Valve confirms credit card companies pressured it to delist certain adult games
72 comments
·July 18, 2025arprocter
raincole
> a "pro-life feminist"
What.
Seriously what? I thought pro-choice is a core tenet of feminism?
speeder
For those thinking is only related to chargebacks and fraud, it is not.
VISA and Mastercard have been banning a lot of content that is not porn but has political values that are disapproved by certain billionaires and investors. There is a bunch of links I wanted to post about, such as US billionaires bragging he personally called VISA CEO to ban content on PH or japanese politicians mad at the censorship of japanese art with certain values because of these companies. But I am on phone walking home so if anyone else has such links please post.
raincole
Of course it's not. Steam already has a very generous refund policy. It's hard to imaging the chargeback rate would be that high even for nsfw games when you can simply refund. Refund takes about 3~4 clicks on steam website; Chargeback takes a phone call with your bank and can get your steam account locked.
And people who laundry money out stolen cards won't do that with nsfw games. They'll do that with CSGO knifes.
throwaway071625
The article calls out “certain adult games” which is vague. It is interesting to note that most of the delisted games were themed specifically around incest.
https://bsky.app/profile/steamdb.info/post/3lu32vdlsmg27
Wondering if this will be a slippery slope towards pulling more anodyne stuff.
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bji9jhff
It is sad that in 2025 this needs to be repeated: fiction is not real.
This statement imply that:
* Simulated violence is not violence.
* Simulated sex is not sex.
* Simulated sorcery is not sorcery
timpera
Considering their volume, I find it hard to believe that Valve couldn't find another, more lenient payment processor with similar fees.
wmf
It complicates things to have some games that can be purchased with credit cards and some games that can only be purchased with crypto.
Hemospectrum
If they continued to carry any of the games that were singled out for removal by Visa and Mastercard, they would not be able to accept credit card payments for anything else in their store. This same drama has played out the same way with countless other online services.
ranger_danger
My understanding is that it's not just the processor, but Visa/Mastercard themselves have rules against certain types of merchants/products... they really have a monopoly on credit cards in general so you have to play by their rules.
jajuuka
Yep, they are a just a modern day mafia. "Would be a real shame if you didn't take down these games. Then we couldn't do business with you anymore."
gorwell
They could support a stablecoin like USDC and start pushing people to that. No censorship and lower fees. Valve broke ground with Steam, they could do it again.
edm0nd
nah. USDC funds can be frozen by Circle on demand/request.
drexlspivey
You wouldn’t be buying or holding any USDC in your account. It would be invisible to you
bobsmooth
There are no other payment processors.
raincole
There are no other payment processors that can replace Visa/Mastercard*.
There are other payment processors in India/Japan/China/Brazil/etc. But none of them is internationally adopted like Visa/Mastercard.
vouaobrasil
In some countries there are other systems. It's high time the modern world adopted something similar like Pix in Brazil.
slaw
There are national issuers like JCB or UnionPay.
astura
Adult content has a high chargeback rate and high fraud rates so payment processing for adult content has higher fees.
Dylan16807
People say that a lot but I haven't seen actual statistics, and sites that have established low chargeback rates face the same issues.
Also that's not a reason to ban certain genres/kinks, which is what's happening here.
neuroelectron
You need to be more specific. Conflating "adult content" with porn is both problematic is masks the real issue. A large majority of games Valve sells are adult content. But as you can imagine grand theft auto is not causing a lot of political backlash, despite the objectionable content.
giancarlostoro
Which makes less sense when you consider Steam will refund you game if you dont want it.
david38
I don’t think you understand what’s being said. He’s not talking about the ability to refund
AIPedant
The fact that these were specifically incest games makes me think a title was somehow involved in distributing CSAM, which is often why Visa/MC crack down on porn websites.
But it is possible that Visa sensibly and correctly said "anyone who makes or purchases such a game is a despicable scumbag, and we shouldn't assume the financial risk of dealing with them."
Dylan16807
That's a pretty wild idea for what someone would be putting on steam as a visual novel. And why would they need to be pressured into removing horrible illegal content?
