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Apple Invites

Apple Invites

955 comments

·February 4, 2025

roddylindsay

Brilliant move.

The transition of the major social networks over the last 10-15 years -- from being a space for friends to interact to being a space to consume content produced by "unconnected" entities like influencers -- has created a huge opening for someone to claim the friends and family network. There is no one better positioned (at least in the U.S. where iPhones are the majority handset) than Apple.

pkamb

I think Apple already has claimed the "friends and family network" via iMessage. Did Facebook go to a groups/influencer algorithm by choice or is it the result of IRL friend posters all moving to private chats once everyone got iPhones?

eknkc

Everytime iMessage is mentioned, I do a double take because it is almost non existent here in Turkey. And from what I hear, seems like most Europeans do not use it too.

WhatsApp has like 99.9% market share here and I assume it is a lot bigger than anything else in the EU too.

I wonder why is that though. Everyone around me has an iPhone basically and I haven’t received a blue bubble in years. The messages app is not even on my home screen.

pkamb

As I understand it, many Americans (and all iPhones?) had unlimited-SMS phone plans circa 2009. So the pay-per-message economic conditions that caused many Europeans, etc., to switch to WhatsApp back in the day didn't do anything in the USA.

Then when the same iPhone app seamlessly started sending iMessages (blue bubbles) to other iPhones rather than SMS (green bubbles), people just kept using that.

brap

Same, I’m not even European, but literally everyone uses WhatsApp for everything where I live, iPhones or not.

The only thing I get in my Messages app is verification codes and spam.

I don’t think I got a single SMS/iMessage from a human in the last 5 years.

arkh

> Everyone around me has an iPhone

You may be in a bubble.

Huawei and other Chinese phones are not banned in the EU. So you can get your hands on 100€ to 200€ smartphones which are more than enough for most people. Hence a lot less iPhones (but a ton more spywares).

stevage

Can also report WhatsApp has 100% of the backpackers meeting each other market.

Zak

That's only true if everyone in the group has an Apple phone, which has decreasing probability with every additional member. Excluding people from a conversation because they don't have the right brand of phone would be pretty antisocial.

crmd

Unfortunately it happens all the time in my friends circle, and it's for technical not anti-social reasons. Group texts that include Android users are so buggy that they tend to die out, whereas iMessage-only groups tend to be long lasting. For this reason we use WhatsApp for the core group chat, but there's still a ton of side-conversations and meme-ing in iMessage groups.

pkamb

In the USA, someone insisting on using an Android when everyone else in their social circle has an iPhone (and they do!) is what's seen as anti-social. No one wants to use the degraded green bubble SMS experience so they simply exclude the Android user and continue using blue bubble iMessage.

canucker2016

Unless you're a teen in the USA.

Non-iPhone users are the minority in this demographic (<= 13%), see my demographic comment elsewhere for this subject.

john2x

I'm still waiting for iMessage to work with Android phones.

thesuitonym

iMessage has been compatible with RCS for months now.

skissane

> I think Apple already has claimed the "friends and family network" via iMessage.

All the family/friends group chats I am in are WhatsApp.

I use iMessage every day for 1-to-1 messaging but I don’t really view it as distinct from SMS.

For international communication, even 1-on-1 tends to be WhatsApp.

stevage

Nobody I know uses iMessage.

ghaff

In the US, using iMessage involves flipping a switch in some Messages setting--and everyone I know in the US just texts, except for texting with international folks.

create-username

Nobody uses iMessage in Spain. People swear by Zuck's spyware

addicted

iMessage is dead/dying. WhatsApp is killing it.

At this point even my American groups have become largely WhatsApp because Android exists.

distantsounds

Brilliant? Launching an app for creating events that requires you to 1) own an iDevice and 2) pay into, just to create events?

I'll send an email for free, thankyouverymuch.

stronglikedan

This obviously offers more than just sending an email. And since the majority of Apple users aren't very tech savvy, I can see this catching on quickly.

blueelephanttea

> 1) own an iDevice

You do not need to own an Apple device to either create events or join events.

> I'll send an email for free, thankyouverymuch.

This seems fine! There are open protocols (email, ics) if they work for you, but Apple specifically developed this in a way to neither require an Apple device or Apple Account to interact. Which is better than some of the competitors! (Facebook and Google tend to create social tools which explicitly require everyone to have accounts.)

matsemann

> You do not need to own an Apple device to either create events

You need an "iCloud+" account to create, though. Which I as a non-apple user have no idea what is, and probably is useless for me to pay for not using anything apple beforehand.

pphysch

The first line of their press release:

> Apple today introduced Apple Invites, a new app for iPhone

If Android users have to login to a website to use this, what's the appeal? There are hundreds of simple meeting/event webapps out there, many not even requiring authentication.

tail_exchange

Likely doesn't need to be said, but if you are organizing parties with emails, you're probably not the target user base of this feature.

For the younger folks who organize their parties by texting (iMessages, Whatsapp, Telefram, etc), this can be enticing.

null

[deleted]

sylens

While I agree with your points in principle, the paywall may act as a way for them to handle spam/misuse more effectively

RIMR

The problem is that by vendor-locking these services to Apple users, they create an environment that alienates non-Apple users. If they want to truly claim the friends & family network, they need to remember that everyone has friends & family that aren't in the Apple ecosystem.

So long as Facebook remains available to everyone, even if the content feed is a mess, the event planning space is going to be more accessible to everyone and will end up being the defacto friends & family ecosystem.

I'm not an iCloud+ member, so I can't go in an look for myself, but ideally this would be just a fancy way of extending your iCloud Calendar invites where Gmail, Outlook, etc. users can still create events and invite people in roughly the same way. If as a Linux & Android user I am only able to RSVP to Apple users' invites, but I am never able to invite them to anything myself, then I literally cannot embrace this product without investing considerable money into their hardware, which I am not going to do.

Hell, if they featureset was compelling enough, and they had an iCloud app for non-Apple hardware platforms, I might actually consider being an iCloud+ member, but I guess it's not worth it to Apple to collect a monthly payment from me if I won't make the downpayment on an iPhone and a Macbook...

mewse-hn

> So long as Facebook remains available to everyone, even if the content feed is a mess, the event planning space is going to be more accessible to everyone and will end up being the defacto friends & family ecosystem.

For now. We're in the process of seeing Twitter die like every other social network has died before it, Facebook will have it's time as well.

RIMR

Undoubtedly. I agree 100%. I still think that Apple needs to consider how accessible Facebook is/was if they want to produce a product capable of replacing any part of it.

ninkendo

> So long as Facebook remains available to everyone

This is not a given even today. Creating a new Facebook account involves a ton of scrutiny, you need to upload an ID, and until your account is older and established it’s likely that anything you do can get auto-scanned by some spam bot and get you banned for using some keyword, even in private chats.

