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Alexa+

Alexa+

165 comments

·February 26, 2025

Arthanos

>Let’s say you need to get your oven fixed—Alexa+ will be able to navigate the web, use Thumbtack to discover the relevant service provider, authenticate, arrange the repair, and come back to tell you it’s done—there’s no need to supervise or intervene.

This is a disaster waiting to happen. I don't trust an LLM to choose between two brands of dish soap for me let alone pick a contractor, schedule a repair, and make a payment. Even if there was a demo showing this working in a sterile environment, reality is so complex that something is certain to go wrong. Even the "simple" task of summarizing news had so many catastrophic failures that Apple had to pull it from the market.

Amazon is making bold claims about the capabilities of their voice assistant to sell their subscription service so that they can make the Alexa division profitable, but if any of their claims were real, they would be demoing rather than writing science fiction in a press release.

scarface_74

Apple didn’t try to summarize the news. It tried to summarize the headline and that was the issue.

MattJ100

I don't think you can say that is the problem. It may have exacerbated the issue, but problems exist when summarising full news content too: https://www.bbc.co.uk/news/articles/c0m17d8827ko

taeric

I find it interesting that the big companies are so sure that LLMs are somehow going to make a larger market for smart speakers than they currently have. To the contrary, I expect they are going to damage the market they have for people that just want easy kitchen timers and radio like functionality.

This feels like the VR plays some of the big companies have made. I'm willing to bet that the market for people that want to play VR games is far larger than the current market for any other VR use. To a silly degree.

Could this change with overwhelmingly amazing technology? Maybe. But a bit of a moot point, as we don't have that technology, yet. And in the meantime we are just making the existing markets depressed.

To that point, is it time I look into making my own kitchen timer/radio device? Was never really that tough, all told. A raspberry pi is more than powerful enough to do so. Difficult part is largely the packaging aspect of it. Upside will be that you can do what people largely want 100% local.

cruffle_duffle

If the only thing this does is make it easier to control devices whose names I forget, than it is worth it. Because I never, ever remember what I name devices and to address them with the current implementation of Alexa I need to be pretty spot on.

system7rocks

I think this is an interesting curiosity, but I am a little worn out on every company announcing AI as some kind of major upgrade. Alexa has already been sort of a waning product, and in some ways, it was already kind of cute since you could play goofy games. But cute gets old.

With AI, there is still this massive trust issue. How can I trust that AI is steering me in an actual helpful way? How is Alexa+ integrated with Amazon's core model of selling stuff... lots and lots of stuff?

nashashmi

I remember when law officers wanted the Alexa recording at the home of a murder. Amazon did not give it up.

I always thought that data was meaningless if it takes a person hours to go through it. Now we have AI. Which means the data is not meaningless. And the always on feature actually means something. And that means all your data at home can be at someone's fingertips ... because say they are looking for ways to make your home and government more efficient?

Aurornis

I think your memory is mistaken. Amazon will give up recordings when legally obligated to do so, because that’s the law. They can’t choose to ignore the law.

However, Alexa and similar devices don’t actually record everything. Amazon doesn’t get a recording of everything the devices hear. They have to be triggered by the wake word (or possible a false positive).

Here’s a case where the Alexa command was used as part of the case, though it didn’t have recordings of the actual crime: https://www.dailymail.co.uk/news/article-11899217/Murderer-j...

scarface_74

Until last year, Amazon gave police video from Ring without a warrant.

https://www.wired.com/story/ring-police-rfa-tool-shut-down/

IncreasePosts

Alexa only sends network data when the hotword is heard...how exactly does that happen during a murder?

deadmutex

I don't know the specifics of this case, but maybe the investigators just asked in case there was an accidental trigger, or a real trigger etc. Seems reasonable for the detective to attempt to turn over any stone they can to aid the investigation.

plorg

I don't know about Alexa specifically, but I've seen stories where the police requested Ring videos from a neighbor's house, including cameras inside the neighbor's house that they could not have known of without Amazon's assistance, that were not pointed outside, and even, if I remember correctly, one that was in the neighbor's business in a completely different location, where the justification pointedly identified the neighbor as not a suspect, but Amazon gave over this video anyways.

RestartKernel

With an unfortunately named victim, I suppose.

waltbosz

I think if an Alexa device were present in a home in which a person named Alexa lived, they would reconfigure the wake word. A more likely hypothetical would be one in which the murder was named was Alexa, and the surprised victim exclaimed, "Alexa, what are you doing here!?!"

delichon

I've been spoiled by LLMs in my daily work and now want to put the same kind of prompts into search boxes. Not "air fryers" but "air fryers without bluetooth or wifi and less than 3 cooking modes, and no negative reviews about the device failing prematurely." I'm not going to let Alexa plus or minus listen into my whole life, but I would like some that of intelligence when I actually go shopping.

jazzyjackson

I've found Perplexity.ai with Deepseek R1 to be very good at choosing a product or a hotel for me. I just punched in your query and it actually chose the air fryer that's already sitting in my kitchen ! "Cosori Pro LE Air Fryer"

It's a good air fryer.

https://www.perplexity.ai/search/air-fryers-without-bluetoot...

