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Everything is Ghibli

Everything is Ghibli

320 comments

·March 31, 2025

PostOnce

Ghibli art is famous because ghibli art means ghibli movies. It is more beautiful in motion than still, the beauty is in part due to the emotion evoked by the story.

There were a million Doom clones, none of which were as good as Doom. The same will be true of AI art copycats.

This, however, is not the first time ghibli has had competition https://en.wikipedia.org/wiki/Mary_and_the_Witch's_Flower in fact they have a whole studio dedicated to copying ghibli: https://en.wikipedia.org/wiki/Studio_Ponoc

Yes they used to work at ghibli, but so too did john romero work at id, and yet daikatana was not a quake-killer.

This doesn't devalue ghibli at all, I think

(In fact, I think AI will always have the fundamental problem that most people have no taste or sense or introspection, they don't know why good things are good, and can't see that crap things are crap, so they are predestined to only be able to produce garbage. Nod to Ted Sturgeon.)

aredox

>This, however, is not the first time ghibli has had competition https://en.wikipedia.org/wiki/Mary_and_the_Witch's_Flower in fact they have a whole studio dedicated to copying ghibli: https://en.wikipedia.org/wiki/Studio_Ponoc

It is not "competition" and "copying", it is the fact that Ghibli almost closed for good several times, so some employees created their own studio.

>On August 3, 2014, Toshio Suzuki announced that Studio Ghibli would take a "brief pause" to re-evaluate and restructure in the wake of Miyazaki's retirement. He stated some concerns about where the company would go in the future. This led to speculation that Studio Ghibli will never produce another feature film again. On November 7, 2014, Miyazaki stated, "That was not my intention, though. All I did was announce that I would be retiring and not making any more features."[40] Lead producer Yoshiaki Nishimura among several other staffers from Ghibli, such as director Hiromasa Yonebayashi, left to found Studio Ponoc in April 2015, working on the film Mary and the Witch's Flower.

Adverblessly

> There were a million Doom clones, none of which were as good as Doom.

Sorry to take this on a tangent, but the problem with Doom clones isn't that they aren't as good as Doom, it is that Doom already exists and is known to the audience. If you've had your mind blown by Doom, playing a 10% better version of Doom isn't going to blow your mind again, it is going to merely be a fun experience. Many people won't even bother to try that 10% better Doom clone, since all they'll see is a clone of something they already tried.

Cthulhu_

To add, cloning is one thing, but a lot of games - including id's own games - iterated on the formula, leading to the genre of first-person shooters like Quake, Unreal, Half-Life, Medal of Honor, Halo, Bioshock, etc.

That is, clones rarely work, but evolutions do. Stardew Valley on the surface can be considered a Harvest Moon clone, but it iterated on the formula, leading to a lot of attempts at casual farm games from many different competitors. Minecraft was an Infiniminer clone (or inspired by?) and iterated on the idea. Fortnite was a PUBG clone which was a DayZ clone.

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Kye

Minecraft is the most successful Doom clone because you don't even realize it's a Doom clone.

eric_cc

This makes no sense whatsoever to me.

googlehater

this is your brain on boomer nostalgia

rchaud

The wrongdoing here isn't in devaluing somebody's work, it is about enriching oneself by openly repurposing their IP without compensation and dodging any kind of repercussions whatsoever. It was bad when Chinese companies did it, OpenAI using legal sleight of hand to indemnify their actions isn't any less galling.

TimPC

I personally think the line should be mostly output based. You should be able to train on any copyrighted work by having a single reader license (e.x. purchasing a book or e-book) for that work and no other special licenses. You shouldn't be able to download pirated works for training but you shouldn't need special licenses to train instead of read.

But if your model produces outputs that too closely match their inputs and a company can show it that is a copyright violation and you can be sued for it.

moffkalast

I doubt anyone is enriching themselves with AI memes, at best it slightly devalues their brand by reducing scarcity.

Tade0

OpenAI definitely is, as apparently image generation is, for the time being, not available in the free tier, so the only way to keep up with the fad is to upgrade.

awkward

OpenAI had a publicity cycle around how tuned their image generator is for this particular style in the same week that google released a major rev for Gemini. That kind of social media dominance against a major competitor is incredibly valuable.

freetinker

Utter bullshit. Or more politely - wrong take. OpenAI embeds itself further in public consciousness, arguably attracting more users therefore profiting.

Enabling mass-production of Ghibli style without permission or monetary compensation is theft.

Yizahi

Your argument is an example of survivor bias. Just because one very wealthy corporation wasn't affected (too much) when their intellectual property was stolen, doesn't mean that smaller and less wealthy or less important companies/people aren't affected by IP theft by LLM porch pirates.

