Larry Ellison's half-billion-dollar quest to change farming
182 comments
·February 24, 2025iugtmkbdfil834
I am not a fan of Larry so take the next sentences as an odd way to confirm bias and maybe this is why I am responding to it now..
Anyway, in order to change something ( implicitly for the better.. one hopes ), one should be able to know the current approach. Based on the articicle itself ("It has also stumbled from farming inexperience."), that is not the case.
mmooss
Isn't this rehashing the disrupt-vs-reform issue? I guess I am concerned that people are surprised every time someone like Ellison does it.
Personally, I think it's laziness - too lazy to plan it out better, to learn what you are dealing with, to find outcomes that benefit someone other than yourself.
But there is something to be said for disruption, and understanding it won't be perfect immediately but can be improved beyond the current situation.
It's sort of like overthrowing a dictatorship and replacing it with democracy - the first few years are tough, but the future goes far beyond any dictatorship (it's called, in some places, a J curve).
But that doesn't excuse the laziness in any way, or that often these people do it for only their own benefit.
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Kapura
Is it laziness, or is it hubris? In a world where some people are told what they do is so good they essentially have infinite wealth, it's hard to convince them that any specific decision they make is an error.
etchalon
There is a weird belief in SV that if you don't know anything, but have access to a lot of capital, you can build a better solution.
This has yet to really prove itself to be the case.
skippyboxedhero
Every significant technological innovation has been accompanied by an investment bubble. The point is that there is a competition for the best solution in terms of money.
The context of these comments often imply that at no point before SV existed did anyone invest large amounts of money in something that failed to work.
The reason why economic growth is rare (most economic growth that occurs globally is due to the impact of technology invented outside the country, 95% of countries globally have zero organic growth) is because it is extremely disruptive and means that someone with nothing other than money, who may not have been approved by society can invent something.
The point about disrupt vs reform above is correct...it just ignores the fact that reform has never been successful (despite it being repeatedly tried by politicians) because economic growth is so damaging to vested interests (there are multiple books about this topic, Innovator's Dilemma is one...I worked as an equity analyst, the number of examples of a company actually turning it around when faced with technological change are very few, the number of examples of a company bailing-in taxpayers due to political connections when faced with technological change is too large to count, this is particularly case outside the US because so much technological change comes from the US so calls to "protect" domestic industry are frequent and economically crippling).
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shermantanktop
"<insert semi-fact taken out of context regarding something you don't know about>
We are fixing this."
bobbygoodlatte
Hasn't this worked out in a few cases? Maybe Uber as a better solution than taxis as an example?
spankalee
Uber was far more incremental than most people remember now. It started as a luxury black-car reservation service, something better than calling a specific transportation company, and something analogous to other application / marketplace plays. Uber gain experience there to later disrupt a whole industry.
And taxis were already a very regulated industry, that isn't actually that old. Not only was there on-going change, side-stepping regulations was one of the biggest advantages. It's not the same as claiming to be able leapfrog many hundreds of years of development on greenhouse farming.
etchalon
Uber was a better consumer experience, but I don't know that it's really a "better solution" than taxis.
It was unprofitable until literally this quarter, and the majority of that profit was, I believe, earned from food delivery services.
daveguy
The weirdest part to me, especially with that kind of money, is the lack of bringing in external expertise. There are a lot of ag experts that are up to date on the latest greenhouse, climate, and plant science. Many colleges in the US started as agriculture schools and still have strong agriculture programs. With Ellison's money it is baffling why they didn't bring in a team of these experts to point out the basics like "use ag tech from similar climates", "test ag tech in smaller facilities first", and "gather local farming knowledge". Why in the world would someone put a medical doctor in charge of an ag tech venture?
Move fast and break things seems to only work in software where "broken" means roll back to the previous state. But we have a ridiculous amount of wealth tied up with billionaire fools who think that this is the most efficient way to make progress. At this point, SV takeover of capital is actively detrimental to progress that benefits the average person and economy.
aurizon
One of the early proponents and perhaps a driver, was Dickson Despommier, who just passed.
https://www.microbe.tv/twiv/twiv-1195/
Part of the problem was excess automation. Another problem was taxes in some cities who wanted the industrial taxes of the abandoned buildings of yore to be asserted.
It had promise and some success, as they could exclude pests have 24/7 optimal LED light. Many focussed on fast salad crops = fast cycle and the high volumetric cost of freight to northern cities in winter. For those interested, youtube has a list of failed startups and some promotional ones https://www.youtube.com/results?search_query=vertical+farmin....