I don’t have a Facebook account but I needed to create one a few years back to use my oculus quest (this is before they finally came to their senses and separated the accounts) and I had a lot of trouble convincing FB that I was a real human.

PaulHoule

I had a Facebook account long ago, deleted it (and my Twitter and my LinkedIn) both because I thought social media was going crazy and because LinkedIn had personally brought ruin into my life.

Recently I made a new Facebook account to go with my Quest 3 VR headset. I don't find too much appealing about Facebook, posted a little, haven't used it much. I wanted to make an Instagram account because I want to post flower and sports photographs, really inoffensive stuff that would do well on the platform. Whenever I try to create an Instagram account, linked to my Facebook account or not, I get a message saying there was an error and I should try again later but later never comes.

Talking to support about it gets no response. I don't know if my history of deleting my account long ago is the cause or if it is something else.

A person I know who committed a misdemeanor is now on probation and one term of his probation is that he stay off social media, though he can use ordinary web sites. I saw a poster for a board game club which is exactly the kind of community activity that his probation officer would approve of, but the only information on the sign is the title and a QR code that points to... A Facebook group. There are plenty of other people who choose not to use Facebook for various reasons who are also excluded by this.

---

The world badly needs something to support community organizations because of the problems pointed out in this movie based on Robert Putnam's work:

https://www.joinordiefilm.com/

It's not difficult to approach this as a startup, but it is a devilishly hard problem to sustain it without being attached to something toxic like personalization-based advertising. There are plenty of foundations which could afford to fund this kind of effort (e.g. you could kill it at $1M a year if you weren't paying Bay Area wages and didn't have nonprofit bloat) but if anything the ability to fill out the paperwork from grants is inversely proportional to being able to execute on this sort of thing.

blueelephanttea

> Hell, if they featureset was compelling enough, and they had an iCloud app for non-Apple hardware platforms, I might actually consider being an iCloud+ member, but I guess it's not worth it to Apple to collect a monthly payment from me if I won't make the downpayment on an iPhone and a Macbook...

You can create events from the web iCloud interface without an Apple device.

Workaccount2

>If they want to truly claim the friends & family network, they need to remember that everyone has friends & family that aren't in the Apple ecosystem.

They are completely aware of it an actively leverage it to use your friends and family against you to force you into Apple's ecosystem. It's the main reason why Android will have to get pretty bad before I bend to such incredibly dirty tactics.

dialup_sounds

I'm not convinced they're leaving a lot of money on the table by pitching a free app at a billion iPhone users vs. the famously lucrative Linux desktop market.

aaronblohowiak

Group texts and shared albums (iPhoto or Google photo if you have androids in the mix) are most of my social interaction already..

mikepurvis

This is what it's been for me as well, for several years— all meaningful friend-group interactions are now taking place in group chats, sadly this is entirely in Whatsapp and FB Messenger for me; would love if there was a reasonable migration path to getting these interactions entirely off of Meta properties.

aaronblohowiak

Group text works cross platform now.. some friend groups are on discord

nathancahill

I'd argue WhatsApp is better positioned (globally).

0x6c6f6c

WhatsApp being owned by Meta likely detracts from this though.

cma

Apple and Meta's wet dream is exclusionary friends and family networks tied to their future AR hardware. Half the people at the Christmas party pointing and zooming around an AR globe to talk about their travels and the other half with the wrong brand not able to see anything. Maybe they just place the virtual globe on top of one of them and completely block them out to get more space since they aren't seeming relevant.

squigz

What happens in 10-15 years more, I wonder? Will Apple stay the respectable, trustworthy company they are today?

happyopossum

My wife is in a position (board chair for a co-op) that results in her sending out a lot of invites to events. Evite has kinda been the go-to in her social/co-op group for ages, but man it suuuuuuucks these days. Ads everywhere, annoying patterns, and lacks a bunch of nice features that this seems to have.

Very happy to see this

nostromo

I organize a lot of events for a rugby team, and our events are now all on Partiful.

Maybe it'll go downhill like Evite and Facebook Events - but for now it's quite good.

svnt

How is it funded? That is your answer.

mjamesaustin

Currently Partiful doesn't generate revenue, which is evidence for its quality. As soon as the purse strings get attached, it'll be time to get out. But for now, it's an excellent service.

echelon

Not everything is in the position or can afford to transitionally tax the whole of the internet itself like big tech.

You're paying for Apple Invites whether you realize it or not. There's immense value in making their platform more sticky.

In a few years you'll read articles about uncool Android kids not getting invited to parties. And that's your answer.

One of these behaviors is way more insidious.

Aromasin

Our club uses Spond for invites. I'm not sure what the financial side of it looks like, but it's been great for coordinating training/games/socials.

boringg

Evite was hot for awhile - totally gone downhill. Same as meetups. Tough to make those things as paid businesses which is probably necessary to keep them operating well (or at least take VC money and try and make a return).

CoryAlexMartin

Meetup has become the worst service I use, bar none. They pretty much doubled our group fees from $200 a year to $400 a year, then started putting giant banner ads at the top of all of our member emails, then started locking essential features (like seeing RSVP lists) behind a member-level membership and started begging our members to give them money directly.

bombcar

I think Apple's right about at least part of this - something like Evite isn't an app (or worth paying for), it's a feature that needs to be stuck onside another app that gets paid for.

slt2021

I see people using Luma everywhere these days

42772827

Luma and Gemini have very similar logos, it’s kind of off putting

ghaff

I see very little use of either Evite or Meetup at this point though I imagine if I sought them out I'd see some continued use. (I do run into an Evite signup from time to time for a paid event.)

ryandrake

For a short period of time back in 2013 or so, we had AnyVite, which was so much better than Evite in all ways. I wonder what happened to them. I think they basically disappeared.

earthnail

I can highly recommend https://confetti.events/ for this.

Profitable small company (not affiliated but know the founders), won’t go downhill like evite.

swyx

partiful i guess is the hot one in SF/NYC

culi

Nothing beats https://www.when2meet.com/

I've used it for so much community organizing. It's such a simple tool and nobody has to make an account. You put in your name and an (optional) password. The optional password feature has served as a source of inspiration in my own projects. It pushed me to consider "does this really need an account? Can it be done without one?"

acomjean

Seems similar to when is good, which also has allows passwordless usage.

https://whenisgood.net/

I paid to go ad free. We like it though it’s been down a couple times last year..

lurking_swe

looks awful on mobile. i do appreciate that it’s very accessible though.

echelon

Luma and Partiful are really good.

This Apple thing is going to turn into a "green text" social signalling thing all over again. If you have an Android, you won't be invited.