And even in Ghibly studio case it's not quite clear, if they won't be affected long term.

jasonjayr

Don Bluth worked at Disney, and poached some of the animators to make his own independent studio, and produced quite a few Disney-like feature films that stood pretty well on their own.

z3phyr

> There were a million Doom clones, none of which were as good as Doom

Sure, but there were some "Doomlikes" I would still rate as better than doom; like Build Engine games Duke Nukem and Blood/Blood 2 and other IdTech based games like Hexen.

Tycho

Also Marathon and its sequels by Bungie.

blueflow

> ... that most people have no taste or sense or introspection, they don't know why good things are good

Is this an exaggeration? Or do some people literally have no introspection?

FinnLobsien

> There were a million Doom clones, none of which were as good as Doom. The same will be true of AI art copycats.

True, but this was also during a time when it was incredibly hard to make a video game. It wasn't like anyone could spin up a Doom clone in 2 minutes. Competition vs. commoditization at massive scale are different things.

TimPC

I'd argue many of the clones were better but not enough better. Doom was the first to do X and once you already played a game that did X the next game needed to do 2X not 1.2X.

Cthulhu_

Yeah, the concept of a commercial / off the shelf game engine wasn't that much of a thing until Doom, but with Doom and especially its successors Quake and Unreal from Epic it did. Quake's engine spawned Half-Life's, Unreal became one of the biggest game engines anywhere.

FinnLobsien

The question is how much that first-mover advantage still means. I guess with video games and movies (Doom and Ghibli), there's a massive difference between telling ChatGPT to make your selfie look like Ghibli.

But for illustrators and graphic artists? What's now keeping me from downloading an illustrator's portfolio and telling ChatGPT to make me something in that style, but for my company?

Is there still value in that illustrator pioneering her unique style? It used to be a client magnet, now a good portfolio might take your potential clients away.

I guess the other side of this is that the more a style/idea/media spreads, the more comesw back to the original creator, but I'm doubtful this is true in AI.

t0bia_s

Imagine what classical realists artist though about early photography and how it shaped in history. Painters abandon achievement for replicate reality (all kind of *ism come later) or use new technology (photography) to improve creative process (Mucha).

AI is just another tool for artist. AI by itself never generate "art". It cannot by definition.

thefz

Read on Reddit that people love AI because it's "democratizing creativity". Let that sink in. People want to be dropped on the top of the mountain and be called an alpinist.

emblaegh

I think it’s more like people want to enjoy the view without having to learn how to climb, which is a perfectly reasonable thing to want, even if it cheapens the experience somewhat.

overfeed

What cheapens the experience is the insistence of being called a "mountaineer" when a helicopter dropped you at the peak. This goes for "AI artists" and "astronauts" on commercial launches who glom on to unearned titles whose prestige was forged by countless professionals working very hard.

mc3301

Tale as old as time... today's "bakers" are nothing like the bakers of 100 years ago. With their digital temperature gauges, global recipe and ingredient sourcing, cold storage, and more advanced food science.

Today's musicians have far greater access to lessons, recording equipment, inspirational material than 100 years ago.

Mountain biking (80s single speed with no gears, suspension, etc.) versus modern e-bikes with radial tires and hydraulic brakes.

Who cares? Value your own experience as you do. The less we all think about prestige, the more it will go away.

dnissley

I think people who are using these models and trying to claim they are artists for clout are not a very large group. Have you really seen a significant number of people doing this? Otherwise it just feels like you're nutpicking

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thih9

Such is technological progress.

AI generated images are only an extension of what e.g. photography has experienced in the last decades. We’ve had film cameras, then digital cameras, then smartphones, each of these commoditized image creation by a then-unthinkable factor.

It’s an ongoing process, even if this leap seems especially big.

lotyrin

Not everyone who engages in AI-assisted creative work is patting themselves on the back and being tone deaf and denigrating people that actually have creative skill... but some certainly are. While I don't support a moral absolutism when it comes to the use of GenAI, I do support putting these idiots in their place.

bspammer

The cheapening of the experience is the whole point though. People are robbing themselves of the joy that can only come from putting yourself through hardship in pursuit of a goal.

It’s not a moral judgement, that’s just how humans are wired. The lows make the highs higher.

eric_cc

> People are robbing themselves of the joy that can only come from putting yourself through hardship in pursuit of a goal.

This is such an old man “I used to walk uphill both ways” take.

Not everybody has the TIME COST to pursue being an expert in art or code or whatever. But if they have an amazing idea and can now use AI to produce the idea then that is a beautiful thing!

For example: Having an idea for a cartoon used to be a dead end. It would die in your head because most people cannot stop their life and dedicate a substantial amount of time, effort, and sacrifice to produce the single cartoon idea.

mgfist

What's better, seeing a beautiful view from the mountain after being driven up, or never seeing the view at all?