AtlasBarfed
What he wants is automated food production in his creepy autonomous Hawaii sub-nation, which fits with all the other Atlas Shrugged "hidden valley" dreams of the SV ultrarich.
He probably did it this way to make it tax deductible or depreciable to setup his farming operations.
He doesn't care squat about the world in general.
didntknowyou
it wasn't a philantropic or revolutionary attempt. it was his venture to grow his luxury fruits for money- which is struggling because he is hiring friends with no agricultural background.
iancmceachern
I've seen this time and again in this space. Thick out the MiT openag project. Same thing, nonsense.
The folks who are successful don't call themselves tech people, they're farmers. To be successful in this business you need to eliminate the hubris and just be a farmer.
worik
> To be successful in this business you need to eliminate the hubris and just be a farmer.
Yes.
That is not to say that farming is not due for some revolutionary redefining.
But it will be farmers leading the change, not software people
tombert
Not a farmer, but I think it's a mistake to say that farmers haven't modernized.
I saw some videos about more modern farms, and they utilize drones, GPS, and a whole litany of other bits of modern tech to help with the farming stuff.
I agree that it needs to be farmers leading the change, but I don't think that the farming world is as primitive as people seem to think it is.
iancmceachern
Exactly. It's companies like John Deere who automate their combines, not software/automation companies learning how to make combines, that have been (and I expect will continue to be) successful.
aerostable_slug
This hasn't been true in practice. For example, farmers did not lead the small sat revolution that's democratized the use of satellite imaging for farm management. They did go "wow!" when the option was presented to them, but technologists saw the use case (and its immense utility) before most of their customers did.
rozap
"city boy tries to grow a plant" is a whole genre of hubris that is always entertaining.
Ekaros
Easy to grow plant. Hard to make living, if you don't subsidise it with other work or income.
Say apples as mentioned elsewhere 1,40€ to 3,60€ kilogram price now in mid winter in supermarket... 14% VAT. Then whole supply chain, stores cut, losses... And all the work that needs to go into each tree, collecting those apples and so on... Food is amazingly cheap. Margins are very thin in general.
Much simpler to sit in air-conditioned office or remote work and make more money.
ANewFormation
Except it's not especially hard? I, and I'm sure many of us, have decent little home gardens.
For fruit trees you have to do literally nothing to get just massive amounts of fruit that tends to constantly scale up as the trees grow. Highly recommended.
Lots of other stuff is completely easy mode as well. Leave potatoes out long enough and they start trying to sprout! 'Potato boxes' are another super easy high output plant anybody can do.
tuumi
I grew up in NW lower Michigan. Cherry and other fruit tree country. Orchards need a lot of labor to maintain to get marketable fruit. I've seen several go wild and become deer feed. Also, they don't really scale as the grow as you need to spend more on infrastructure. Orchards now plant dwarf rootstock. This results in trees that bear fruit quicker but don't grow much larger that a human can pick by hand. They need a lot of care (water and pruning) relative to larger trees but the economics of the larger trees don't work as well as they take many years to bear fruit and then they need the infrastructure to prune and harvest because they are so big. It's not a simple thing at all.
mlinhares
You can always count on someone thinking doing some unscalable thing and it being "easy" will scale for an actual operation that needs to make money.
Farming is only easy for the people that have never farmed before.
tdeck
I once lived in a house that had an apple tree in the back yard. Tons of apples at the start of the season.
But then squirrels and deer would come by and rip them off one by one, before they were ripe, taking a single bite and leaving them on the ground. These same animals ate almost my entire vegetable garden, including things deer aren't supposed to like such as potato plants and black mustard.
It's a great project to get you outside but there are so many ways to be disappointed.
hermannj314
You should tell all the PhD agronomists at ISU they are wasting their lives before it's too late.
Running a farm profitably vs planting a tree or garden is the difference between a successful startup and a hello world app. You are incorrect to trivialize farming.
rozap
Scaling crops is not like scaling software.
floatrock
"how do you grow a winery with a small fortune? Start with a large fortune"
- silicon valley joke since at least the dot com bubble
greenie_beans
can't wait to watch the failures of agriculture on mars. well actually nevermind because people will die.