More scummy Apple social engineering bullshit. Kids that already hate on those having Android colored text bubbles are going to bully each other even more. And of course kids need the latest iPhone, too.

Apple is playing into this brilliantly and it's disgusting.

afavour

Non-Apple users are able to reply to invites so no one is going to miss any parties.

butlike

Well, it says "No HomerS" We're allowed to have one.

astrange

This green text thing only happens in the US. Nobody really uses iMessage elsewhere.

simonask

Apple/iOS has market dominance in several places outside the US, including Japan, Canada, Scandinavia, and several other European nations. It has a slight majority in the UK.

Android has worldwide dominance overall, but people tend to communicate locally.

Source: https://worldpopulationreview.com/country-rankings/iphone-ma...

echelon

It shouldn't be allowed in the US. Lina Khan was going to put a stop to it, but tragically that didn't reach its culmination.

thejazzman

i read this take a lot but have never heard of it in practice (from my high school nieces)

what is overwhelmingly prevalent is political bullying; eg "make the dems cry again" was all over the school in various forms (t shirts, device backgrounds, etc)

green bubble hysteria really isn't a thing beyond nerds.

highwaylights

I could see it being really useful for that, my only hesitation would be that here in Europe it would need to support Android due to how ubiquitous that is here.

bushbaba

Tend to agree. Hopefully Google will also offer their own alternative to this. (Free) Online invites just suck these days

vl

You mean, like, Google Calendar? Groundbreaking free service to invite people?

dhosek

Calendar invites and social invites are very different beasts.

elwillbo

yeah, Evite used to really shine but now I feel like it's just an invitation to see ads

canucker2016

I think some demographic info can be useful in judging the potential uptake.

Apple iPhone ownership amongst USA teens:

2024: 87%

2019: 83%

2014: 67%

https://www.iclarified.com/95177/87-of-us-teens-own-iphones-...

https://www.pipersandler.com/news/piper-jaffray-completes-se...

https://www.pipersandler.com/news/different-new-cool-accordi...

Smartphone marketshare for iPhone in various countries:

65%: Norway

59%: Sweden/Japan/Canada/USA

49%: UK

30-39%: Germany/Portugal/Italy

other countries are lower from my random sampling of developed countries (South Korea is dominated by Samsung).

Source: https://gs.statcounter.com/os-market-share/mobile/norway

Change last part of url to get info for another country

green_leaves

Norway data from statcounter doesn't seem reliable. In just 4 months, July->October 2024, there's a 14% upswing in iphone total marketshare. Which implies that at least 14% of users bought a new phone, assuming (wrongly) that everybody would have changed from Android to iPhone (ignoring also deceases and teenagers getting their first phone). And the period doesn't even include Black Friday or Christmas. And barely the iPhone 16 launch that happened in September 20, 2024.

ZeroTalent

Samsung shoot itself in the foot as a phone manufacturer in the last 2 years. Battery life, forced apps, ads, and a pretty bad implementation of the Android OS while trying to sell the phone at the same price as the iPhone.

The S24 ultra still has an ancient 3x cam that has been left unchanged since the S21 ultra.

It's hard to compete when Apple has the Macbook + iPhone synergy/ecosystem advantage.

varjag

I dunno most people I know here do appear to have iphones. And many of those who have an Android seemingly have an iPhone as work or personal device in addition. So 60+ percent doesn't sound unlikely.

dubcanada

statcounter just uses data from website traffic, it's nothing more then Google Analytics

So the 14% increase is probably a single or few site(s) getting a insane amount of traffic.

talldayo

> Creation of invitations requires an iCloud+ subscription.

I really wonder what the uptake is on iCloud+ subscriptions.

crazygringo

Pretty high I suspect, since you need it if you want to back up more that 5 GB.

If you keep photos and videos without dealing with a separate service, it's pretty much a no-brainer. And the cheapest tier is $0.99/mo. for 50 GB so it's not exactly breaking the bank.

m463

> And the cheapest tier is $0.99/mo. for 50 GB so it's not exactly breaking the bank.

This is a huge trick. Like any other service where the most friction is setting up billing... then they can increase the price easily. Do upgrades to other tiers require confirmation?

physicles

I avoided subscribing for years out of principle, just backed up my photos locally (which they make as painful as possible — afaik it’s not possible to just plug your phone into a Linux machine and grab all the new photos).

I finally caved a few months ago when I got tired of fighting with the awful backup storage UI that makes it difficult to determine why the backup is failing even though it’s smaller than 5GB.

Apple has every incentive to make that UI as bad as possible while still being functional.

ZeroTalent

But, in my experience, it's extremely fast. Noticeably faster syncing than Dropbox. And even the Windows client is being constantly updated.

echoangle

Don’t you need to get iCloud+ if you want to have more than 5GB iCloud storage? I would guess it’s probably more than 80% of users.

bombcar

That's where most of it comes from - iCloud+ is different than Apple One.

iCloud+ for 2TB is priced just where if you have ONE other Apple service, you're probably better off with Apple One.

(I admit I misread this whole thing as being a feature of Apple One.)

jxdxbx

I switched to iCloud for my personal email once it supported personal domains (switched from Fastmail). It’s all I need really. Work is Gmail of course, with its annoying-in-retrospect tagging system instead of folders, which causes havoc with traditional mail apps.

plandis

Not sure but services overall is one of Apples fastest growing business segments.

johnofthesea

I remember seeing everyone with iPhone >10 years ago in Norway. Then it dropped - it was pretty visible that is why I remember. Haven't been paying attention about last ~4 years.

jsight

Yeah, and they'll likely make this Appley only to create social pressure for even more uptake.

Yuck

Salgat

Unless you use their inferior web version that pressures you into also getting an iphone.

cleverwebble

I'm in my mid-thirties and most of my friends have ditched Facebook. I didn't really realize this until when I used it to create an event for a house party... I was somewhat surprised that only 2 people out of 15 even saw it. I ended up resorting to good old text message and that worked, but it was tedious. Not sure how popular this will become, but having a social-media-less event invite/broadcasting system would be nice, and having one that most people with an iPhone have access to covers much of my friend base

wenc

Platform fragmentation is a generational thing.

I thought email was a common denominator but I learned most people don’t check email or check it rarely. So different from the days when everyone had email.

I still use FB and so do many of my friends my age (mid to late 40s). But a bunch have also migrated to Instagram.

Among the younger generation, you’re a millennial if you’re on instagram because they’ve moved to TikTok. FB folks are over the hill. There’s a generational divide and pride in being trendy.

WhatsApp is only a thing among my international friends — many Americans don’t have it.