Gothmog69

I cannot draw for the life of me. I would however like a ghibli version of my D&D character. Am I a bad person?

dxuh

I'm afraid that in time people will forget that it's all about learning to climb.

roenxi

That thinking is time honoured and never found much traction. For example, pretty much nobody knows how to grow their own food, make their own clothes, carve their own furniture or even drive a manual car. Hordes of tourists circle the globe bringing disrepute to all sorts of time honoured monuments of history's greatest. Skills and challenges which aren't needed get forgotten and are generally not missed.

s_dev

"It is not the mountain we conquer but ourselves." - Edmund Hillary.

It's not about climbing.

fy20

I wonder if explorers from a few hundred years ago would say the same thing.

creata

It cheapens the experience a lot, but oh well, at least the experience is still there for the people who want it.

eric_cc

Does it though? We are all constrained by the time cost of everything we do. Not everybody with a quick creative spark cares enough to sacrifice opportunities, dedicate time, skip sleep or whatever it may take to gain the skills needed to act on the creative spark. AI empowering the output is a beautiful thing.

aredox

People want to take a selfie at the top. No one is "enjoying the view" anymore - certainly not the shallow masses.

It is enshittification.

glimshe

Let them do it.

We have no right to tell people they have to learn to climb to get to top of the Everest.

I can't draw but I want to create my Art using AI. What I now see is a bunch of people who associate their self worth with a rare talent and don't want others to join the party. I want to resolve the issues around copyright for training, but once this is out of the way I want to draw exclusively through AI because it's the only way I can do it. And I LIKE IT.

I'm a skilled pianist. The funny thing is that I heard similar criticisms about computer music a couple decades ago. "No playing skill needed". Despite knowing how to play, I'd rather do computer music nowadays anyway. Please stop telling me what I can and can't do!

jeffhuys

In someone's mind, you are part of the shallow mass.

You're just not shallow in the parts of reality that you care about.

Don't feel superior for you are not.

creata

> enshittification

Tangentially, what does enshittification mean now? Quoting Wiktionary, at one point it meant "The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits" (coined by Doctorow), but now people seem to use it to mean... things becoming shit?

Adverblessly

I can't really speak for other people, but I think the "democratizing creativity" part comes in in places where the specific creative part that the AI replaces is not a core part of the creative experience.

Take a look at Super Auto Pets, a pretty successful and fun auto-battler game. It literally uses a free emoji pack for its core art. It doesn't really matter that they didn't hire an artist for those (though I think they did hire an artist after finding success) since a free emoji pack was enough for the creative product they wanted to create. If they had AI generated emoji instead, it wouldn't have really mattered much for the final result (creatively at least, I assume audiences would respond poorly due to GenAI's reputation). At the same time, the ability to create their product without paying a lot of money for artists was critical to make it in the first place.

This is what it means to me to "democratize creativity", to allow creatives to realize their creative ambitions in an area they are proficient at (e.g. video games) without requiring a lot of creative skill in adjacent areas that aren't critical to the experience they are trying to make.

creata

I think there's a reason people would respond more poorly to generated art than to emojis: the contentlessness of emojis is broadly understood. We look at an emoji and we know what it is intended to signify. With "AI" art, there is an ambiguity: which aspects of the artwork are intentional, and which aspects are the creator accepting whatever the "AI" churned out?

If the art isn't critical to the game, then use simple art. It doesn't matter if the simple art is or isn't AI generated, what matters (in my opinion) is that it doesn't lead us into looking for meaning that isn't there.

BeFlatXIII

> If the art isn't critical to the game, then use simple art.

However, complex art is needed to fit with genre tropes to attract the expected audience. It's like Apple shoving AI into their products needlessly—not a core part of the experience, but needed so Wall Street doesn't throw a hissy.

> looking for meaning when none is there

Or you generate your own meaning. Art is analysis for the audience.

baq

> People want to be dropped on the top of the mountain and be called an alpinist.

No, people want to see their ideas come to life, previously this required effort in mastering a skill, now... it takes less and/or different amount of work.

thefz

So everything is cheap, nothing has value.

jeffhuys

If it has value to them, what do you care? Does the value in your mind of <artpiece> drop when somebody creates <artpiece 2 in the style of artpiece>? If so, you might benefit from focussing more on your own life. I mean this lovingly, as I myself am going through the same thing right now; I realize I'll never be happy if I stay grumpy like this. You can't protect the world from itself.

baq

Universe is a prison.

BeFlatXIII

That's a good thing.

lotyrin

Is something only valuable when it's difficult? I think there is both value in the destination and the journey, not only one or the other.

