouldn't go anywhere near as far as saying he's taking a "big steaming dump" on it. He takes pains to explain why the experience of listening to a piece (accounting for the emotions that a given piece evokes) takes ultimate priority, and the trappings of classical music theory only follow from there. To a listener it doesn't particularly matter if a piece of work is unserious, amateurish, low-effort, etc. if the emotions that it evokes are genuine, and nostalgia is a legitimate emotion to evoke, and sampling from period-appropriate music only enhances that effect.

crabmusket

Here's a whole remix album based on these recordings:

https://juicytheemissary.bandcamp.com/album/attention-kmart-...

kraptv

On a slightly related note, Internet Archive archivist and notable speaker Jason Scott (@textfiles) shared to his Twitter followers Juicy the Emissary's "Attention K-Mart Choppers" - an enjoyable remix from this collection. He linked to the Medium article here: https://medium.com/micro-chop/traveling-back-in-time-with-ju...

matteason

If you like this kind of thing (as background ambience or whatever), the 'WJSV broadcast day' recording from 1939 is worth checking out too: https://archive.org/details/001WakeUpMusic

It was apparently the first recording of its type, clocking in at 19 hours: https://en.wikipedia.org/wiki/WJSV_broadcast_day

I chopped up bits of it for the 'Old American radio' option on an ambient sound mixer I made called Ambiphone: https://ambiph.one/?m=1-Ambient+old+radio-bf37bi80

albedoa

I wonder if anyone remembers the K-Mart diners and cafes. This image search[0] shows various styles. Some or all of them were branded as K-Café.

The one that I and my older brother remember from our local K-Mart is the sit-down experience with the brown chairs and tables, the server greeting you with the brown coffee canister. (Brown dominated the palette.) It was removed from the store before my younger siblings could register memories of it. They thought we were trolling when we brought it up.

[0]: https://www.google.com/search?q=k-mart+diner&udm=2

SoftTalker

Yes, the K-mart in my town had one when they opened the store in the 1970s. I think they removed the cafe some time in 1980s? The store itself closed about 6-8 years ago, sat vacant until about two years ago and was finally torn down.

Remember blue-light specials? They had a little cart with a flashing blue light that they would roll around the store and have short-term unadvertised sale prices on things.

lakkal

The K-Mart where I worked in 1983-1988 had a cafe, called 'The Grill'. Ours had booths, with smooth curved plastic (unpadded) benches. The ones along the edges were typical booths but there was also a row down the center of the same thing without side walls. Orange seats and brown tabletops, I believe. A quick look at the google'd images from above doesn't show anything that looked quite like what my store had.

I announced Blue Light Specials from time to time myself. There were a bunch of rotary-dial phones throughout the store, and if you dialed a certain number (I forget what it was) you could talk on the PA system. It's surprising it wasn't abused.

duxup

They even have images of the tapes with the legal notice to not duplicate them on there ;)

jimkleiber

K-Mart headquarters were in my hometown and I drove by them yesterday and they finally tore them down. Happy to see some K-Mart nostalgia here.

vishnugupta

I don't know why but I absolutely love to go through things like this. They are a window into a past in a way no history article/book can bring out. Just raw, unfiltered content.

Mountain_Skies

Little did I know as a child that those security alert announcements weren't real. I'd often go around the store looking for the police arresting someone they chased down for shoplifting but always ended up disappointed. Probably watched too many cop shows in my youth.

soupfordummies

It was cool when mom finally let you roam around on your own. Beeline to the electronics section usually.

jedberg

The 30th anniversary one is amazing:

https://archive.org/details/Kmart30thAnniversaryProgram

All the facts about 1962 from a perspective 30 years later, but 30+ years in the past to us!

For example the fact that when K-Mart opened no one could have predicted that it would be one of the biggest real outlets in the country. :)