The only universal now is text messages but it feels so clunky (even with iMessage).

tcmart14

I wonder if it is rooted in similar things though. Right, like with email. People don't really read or check emails because spam became a serious problem. Then with social media, looking at facebook, there is definitely a big different in ad space in facebook between the time I used to use it to now. Where ads have effectively become the "spam" equivalent for social media. Ultimately, did success of these technologies also lead to its demise. Email was so good, so it made sense for a market of spammers. Facebook became a prime place for ads, and as ads become more and more of the platform, people started to consciously or subconsciously step away to other platforms.

ghaff

>People don't really read or check emails because spam became a serious problem.

With the tabs in Gmail, very little leaks through to my primary inbox that isn't relatively immediately relevant (and not a lot of mail total). Often don't look at Promotions at all and maybe glance at Updates once a day or so.

Email is useful for me though, yes, a lot of my interaction with my circle of friends is over texts.

inetknght

I think you've hit the nail on the head of the problem.

A lot of comments online claim that people don't care about spam, or think that advertisements are a good thing for a free service, or at the very least won't change their habits if given an alternative. If that's the case then what's a better explanation for your observations?

I argue that people do care, even if it's perhaps not expressed in words.

ojhughes

It’s interesting that WhatsApp never caught on in the US. It’s ubiquitous amongst everyone I know. Android use also seems to be much larger in Europe

ghaff

I don't remember the exact timeline but I think SMS became free (bundled with mobile phone plan) in the US before WhatsApp became popular. And most of us don't interact via chat very much internationally. So (probably) most people just default to SMS/iMessage unless there's a reason to do something differently. And even the one person I regularly communicate with chat in Europe, we default to Facebook Messenger.

briandear

People in Europe are poorer. Android is cheaper.

stevage

I'm in my mid 40s, my friends mostly use email for organising events more than a week or two in the future, google chat or WhatsApp for more spontaneous things.

Very occasional FB invites for things when casting the net wide, like, I'm back in town and having a picnic, everyone come.

leptons

My wife is late 40s and just deleted her facebook account, and she's the most FOMO person I know - and she did this because of zuck capitulating to trump. A lot of people have had it with companies supporting fascists.

account42

Lol so you/your wife were OK with all the spying and manipulation via ads but not being negative enough towards the democratically elected president is where you draw the line? Hysterical.

arvinsim

So is she going to also do away with anything related to Elon, Tim and the like?

alt227

> zuck capitulating to trump

So did Tim Cook. Is she binning her iPhone?

null

[deleted]

throw0101d

> I'm in my mid-thirties and most of my friends have ditched Facebook.

Marketplace seems to be one of the main use cases that's still relatively popular.

2muchcoffeeman

Marketplace and groups. Most of my friends are on WhatsApp so we ditched FB.

Apple would be smart to build those things and make it available on Android too. Then we could ditch FB altogether.

joshstrange

Yep, groups was essentially all I used FB for until we moved to Discord (which much better for us), I was so glad when I could stop checking FB completely.

smackeyacky

It's also the only bit of Facebook that hasn't turned into an endless stream of trash. I expect that not to last either, if you're looking for an idea then a localised marketplace alternative with social proof should be on your radar.

pkamb

For a long time they were heavily promoting "Ships to You" non-local goods. Annoying. Lots of dropshipper type stuff rather than a local unique items. Marketplace seems to have backed off that in the last year(s) though, my feed seems very local, one-off, and "real.

gs17

It still has a lot of trash, but 90% of it is trash you experience as a seller. Scammers are still really common, and I doubt the moderation has gotten much better since I failed to sell an empty aquarium because they couldn't be convinced it didn't have fish in it (although based on everything else on Facebook, there probably is just no moderation now).

ninininino

For people in their early 20s to mid 30s in the NYC area, I'm starting to see mass adoption of an app called Partiful for managing social invites and events, it has a lot of nice features for sending invites, RSVP management, sending text blasts out to attendees (you can schedule reminders the day before or whatever).

Reason077

In fact, Apple Invites appears to be a direct response to the popularity of Partiful.

surfpel

My first thought. I’m surprised it’s not everyone’s first thought. Everyone in the bay that I know uses that for parties. Clearly every tech company is aware off the ubiquity of that app at least

RRL

Yeah, this is straight up f.lux 2.0 where Apple saw an idea take off, and unlike 'Nightshift' where they connected it to their new 'Health' product to stimulate Apple Watch purchases, they connected Apple Invites to social behaviors to stimulate iMessage and iCloud adoption and revenues.

Analemma_

My social group also uses Partiful. It works great, but it's a little worrying that it's so useful while being free: I can't see how this possibly could make money, so I assume the enshittification is coming any second now.

kyletns

Literally they just need to add ticketing with a small fee. They are sitting on a huge revenue stream they just haven't need to roll out yet.

cozzyd

I can't imagine something like this is expensive to host, minus perhaps the text messages. But presumably they could charge for those (and make a little off the top).

bobbylarrybobby

My guess: certain features will just become pro-only

wenc

Partiful works but to me it lacks polish. It feels like MySpace when FB first came out.

npinsker

I'm curious in what way you think so? It's both attractive and easy to use for me.

nlh

It’s remarkable how this has changed. Back in what I call the “Facebook golden age” (2012-2016), before it turned to complete crap, it was unthinkable to host an event that was NOT organized by Facebook. I recall throwing birthday and holiday parties and all I had to do was scroll through my friends list and invite everyone and that was that. Everyone would see it and everyone would RSVP.

Oh well - it was nice while it lasted.

crossroadsguy

Here friends just send a message on WhatsApp. I do not know anyone who has hosted a house party of 79800 people so that they are struggling with this. But then again I guess some geographies have it more complicated, isn't it?

lxgr

A (for most of the world, in any case) possibly surprising fact about the US is that WhatsApp is not very popular there.

This indeed causes problems when wanting to create a quick ad-hoc group for a party invitation etc., if at least one of the invitees is not an iPhone user.

ghaff

The only reason I have WhatsApp is that a couple non-US friends use it from time to time. No one I know in the US does anything other than standard text messaging whether or not it ends up being iMessage.

talldayo

It causes problems if one of the iPhone owners isn't an active iCloud+ subscriber:

> Creation of invitations requires an iCloud+ subscription.

