We don't need startups, we need Digital-Mittelstand
116 comments
·February 24, 2025pembrook
hkt
> If Europeans can’t figure out new valuable things to contribute to the world, than their system isn’t as clever or morally righteous or fantastic as they think it is.
Most Europeans have access to some kind of comprehensive public health offering, food that isn't killing us quite as quickly as American food does, etc. It is a system which requires thought and design that markets can't offer, since they're innately uncoordinated (the exception being oligarchies).
The idea that the market can be described as regular people deciding things is, by the way, fairly funny. We don't get to choose what gets made, and have to select from a buffet of often pretty poor options served up to us by people who are by and large not interested in anyone's wellbeing but their own.
Most of Europe recognises on some level that not everything that counts can be counted. That's the real difference. Regulation of new, high risk industries makes perfect sense from that perspective.
pembrook
> The idea that the market can be described as regular people deciding things is, by the way, fairly funny. We don't get to choose what gets made, and have to select from a buffet of often pretty poor options served up to us by people who are by and large not interested in anyone's wellbeing but their own.
Is Europe more communist than I thought? You do realize if you aren't happy with the options on offer in the market, that's an opportunity for you to form a business providing a valuable service to your fellow humans...and yes improve your own wellbeing at the same time...which is the point of a market?
Zanfa
That’s a bit naive. There are a lot of markets that are effectively impossible to enter without massive amounts of capital and current players are selling below cost.
abc123abc123
Europe is dying. It is an old socialist relic, with a completely outdated model of reality. The successes of the extreme left and right shows that the political nobility are done.
Sadly europe never realized that low taxes, capitalism and liberty is what drives wealth.
I wonder if, in a generation, when the best brains moved to the US, asia and argentina, the continent will finally awake from its socialist slumber?
Hong Kong managed to go from a peasant village to a global financial center in a generation or two. In theory, it should be possible for europe to do the same. But in order for that to happen, there needs to be insight into the sickness, and awareness of the cure.
I'm happy I left. After I left high tax western europe I basically doubled my salary after tax! =)
peterfirefly
Things are a lot easier if you are basically controlling a river delta (of a river with an absolutely huge hinterland).
Same for the Dutch, btw.
albertzeyer
There are a lot of such companies already in Germany. Basically most small/medium sized IT companies in Germany fit that classification. So I don't really see how this is now a new approach. And I'm also not sure what is proposed here to be done now. Invest more into IT infrastructure? That's a goal that many parties claim to do since many years. Many people fully agree with this. However, currently, the main topic in Germany is again immigration. Second topic is economy, but the opinions on how to improve economy widely varies. Many of the more traditional parties want to invest more into car companies.
fhennig
> And I'm also not sure what is proposed here to be done now.
The article lists 4 things under "What Should Be Done Next?" - Given your don't I think I can also be a bit snarky and ask: Have you read the article?
albertzeyer
Yes I read it. I don't think these suggestions really help much, or are really new. E.g. simplify bureaucracy and regulations, that is what most parties already claim to do since many many years. I think many people really want that, but it seems to be difficult to really do this. VAT exemptions is probably also in the program of a couple of parties. English language is already pretty standard in many IT companies in Germany.
hresvelgr
I think Mittelstand is perhaps misdirecting away from a more interesting conversation. Reading between the lines, this highlights an inherent bias in the majority of American companies to provide service to extract value as opposed to providing service for public benefit. Simply put, it's "move fast and break things" versus "WE DO NOT BREAK USERSPACE."
If you want to dig deeper, this is a consequence of America beginning in recent history as a frontier settlement, primarily attracting aggressive, adventurous go-getters to make their fortune. Extracting for personal gain was baked into the culture from the beginning and is an artifact that has persisted to this day.
pjc50
> "move fast and break things" versus "WE DO NOT BREAK USERSPACE."
I think this is a great analogy to explain the issues to this crowd, although I think there's also a lot of people here who would happily break userspace. And it's successful in a financial sense.
nwellnhof
The mythical German "Mittelstand" again. This word is absolutely meaningless. It has been used to describe small businesses, but also companies like Robert Bosch GmbH which has 400,000 employees. "Mittelstand" is nothing but a vague idea Germans cling to, so they feel special.
manmal
I personally have never seen Bosch listed as Mittelstand. By definition, SMEs have less than 500 employees. Are you mistaking the concept with something else?
fweimer
Bosch is a bit of an outlier due to its structure and age. But there are definitions that would include Meta as Mittelstand, like this one: https://www.ifm-bonn.org/en/definitions/mittelstand-definiti...
fxtentacle
"Mittelstand" is pretty well defined: A privately owned company that values long-term durability higher than short-term profits.
