The mistake of yearning for the 'friendly' online world of 20 years ago
125 comments
·January 12, 2025dijit
coffeebeqn
It wasn’t just the moderation. Earlier internet had a much more self-selecting audience. Trolling was in its artisanal infancy and there weren’t incentives to spam and scam people since you couldn’t monetize on such things. State and other propaganda actors didn’t take it as a serious platform, there weren’t trillion dollar companies monetizing your every move, and a hundred other variables
canucker2016
Usenet pre-"green-card-spam" was a relative utopia.
Sure you had arguments. That's where 'flamewar' came from. But quickly people tired of that and created *.advocacy sub-newsgroups to let people vent in their corner of the net.
Then domains were opened up for commerce a few years later and eternal September became a thing... The net never recovered, it just used up more bandwidth.
mingus88
In that era also, the communities you had to chose from were higher quality, simply due to the barrier to entry of being always online.
To continue with IRC as an example, having access to a shell account where you could set up a bouncer to lurk 24/7 in your channels was simply beyond the grasp of most people.
So the people you had available to create communities with were those who were invested in keeping things nice. Why bother with all that overhead only to read shitpost memes and rage bait?
Today the default mode for everyone is to be always online. It’s actually harder to disconnect now. The quality of the communities reflects this.
sneak
> To continue with IRC as an example, having access to a shell account where you could set up a bouncer to lurk 24/7 in your channels was simply beyond the grasp of most people.
Still is. IRC is much the same as it has ever been.
AznHisoka
I’m not sure there wasnt as much spam and scams back then. I fondly remember 99% of my AOL inbox was filled with porn…
But ppl were definitely much more open and trustworthy back then. You could start a conversation with any random stranger and they wouldnt immediately dismiss you as some sort of scammer. Try that today and people will immediately flag you as a scammer
freehorse
Trolling used to be more about pranking each other than about organised scam or attacks, or manufacturing consent for governments or promoting political parties. It was more like an internet art form. I guess this is about what one can consider as the internet being more innocent back then.
wordpad25
Still too rose-tinted, I clearly remember the early internet being a minefield of viruses and malware and pop-ups and savvy teenagers hacking your favorite niche communuty forum cuz you were one security patch behind...
chasd00
Heh yeah and irc wasnt exactly filled with upstanding honorable citizens either.
webwanderings
It is not in human nature to scale their communities/tribes. Case in point, the continuous wars. It was foolish of humans on the early Internet to perceive ideas of forming large scale communities (business and ego motivations did that). If psychologists and anthropologists were techies and influencers of early Internet, we wouldn't have built such experiences in the first place.
Humans thrive in small scale and close knit communities. Unfortunately, Internet was not built for such ideas. It will take a while for the original intent of the social media to die out. First, the ego will have to subside. Then, the business motivations would need to shift to something other than profiting off the human communication (did anyone care to throw Ads on the old fashioned telephone lines? Or tag an Ad inside our snail mail? No). When the humanity reaches such proportion of correction for the sake of Internet, we might come back to our senses.
Triphibian
I think you can put the point to even the least tech savvy that the group chat is maybe the best iteration of the social internet. Because the groups are small, self moderated and independent. I guess the irony is that it relies on tech is/was provided by mobile phones already. Maybe all the more important that we don't allow texting to be wholly absorbed or replaced by closed messaging apps.
rexer
This makes a lot of sense to me. As an individual, how do I help move along the transition to smaller communities?
The answer cannot be ‘you can’t’. Certainly what you said resonates with a fair number of people, and it only takes a small community to create a small community, right?
mongol
By hanging out in the smaller communities and leaving the larger ones behind. You can't change the world, but you can choose how you live in it.
coldtea
>The answer cannot be ‘you can’t’. Certainly what you said resonates with a fair number of people, and it only takes a small community to create a small community, right?