This isn't about making life easier on people, this is about getting you to subscribe to Apple's services for access to a REST API. Apple gets some benefit of the doubt, but this is literally Slop-as-a-Service.

pridkett

> having one that most people with an iPhone have access to covers much of my friend base

Luckily - you don’t need an iPhone or iCloud account to receive an invite and RSVP to it. Might be harder (or impossible?) to add to photos and music, but you can still get an invite and RSVP to it.

anton96

I'm still on facebook and a lot of my friends still are, the main problem we have with facebook events it that almost no one sees them. This section has been over loaded with suggestions to event you might have no links with of things your remote friends are going to take part of.

giorgioz

Yes, I was also a big Facebook user in my twenties and now I'm in my mid-thirties and it seems Facebook became a lot less useful for this decade of my life. For the birthdays of children in my social surroundings it seems the best practice has become to create an image with the details of the birthday party. Usually a photo of the birthday child with written Alice is turning 3. Join us for an afternoon of fun at Address on Saturday 16:00. Usually shared on Whatsapp either in direct messages or in an existing school group if you are inviting the whole class or in ad-hoc group created for the event literally called Alice Birthday Party

PaulHoule

Even though "... anyone can RSVP, regardless of whether they have an Apple Account or Apple device" I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.

I see the same risk involved with Apple TV's branding; Apple TV works great on Xbox, on NVIDIA Shield and on PC. I'm sure though there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them. I don't know if it is a 5% or a 20% drop but it has to be real.

nonchalantsui

The Apple TV one is particularly bad due to them naming the service, the box, and the app the same thing. One of them has a + tacked on, who knows which.

As long as they don’t start naming other things Invite, they might avoid that issue. Although maybe they’ll name their HomePod with a screen that and we’re back to square one.

ACS_Solver

I very rarely interact with any Apple tech. Recently I wanted to watch Severance, so I signed up for a trial period of Apple TV. It even worked on Firefox on my Linux desktop. But I only get 1080p video, while my screen is 1440p. The show didn't look good, and I found that yes, you can only get 1080p if you're not watching through an Apple device. I would have been happy to become a subscriber of the streaming service, but not if it looks ugly on my PC, so I didn't continue the trial.

I'm sure Apple has data showing that offering higher-res video on non-Apple hardware isn't worth it, but this experience felt like a perfect match for the rest of my experience with Apple - if you want to use their software but not hardware, fuck you. If you want to use their hardware and software with a different workflow than they intended, fuck you too.

varenc

Do any mainstream streaming services offer you greater than 1080p on desktop Linux? I had thought that none of them allow it due to the perception of weaker DRM. And because 90% of consumers watching on desktop really care/notice

alt227

I am no Apple sympathiser, and I use Firefox religiously, but to be fair to Apple Firefox streaming support and implementation is the worst of all the browsers.

nonchalantsui

Yeah I've heard similar, although I'm surprised you got 1080p out of Apple TV on Linux.

The streaming services landscape is very weird in general. Lots about DRM or what have you that cause very bizarre rules like Netflix only allowing Opera on linux to play full 1080, or how on mac Edge only does 720. Some of them refusing to show anything over 720p on browsers no matter which platform. Of course some have workarounds through extensions.

Certainly not the seamless experience one would have hoped from the switch away from cable services!

Legion

As a big fan of Apple TV boxes and a medium fan of Apple TV+, I can't agree with this strongly enough. It's such an unforced error.

It's so unnecessary to call everything "Apple something" when they've had great success creating recognizable brand names like "iPod", "iPhone", and "Macintosh".

Calling it "Apple TV+" just feels like both the set-top box and the streaming service wanted the name "Apple TV" and neither side was budging.

Melatonic

Seriously - not sure what they were thinking - but this confuses the hell out of everyone (especially if they have the Apple TV+ app installed on their smart TV directly and an Apple TV physical box hooked to the same TV)

nonchalantsui

Let's just hope they don't start producing TVs (the screens) alongside all of this!

aurareturn

One of the rare marketing misses for Apple is naming the app, box, and service (with + added on) the same.

PaulHoule

I was shocked at how bad the onboarding experience for Mac is in 2025. I replaced a dying but well seasoned Alienware laptop with a M4 mini, my wife was furious about 'ads everywhere' I mean, Microsoft is notorious for the unwanted solicitations that come with Windows but the nagging pop-ups that are barely altered from 1984 modal dialogs [1], dock crammed with unwanted applications, terrible Safari experience without ad blocker, need Apple account to install ad blocker (at least you can log into Windows with a Microsoft account.) So far as I can tell I didn't even get the 3 months of Apple TV that comes with an iPad.

[1] OG mac, not Orwell. At least Microsoft nags look like HTML.

Brystephor

Software engineer here with an android phone. I've never bothered to look into Apple TV because I assumed it'd only be available on Apple devices. Similarly, I saw this post and thought there may be a reason for me to get an iPhone now as I assumed this would be available on apple devices only.

jbl0ndie

It's pretty good on Chromecast, though some of the media player design patterns don't quite translate to non-apple.

echelon

> "there may be a reason for me to get an iPhone now as I assumed this would be available on apple devices only."

That's the objective. Green text and all. To force everyone to adopt one platform because of network effects and social stigma.

These platform plays by the god tier trillion dollar companies are insidious and should be given scrutiny by the DOJ / FTC.

A breakup of these platforms would make none of this matter. You could pick and choose services across devices. We might even see some competition for Android and iPhone if the DOJ would step in and break this up.

Big tech is too big. A breakup would oxygenate the entire tech sector. It would probably even make the MAGMA stock go up because the sum of parts are being given away for free just to get eyeballs.

Billions of dollars are being given away for free to scrape in network effect advantages. It's at a level where competition from new players is virtually impossible. They can tax anything that moves. Every transaction, every relationship, every quanta of information.

dboreham

I'm only aware it doesn't need an Apple device because spouse does have an iPhone and was able to set it up on our Roku that way. I still assume that someone in the household does need an iPhone in order to get a subscription, although now I think about it probably that's not true.

sbuk

You can subscribe to Apple TV+ directly through Amazon Prime.

carlosjobim

There's a dedicated physical button for it on the Roku remote. Kind of hard to miss.

makeitdouble

It will feel that way at a distance because it basically is.

To start, it's not a service but an app. Sure there is a web interface, but the focus on the app already sets the stage (which also puts macos only users in an interesting position).

Then non-Apple users probably can only respond when the sales pitch is "to contribute to Shared Albums, and engage with Apple Music playlists"

If I'm not an Apple user there will only be downsides to using this service compared to any other one.

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EyMaddis

As a non-exclusive, non-big tech and dead simple alternative, I’ve built Partey.io [1] myself.

[1] https://partey.io

echelon

> there are a lot of people who just decide that shows like Foundation and subscriptions like MLS Season's Pass just aren't for them.

This needs anti-trust breakup. Tech companies shouldn't be media giants. They're turning a once-healthy media industry into an attention economy platform play, giving it away below cost, and wringing a robust sector of the economy of its value.

It's disgusting that Apple and Amazon are doing this. Amazon owns James Bond. And they're a grocery store and primary care doctor, for god's sake. That's not good.