I think capitalism has really done a number on people.

doright

It is now possible for people to value "doing the dishes" over "producing art of a high enough quality" and still get results. If people care more about doing the dishes than spending the hours required to make an equivalent piece by hand, then people will choose doing the dishes and leave the rest to AI. Now that the tech is out there, reducing the effort required to a button press, it has become a matter of people's priorities.

In my view, the people who want to be dropped off at the apex of the mountain the most always dreamed of this outcome for a long time, even if only a little bit. They dreamed of the day they would be freed from the toil of having to study for years and years to produce art that satisfied their tastes, because they would not lower their tastes to make the process less stressful, or had other priorities so could not devote time to practice.

Now the market has innovated and their dream has come true. To people not serious about coming manual artists, there is nothing wrong with this picture. The market need is being fulfilled.

We have to ask where this market need to produce art at such a low level of effort comes from.

In your view, these people have always been cheapskates up in their minds, we just didn't realize it until their preferences were revealed by AI becoming available. If it hadn't, they just wouldn't be artists of any kind and we'd never understand they had any artistic ambitions at all.

At the end of the day, for whatever reason, these people want art they can call their own - it's just a matter of how much effort is required to realize their ambitions.

If these people are to reject AI, yet still care enough about creating art of some kind for a sustained period of time, you basically have to convince them that learning a hard artistic skill is more important than "doing the dishes"/whatever else occupies the rest of their time instead. Maybe a grueling 9-5 work schedule, for example. That is simply how the nature of practice/10000 hours-type advice works out.

If people for some reason just don't want to put in the time, but still want to produce quality art, then they'll choose AI. These two desires are no longer contradicting. They would have been 10 years ago, when you could just retort with "you're going to have to put in the effort, there's no other way." It's clear that that virtue of work-ethic being one's only path to results has been obliterated by AI, and to the new converts it sounds like gatekeeping in hindsight.

Cultivating new interest in learning a skill when it doesn't already exist is way harder than it seems. That gets into mental well-being and existentialist issues that many people in today's society find difficult to reflect about deeply.

numpad0

We all say "they have no _idea_ what they're doing" in English. Creativity basically equals skill. Those with less skills has less to express.

I mean, everyone knows it takes a programmer to spec an app. The "different" skill needed for vibe coding is regular old coding skillset. Only difference with image AI is that it doesn't do "vibe drawing" well.

AI art experiment is over. It's been long over, like camera based self driving was by the time some large orgs started embracing the technology. And it's taking longer for some to understand that it's over, just like that time.

Cthulhu_

I heard a good one. AI isn't art, AI is content. People don't want to create art per se, they want to generate images for e.g. memes or filler / illustrative images on their blog, replacing or being an addition to stock images.

No shade on stock photographers / illustrators, but that's where I see image generation end up at. And you could already get custom illustrations made for cheap on sites like fiverr. The real long term question will be whether an AI generated image can compete with services like that. (my guess: probably, AI images are higher resolution/quality and generated faster, but I don't know the real total cost of them nor that of cheap illustrators or stock images)

joegibbs

Artists' main objection to AI seems to be that they think that people who use it are posers who are trying to claim that they're just as good as Rembrandt because they can type "beautiful painting, style of Rembrandt" into Midjourney.

I don't think this is very true, I don't often see anyone bragging about their skills and demanding their outputs get put in a gallery and judged on equal merits as the old masters.

I'm not much of an artist and whenever I use an image generator to generate something, I don't do it to show off my artistic talent or whatever - if I was to do it before AI I would've commissioned an artist for it (which I probably wouldn't have done because it was too expensive, so I would forgo it) - the work the artist does would actually have even less of my own input than the AI's, since I'm giving them less description to go off - it's all the artist's, based on their own experiences.

chthonicdaemon

Do you also object to people paying money to have other people's art in their homes? Is the moral damage from getting an artwork in your home that you didn't create inversely proportional to your monetary investment?

thefz

If something else created it for you, is that your art?

Jedd

Yes in the sense of ownership, no in the sense of authorship.

vhantz

What exactly is creative about buying art? Nonsensical comparison, unsurprising for HN though.

j-bos

Hasn't that been true since the dawn of mass media? A book does not demand you share your own stories, the radio does not require you carry a tune

aredox

Didn't know that before books and radios you had to share your own stories and carry your own tunes

pjc50

People kind of did. Before the radio it was much, much more common for middle class and even fairly poor homes to have musical instruments, pubs to have pianos and so on. There were whole traditions of self-entertainment of which only fragments survive now.