"mitte" is the middle. Those are companies that are contempt with an average size, they don't strive to grow. (Or to "go big or go home", like US VCs would advise.) Also, "Mittelstand" companies are usually family-owned, which means that the CEO cares much more about being able to pass the business on to his kids on 20 years, than about raising today's stock price with buy-backs and dividends. And especially so if you have a niche provider that keeps offering the same services for 10s of years, is run by a tight-knit group of relatives, and cares more about quality than profits, those will proudly advertise themselves as "Mittelstand".
mytailorisrich
I am sure that there are a large number of small business in the field, anayway. It's not a "either or" proposition, either.
The article comes across as naive and idealistic. This was especially odd: "The average German—apart from those who’ve left the country and morphed into “tech bros”—isn’t particularly moved by shareholder value, especially when the Basic Law of Germany begins with “Human dignity shall be inviolable."
I agree with the proposoal to simplify and regulations but this is easier said that done because these are cultural aspects.
The idea that you should be able to start a business without risks or hard work is also perhaps more part of the problem than of the solution:
"A government program could provide salary grants based on experience, allowing these individuals to dedicate time to developing a digital product without compromising their quality of life or financial stability.*"
I would also think that someone who lives and work in Germany ought to be speaking German and would not require the German state to provide paperwork to start a company in English.
Lastly, regarding VAT exemption thresholds we perhaps need to look at the root cause of those exemptions and calls for higher thresholds: VAT rates in Europe are ridiculously high and that is in turn caused by the size of the state.
fhennig
I really like the idea, but I'm not sure how the traditional "Made in Germany" success stories would translate into a digital world.
For example Würth is the world leading producer of screws. I think it's a good example of how a lot of these companies make parts. But what are the parts in the digital world? It's libraries and frameworks, and nobody is paying for those.
Also the values you mentioned: excellence and stability. That's exactly what we see in libraries. Everybody wants stable APIs and the library to get out of the way.
Maybe another angle to look at this can be "parts" for a knowledge-based company. Like a software to model and simulate financial products or insurance risks, or - as the article mentions - complex 3D models. I have also already seen companies working on digitazing factories, digital twins etc.
fhd2
Screws are probably primarily not a B2C product , and screw producers probably integrate with their customers' systems and processes in non-trivial ways. I don't know enough about screws to make this concrete.
If there's no market for libraries and frameworks (like there used to be), the next best equivalent appears to be SaaS and software you can buy and run/host yourself. Germany seems to be doing pretty good there, considering SAP.
The problem I see is primarily that most software businesses aim to get out of their niche. I suppose a screw maker is perfectly content just being the number one in screws. A software business is rarely that focused: Better to do a lot of things OK than one thing great. Marketing and sales are the big levers, not quality. Probably because software is largely being sold to people who can't even judge their quality and mostly buy based on vibe. Software is, after all, a pop culture.
So if every piece of software gravitates towards being everything for everyone, and if marketing (money) is the big lever, it's a lot more of a winner takes all environment. That's an excellent environment for strong hustlers. It's a terrible environment for quiet people that care about quality.
berkes
> But what are the parts in the digital world?
In essence, all software is a service; often legally even. But for this we'd need to look at software that's "shipped" to all customers in more or less the same form. But is also not a full blown end-user product. Taking that, we can look at "parts" or even "partial products" as:
* B2B SAAS services. From microservices to large services. From API-only to full blown UI based. That reservation system for nail-studios or the extract-PDF-to-our-bookeeping-API.
* B2B Mobile apps. E.g. a scanner-app to help with packaging or finding in a warehouse. Or a PoS for restaurants or shops.
* Hosted versions of FLOSS software. e.g. nexcloud, mastodon, matomo, a ci-pipeline, SIP, LMS, CMS, etc.
* Managed common PAAS parts. Managed Postgres, managed LDAP, managed CI, managed firewall etc. Not on-prem (that would be services) but more like AWS, but then from local "Vendors".
* Plugins and micro-saas. Just look at the amount of paid-for plugins in shopify, salesforce, google docs, github-marketplace etc. etc.
Almost all of these could be startups. But have a very restricted TAM. So they'll remain small. They also don't deliver a full-blown end-user-product, but something that's built on top of other common IT components. They often have very localized focus (a common restaurant reservation in France is very different from a reservation in the Netherlands, for example), often have a benefit from being trusted on a human level (I'd either backup my companies data to some FAANG, or to that one guy that I know and has been servicing my company for the last decades very well already).