Another example, after spending an hour on trip advisor going back and forth to maps to check for walking route to my destination, please recommend a hotel, more of a guesthouse, in marrakesh, near le jardin secret in the medina. something with a local flavor, not 5 star european -- I was so relieved to be able to book direct and be done with it.

https://www.perplexity.ai/search/please-recommend-a-hotel-mo...

doctoboggan

I've noticed that instacart (and by extension, Costco same day shopping) has integrated an LLM into their search. It's awesome to be able to search for "ingredients for a chicken and vegetable roast" and have all the separate ingredients you need be returned. You can also search for things like "healthy snack" or "easy party appetizers".

I think this is a great use case for LLM search since I am able to directly input my intent, and the LLM knows what's in stock at the store I am searching.

DaiPlusPlus

May I ask you what makes you so sure that it's an LLM-based search - and not any other kind of NLP search tech?

reaperducer

Nothing you describe hasn't already been done in the pre-LLM era with simple keyword matching.

In the city i lived in 2012, the (now defunct) local supermarket chain could handle your roasted chicken request. You could also paste an entire grocery list into a text box and have it load the items into your cart all at once. That's the feature i moss the most.

I just tried your snack and appetizers requests with the grocery service i currently use, and it worked fine. No "AI" needed.

creshal

Why would Amazon want you to have it, though? They benefit fantastically from manipulating search results against you.

Aurornis

> They benefit fantastically from manipulating search results against you.

Amazon makes money by selling products you want and loses money when you return them.

They aren’t manipulating search results “against you”

richwater

Amazon puts sponsored product listings in the search results. The more you search without finding the product you want, the more ad impressions are generated.

reginald78

I'm pretty sure their search results intentionally suck to make their ads more valuable.

daveguy

I stopped shopping at Amazon about a year ago. Too much overhead figuring out the good products, vs the scam products, vs the mediocre but pushed products.

Been using Newegg/BestBuy for electronics, Costco/Target/Walmart for home goods, local grocery stores for food, and Barnes and Noble for books. I used to be good at picking out the gems from the cruft on Amazon, but either it's gotten more difficult or I've lost my edge.

Also kinda nice having to wait again until I have a sizeable order to get free shipping. Much less junk.

pr337h4m

Check out https://exa.ai/ - iirc they use a link-prediction transformer

https://websets.exa.ai/cm7m8a1ip006rdzzzgxsalirs

firejake308

Looks great, but wow, the pricing is insane for the typical consumer

pbronez

Agree, very cool but not $200/mo cool.

delichon

That's exactly what I asked for, wow. To whoever asked why should Amazon want to do this, it's to keep their customers from bypassing their own search with services like this one.

daveguy

Curious as to what LLMs you are using to allow successful queries like this and what are you using them for? If you don't mind sharing. My understanding was that these would result in some fairly random, maybe true maybe not, results. Is there a company with a RAG that produces reliable results? If so, I would like to check it out.

AdmiralAsshat

> and free with Prime

Gee I can't wait for my Amazon Prime renewal price to go up this year when Amazon decides they had to raise the price to justify the inclusion of AI.

brookst

Pricing for Prime is totally disconnected from costs. They will price at whatever maximizes p*q.

harmmonica

If an LLM-based voice assistant/hardware combination works as well as ChatGPT-for-voice works today, I don't think it's a stretch to say that nearly everyone in the coming years will use/have one (the software of course will be portable to whatever device you're using--house, phone, car, etc. But the hardware portion I do believe will be critical because most of the time using it will be at home in a room and in that scenario sound quality will actually be key).

That said, if nearly everyone will find utility in an assistant, obviously the biggest issue with using one of these, as this Amazon announcement illustrates, is whether you really can trust the company with such a thing when you would be having entire conversations about everything from your interests to something as sensitive as your emotional state (anyone simulated a therapy session with ChatGPT? It arguably is already a decent therapist!).

One of two things will happen, though. People will be dumb enough to "upload" their deepest darkest secrets to megacorp x (thousands of HN users cackle in the distance as if that's not happening today) or a completely privacy-safe option will be available and will win because they're able to effectively communicate that they are in fact private. It's one thing for Google or FB to build a picture of who you are, what you think, etc. through browsing activity/purchases/etc. It's entirely something else for you to literally tell them every last thing about you so that they can hear, in your own words, how you think about "everything."

drpossum

I use LLMs pretty liberally and I can say with 100% certainty I am not going to leave an open microphone in my home hooked up to an LLM connected to a place I do not control that is actively trying to "learn" about me.

tokioyoyo

Fair, but the above comment is about general population. The percentage of people that’s actively against it in the real world is negligible. Like where do you cut the line? Is Siri/Google Assistant ok on your phone? What about every newer BMW nowadays coming with its own assistant? Samsung TVs? Nest/Ecobee products? I could go on, and I haven’t met a person who owns has 0 devices with voice assistants in years.

harmmonica

I'm not sure how any person can be confident of such things these days, but would you be ok with the open mic if you knew it couldn't be used to build some profile about you?

com2kid

Do it all locally.