Or you think one person did that and it made the credit cards decide any story with incest would be the same? That would be ridiculous on their part.
ranger_danger
What can be done to loosen card companies' grip on this? It has been a constant problem now for decades.
niemandhier
Regulation and anti cartel laws.
Adult business is legitimate business in many parts of the world and companies using their monopoly to suppress it should be a case for an Investigation.
Symbiote
Denmark has seen a trend where their national card network (Dankort, operating at the equivalent level to Visa and Mastercard) is seeing reduced usage.
They're aiming to reverse that trend.
https://cphpost.dk/2025-06-28/general/new-political-agreemen...
Not all European countries still have these independent networks.
herbstein
Seeing reduced use partially because only a few banks support using it in Apple Pay. And Google Pay can't support it at all currently
Sohcahtoa82
Likely nothing.
The simple fact is, Visa/MC don't want to deal with porn because the number of chargebacks and fraud from porn purchases is significant and a huge outlier compared to most other charges. Their crusade against processing charges for adult material isn't about purity, it's simply business.
gs17
I'm not sure I buy the chargeback angle. It's commonly trotted out as a reason card companies would enforce censorship, but it doesn't make sense with the actions they take. Chargeback fees are paid by the merchant regardless of the chargeback's success, and are supposed to cover the costs of administering it (and then some). The very selective rules applied here are pretty odd from that angle too, if adult content chargebacks/fraud is the issue, then all of it should be the issue, not small niches.
Fraud is likely more realistic of an issue, but that's probably an issue with games in general, not just adult titles.
There are already high-risk merchant accounts with higher fees and cash reserve requirements, but AFAIK companies like Valve aren't being given any options other than comply or be destroyed.
mitthrowaway2
I doubt it. If that were the case, I think they would only be complaining to Valve about the number of chargebacks issued from the Steam store. Not about genres-that-are-correlated-with-chargebacks-in-other-contexts.
Given Valve's generous refund policies, and the fact that a steam store purchase on your credit card statement looks quite innocent, and that the credit card companies didn't complain to Valve about chargebacks but about content, my guess is there are hardly any chargebacks, and this is just about moral purity.
gs17
> Given Valve's generous refund policies,
Their generous refund policy, and more importantly their very-non-generous chargeback policy. If you chargeback a Steam purchase, your account is locked.
mnmalst
Can you link a reliable source for this claim? I personally couldn't find anything with substance.
blibble
I can't imagine people are risking their steam accounts to ripoff a $5 adult game
Symbiote
Visa charge a fee for processing chargebacks, and this will be a tiny fraction of Steam sales. I doubt it's their concern.
giraffe_lady
That's not true, anti-sex work and anti-porn activists have specifically been pressuring payment processors to assume these policies. The processors as the critical control point of this whole thing was identified decades ago and conservative christian think tanks have been pursuing this path since then.
This is part of a long-term plan to de facto ban lgbtq content without having to deal with first amendment protections. First have the payment processors ban explicit content, then have queer content categorized as explicit.
jowea
Instant payment systems that go direct from bank to bank, assuming the banks, the government or any other intermediaries don't also decide to not allow it.
Or cryptocurrency, I guess.
bobsmooth
Bitcoin was supposed to solve this.
lawn
And you could indeed use Bitcoin on Steam for a while!
But then the blocks got full, fees and wait times skyrocketed, and in response to the customer backlash Steam removed Bitcoin.
Meanwhile Bitcoiners were (and still are) only focused on number go up instead of other, more productive, use cases.
Such a waste.
gloryjulio
Exactly. It's really a tragedy that crypto becomes a speculator's tool, and the real problem didn't even get solved.
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lotsofpulp
Use ACH/Zelle/Paypal/etc.
The permanent solution is a federal government operated electronic money system operated as a utility with constitutionally protected rights.
majorchord
Those solutions might work for some people in some countries, but I would argue that it's not acceptable for the vast majority of customers, and they would lose a very significant portion of revenue.
gs17
PayPal has also been involved in this.
GuinansEyebrows
in a word, regulation.
blibble
if I was doing a couple of billion a year in transactions then the payment processor would be told where to shove it
maplant
Okay, then you'd go from a billion a year to zero. Congratulations.
