Monster Cables picked the wrong guy to threaten (2008)
131 comments
·March 22, 2025jaredandrews
bayindirh
I hove some Monster cables around, and I bought them knowing that their claims are bogus, but the things are built like a tank.
None of them have broken or developed faulty connections over the years, and that's worth it the price difference in my opinion. In my case, for a couple of them, the price difference was nil, because the store was selling them at a 50% discount to just get them out of their premises.
ericwood
I've had a 20' monster cable for at least 15 years now that is showing no signs of slowing down, even after a period of regular practice/shows. If only I was actually able to cash in on the warranty! Other cables from reputable brands haven't lasted this long in less demanding conditions.
Cornbilly
A few of my friends did the same. They could easily run to Guitar Center and swap broken cables before a gig. That could easily be worth the added cost.
brendoelfrendo
I definitely got upsold on a Monster cable when I bought my first guitar on the back of that lifetime warranty. Joke's on me, I guess; the cable is almost 20 years old and still working, never had to use the warranty even once. I need to take worse care of my things.
intrasight
My bass cable is a Monster Cable and is ~45 years old. Bought it when I was 15.
metalman
Guitar cable?, ya...noooo cordless my droogys prolly cheaper too did a custom stealth mod to one guitar where the transmitter, plugs into 1/4 jack,under the back cover nice thing is that its possible to turn an amp up to face peeling loudness, and step back, and not get hurt, got to watch for things vibrating off of shelves though and are you kidding me?, I know that as a guitarer there are cumulative cognitive effects, but when a fucking speaker cable outfit starts suing people, something has definitly gone off the rails but oh ya, there are people in jail for "cheating" on video games, but somehow there are government weed stores tone is in the hands
bayindirh
I prefer a cable in my active bass, because it's one less set of batteries to think about, and that guy has a pretty hot output. Analog distortion is way better than the sounds you get when you saturate a digital signal path, heh.
kikokikokiko
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dpe82
Seems someone thinks they're being super clever when really they're just childish and annoying. ¯\_(ツ)_/¯
justinator
most hacker thing I've seen here in years
DonHopkins
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null
bschmidt982
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biglyburrito
The complete story: https://www.bluejeanscable.com/legal/mcp/index.htm
jdlshore
For anybody who’s wondering what happened next, this is from the above link:
“Monster's counsel had made a horrible mistake, and probably caused lasting harm to the company, by sending me that ridiculous letter. But he, and Monster, did apparently know the first rule of holes: "If you find yourself in a hole, stop digging." The end, therefore, of the story was a bit anticlimactic. Knowing that I was able to defend myself and knowing that they'd probably be sanctioned for frivolous conduct if they sued me, Monster fell silent. Not a peep was heard again.”
pdpi
> Monster's counsel had made a horrible mistake, and probably caused lasting harm to the company, by sending me that ridiculous letter
This sort of thing always reminds of the Jack Daniels cease and desist letter[0], which, at least for me, had the exact opposite effect.
0. https://brokenpianoforpresident.wordpress.com/2012/07/19/jac...
silisili
Hadn't seen this before. What a nicely written letter. Explained why they have to do this, outlined a reasonable action step, and even offer to help said action. Moreover, it didn't contain a single threat.
I wish all companies took such an approach. You catch more flies with honey, and all that.
wordofx
Wow pretty sure that’s the first time I’ve read a nice polite legal letter shared that wasn’t threatening.
Suppafly
Seems like he's still using their design on the ebook on amazon all these years later.
ldoughty
This is probably one of the best lawyer notices I've ever read.
miki123211
Maybe writing that letter was a bad idea in the first place?
It was good for Blue Jeans and for Monster, as they both avoided expensive litigation, but from a more general perspective, it would have been better if Monster thought Blue Jeans was an easy victim, sued and got its comeuppance.
derefr
Is there any way to file a (real) countersuit against someone, just to punish them for having wasted your time and energy with a threat of legal action that never materialized?
dmurray
The term to search for this is barratry and there are laws against it in some jurisdictions.
Realistically, you will not win a judgment on this to compensate you for your time dealing with a single cease and desist letter. If someone shows a really excessive pattern of it, perhaps a judge or a bar association could be convinced to make an example of them.
mc32
This reminds me of the spat between Tekton Design speakers and a Youtube reviewer.
Tekton received such massive and negative feedback, he tried to backpedal the initial threat. But still, the gall. They suffered reputationally not from the [mildly] negative review, but from the fallout from the ill-advised threat of lawsuit.
https://www.audioresurgence.com/2024/04/tekton-speakers-revi...