I don't think that rises to the level of "mass media has made the world worse", but it certainly has made it different and lost a few things.

eric_cc

People want to express their creativity stuck in their head without having the skill or training (privilege of the training) to be a legit artist. I think it’s awesome that this removes the barrier and empowers people to be creative in ways that they previously could not.

mostlysimilar

Your definition of creativity is flawed. Imagining something is a small part of the process. Developing the skill and technique to express that imagination is the most important part.

eric_cc

So if I have a great idea for a cartoon, but my life is filled to the brim and I can’t spend months or years to learn the craft, the idea should die in my head? All because of some idealist opinion?

stubish

This is ableism. A big part of this 'democratization' is that people unable to develop the skill and techniques can now express that imagination. There are physical, mental and financial impediments. They may never be a traditional craftsman, but they can certainly be artists (and not just conceptual artists).

bobsmooth

The definition of creativity seems to change everytime someone tries to define it.

keepamovin

What if the transcendence of a unique style into a commodity is inevitable for all greatly influential styles, and a mark of greatness not of debasement or dilution. What if instead of the "impurity" of the commons polluting the "purity" of the pure form, the pure form has evolved into a memetic virus that has infected everything and reproduced itself in many forms, beyond even the power of its creator? The creator's grief at, in part, loss of control is understandable but perhaps is a tribute to how what they created transcended them into a thing with a life of its own, one of the truest tributes to creative genius, no?

What if a distinct style is not owned by one artist, even if they are most associated with it, but in reality, in art historical reality, is most commonly explored by a group of more and less famous creators, all as part of a movement, at a time? What influences did Ghibli draw on?

Buddhism says all things are essentially empty of their own existence but are merely conditions resulting from other causes, and so on, in a chain unending. Like this.

The pointillism[0] of Impressionism that ended up spread to the masses by countless including Bob Ross is one example of the memetic evolution and transcendent influence of "high art". Greatness can filter down but it doesn't mean it's not great.

An iPhone is still a masterpiece even if you hold it in the ghetto. Does the ghetto pollute it or does it lift the ghetto? Maybe there's cross pollination, but I think it's infected with its greatness.

0: https://en.wikipedia.org/wiki/Pointillism

knowknow

I wonder how Hideo Miyazaki feels about this, the fact that machines are able to recreate his style seems to go against the whimsy he creates in his art. I wouldn’t be surprised if there was a possible lawsuit considering how strongly that style is tied to him, and that the model surely used his films as data.

If it was me I would feel horrible that what I gave to the public and dedicated my life to was contorted in this manner.

lowq

wlesieutre

> After seeing a brief demo of a grotesque zombie-esque creature

Reacting to an animation where a gross critter "learned to walk using AI" instead of being animated by a person 8+ years ago, and ended up using its head as a leg

https://www.youtube.com/watch?v=ngZ0K3lWKRc

It has nothing to do with the current image generation topic beyond the "AI" label being stuck on both of them

Which is not to say I expect he's thrilled about ChatGPT cloning the art style on a mass scale, but that quote that everyone keeps reposting doesn't have anything to do with it

lowq

Guilty as charged. I don't think the leap was far but there was certainly a logical leap. Thanks for pointing that out.

gilbetron

If you continue the quote, he says: "I would never wish to incorporate this technology into my work at all. I strongly feel that this is an insult to life itself."

He was pretty clearly talking about AI, at least to me.

zerreh50

His last comment in the video "we humans are losing faith in ourselves" clearly about the overall concept and not just the particular creature though

ogurechny

It is really depressing to see how people universally don't even understand what he's talking about, and stick to non-explanations.

Art is humane. It tells humans how to be humans. A thought about an ill person in pain is worthy of being told as a story. Not only that animation automation thing is of no use to someone trying to express those thoughts, its authors — just like many, many others — have no idea what humans do with their lives, and which tools artists may need to show it. They've made a toy, and were told that it's just useless wanking, together with the whole genres of pointless amusement that introduced such images into pop culture.

“An insult to life itself” is not just a phrase. There is life, and there are people who deliberately ignore it, and enjoy the sights painted on cardboards.

ThrowawayR2

The article you link to directly quotes him:

"After seeing a brief demo of a grotesque zombie-esque creature, Miyazaki pauses and says that it reminds him of a friend of his with a disability so severe he can’t even high five. “Thinking of him, I can’t watch this stuff and find [it] interesting. Whoever creates this stuff has no idea what pain is whatsoever. I am utterly disgusted. If you really want to make creepy stuff, you can go ahead and do it. I would never wish to incorporate this technology into my work at all. I strongly feel that this is an insult to life itself.

He's disgusted by the creature, not the computer based technique. While he's on record as disapproving of CGI, Earwig and the Witch, directed by his son, used CGI so his disapproval isn't absolute.

lowq

"Whoever creates this stuff has no idea what pain is whatsoever."

I think it's clear that he is specifically responding to the the overall soullessness of the technique - to animate without a human understanding of what is being animated. But as others have pointed out this is well before modern AI image gen and I have been corrected in that aspect.