But most of all, they are too small to become scale-ups in the "silicon valley" sense. Because in doing so, they'd loose all that makes them valuable today.
(Source: I've worked at or on many such "startups" that would forever remain small but big enough for the founders to get a solid income from)
theiebrjfb
For start Germany needs better internet connectivity. Getting 1gbps symmetric fiber or 5G coverage is a scifi!
Even Romania has better infrastructure!
dotdi
It's worse than that. Romania is #43 by GDP in the global ranking. There's faster internet compared to Germany in: Trinidad and Tobago, Colombia, Jordan, Panama, Ecuador, Moldova, etc.
Source: https://worldpopulationreview.com/country-rankings/internet-...
flanked-evergl
Yes, but Romania is significantly less diverse.
peterfirefly
How so? Romania has gypsies, Germany has Muslims.
dewey
I'm always happy to criticize the internet connections and the price for them in Germany...but it's most likely not the main reason that is holding back businesses.
ThePhysicist
Fiber has been laid out in many areas already, it won't be long until most households are upgraded. But to be honest it's not as much of an issue as people make it out, in most areas you can get 250 Mbit downstream and 50 Mbit upstream through DSL, that is plenty for most home use cases, there's just not enough demand for higher speeds. Don't tell me people are regularly maxing out their 1 Gbps lines. In most rural places the fiber linkup stalls not because there's no will to do it but because not enough households vote to get it, providers typically need a quorum of 10-20 % and they don't get it because most people just don't need or want faster Internet (or let's say they are not willing to pay 50-100 € per month for it). Telekom and other companies have fiber running in most of the smaller cities already (otherwise they couldn't offer 250 Mbit DSL) it was just the last mile that was missing and that is mostly being fixed now, but again most households don't even see the need to upgrade. That might change once services requiring super high bandwidth become popular (but what might those be), even 4k streaming is possible on 25 Mbit already and with 100 Mbit you can stream 8k content...
And yeah, Romania might have better Internet in some places with high population density but certainly not in the more rural areas, there was a big EU project (RO-NET) to help them get that up and running in more places in the last 5 years. In Germany you can get fiber connection in most cities as well.
Don't get me wrong I love faster Internet myself but don't pretend like that is a chief reason why Germany can't have IT startups, we have some of the best connectivity and peering in Europe with DE-CIX and the hub in Frankfurt.
theiebrjfb
For some people internet is like electricity (or even more important, I can go 10 hours without electricity with UPS). It is a baseline for consideration to even start.
How long it takes to upload 500GB video, dataset or docker images on 250/50mbps DSL line? 24 hours in theory! Like two days in reality!
On 1gbps it is 1.3 hours in theory, about 2 hours in practice!
I understand that most people do not need such connectivity, but for many people it is question of staying productive and profitable. I work in remote team, and we do share such data quite often.
DSL line is good as a backup, but it is useless. Perhaps I could deal with limited speed. But latency and throughput goes to hell when under load. I would have to pause all other traffic while making calls!
In Romania I have 4 plans in single flat. Fiber, ADSL, and two unlimited (like no speed throttle) 5G SIMs. About 90 euro monthly.
aqueueaqueue
Tell me about it. Australia has no 1gb symmetric. Might get 800/100 if lucky.
Traubenfuchs
…which currently impossible capabilities, businesses, applications does the allegedly missing fast internet allow?
hagbard_c
Yes, that. I regularly travel from Sweden to the Netherlands by train and have gotten into the habit of sending a message from Padborg (Danish-German border) that I'm about to enter Germany so I might not be able to react or have data access for the next 7-8 hours. Coverage is spotty at best, totally absent at worst. This seems to be more pronounced in northern Germany, the west is a bit better but still bad compared to my origin (the Nordic countries) and destination (the Netherlands).
Quo Vadis, wirtschaftswunder? Werden wir es wirklich schaffen?
FirmwareBurner
Yeah but Germany's copper infrastructure is "Made in Germany". That label is gotta be worth something. /s
fxtentacle
I'd say the biggest issue with this article is that it only suggests solutions which are already underway.
1. Salary Grants => SEED / EXIST stipends
2. Simplify Bureaucracy and Regulations => Who doesn't want that?
3. Expand VAT Exemptions => Council Directive (EU) 2020/285 will bring this law: "For SMEs conducting cross-border transactions, a cumulative turnover cap of €100,000 across all 27 EU member states applies"
4. English Language Support => I'd say most of the EU is already pretty good at this.
roenxi
> 2. Simplify Bureaucracy and Regulations => Who doesn't want that?