DebtDeflation
As long as you have a dozen potatoes, some human poop, a sample of earth soil for necessary nutrients and bacteria, and rocket fuel to burn to make water, it should be pretty easy.
hibikir
I've worked in many an ag company: All the ideas Sensei supposedly has are in in way innovative: places like Monsanto/Bayer had been trying to do work in those directions a decade ago, and it's not as if they were short of people that understand agriculture. But as far as I am aware, most of the efforts in those companies have been scaled back.
The fact of the matter is that agriculture startups have as nasty a failure rate as most other kinds of startups, but they take far longer, and far more money, until we reach the point that it's clear that they've reach said terminal state. I could name a couple that have been running for 6+ years with no revenue, and where insiders claim there's minimal prospects of the effort going anywhere, but there are some VCs that are happy keeping said 100+ employee startups running with no output anyway.
tdeck
Don't anthropomorphize the lawnmower.
schainks
Yeah seems like you'd want to either copy, poach, or acquire the talent at Oishii, no? They look like they know what they are doing, although it's not consumer cheap yet, and the economics might never be.
kittikitti
While I disagree with a majority of Larry Ellison's opinions, this is a venture that I think must be celebrated regardless of failures. There is such a lack of any green tech coming out of Silicon Valley that this one must get its due promotion. The front of agriculture and innovation is difficult but none of the technology is being used to sow hate amongst ourselves.
spankalee
Why does Silicon Valley need to be doing the innovation here?
Agricultural techniques and tech are constantly improving. There's already a lot of money to be made improving all aspects of food production, incentivizing tons of non-SV companies to invest.
jhallenworld
Silicon Valley will be crushed... by the Dutch:
https://finder.techleap.nl/companies/f/all_locations/allof_N...
Agritech since 1637.. (also good at Fintech, invented the stock market in 1602).
ANewFormation
Even beyond green, it's nice to see things being tried in the real world that aren't just scammy/$ grabs. It's not quite as cooperative as the digital, but rather more relevant.
worik
> it's nice to see things being tried in the real world that aren't just scammy/$ grabs.
It would be nicer if it was not saddled by hubris and a lack of domain knowledge
It would be great if it were not such a colossal waste
ANewFormation
Meh results oriented thinking. Elon revolutionized rockets and electrical vehicles with 0 previous domain knowledge.
In another timeline both concepts fail and he's just another clueless guy who blew a bunch of money on ideas outside his domain - doesn't mean it wasn't worth trying.
spamizbad
Ellison's strength, I felt like, has always been in the field of sales and ruthless contract negotiation rather than technical innovation - a "golden touch" that doesn't benefit disruptive scientific innovation, but might instead prove more fruitful if applied to an a mature technology that just needs to proliferate out there in the world.
gadders
There was an interesting article on him linked from The Diff newsletter today. It seems a large part of his strengths are strategic M&A.
"1. Larry Ellison has an insight which leads to a breakthrough initiative which has the potential to reposition Oracle to the forefront of the industry, completely bypassing the competition.
2. It works.
3. Larry Ellison checks out to go sailing or play tennis or something for like a year.
4. Oracle gets into trouble. New entrants and existing competitors are eating away at its market share, and Oracle is losing head-to-head.4
5. GOTO 1."
soared
6. Divest losing tens of billions in the industries where this strategy doesn’t work (see adtech, oracle data cloud - few billions in acquisitions just closed down not even sold)
7. Doesn’t matter, still have billions to spare and can eat huge failures
1vuio0pswjnm7
Works where archive.ph is blocked:
https://www.msn.com/en-us/money/technology/larry-ellison-s-h...
Text-only:
https://assets.msn.com/content/view/v2/Detail/en-in/AA1zDBe7
cameron_b
I'm fairly blown-away at the mission statement: “improve human nutrition and preserve the environment by growing food indoors"
Adding a building doesn't improve the environment, so for starters you're in the hole, for energy, you're in the hole (pending solar and thermal recovery, each with environmental impact of their own)...
Larry, let's talk. There's for sure a use for greenhouses, sensors, all the tech, but let's focus on the soil.
biophysboy
My first thought in looking at this headline was "let me guess, he was going to try and solve hyper-local biological/environmental problems with off the shelf AI and robots". Sure enough, that was the subheadline.
lenerdenator
Don't tell Larry about all of the startups in the Midwest who are actually making progress on this.
nineplay
Why don't you tell us about all them?
lurk2
Is this a joke about conventional mechanized farming working well enough as it is or has there been serious progress in the AgTech sector? The last time I read of it the big developments were hydroponics and tractors that burned weeds with a laser beam.
lenerdenator
There's been real progress, and Larry's got a long history of gutting people who make real progress because he just thinks of anything sitting on a database as a way to push Oracle licenses while increasing his personal net worth.
jjtheblunt
what's the real progress, though?