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michaelt

Let's look at the context: https://www.youtube.com/watch?v=ngZ0K3lWKRc

Presenters: "This is a presentation of an artificial intelligence model which learned certain movements [...] It's moving by using its head. It doesn't feel any pain, and has no concept of protecting its head. It uses its head like a leg. This movement is so creepy, and could be applied to zombie video games. An artificial intelligence could present us grotesque movements which we humans can't imagine."

The screen shows some Silent Hill looking vaguely humanoid, crawling blob. As the presenters say, it's pretty creepy looking.

Miyazaki: "I am utterly disgusted [...] I would never wish to incorporate this technology into my work at all"

IMHO saying Miyazaki outright hates AI is putting words into his mouth. All the clip shows is that a dude that doesn't make zombie horror films doesn't need a zombie horror generator thank you very much.

So yeah, he clearly rejects the product pitch. But judging from Kiki's Delivery Service and My Neighbor Totoro I don't see why you'd pitch him that product.

lowq

"Well, we would like to build a machine that can draw pictures like humans do"

"Would you?"

"Yes"

Awkward silence

From this I don't think it's difficult to extrapolate his feelings about modern AI image gen. But you are correct in that this is not a direct assessment. Appreciate the correction, thanks.

conartist6

The relevant title would be Grave of the Fireflies, his opus about the nature of human suffering.

ted_bunny

What's with the narrator's voice in that clip? Unwatchable

ogurechny

Supposedly, you have a working internet connection. In no time, you can check the name of Hayao Miyazaki. You can see how he draws his manga, in a style which would be really hard to animate. You can see how he designs his characters. Well, maybe the colour palette can be attributed to “his style” in some works. Still, you can learn that Ghibli had famous background artists and art directors like Nizo Yamamoto and Kazuo Oga. You can compare characters drawn by Yoshifumi Kondou and Katsuya Kondou with Miyazaki's, and guess who was responsible for what in different works. You can learn how in the era when everyone waited for computers to make economical marvel of “three dee” real, Isao Takahata used computers to transfer pen and brush strokes to animation in “The Yamadas” and “Princess Mononoke”.

But you don't want any of that. You want to have a familiar pop cultural label (“Miyazaki”) that produces a familiar reaction (“Oooh!”). Purely decorative, symbolic objects. Stories, ideas, hard work? Eh, don't bother me with that nonsense.

There is nothing new or “cutting edge” in ignorance. And AI companies know perfectly well that they work for exactly that audience. Despite all the talk, they don't create the next genius artist, they want to be a next “enhancement filter” in TVs, something that no one uses, but everyone has to add to impress the public. That's just parasitism on lack of ability to discern.

jaredklewis

Hideo? You mean Hayao right?

JohnBooty

    and that the model surely used his films as data.
While I don't doubt it's true, this could be challenging to prove, because Studio Ponoc (ex-Ghibli) has produced work that uh, hews rather closely to Miyazaki's style. Were the models trained on Ghibli, Ponoc, both, something else, etc?

I mean, I have no doubts. But proving it seems tough!

aredox

Ponoc is made of former Ghibli employees who founded a new home when Ghibli's future was uncertain. I am sure they are on friendly terms, if not family, with Ghibli: they worked together for years. People like them can have a gentleman's agreement.

What is OpenAI in all this, if not a greedy, sloppy, soulless outsider stealing their Art and effort for financial gain without ever asking for permission?

Cthulhu_

I gathered the Japanese government legalized using copyrighted works to train AI last year: https://www.privacyworld.blog/2024/03/japans-new-draft-guide...

leoh

Well they then stole from Ponoc, too, right?

TiredOfLife

Also hope he goes against all the artists who demanded payment for copying his style before

crawsome

>I wonder how Hideo Miyazaki feels about this

It's in the article

knowknow

It’s not, the quote in question was from a completely different AI demo which the author mischaracterizes.

the quote in context - https://youtu.be/ngZ0K3lWKRc?si=gw-_z17n_XWfqzcQ

baggy_trough

Hopefully he's wise enough to realize that it's the ultimate compliment.

michaelt

Truly, every artist hopes their distinctive style will be taken by a multi-billion-dollar corporation and used by the White House to make a jeering depiction of crying deportees. It's the ultimate compliment.

bobsmooth

That crying deportee was a fentanyl trafficker btw.

baggy_trough

That could be the worst thing that happened, but it's exceedingly far from the only thing that happened.

seizethecheese

If it was me, I would feel great that my work has been extended to give joy at such a large scale. (Not that it’s invalid if he has a different opinion.)

Havoc

> Google dropped their biggest upgrade ever & ghibli core completely hijacked the zeitgeist.