This is worse than Standard Oil and Ma Bell because they own our entire lives: eyeballs, financial transactions, business matters, commerce, and personal relationships.

wrfrmers

"Conglom-O: We Own You."

...Just to highlight the absurdity of the situation. Literally cartoonish corruption.

dkjaudyeqooe

> I think this being an Apple branded service is going to make this appear exclusionary and will mean some people won't participate even if they could.

Don't you think that's kind of the point? Do you think having green and blue messaging bubbles was unintentional?

karaterobot

Yes it was intentional, but this is a different case. If a meaningful percentage of people don't think they can attend an event because they don't own an iPhone, that's a big problem for adoption of this product. Whether that will happen or not, I have no idea, but I think that's what the person you responded to was saying.

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cptcobalt

This era of new experimental apps from Apple (Invites, Journal, Sports) has me excited about the future of app design. Vibrant colors, bold personality-driven typography, etc. The SwiftUI style onboarding screen that features the carousel is really fun. This approach feels very Apple'y, but gives me more freedom to explore designs for my own app to have its own unique voice on iOS, while still feeling in-family with Apple's other more experimental UI.

There are a few misses.

- I already declined a friend's invite, but that doesn't get auto filtered away, so my "decline" is still the primary thing the app has to show me. It's still my only invite, so maybe it gets filtered to the back of the card stack if there are multiple?

- I also don't seem to be able to see friends I know who were invited to the party (but have not yet responded). Perhaps it was because it was shared as an invite URL in a group chat rather than manually inviting everyone?

duxup

It might be thought of as a bug but I love that the Apple Sports app announces scores for a live game before it hits TV.

In this day and age of everyone multitasking ... that's a hell of a great feature to be able to say "guys look!".

For a while I was amazing my kids predicting touchdowns, but they caught on ;)

cptcobalt

Less latency is a feature, not a bug. We've just grown too used to latency in everything we use.

dylan604

The lag between OTA broadcast and cable/streaming is insanely bad. We had several screens tuned in to World Cup, and the group watching the OTA broadcast would cheer 15-20 seconds before the cable/streaming screens would. Knowing it exists is one thing, but seeing it in that manner puts it on a whole other level

alt227

Sounds like a good way to ruin the excitement of watching a sports game with friends.

Invictus0

The journal app is freaking garbage. It took 2 major iOS versions before they added the ability to export your notes!

maratc

It's always nice to see some first-party apps from Apple[0], but historically the "iPhone-only social networking" hasn't been very successful — iTunes Ping or Game Center haven't been a huge hit, while group messaging in iMessage has only gained some traction within the US and virtually non-existent almost everywhere else.

---

[0] One can even say "first first-party party app" in this case :)

pgwhalen

“iPhone-only social networking” has been very successful (amongst my US-based peer group, at least), once you include iMessage - that’s the point. I don’t know much about apple invites, but if it integrates well into iMessaging then this is a very strong play.

ghaff

Though iMessage largely works in part because it's pretty much transparent if you send a text message.

pgwhalen

I’m not sure I understand the “though” in this message but yeah, definitely the user interface of this social network is messaging.

Jeremy1026

Fortunately you don't need everyone to be on iOS to reply. So you can send your Android using friends invited and they'll just get a weblink.

ASalazarMX

Unfortunately you need an iPhone to create the invite, or contribute anything else than a reply. They have to know their uncoolness is tolerated but not welcomed in the walled garden.

r00fus

Mission Accomplished. iOS is a significantly large enough market that it will have some success for those looking to replace FB/evite.

You can say the same thing about FB/Whatsapp or any other social network - you have to be in-network to get the invite even.

Looking forward to testing this out for some events.

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turtlebits

You can create an invite online. No Apple hardware needed.

barbazoo

Will it show them as green or blue though? :)

eloisant

So that's a green bubble situation. You get a subpar experience, your iPhone friends get a subpar experience from including you, and eventually they'll yell at you "well just get an iPhone already!"

ghaff

I don't really see that at all. I have a circle of friends, some of whom have iPhones and some not (to say nothing of companies/doctors sending me reminders and the like), and the non-iPhones seem to work just fine. I sure don't care what color their text bubble is.

Mindwipe

It still requires people to read a text message.

It may as well be delivered via carrier pigeon outside the US.

barbazoo

Genuine question, is SMS text delivery unreliable where in certain countries?

pkamb

iMessage/SMS is just one of the many sending options in the share sheet. WhatsApp or whatever your country uses will be there too.

infecto

In this case they don't need an Iphone to RSVP though. Seems like a good implementation. The challenge is for the organizer not the folks rsvping.

sambamonkey

I'm unclear what your comment has to do with this app, which isn't a social network, and which communicates just fine with other phones.

saghm

If the plethora of iCalendar email attachments I've seen over the years (despite not owning any Apple devices or using their software) is any indication, I'm not sure that only being on Apple devices will be a significant barrier to people trying to coordinate stuff with this.

paradox460

iCalendar files predate Mac OS X, and are an ietf standard

crossroadsguy

If you have watched the launch video, and if there was one to begin with, did they say [First Time Ever in an iCloud+ Account]™?

cglan

I don't see how this competes with partiful. Feels like it'll be another half baked never updated app from apple. I wish they'd open their apis and integrations more. Feels silly that these apps get first class access to apple apis, meanwhile better made apps are forced to do weird workarounds, or simply have no integrations.

nozzlegear

I see this app as more like the Notes, iMessage or Freeform apps. There are tons of apps out there that do XYZ better, but Apple wants to ship a polished version that does 90% of everything the average user needs. It accomplishes three things (in my eyes):

1. It helps grow Apple's ecosystem by covering just enough ground to make third-party alternatives less necessary for most users.

2. It reduces one of the major "sticky" points that keep people in Facebook's own moat. Events and Marketplace are the two reasons I still use Facebook.

3. It encourages competition from the people who want to do that last 10% better than Apple's apps, raising the baseline and hopefully forcing innovation as well. Those apps lead to more App Store revenue, so, cynically, it's a win-win for Apple.

dewey

It’s based on the new GroupKit API, which sounds like something that would be available to other apps in the future. Otherwise it would just use some private API.

kittikitti

You're being disingenuous, or you're incompetent, if you think Apple isn't going to keep this API in their closed garden.

dewey

It’s not the first time that a new API is used in a first party app and then opened to all developers.

Jcowell

I thought because of the EU they have to make these private APIs public?

lurking_swe

partiful is destined for the trash like meetup, evite, etc. Once they need to actually make money, they’ll ruin the platform. 100% guaranteed.

it’s a great platform for the moment, enjoy it while it lasts.