[more neutral] https://musictech.com/news/gear/tekton-audio-allegedly-threa...
Blackthorn
It's amazing to me that the writer of that piece walked away with the conclusion that Eric Alexander was in the right.
bschmidt722
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dkh
This is wonderful. It’s also true! Even when I was running a very small business and not particularly bothered by what people were doing that could be argued as resembling trademark infringement, I was urged to be vigilant about it because if you don’t defend your trademark, you risk losing it. That’s how the law works!
If that really is the reason you’re threatening action against someone, they may just understand if you’re nice about it!
That said, while it may foster more goodwill towards your company, it probably isn’t as surefire a way to generate the swift response you want as being a dick and making the threats
tgsovlerkhgsel
In particular, I'd recommend looking at the full response. While the original article covers the plain-language juicy-sounding excerpts, the full letter to Monster also contains some artful legalese that even I as layman can appreciate:
It starts with several pages worth of requests for information. I'm pretty sure those aren't actually requests for information - they're a threat. If Monster were to actually sue, he'd be entitled to these documents as part of discovery, so he's essentially saying "if you sue me, you'll spend a lot of money on discovery (and be forced to reveal stuff you'd rather not)".
Sprinkled in are some suggestions of ethics violations on the side of Monster's lawyers, a hint at Monster's likely corporate tax evasion scheme (and the requirement to produce the material that proves the tax evasion in discovery), and the threat to break their racket in the last paragraph that kopirgan already pointed out.
All this is even more impressive than the quoted part, and sadly omitted in the original blog post.
AceyMan
Blue Jeans Cables was what I switched to towards the end of my serious audiophile days. Before that, I was set up with StraightWire mostly, but I respected Kimber Kables, though I never ended up getting any of their goods.
Now tonearm cables are a whole different animal, and my pair was a mid-priced custom set though one of the high-end dealers — all substance, no flash => aka, not paying for an advertising budget & fancy packaging.
lukan
"There have been numerous times, since my exit from the practice of law and entry into the cable business, when I've been glad that I have a legal background, and this certainly was one of those; it meant that the inevitable surge in adrenalin manifested itself through careful legal review rather than through the intended panic."
Channel your energy in the right direction ..
kopirgan
The last paragraph with upside downside comments are legendary
Plus the threat to impose even bigger costs with anti trust violation claims!
Need to imagine the face of the in-house counsel reading it.
rendaw
But in the end did monster actually face any penalty at all? They threatened the guy, the guy said no, end of story. The bully moves on to threaten the next guy. The story insinuates lasting damage but it seems kind of subtle...
somat
Most importantly, it was also popularly published. So the critical but tricky to measure metrics now are "how much sales do we loose because we are now firmly labeled as a bully in peoples minds" and "how much potential licensing revenue have we lost because people know they don't need to fold immediately"
kopirgan
Lol it is not subtle at all - it basically says you will get pennies if you take us on and win, but if we win, you get screwed big time incl damages for anti-trust.
Guess BJC was content with letting them just go away...but once this was generally known, it does reduce the value of those threats.
bschmidt724
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bschmidt720
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RustyRussell
OK, the whole "I am a lawyer" was next-levelled by this closing sentence: "Not only am I unintimidated by litigation; I sometimes rather miss it."
econ
I always go with the short 1) excitement about going to court and 2) that I don't really care what it costs.
tqi
Monster Cables is a name I hadn't thought about in ages... I mostly remember them as the company that tried to convince people that digital images would look better via a more expensive cable.
1-6
I still see commenters claiming that better cables yield better digital images even after you made this statement. Digital signals usually have some sort of error correction and it’s an all or nothing deal with digital.
gorkish
It’s technically not an all or nothing deal with hdmi/dvi. That is to say that bit errors do indeed manifest as image artifacts, though normally imperceptible. I think some people understand that error correction is normally present in digital audio, so they naturally assume that video would be the same. But that is not quite true. For one thing there weren’t cheap chips that could do that at gbps data rates when DVI standard was first created. It was not until DisplayPort 1.4 that they added optional FEC. This is required because a bit error in a compressed stream would manifest as an entire macroblock busting, which affects potentially a large pixel area and multiple frames.
All that being said it’s unusual to find a cable that is both clean enough to do the handshake and keep sync but noisy enough to give you visible snow. So it’s still quite true that practically speaking, yes, it’s usually an all or nothing deal. Cable quality can and does matter though. I was a BlueJeans customer for a long time before the brief Monster spat, but it endeared them to me, and I still try to buy from them when I need to buy a cable I need to be absolutely sure of.