IshKebab
A couple of billion is an insignificant fraction of the $10000bn MasterCard processes every year.
david38
You clearly think in small terms then. Trillion dollar fish eat billion dollar fish
kevingadd
It's interesting that Valve sort of put themselves in this situation by opting not to police their store anymore.
I'm personally a fan of fewer restrictions on content in video games and fewer "gatekeepers" but it's kind of inevitable that people would get upset when you chose to allow people to sell games like "Sex With Hitler" and "Pimp Life: Sex Simulator". Deciding to allow that content on your store and simultaneously not going to bat for it is weird, it's like they decided to just get the porn money while they could as a short-term boost to revenue.
Itch.io still has fewer restrictions but I assume they'll eventually have to clamp down too once payment processors cut them off - they don't have the financial resources to fight it like Valve or Epic do.
Interestingly Nintendo has as of late relaxed their restrictions too, you can find porn-adjacent shovelware on the Switch eShop despite their history of being very censorious. I wonder if payment processors will successfully push them around too or if Nintendo is too big to get pushed around.
raincole
Most Japanese adult game publishers had (some of) their games rejected from Steam.
Steam does police their store. It's just that Visa/Mastercard don't approve of how they police it.
Dylan16807
> it's kind of inevitable that people would get upset when you chose to allow people to sell games like "Sex With Hitler" and "Pimp Life: Sex Simulator".
The problem isn't some people being upset, it's that a single digit number of companies effectively control the ability for anyone else in the world to do business with them. Those companies get lobbied as much as politicians but with no accountability and any overreach being far less visible. And no freedom of speech rules.
nottorp
The question is: has "kill in the name of Hitler" also been banned, or is that okay with Visa/MC?
neogodless
Simulated "immoral" activity could be considered a moral gray area. If nothing else, morality is subjective.
So I think it's reasonable to argue for private, individual consumption of morally subjective material (not least of which is the logistical difficulty of preventing such things), as well as the right to create and sell such things. (You or I might approve of or oppose those things, but that's a different argument from what I make below.)
Aside from that, I don't think Valve or a payment processor is obligated to be a neutral party. Whether it might come from collective consumer backlash or whoever makes decisions for an organization deciding what they will or will not allow to flow through their system, I think they too should have the right to allow or ban things. If publishers and consumers want their morally gray content, so be it, but don't feel entitled to have Steam and VISA along for the ride if they don't want to be.
Hypothetically, Valve might prefer Steam be neutral, because money. But then they have the option to fight their payment processor or look for alternatives, rather than "forcing" their payment processor to be a part of something that the payment processor opposes.
TL;DR when a morally subjective issue involves a lot of parties, every party should have the right to "opt out" if they are morally opposed. (in my opinion)
knome
Payment processors banning companies from using them for anything other than illegal use or fraud issues seems like pretty egregious overreach to me.
They shouldn't be able to leverage their nigh monopoly on modern payment processing to choose winners and losers in the marketplace.
They are using pornography as a wedge issue to establish that they get to dictate what companies are allowed to exist in the modern distributed market.
It would be entirely reasonable to legally require them to act blindly towards retailers, with restrictions needing to be based on universally applied financial criteria.
Card payments have become inseparable from modern life.
Regulate them as a financial utility. The electric company or water company can't refuse to hook up a business just because the owner doesn't like that business.
swiftcoder
I guess Gabe's commitment to freedom of speech on his platform extended as far as nazis, but not as far as porn...
freedomben
well, something like this can't be fixed overnight. I think Valve have more than earned a benefit of the doubt with this kind of stuff. I don't know if they are thinking on ways around this issue or not, but I would bet highly that they are. Problem is the credit card companies have them (and everyone else) by the balls because any attempt to continue hosting those gmaes but accept alternative payments for them would be retaliated against and MC et al might cut them off entirely, which would be devastating. I'm not sure there is a good solution to this that doesn't involve change of law/regulation i.e. lobbying
https://en.wikipedia.org/wiki/Melinda_Tankard_Reist#Collecti...