I wrote a blog post[1] describing what a local only LLM could do. The answer is quite a lot with today's technology. The question is - do any of the tech giants actually want to build it?

The locally hosted scenarios are in some ways more powerful than what you can do with cloud hosted services, and honestly given that companies could charge customers for the inference hardware instead of paying to host, it would likely be a net win for everyone. Sadly companies are addicted to SaaS revenue and have forgotten how to make billions by selling actual things (with the exception of Apple).

[1] https://meanderingthoughts.hashnode.dev/lets-do-some-actual-...

harmmonica

I didn't say it in the prior comment, but this is what I'm hoping for and that people end up caring enough so that this option "wins." Evidence suggests people will take the cheaper option, though, even if all of their info ends up in the hands of advertisers or something far more nefarious.

You mention Apple... I feel like, of the megacorps, they're the most likely to do something like that. Then between the phone, AirPods, HomePod (tethered to the phone I guess or a newer version of the hardware), and your car with CarPlay, the hardware already exists and so someone will build a privacy-focused LLM that Apple could plug into. At least Apple could justify that by being the hardware interface between the LLM and the user if they can't build their own effective LLM (seems unlikely they'll be able to do that given track record).

If I were really crazy I'd say Apple could buy Anthropic (right right they don't do big acquisitions) and turn it into their privacy-focused LLM.

Now to read your blog post...

msh

This is a local only version: https://www.jollamind2.com/

joshbaptiste

Love the "Drop In" Feature opening a conversation channel to a particular room..

wiremine

I'm not optimistic, but my recent experiences with Gemini's mobile app gives me pause on my pessimism.

My wife and I are planning a family vacation, and we had some questions about various destinations. I opened Gemini, and we had a helpful 10-minute conversation.

If Alexa+ can provide a similar experience, I can see us having more of those voice-based sessions.

bhhaskin

The big issue with LLM is how can you trust the information it gives you? It could be flat out making all or some of it up.

happyopossum

That's one of the things I like about the current implementation of Gemini - they seem to really be leaning in on grounding, and there are ref links for pretty much all of the stuff that I'd normally want to fact check form a chatbot.

tokioyoyo

It doesn’t take much effort to verify and cross reference check in most of the scenarios. But I have no idea how they will fight against LLM-optimized SEO-hell. Like I could see products flat out flying in the ads, hoping for LLMs to pick that up and suggest to users. Source of truth will matter even more.

reaperducer

It doesn’t take much effort to verify and cross reference check in most of the scenarios.

And yet people still drive into rivers because Google Maps tells them to.

Never underestimate the power of "computers are never wrong."

kahmeal

I mean that's one of the value propositions these folks have to weigh into their product offerings. At some point you either have a reputation for delivering accurate responses or not and that will dictate who uses it and how much they're willing to pay for it.

lasermike026

Why would I want Alexa+ if I have ChatGPT? Why isn't Alexa+ already a part of the Amazon Echo? None of this makes any sense.

ceejayoz

> Why would I want Alexa+ if I have ChatGPT?

Presumably, because you already own/use an Alexa.

> Why isn't Alexa+ already a part of the Amazon Echo?

Because it isn't out yet?

dmix

Most people using Alexa heavily probably already have Prime.

HarHarVeryFunny

Just convenience - maybe you don't have your phone in your hand.

Why do you use Alexa to turn the lights on ?!

People using Alexa are more likely to be tech savvy early adopters, but still I wonder how many of them do actually have an AI chat app on their phone? It'll be interesting to see how grandma reacts to Alexa+ if this is her first exposure to AI !

terminalbraid

I'm surprised this took as long as it did, but I'm also in the process of de-Alexafying my home and frankly this is pushing me further away. I quit using the grocery list functionality when they a) started putting ads in it b) made it so I could only use the phone app. I'm tired of it taking away features I found useful. I'm tired of it advertising features to me that I don't want to use, let alone hear about, and cannot make it stop.

I've reverted to regular dumb paper lists, dumb clocks, dumb timers and I'm happier for it. I'm not giving this a chance to be another ad vector (especially if I'm paying for the privilege one way or another). I find that they claim this can store arbitrary facts about me it learns through conversation chilling and not at all a feature I want to entertain. There is no privacy policy you can offer me that will convince me otherwise.

qmr

Why did you let Alexa in in the first place?

mkayle

My main request is to add the functionality to inquire about the progress of running tasks, such as checking the time remaining on a timer.

bookofjoe

The problem for both Amazon and Apple is that they've sunk SO much money into Alexa and Siri that they simply can't walk away and start over with AI. Thus, their futile attempts at combining their original creations with state-of-the-art AI and LLM. It's like putting lipstick on a pig.