PaulDavisThe1st
> I think some people understand that error correction is normally present in digital audio
The only such error correction I'm aware of is when reading data from a CD, which at this point is a tiny part of digital audio. Is there something I'm missing?
ostensible
Well, there is now some truth to it. For example, low quality HDMI cable will may be only good enough for low bandwidth, that would limit refresh rate, and/or color fidelity (e.g. chroma subsampling) and/or resolution.
So yea, “digital” cables are not immune to signal integrity issues, and better cables do perform better.
I understand that monster takes this to the next level of bullshit — but in principle, yes, more expensive cable cable can yield better quality. Or should I say — crappy cable can result in quality degradation
avidiax
> So yea, “digital” cables are not immune to signal integrity issues, and better cables do perform better.
Better cables perform better, but not at all in the way that Monster suggests.
Gold plating and oxygen-free copper doesn't matter.
Any certified HDMI cable will operate at least to its certification, whether or not it is gold plated with triple shielded conductors.
I wish the HDMI forum would officially deprecate all older HDMI standards, so that companies like Monster couldn't advertise that their cables provide "better color, higher resolution, better sound", etc. All the cables in the store would be 8k HDMI 2.2 cables, or they wouldn't be allowed to use the HDMI trademark.
DonHopkins
Speaking of high quality "Monstrous Cables" and draconian legal remedies: there's K. W. Jeter's Noir (1998), a Cyberpunk novel whose detective protagonist's main job is killing copyright violators so that their still-living spinal cords may be incorporated into hi-fi system cables:
https://news.ycombinator.com/item?id=15668069
DonHopkins on Nov 10, 2017 | parent | context | favorite | on: Electric Sheep on Ubuntu Linux 17.10
I deserve to be downvoted by the literature snobs, but if you liked Blade Runner the movie (and who in their right mind doesn't?), then you may very well enjoy K. W. Jeter's three written sequels to the MOVIE Blade Runner (not the BOOK DADOES), "Blade Runner 2: The Edge of Human", "Blade Runner 3: Replicant Night", and "Blade Runner 4: Eye and Talon". There is no book "Blade Runner 1" -- that's the movie.
The irony is that Philip K Dick was offered a whole lot of money to write another book entitled "Blade Runner" based on the screenplay of the movie, but he insisted on maintaining the integrity and title of his original book DADOES by re-issuing it with a reference to the (quite different) movie on the cover, instead of rewriting another book called "Blade Runner" based on the movie based on his own book. (Harrumph!) He would have made a lot more money by selling out that way, but he steadfastly refused to do it.
However, fortunately for us, after his death, his friend and fellow SF writer K. W. Jeter (who also wrote an excellent cyberpunk novel Dr. Adder which Dick loved) sold out on his behalf and wrote those three books based on the movie (which referenced famous lines like "Wake up. Time to die!").
They explore the question of what the fuck happened after they went flying off into the wilderness (that unused footage from The Shining), and whether Decker was a replicant. (Who would have guessed??!)
So even though they're not written by PKD, or directly based on his original all time great book, and not as authentic and mentally twisted as a real PKD book, they are still pretty excellent and twisted in their own right, and well worth reading. They're based on an excellent movie based on an epic book, and written by a friend and author PKD respected, who's written some other excellent books.
And while you're at it, check out Dr. Adder and K. W. Jeter's other books too! Especially Noire, for its hi-fi cables made out of the still-living spinal columns of copyright violators. (I suggest you buy a copy and don't pirate it!)
https://en.wikipedia.org/wiki/Blade_Runner_2:_The_Edge_of_Hu...
https://en.wikipedia.org/wiki/Blade_Runner_3:_Replicant_Nigh...
https://en.wikipedia.org/wiki/Blade_Runner_4:_Eye_and_Talon
https://en.wikipedia.org/wiki/K._W._Jeter
https://en.wikipedia.org/wiki/Dr._Adder
https://en.wikipedia.org/wiki/Noir_(novel)
http://www.indiewire.com/2015/12/watch-u-s-theatrical-ending...
http://www.sf-encyclopedia.com/entry/jeter_k_w
Jeter's most significant sf may lie in the thematic trilogy comprising Dr Adder (1984) – his first novel (written 1972), long left unpublished because of its sometimes turgid violence – The Glass Hammer (1985) and Death Arms (1987); Alligator Alley (1989) as by Dr Adder with Mink Mole (see Ferret) is a distant outrider to the sequence. Philip K Dick had read Dr Adder in manuscript and for years advocated it; and it is clear why. Though the novel clearly prefigures the under-soil airlessness of the best urban Cyberpunk, it even more clearly serves as a bridge between the defiant reality-testing Paranoia of Dick's characters and the doomed realpolitiking of the surrendered souls who dwell in post-1984 urban sprawls (see Cities). In each of these convoluted tales, set in a devastated Somme-like Near-Future America, Jeter's characters seem to vacillate between the sf traditions of resistance and cyberpunk quietism. In worlds like these, the intermittent flashes of sf imagery or content are unlasting consolations.