It also takes a culture. The small community needs to have a culture that empowers them to exlude the enlargement of the community and to prevent those wanting to open it to those not fit for it get to dictate terms...
dingnuts
You only need two friends and a chat server to have a community. I've been running one for my friends, like a self hosted discord, for almost ten years. It is by far my most valuable online space. There's maybe a dozen users. Whatever. It's great.
Barrin92
>It is not in human nature to scale their communities/tribes.
This is the noble savage myth of the internet. Humans do fine in large groups, as evidenced by the fact that I assume nobody posting here currently lives in a tribe of 150 people. If scaling wasn't in our nature we'd probably do less of it. It's precisely one of the few things unique to our nature. As Stafford Beer said, the purpose of a system is what it does.
The problem on the internet isn't the scale, it's that social networks aren't actually social, they're just networks. What makes large groups of people successful is a social contract, common rules, values and narratives, myths. Every "social" media platform is just a glorified train station. It's not social media, just media. To this day I haven't seen one online community that say, has given itself a constitution and a form of governance.
There's two ways to solve this, none of them are reverting to some sort of paleo-internet. The first is to reappropriate the internet back into existing structures, which is happening in a lot of places as nations start to enforce existing borders and the internet just becomes part of the existing social infrastructure, another interesting one would be internet-native states, network states is a term thrown around, by somewhat cringy business gurus unfortunately.
skydhash
Here is more akin to a forum (or gathering in a physical sense) than a community. I only know a few usernames and that's because I've heard of the person behind each. The only central theme behind all my interactions is finding a post interesting, then reply to a comment once I've got something to say. I'm not interested in any individual, only on the discussion. Social media wants you to care, and care about a lot of things that are mostly irrelevant to your life.
smitty1e
Furthermore, while human nature is relatively stable, the technology has increased in every way.
The Edenic simplicity of HTTP has been supplanted by TLS and tracking goop and lions and tigers and bears, oh my!
srmarm
There seems to be a bit of a preoccupation with federated identity and linking communities but the lack of that is what I like about forums and web communities back then.
I don't necessarily want my identity as a bus nerd cross pollinating my interest in going to raves or my interest in business being mixed up with my interest in left wing politics. There all things that I've had some level of interest in joined forums for. I always use different random usernames because I'm also from an age where the internet was it's own world where your real identity didn't matter. More so while we look back at those days with rose tinted specs, many viewed the internet as a dangerous wild west and staying anonymous was one way of protecting yourself.
andrepd
I knew what that link was going to be before I clicked it :) So strange that there were people who actually knew what they were doing and studied problems with rigour and care! Rather than some SV techdude's idea of what is cool
metalman
the term, nostalgia, was coined to describe a mental illness, specificaly a type of home sickness, experienced by 17th century mercinaries. Nostagia is a poison, a little will give you a buzz ,but beware of more, as the results are all too common, especialy in those, who mix,there poisons. The only advantage in remembering the past, is to sum up the things that worked, and offer alternative actions for the things that didn't.
mentos
I wonder if AI can fill that gap of high quality minimally biased moderator.
"You are an AI moderator for ___. The community values thoughtful, constructive, and respectful conversations. Your role is to review user comments and take appropriate actions, such as approving, flagging, or suggesting edits. You are tasked with ensuring comments adhere to the community guidelines, which include..."
hibikir
Moderation systems, even with humans at the helm, are adversarial systems where people can, and will, push on what is allowed. An AI moderator that is as good as a human on a per message basis is still going to be played like a fiddle by an adversary that is interested enough.
Many a forum out there has collapsed because the moderators manage to decide something is fine when it keep losing them contributors. The why do we think the AI will do better?
null
elpocko
They will apply the patterns they've learned from the biased moderator actions in their training data, and the even more reinforced bias from their usual fine-tuning that improved their "safety" and crippled their ability to condone controversial statements.
matthewdgreen
So spin up your own forum and don't moderate it. Or spend some time (un-)finetuning an LLM moderator so you can talk about race or eugenics or whatever "exciting" controversial statements you want to talk about. Who cares.
satvikpendem
Very easy to do an AI prompt injection attack if the AI is reading every one of the forum's comments.
mentos
Can have the AI just flag posts for a human to review in v1? Then as you refine the prompt injection detection can move to have the AI be autonomous?
deadbabe
“Review this comment as if you are an AI clone of the moderator dang from Hackernews and select the appropriate function call to apply.”