Invictus0

They're shipping the org chart: this app is someone's ticket to a promotion.

gioazzi

If anyone's looking for an open source alternative (and maybe wants to contribute to it) we're working on it here! [1]

We actually started before this was announced, and initially it was developed for a somewhat different use case (more focusing on "recurring invites"), but since it was asked a few times, I think we can offer a good alternative with it. [2]

[1]: https://github.com/gruprsvp/grup.

[2]: https://github.com/gruprsvp/grup/discussions/148

halostatue

Looks neat, but I won't use it or recommend it to anyone because it's built with Flutter.

I understand your reasons for choosing it, but that does not change that Flutter apps feel completely _wrong_ on any platform except Android, but most especially on iOS/macOS and the web. (This is unsurprising because Flutter is essentially a modern day implementation of Swing complete with personalities, and it's just as incorrect in its styling as Swing was. It's worse for the web because Flutter explicitly eschews standard web technologies in favour of either one big canvas or lots of little canvases.)

Best of luck.

charliesbot

What a dumb take

gioazzi, great work! Keep making apps that are useful and fun for you. I will definitely recommend your app with my friends

halostatue

You’re welcome to think that, but it's not a dumb take — it is an aesthetic and technical take (you know, de gustibus non est disputandum).

My attention is valuable (at least to me and those around me), and I choose not to waste that attention on applications that are built with a framework that quite deliberately disrespects the platforms I choose while presenting a badly drawn version of the thinnest layer.

On macOS and iOS, Flutter pretends to conform to platform standards, but it does so very badly (I can always tell if I'm using a Flutter app; it's just off…and my battery life suffers because Flutter is such a bad citizen). Honestly, I probably wouldn't hate Flutter on iOS if it didn't pretend to conform to iOS standards while missing the mark (just like every Google app misses the mark on what an iOS app should look like; it's just wrong).

On the web, Flutter is even worse by pretending that there's only one HTML tag, <canvas>, and throwing away _all_ of the rest of HTML to do everything else that HTML does, but worse and less accessibly. That, ultimately, is unforgivable and a waste of everyone's time.

Regardless of how useful gioazzi's project may be, the technical choices made put it well outside of the boundaries where I am comfortable recommending its use to anyone — and that's fine. I posted a similar take about someone who did a Show HN about a project they made which required a Google login; I was interested in seeing what they had done until I saw that requirement. That technical choice, while a valid one, put it well outside of my "I will try this thing at all" zone.

I shared this stance because I know I’m not alone, and people need to know if their architectural choices put them outside of the market they are targeting. I might or might not be in their market, but it's still a useful thing to know that there's this one asshole in Toronto who won't use it because they took the "easy" way out for pseudo-cross-platform support. (I do not have the same reaction to React Native, but that's because it ultimately doesn't try to emulate the platform.)

m0zzie

> Flutter apps feel completely _wrong_ on any platform except Android [...] Flutter explicitly eschews standard web technologies in favour of either one big canvas or lots of little canvases.

I think you're confused about how Flutter works on Android. It's not native to Android, it uses canvas with custom drawn implementations of most components there too – same as it does for iOS/macOS/web.

halostatue

Oh, I’m not confused; there is no "native" for Flutter. I just don't think that Android has a meaningful platform aesthetic‡ and most people who use Android tend to expect nothing to necessarily make sense (these are the same people who use Windows).¶

‡ I periodically try Android devices and bounce off them because I find the UI to be obtuse or deliberately built for dark patterns. I was helping a neighbour with his new-to-him Pixel 8a and to see the pictures he had taken with his camera on the phone, he had to sign in with a Google account — and then we disabled the backup because he didn't actually care to back up the photos (they are ephemeral for his purposes). It took 45 minutes to figure this out because the settings and controls can only be set when you have already signed into the damned account.

¶ I am not saying that the people who expect nothing from Android would find iOS any better; they have just been trained through decades of bad UI/UX in Windows and Android (because they're cheaper) to understand that they have to fight with their computing devices to get anything done, so they don't expect anything better … and is it ever delivered to them, in spades. Flutter, here, does not help — but at least it doesn't clash with the fifteen different "platform" styles on your typical Samsung Android device.

morsecodist

Unfortunately, I have to hope this doesn't see widespread adoption. If this becomes the standard it will just add to already existing social pressure to get an iPhone in the US.

pulisse

> anyone can RSVP, regardless of whether they have an Apple Account or Apple device.

frereubu

But no-one without an Apple Account can create them - you can only respond to Apple-having friends. There is social pressure in that too.

WorldMaker

You need a Google Account to use Google Calendar.

Anyone can have an Apple Account whether or not they own an Apple Device.

In this case, too, you can create Invites on icloud.com on non-Apple devices. Including the webpage seems nicely responsive and can probably make them in an Android Chrome tab if you wanted.

The only remaining obstacle is that it isn't a free feature of an Apple Account, but requires an iCloud+ subscription. But that's useful for Apple Music and Apple TV+ and other products, too, many of which work just fine on non-Apple devices as well.

duxup

If I'm inviting someone and they RSVP, that transaction is successful and done to me.

If they use some other system (and people do) I'll respond via that system.

EA-3167

A company creating a useful tool that encourages people to buy their product is incredibly boring, typical, and not at all controversial until it's Apple doing it.

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morsecodist

I think that's preferable to them being totally unable to RSVP but you're still going to be the friend that can't make the invite. It's comparable to iMessage. You can still talk to Android users but it's a notably worse experience.

cosmotic

Non-Apple users cant contribute to the playlist. No mention on the impact to the shared photo album. If its just a normal shared Photos.app album, non-apple users are locked out there, too.

nickthegreek

Non Apple Music users cant contribute. There are currently around 93 million Apple Music subscribers.

sentientslug

To me this argument makes no sense. Apple should never introduce any new features or services to their ecosystem because it might increase “social pressure” to get an iPhone?

morsecodist

I would say the more a given app/feature has network effects the more invested I am in it being cross-platform. For example, iMessage and Facetime are highly social. Apple was resistant to adopting the RCS protocol for iMessage, though they eventually caved and now the experience of texting between iPhones and Androids is better for both parties so it seems preferable to me.

Meanwhile, we take it for granted that there is a protocol for audio calls and text messages but not for video calls. I would like to more easily video call people with iPhones, and doing so would be technically possible but I can't because Apple benefits from the network effect. If I were to get an iPhone it would not be because Apple did a better job at creating a video call feature, it will be because people I know have iPhones and I want to call them. This seems like it gives incumbents in the space a large advantage because they can compete on having a user base and not on quality.