[...]
Much of his later work has consisted of Sharecrop contributions to various proprietorial worlds, including Alien Nation, Star Trek, Star Wars [for titles see Checklist]; of some interest in this output are his Ties – they are also in a sense Sequels by Another Hand – to the film Blade Runner (1982), comprising Blade Runner 2: The Edge of Human (1995), Blade Runner 3: Replicant Night (1996) and Blade Runner 4: Eye & Talon (2000), and making use of some original Philip K Dick material. The sense of ebbing enthusiasm generated by these various Ties is not markedly altered by Jeter's most recent singleton, Noir (1998), a Cyberpunk novel whose detective protagonist's main job is killing copyright violators so that their still-living spinal cords may be incorporated into hi-fi system cables; the irreality of this concept, and the bad-joke names that proliferate throughout, are somewhat stiffened up by the constant interactive presence of the already dead, a Philip K Dick effect, as filtered through Jeter's own intensely florid sensibility. [JC]
interpol_p
When wiring up my projector, I needed a 10 or 20 meter HDMI cable. The first one I got produced a snowy image on the screen — it wasn't like analogue static, but it was definitely a poor quality image. I replaced that cable with a more expensive one and the image looked correct. It surprised me that there would be a difference in HDMI cables, because I thought exactly the same way — a digital signal is a digital signal
Sesse__
That's not really what digital implies, but you figured out the important part: When digital signals fail, they do so in a very obvious fashion. A worse cable won’t give you “less saturated blacks” or something else that's subtle, it will give you random bit errors that manifest as snow. If the picture isn't obviously bad, then it is as good as any cable will give you.
avidiax
This is what happens with a damaged or underspecced cable.
The HDMI standard doesn't have a way of telling you that you really need an HDMI 2.2 cable and you actually have an HDMI 1.x cable. It just tries to send the signal, and if the analogue bandwidth of the cable is insufficient, then the error correction will be insufficient and you'll get no signal or snow and blocks.
This is somewhat of a good thing, since many short HDMI 1.x cables will work for standards that require HDMI 2.x.
bolognafairy
This isn’t even true with other common ‘digital’ cables.
Not all ‘Ethernet’ cables are the same. Someone will give you 100mbit. Some will give you a gigabit. Some will give you even more. They’ve all got RJ45 on them.
“All HDMI cables are the same” is an almost-baseless corruption of a very valid critique of Monster et al.
bschmidt1001
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mixmastamyk
Calculations change at 10+ meters. Most cables are not rated past 15.
fmajid
Blue Jeans Cable is outstanding, and an oasis of sanity and competence in an audiophile market saturated with snake oil peddlers.
stego-tech
It was this story that clued me into BJC as an entity in the first place. Gladly shelled out a couple hundred bucks for solidly-built custom speaker interconnects a few years later with them, and have zero regrets.
As far as legal tactics go, I’m very sympathetic to his position and wish more folks would fight to the finish instead of settling for nuisance values.
schumpeter
You have to wonder what it is with companies having “monster” in their names that makes them such monsters.
This story reminded me of the multi-year battle by Monster energy going after MonsterFishKeepers.com
https://reefbuilders.com/2016/03/01/monster-fish-keepers-win...
ttyprintk
Monster cables went after Monster Mini Golf rather than the categorically obvious option of advertizing on their go-karts or whatever.
null
npunt
In my head canon Monster Cables pivoted to become Monster Energy and justified it to shareholders as 'we're still in the business of getting people wired'
seanhunter
I was once co-head of a tech company that had an "i" in the title. Like a bajillion other companies our logo was basically just the company's name in a particular font and we turned the dot above the "i" into a little circle in a different colour. So far so not very surprising.
A few months in we got a cease-and-desist from a company who claimed (and I'm not making this up) to have a trademark on the idea of making the dot of an "i" into a little circle in a different colour, and said that the trade dress of our logo was infringing because their logo was just their company name in a (different) font with the dot on the "i" being a circle in a different colour.
I wrote back and asked them to clarify that it was their contention that that was a trademark and making it very clear I would fight it and we had no intention of changing anything. They disappeared.