I'm a midwesterner originally and I'm genuinely curious what you're referencing.
Aurornis
A lot of people are going to sneer at this because they like seeing rich tech people fail, but I think it’s great that he’s trying something.
Results don’t need to be dramatic or come right away. Even failure is a learning experience. Improving agriculture is a worthy goal, even if it’s not immediately successful.
arrosenberg
> A lot of people are going to sneer at this because they like seeing rich tech people fail, but I think it’s great that he’s trying something.
Is it? It feels like the same money could be given out to thousands of people who actually understand farming to run little experiments. That's how America is supposed to work. Relying on Larry Ellison to succeed in a field he has no experience or instincts by throwing money at it seems like a terrible strategy.
diob
People underestimate how much our regressive tax structure and lax antitrust enforcement are holding back innovation. If we didn’t allow such massive wealth concentration, we'd see more competition and breakthroughs.
tbrownaw
Right, of course, excessive concentration of wealth is the only thing preventing another Bell Labs or Xerox PARC from bringing us tomorrow's future today.
TheMagicHorsey
Right, because so much innovation comes from places with super high taxation in Europe. Give me a break.
jjtheblunt
> That's how America is supposed to work.
Where did you get that?
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syndicatedjelly
It's just the default argument someone uses when they have nothing of substance to offer to the conversation
pengaru
It's not like the money vanishes into thin air, wealthy people throwing their money at anything is a desirable outcome vs. say hoarding it.
HPsquared
Finite resources (mostly, peoples' time) are expended.
tbrownaw
How exactly would one "hoard" money these days? Even if it's just sitting in a bank, that still translates to getting lent out at whatever interest rate that bank charges.
codr7
So just because it's better than nothing we should consider it good enough?
dan_mctree
If all the wealthy would band together to spend their money on convincing every farmer to write software instead, then we'd all starve
mistrial9
they call that "velocity" of money? it means a rate at which money circulates in some wider way.. it is well-known in some theory circle IMO
david38
As if he personally ran this without people who knew a few things?
Go look at the success rate of university research. This sounds like someone who hasn’t been part of research.
antasvara
The article specifically says that he had tech CEO's running the project.
The mistakes they made also seem pretty fundamental to farming; things like:
1. they didn't consider that a greenhouse designed for the desert wouldn't work in Hawaii
2. solar panels need to be installed differently depending on their location and never see the theoretical power generation in practice
3. immature/mature plants were growm right next to each other in a way that spread pests
4. they bought marijuana greenhouses without considering that it is grown so differently from other standard crops.
This is pretty basic stuff that should have been caught by someone with knowledge of agriculture. This seems to indicate that while they had a really smart team, they made the mistake of assuming that general AI/robotics would map 1:1 to the problems of agriculture.
The success rate of university research should have been the ultimate warning sign that you shouldn't dump half a billion into "solving agriculture." Progress in established fields like agriculture is expensive, time consuming, and (usually) incremental.
The thought that you could do all of that at once and outcompete an approach that has been refined for thousands of years is wild. Kudos to them for dreaming big, but I just don't see why they thought they had an edge here outside of "AI can solve any problem" hubris.
arrosenberg
Per the article it sounds like the entire operation took place on his company-town Hawaiian island of Lanai, so...kinda, yeah, that is what I think. I'm sure he had a small staff, but my instinct is that most of the expenses were capex and self-dealing.
scotty79
He's throwing money at someone. Probably someone roughly as deserving (in the grand scheme of things) as farmers are.
So I'd say that it's good that he's throwing his money instead of hoarding it or doing some ruthless exploitation or something with oil pumping.
Expecting billionaires to spend their money in any way that benefits someone other than them is unrealistically high bar. We should apploud them if they at least manage to do less harm.
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moralestapia
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sympil
A lot of people are going to sneer at this because they like seeing rich tech people fail, but I think it’s great that he’s trying something.
It is much more efficient for society in the form of its government to fund research. We should not leave it up to rich people to decide whether or not research is conducted.
nineplay
Surely both the government and rich people can fund research. One doesn't preclude the other.
smt88
Government's ability to publicly fund research is directly related to how much it can collect in taxes.