On twitter maybe but on places like localllama google Gemini got way more airtime than this drama

ketzo

Right — which is to say, the vast, vast majority of people heard about Ghibli and not Gemini.

paxys

The vast majority of people are consumers, not AI developers. Of course viral moments will be more consumer-oriented. It's easier to digest and reshare a Ghiblified-caricature than a research paper. But the content of that research paper will lead to the next viral moment years down the line.

ketzo

I feel like you underestimate the degree to which AI developers are influenced in just the same ways as everybody else.

Capturing mindshare matters no matter how you do it. I would bet my life savings that more people will join OpenAI to work on their models as a result of the Ghibli moment than will join Google as a result of this particular (incredibly impressive!) Gemini iteration.

Because we’re humans! And we’re all pretty easily impressed, even those of us who actually build these dang things.

jatins

Chatgpt has 500mil users. Google with all it's distribution via Chrome, Android still probably doesn't have that many Gemini users

the fact that vast majority of people are consumers matter

bla3

Exactly. New image models are always exciting for two weeks or so. New LLM models are useful until the next,. better model comes out.

Which probably is just a small integer multiple of two weeks, but hey!

ungreased0675

Massive, industrial scale copyright infringement

falcor84

IANAL but artistic style is not copyrightable. Many many human artists have created images and animated films in the style of Ghibli or Disney or Pixar and there's no direct copyright issue there.

user432678

A friend of mine tried to create stock illustrations in Disney style on Etsy, got banned almost immediately for copyright infringement. I guess it depends.

vikingerik

Etsy as a private platform banning it doesn't necessarily mean it was actually legally infringing. Like all the content hosting platforms, they would err super cautiously to avoid any possibility of anything even remotely resembling any legal case, even if they would virtually certainly be in the clear.

graemep

Did your friend describe it as "Disney style"? In that case there would be a trademark infringement.

Also, Disney have deep pockets and Etsy would not want to argue it out with them if they got a complaint.

conartist6

Maaybe, but you'd also have to pass the three-prong test of fair use, and one of the prongs of the test is that your fair use of the material can't eliminate the market for the original material.

I fail to see how taking a distinctive artistic style that was incredibly difficult to produce and shitting out massive amounts of it everywhere as a super low quality commodity would pass the test of fair use.

gruez

>Maaybe, but you'd also have to pass the three-prong test of fair use, and one of the prongs of the test is that your fair use of the material can't eliminate the market for the original material.

"artistic style" is outright not copyrightable. Fair use doesn't play into it, any more than fair use doesn't play into whether a photo taken by a monkey can be redistributed[1].

[1] https://en.wikipedia.org/wiki/Monkey_selfie_copyright_disput...

jmount

It is complicated. Tom Waits won a case where a commercial imitated his style.

fenomas

> Tom Waits won a case where a commercial imitated his style.

Not under US copyright law, AFAICT. He's won cases where he sued over things like false endorsement - i.e. claiming that listeners would believe it was actually him, not just that the style was similar.

(Apparently he did win a similar case in Spain under their copyright law, but from skimming articles it sounds like the issue there also was impersonation, not just stylistic similarity.)

spot

the laws for music are different & much stricter than images.

pera

It's not about the style and it's a mistake to perceive generative AI models as analogues of human artists:

- When does generative AI qualify for fair use?:

https://suchir.net/fair_use.html

- AI is currently just glorified compression:

https://news.ycombinator.com/item?id=38399753

iszomer

Yeah but humans aren't exactly fast at replicating any particular art style.

catach

Speed of replication isn't a part of copyright law, is it?

throwuxiytayq

Should I be concerned about my drawing speed lest it qualifies as copyright informant?

TheRealQueequeg

IMO, massive industrial scale indignation of humanity.

trealira

Not a lawyer, but I don't think art styles are copyrightable, though maybe they could be in Japan.

epolanski

Unlikely since there's a studio led by a former ghibli lead that does visuals in the very same style.

conartist6

That feels like an omission in the law. Previously it was simply impossible to "take" a style wholesale. You would at least have to become an artist versed in that style, and it in investing your life into that style you would also make it yours.

AI can take a whole style wholesale with no effort and no contribution. It is greivous theft in the moral sense if not the legal sense.

null

[deleted]

doright

There were some AI training exceptions passed in Japan if I recall correctly, but with the copyright culture in Japan lacking anything resembling fair use, there was pretty much zero chance something like Stable Diffusion could have been built and proliferated in such a culture. Those AI laws seem pretty reactionary to the West's innovations to stay relevant in my view.

karel-3d

Style is not copyrightable.

Marvin Gaye estate tried to argue that style is copyrightable, and sued some artists as their songs use similar chord progressions as Marvin Gaye songs; they won one case (which I won't google) but they lost with Sheeran.

tgv

In music, copyright is (relatively) clearly defined: it's the melody. You can't touch that. There are also reproduction rights, which protect the (recorded) performance, even if the music's copyright belongs to someone else.