It's really important not to feed this nonsense by caving to the trolls.
m463
I remember buying audio gear (think receiver, amplifier, cd player) and being the focus of the upsell for 2-5x more expensive monster cables.
Once I patiently explained that a cable shouldn't matter for digital as long as the bits got there, and seeing the young sales guy pause and then "get it". And I got the (relatively) cheap cables.
Also speaker wire. You can get perfectly good copper cables for less, probably in a thicker gauge wire.
bolognafairy
> Once I patiently explained that a cable shouldn't matter for digital as long as the bits got there.
Emphasis mine.
As someone that sold AV equipment, including cables, in the late ‘00s / early ‘10s, nerds that misunderstood the nuances of this were the single worst group of customers to work with.
You could see them coming a mile away. By the time “gold-plated HDMI cables are a scam” gets down to their level of pseudo-intellect, it becomes “all cables with the same physical connectors are the same”. Patently untrue, and 99.9% of the time they won’t have any of it. Some of the most snide, belittling, insulting shit ever sneered at me in a professional context has been from some socks-and-sandals nerd practically accusing me of genocide because I dare suggested that the cheapest HDMI cable on the shelf explicitly doesn’t support whatever insanely expensive TV, blu-ray player, or whatever else, that they’ve purchased.
15+ years later, purchasing the ‘right’ HDMI cable is if anything a more Byzantine process. Made worse by the fact that any conversation on the topic inevitably has at last one person butting in to say “they’re all just cables bro aha”.
genewitch
I just fo to monoprice and buy whatever clear bag they sell. Network, usb, dp, HDMI, whatever. It works. Every time.
I even had their HDMI to 2xCat6 cable bridge, that worked fine with, you guessed it, monoprice cat6. Dozens of yards.
Maybe I've just gotten lucky buying cheap commodity cables.
jpgvm
I wish HDMI would die as a standard. The TV folk won't that happen though, controlling HDMI allows them to control the ecosystem by extension.
Would be nice if the EU could step in an make DisplayPort the required connection and protocol like they did for the USB-C port for charging.
trinix912
> Would be nice if the EU could step in an make DisplayPort the required connection and protocol like they did for the USB-C port for charging.
We had it, it was called SCART.
chgs
Yes, SDI is far superior
endgame
Especially since the HDMI people have made open-source video drivers effectively impossible.
m463
> as long as the bits got there.
Let me just clarify that this was really not something outside the range of common sense.
I recall it was merely overpriced but decent $29 cables vs $129 monster cables. This was pre-hdmi probably 2000 or earlier and it was at the Good Guys.
https://en.wikipedia.org/wiki/Good_Guys_(American_company)
That said, yeah hdmi and say 4k is confusing. Thank goodness for unconfusing standards like USB-C. (kidding!)
bschmidt982
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CalChris
Reminds me of when Caterpillar (trucks+tractors) sued Cat and Cloud Coffee (coffee) in Santa Cruz for trademark infringement.
https://www.ksbw.com/article/cat-and-cloud-coffee-in-santa-c...
dehrmann
I heard a story about the CEO of Maxim Integrated complaining about Maxim Magazine and wanting to sue them. The lawyer got a box of chips and a magazine, opened to the centerfold, and said "no one's confusing this for that."
jppope
a source here would be amazing
jemmyw
What happened? This is reporting on the first round but I can't find a follow-up on how things went. Did Caterpillar back down or did Cat and Cloud lose their apparel trademark?
hamandcheese
A quick google seems to indicate that they are still doing business under that same name.
jemmyw
Yah but it was only the apparel side that Caterpillar threatened, so they may have won or given up and stopped selling clothes. Looking at their online store they don't have anything with Cat printed on it right now.
CalChris
Seems to have just faded away. Their name is the same.
bschmidt806
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noduerme
>> developed an intense frustration with insurance carriers who would settle meritless claims for nuisance value when the better long-term view would have been to fight against vexatious litigation as a matter of principle
I got let out of 2-3 months of jury duty on an asbestos case by saying basically the same thing. Voir dire is fun, particularly if you manage to scare the bejezus out of both sides.
I had no idea Monster sold anything other than over priced guitar cables... About 15 yeard ago, I knew a guy who exclusively bought Monster... well he had two of them, one from the guitar to the pedal board and another from the board to the amp.
But it wasn't because of their alleged improved sound quality or whatever, it was because they had a lifetime warranty. Dude had bought two monster 1/4inch cables and gotten them replaced "for free" like 5 times.
From what I can tell they got rid of the lifetime warranty around 2018 and have mostly transitioned to licensing their name.