European leadership and a fair chunk of the population. They're the ones who bought it in, if they didn't think it was worth the trade off they wouldn't have instituted it.
It seems like just yesterday we had people lining up to praise their bureaucratic takeover of iPhone charger design, for example. If the EU bureaucracy has time for that, what matter is too small for them to be involved in?
pjc50
The charger situation is much better than GDPR or CE marking, in that it clearly mandates what should be done. The other two get bogged down because it's so unclear what has to be done to be compliant while actually shipping a service or product.
roenxi
The typical formula is: if you aren't confident that you are complying with the law, maybe don't operate a business that way. Welcome to compliance!
That is the thing with bureaucracy; it isn't there to help people run just-acceptable privacy violating businesses. It is there to squelch the ones that are unacceptable. If you want the EU to write an acceptable business plan it'd be "don't start this business, it might violate privacy". And there does seem to be support for the EU regulating in that manner. I haven't met many people who are pro-privacy-violations.
hkt
The EU is a market optimising machine in many ways, and the bigger the market, the more interested they are. It made perfect sense for them to intervene there because it affected a huge number of people.
Similarly, I expect user serviceable batteries to come to an iPhone near you at some point, in the name (quite reasonably) of environmental regulations.
luckylion
> I'd say most of the EU is already pretty good at this
Not Germany though. I don't think that's as easy to change as VAT changes. And since a bunch of their examples are primarily B2B, they wouldn't care about VAT changes either.
yobbo
The difference isn't mainly in ethos or culture; those startups make services with zero marginal cost, and where growth and eventual near-monopoly is the only successful outcome. Europe lacks investors for those types of startups.
"Mittelstand conditions" are replicated for digital products/services that are 1) expensive to build, 2) are very useful/profitable for customers, and 3) have small/fixed addressable markets.
More sustainable examples would be engineering consultancies building embedded systems for infrastructure, machines, robots, etc.
autonomousErwin
This is a great read and exactly where I think the global economy is going - instead of large companies you'll have millions of medium sized businesses run by small teams still making a bit of a dent in their own niche universe.
I do disagree with the work-life balance part, I struggle to see how you can build something (and maintain it at such a high level) without intense focus and commitment.
hkt
I suspect the winner takes all nature of the economy might lead to a lot of those smaller companies getting borged, if they're even a little bit interesting and profitable.
yorwba
The recommendations here don't seem very Mittelstand-specific. Salary grants, less bureaucracy, VAT exemption and English support would help a grow-or-die startup just as well.
I think the more interesting aspect is funding: if you tell a VC that you're aiming to become market leader in a small niche, they hear "no outsized returns" and go looking for riskier ventures.
But there is an existing funding ecosystem for small businesses that don't expect to get big, I guess mostly bank loans or bigger companies financing new suppliers. I wonder how open those are to software companies.
flanked-evergl
Europe is the world's sick man. Merz is talking as if he is going to spite the US by having Germany fund their own defence, but in reality, whether Germany will be able to fund anything at all is very much in question as its economy is in full collapse.
oldpersonintx
[dead]
thomassmith65
I kept waiting for the post to mention the German company who make Things.app (culturedcode.com). It seems like a good example of the ethos.
keiferski
Dollar for dollar, Things is probably the single best app I’ve ever used. I can’t recommend it enough.
thomassmith65
It's a company that seems to care more about craftsmanship than becoming the next big thing.
InDubioProRubio
It might also be a successful recipe- you let a startup become the next big thing, then it ruins it as a mega cooperation- and you just cook up the same thing with paid for quality and slowly hover up there fleeing customers. Slow and steady wins the race?
fnands
It's a one time cost and not a subscription service? If so, amazing.
keiferski
Correct: https://culturedcode.com/things/
Looks like the different apps (desktop, mobile, iPad) have different prices, but all are one-time payments of $10-$50.
I bought it years ago and IIRC it was just $50 for everything then.
The authors examples of “Digital Mittelstand” companies are not businesses at all but tiny “creator economy” side projects.
These do not scale to 30% of GDP in the same way high value B2B industrial equipment does.
Instead of coming up with incorrect ideas about what the government should “encourage” from the top down, what if European elites focused on cooperating more with their neighbors to open more opportunities and meanwhile let the peasants (the market) figure out the most productive and profitable uses of their time.
If Europeans can’t figure out new valuable areas where they can contribute to the world, than their system isn’t as clever or morally righteous or fantastic as they think it is.