Cthulhu_

It's not copyright infringement / not illegal if it's legal and / or there's an exception for "information analysis": https://www.privacyworld.blog/2024/03/japans-new-draft-guide...

This is the tricky part; is it immoral? I think so, but that's a personal opinion. Is it illegal? Not by Japanese copyright laws.

BeFlatXIII

Good. Down with intellectual "property." Ideas are gifts from the divine, meant for self-propagation.

frankzander

Infact it isn't the style which has been copyright infringed but the original works which had been fed into the Neuronal networks in order to learn how to produce such works. There is no consent from the authors. I'm not a fighter copyright but if someone makes money from someone others work than the author should be compensated. The AI industry is standing on the shoulders of giants and make a lot of money. If the authors had been asked beforehand if their works could be use to train NN than I'm sure this whole AI blubble is has burst long time ago.

jMyles

...perhaps this is what it takes to finally end the farcical narrative of "intellectual property" and usher in an internet age where everybody can access the entire corpus of evolved knowledge.

aredox

Yeah, and culture will stagnate forever at the 2020 mark, as nobody in his right mind will create anything new only to be immediatly copied without anything in return.

>usher in an internet age where everybody can access the entire corpus of evolved knowledge

We have had that for decades and everything is going to shit. People now just reject facts.

anhner

> culture will stagnate forever at the 2020 mark, as nobody in his right mind will create anything new only to be immediatly copied without anything in return.

right, because before copyright laws nobody ever created anything...

BeFlatXIII

Where is the problem here? There already exist multiple lifetimes of whatever creativity you enjoy.

krapp

The copyright infringement is on the part of the models being trained on Studio Ghibli's work without permission. There's no law against you "accessing the entire corpus of evolved knowledge" and doing the work yourself.

keyle

Great read. I particularly noted

   The takeaway? If you’re launching a consumer product, technical superiority doesn’t automatically translate to cultural impact. In the battle for attention, a memorable vibe often beats a better benchmark.

harrall

Selling on benchmarks is like selling users a blender by telling them the efficiency % of the motor. No regular person cares.

mrheosuper

Not long ago cheap chinese phone included their benchmark score in advertisement

Miraltar

Exactly, I feel like AI was initially meant for "nerds" or at least tech enthusiasts so big numbers were great but when the market widens it becomes less relevant

epolanski

I don't know, eventually while this was cool and got lots of attention from internet at scale, it is largely irrelevant in $ terms.

ambarp2

I understand the criticisms presented here.

But seeing a beautiful, whimsical image of my baby daughter in the Ghibli style was pure joy and brought tears to my eyes.

I have no idea how I could have done this otherwise, and I hope it brings happiness to Miyazaki to know that it brought joy to someone.

margorczynski

The Ghibli stuff is really amusing but for me the best are the infographics - you can make amazing stuff with basically 0 2D CG know-how for e.g. a presentation, web page, documentation, blog, etc.

The biggest difference to what was previously available is the accuracy - especially the text. This opens up a plethora of possibilities.

smjburton

This is what I'm most excited about as well. Prior to 4o image generation, most GPTs I came across really struggled with this type of image generation. The only one that seemed to come close was Ideogram.

karel-3d

I like to create Corporate Memphis versions of pictures instead. It just seems way more dystopian.

nottorp

Where's this Ghiblification? I'm still getting real cat photos in my FB feed. At least I hope they're real.

Could it be that all the "AI" evangelists are in their own bubble and desperately trying to make money off each other?

Like when mobile free to play gambling apps ("games" they said) had ads, but only for other mobile free to play gambling apps.

Cthulhu_

> Where's this Ghiblification?

The White House twitter account: https://x.com/whitehouse/status/1905332049021415862

yazantapuz

Oh, well, here even the state communication director posted a ghibli-selfie...

hbarka

The pronunciation of Ghibli is the next /ɡɪf/ versus /dʒɪf/

svara

It's spelled ジブリ - "Djiburi" roughly - making this one pretty easy to settle.

layer8

Just as easily for GIF, whose inventor stated that it’s /dʒɪf/, but people still disagree (myself included).

With Ghibli there is the fact that the original Italian word is pronounced with a hard G. In fact, that’s why it has an “h”. We can treat this similar to Roma vs. Rome.

fenomas

ジブリ isn't the JP translation of an Italian word, it's a Japanese proper noun with an unambiguous pronunciation in the language it was coined in. The fact that it's derived from a word pronounced differently is neither here nor there - arguing that would be like arguing that English "origin" is ambiguous because the Latin derivation had a hard G.

internet_points

It's pronounced /fish/

orthoxerox

/ɡɪblai/