Ironically, Apple itself developed such a protocol for events and RSVPs (ICS), at a time when they didn't have market dominance. This caught on and it is great. I can make a calendar event in Google Calendar, Outlook, or Apple Calendar and invite anyone from any of those platforms. They can RSVP and I can track their RSVPs and they can also create events in their systems and invite me. This is the kind of thing I like to encourage where possible.

WorldMaker

Apple Invites does provide ICS files for the events. (In the web version when not logged in to an Apple Account, after RSVPing.)

Technically vCal/iCal/ICS (whichever name you prefer) doesn't actually support RSVPs. It isn't in the standards documents. In ancient Microsoft nomenclature that pseudo-standard (de facto standard) for RSVPs is the "Schedule+ protocol" named after an ancient dead predecessor to Outlook's Calendar which originated it. I don't know what Google or Apple call it, and it is such a weird dance of (usually) auto-deleted email messages, so certainly has room for improvement as a protocol.

It would be neat to encourage a new "modern" standard there. Seems like something more web-based (JSON REST API?) than email-based might be a more "natural" API today. (Maybe Apple Invite can help lead the way, I don't know if that's on their TODO list.)

bhelkey

Antitrust laws to prevent companies from abusing their market position.

The US Department of Justice is currently suing Apple for violating those antitrust laws [1]

[1] https://www.theverge.com/24107581/doj-v-apple-antitrust-mono...

xattt

That’s the point: get an iPhone or be left out. But don’t worry, there will be a web version…

ahmeneeroe-v2

Im literally sick over the thought of the increased social pressure

xcrjm

Your friends joking with you to get an iPhone is making you sick?

dlachausse

I mean this completely seriously and as a concerned internet stranger...if that is literally true for you, please go seek mental health services right now. That's not normal or healthy.

All my social circles where we communicate over SMS/RCS group text chats consist of a little gentle ribbing about "those darn green bubble people" and that's about the extent of it. The Android users occasionally respond in kind by showing off some cool new feature that Samsung or Google came up with that Apple hasn't copied yet and everybody laughs it all off.

kingnothing

> anyone can RSVP, regardless of whether they have an Apple Account or Apple device.

ilrwbwrkhv

Social pressures aren't real. I have never ever had a facebook account, instagram account, a linkedin account, an iphone or any other things people fall for.

jbentley1

Unless they add some basic functionality to include Android users, this is the evilest use of their walled garden yet.

kingnothing

> anyone can RSVP, regardless of whether they have an Apple Account or Apple device.

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silisili

I'm skeptical of the implementation, given iMessage. I'm sure Android users RSVPs will show up in a green toxic fume cloud or some such.

furyofantares

Did you know that in iMessage, Android user texts are the same color as iOS user messages? It's true.

As the iOS user, it is your own messages that are green or blue depending on whether it was sent using iMessage or SMS. It's useful feedback about whether your message was sent on a reliable channel.

I know it became a whole thing and that Apple has allowed it to remain as such. But it's not really an apt analogy.

hk1337

That's a very pessimistic way to bring that up.

I was thinking similar, except, "I wonder how this works with non-Apple users?". Instead of jumping straight to how evil this is.

kube-system

From the third sentence of TFA:

> anyone can RSVP, regardless of whether they have an Apple Account or Apple device.

probably_wrong

The article also says "collaborative playlists allow Apple Music subscribers to create a curated event soundtrack" so there's clearly a subset of functionality that's only available for certain users. There's "integration with Maps and Weather", but how does that look like in Android? Can I still "contribute to Shared Albums"?

killerdhmo

Shared Albums, Apple Web, are all available on the web.

turtlebits

You can generate a link to e-mail to anyone, which opens up a web page which you can RSVP from.

nimz

I tested it with a sample event and I don't see any way to RSVP without logging into an Apple account. Maybe I'm missing something?

blueelephanttea

> I tested it with a sample event and I don't see any way to RSVP without logging into an Apple account. Maybe I'm missing something?

You are. I explicitly created a burner email and invited it to an event.

When I navigated from the invite email I was prompted to sign in which I declined. It then allowed me to join the event after I confirmed with an emailed code.

On joining the event I was able to set my name and send a note.

lynndotpy

They also seem to have a web-only version too, but it requires an Apple account. Refreshing coming from Apple.

dlachausse

In Apple's defense, they tend to have web versions of most of their iCloud services. They even recently released a web version of Apple Maps.

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dlachausse

What's preventing Google from competing and making their own better version of this? I don't see where there's anything that Apple is doing here that couldn't be easily replicated by them using their own ecosystem.

tonyedgecombe

Google would stuff it full of adverts and tracking. For that reason it wouldn’t be better.

thewebguyd

Don't forget rename it a few times, add a messenger into it, then kill it.

dlachausse

That’s not Apple’s fault.

baggachipz

Google Invites: Invite your friends!

Google Invites is being discontinued.

Google Party: Invite your friends!

Google Party is being discontinued.

Google Gathering: Invite your friends!

Google Gathering is being discontinued.

paradox460

They did, a decade ago. Google Plus invites had all these features and more, and Google decided to kill them off, in the usual fashion

deelowe

I'm not a fan of either doing this. I'm watching all open protocols slowly disappear and it's killing innovation in the industry.

Spivak

The "open protocol" is Facebook Events right now. It's a pretty low bar.

vzaliva

then we will have 2 incompativle invite systems: form Apple and from Google.

The correct way to do this is to publish an open standard/API so 3rd parties can participate.

mvieira38

Imagine being a teen with an Android in the Apple Invite age, the bullying will go crazy

ghaff

The whole green bubble thing has got to be one of the stupidest status symbol things I've seen in a long time. Though I have no doubt there are many of them. If anything, it's maybe a good life lesson that many supposed status symbols are breathtakingly stupid to care about.

AuryGlenz

I don’t believe it’s just status symbol - until the recent RCS implementation having an Android phone in your group text meant that photos/videos would be awful MMS quality.

mrguyorama

>some supposed status symbols are breathtakingly stupid to care about.

All status symbols are stupid, that's part of the point. That has never mattered. It doesn't matter how stupid a symbol is, it can still have tangible effects on you and your life.

Humans are social animals first and foremost, and are not rational in any way. Tribalism is literally the point.

quacker

As if there was no bullying in any other age? Is Apple's walled garden really the source of this bullying? Teenagers can bully each other about anything.

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afavour

How deathly boring this all is.

On one hand it’s a good thing: so many invite services are coated in ads they deserve to fail. On the other, yet another service getting sucked up into the tech giant blob.

If open formats prevailed we would have expanded calendar invites so they just appear in your inbox like any other email for free. But alas, everyone has given up on that.

massive-sac

I am with you, it's so stale and dull as an offering. No one would even use the calendar stuff even if it was an open format. The fact it isn't even that....