With wealth being hoarded by individuals at unprecedented rates and taxes lower than they've been at almost any time in the country's history, there has certainly been a shift away from public research toward private research.
sympil
There are no instances in the history of the world where the wealthy, out of the goodness of their hearts, have solved hunger, childhood education, funded research programs at scale, provided safe drinking water, etc. These things are handled by government. Government is far more efficient at this than hoping rich people act in the public’s best interest.
s1artibartfast
Is it? Do you think the POTUS will do a better job directing funds to worthy causes, and not friends and allies?
sympil
Until this administration funds were spent at the behest of Congress and allocated through procedures that were set up. There is no evidence of widespread misuse of those funds. Of course having an asshole concentrate power in themselves will lead to bad governance.
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pfdietz
Is it? Is government really structured to do this funding in an efficient manner? Or do we end up with atrociously useless investments that are made as vehicles for delivery of pork barrel spending?
sympil
The top .1% fund very little research. Therefore it is much more efficient for society in the form of government to fund research. We should not rely on the benevolence of a few rich assholes to have research programs.
CalChris
Vastly most of basic research is publicly funded.
anothertroll123
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actionfromafar
In the meantime, he can buy up all that cheap farmland from the farmers who tank right now because of DOGE.
leovingi
Can you please post links to some of that cheap farmland available right now because of DOGE?
cjbgkagh
USAID spends ~$2B p.a. on food from US farmers, I assume the presumption that without that backdoor subsidiary farms making less money will be cheaper. Though total output value is ~$200 p.a. so that’s %1, but price is set at the margin so actual loss could be greater.
I think this loss might already be less than the loss from the effects of ozempic.
Edit: looking at total US farm subsidies from taxpayers is around $30B which is ~%15.
actionfromafar
Will see if I can scrounge up some links, but farmers are paid (just an example, there are many environmental and other programs) federal money to do stuff like leave strips of land uncultivated to reduce fertilizer run-off from fields. These payments are stopped and farmers are left to foot the bill. Also, technically, if a contract is for 3 years and a farmer is 1 year in but decide to stop because the money isn't coming in, now the farmer is in violation!
On a related note: https://news.ycombinator.com/item?id=43162502
duxup
I think the idea is that farm subsidies potentially being cut would make land available. That would take time.
selectodude
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alexashka
It's great if you treat Larry like a toddler. Anything a toddler tries is great.
Larry is an adult last I checked :)
What people find distasteful in my circles is when rich people do nothing to solve systemic problems within society and instead go about acting as benevolent do-gooders selectively handing out resources to causes they feel an affinity for.
When rich folks act this way - we end up with a bored and cruel aristocracy and piss poor working people, like England. I don't think that's good for anyone.
teach
I agree with this, even if it has a little XKCD "struggle no more; I'm here to solve it with algorithms" energy[0].
I think Bill Gates is much better at finding people with the right expertise who are already solving a problem and just adding more funding and I think the results speak for themselves.
codr7
It's pretty obvious to me that this is all about profits and public image, it's not like they suddenly started to give a damn about other people.
davidhunter
Bill Gates also lost money on greenhouses [0][1]
[0] https://www.reuters.com/technology/bill-gates-green-tech-fun...
[1] https://techcrunch.com/2022/11/03/iron-ox-lays-off-50-amount...
burnte
I think how Larry Ellison has decided to run Oracle is both atrocious, and his own choice. I think him experimenting with better agriculture is awesome and even failing in it can lead to progress as now we have ruled somethings out.
Few people are truly all bad or all good.
MisterTea
> but I think it’s great that he’s trying something.
That something is throwing AI and robots at dirt as if there's some kind of labor and knowledge gap in farming that needs a rich guy to throw tech at it.
beepbooptheory
Whatever your commitments, seeing a rich person fail is kinda definitionally humorous. Something is funny often because of juxtaposition, contradiction. It is why it is the emperor who has no clothes, not the poor beggar; or why its "your momma" and not you yourself.
cakealert
The killer app would be to figure out how to genetically engineer good plant flesh economically in a bioreactor.
Imagine strawberry,pineapple,etc slurry production by the metric ton. With the only input into the facility being atmospheric gasses and electricity.
There would also be huge room for optimization in such a process, such as introduction of antifreeze proteins (as some fish have) to allow storage of various fruit at freezing temperatures without loss of quality.
floatrock
We'd name it Slurry Red or Slurry Yellow, right?
Maybe Slurry Green for the melon flavor.
https://archive.ph/osGTZ