MarkusWandel
I do miss it though.
20 years ago you could run your email domain on a machine in your basement and it would work. You could send out email and it would be received, and the incoming spam volume was manageable.
20 years ago, a buddy used an account on my net-connected Linux machine to scrape map tiles off Google Maps. Google put a stop to it, and Gmaps wouldn't work any more on my (static) IP address. I told him "you broke it, you fix it" and he got on the horn with someone at Google and got it unblocked.
20 years ago, you could go on an online dating site and have a serious hope of finding a real mate for life. I did. Several others I know did.
20 years ago, you could go on Facebook, and see what your friends were up to.
Sure, many things didn't exist back then. But it was a more innocent world. The internet was still an optimistic place.
jjav
> 20 years ago you could run your email domain on a machine in your basement and it would work. You could send out email and it would be received, and the incoming spam volume was manageable.
I'm still doing that today, works fine. Incoming spam is much reduced these days though, it was worse 20 years ago.
lelandfe
Last year I went to two weddings of people who met on Hinge. I've got three more this year.
charlieyu1
Good to hear. In my country there are too many MLMers or insurance agents that agree to a date then come to sell you things
Aurornis
Comments like this are a good example of rose colored glasses
> You could send out email and it would be received, and the incoming spam volume was manageable.
You must have very different memories of the spam problem than I do. I wouldn't trade today's spam filtering technologies for what we had back then.
> 20 years ago, a buddy used an account on my net-connected Linux machine to scrape map tiles off Google Maps. Google put a stop to it, and Gmaps wouldn't work any more on my (static) IP address. I told him "you broke it, you fix it" and he got on the horn with someone at Google and got it unblocked.
Which part of this do you miss? The fact that your friend had to try to manually scrape a service because it wasn't trivially easy to download open map tiles like it is today? Or the fact that you had to know somebody to get your home IP un-banned, because it once again wasn't cheap and easy to get a cloud server running in minutes like it is today?
The only fun part about this memory appears to be the adventure you had because the internet was new to you two and doing things is more fun when it's new.
> 20 years ago, you could go on an online dating site and have a serious hope of finding a real mate for life. I did. Several others I know did.
This still happens all the time. Given that you're no longer on those apps, I assume you're getting your perspective from internet anger outlets like Reddit where people who aren't having success on those websites complain about them, but people continue to find partners and get married. I was at such a wedding very recently.
> But it was a more innocent world. The internet was still an optimistic place.
I'm sorry, but I think you're underestimating how much you have changed, along with the content you consume.
MarkusWandel
20 years ago you didn't get lifetime-banned by an AI for going off the beaten path and experimenting. That's what I was pointing out.
And I did actually run the mail server. A friend set it up for me, SpamAssassin or something else may have been involved. The main thing was, though, you could still send email from your own SMTP server without it being automatically binned because it doesn't come from one of the big, "trusted" email services.
ncruces
20 years ago we were 20 years younger.
droidist2
> This still happens all the time.
People win the lottery all the time too
Almondsetat
So they did 20 years ago
skeeter2020
I'll say it; the biggest failure of the internet was sharing it with the unwashed masses, we should have saved it for the (even less washed, if you look to the founders) elites.
To paraphrase Matt Damon from a show only enjoyed by the true internet acolytes "the walking mozzarella sticks who think a three hundred android phone and a verizon contract give them the right to connect to every piece of information in the world..."
x-complexity
> the biggest failure of the internet was sharing it with the unwashed masses, we should have saved it for the (even less washed, if you look to the founders) elites.
...While I agree with the sentiment, I don't agree with the end logic: The sentence implies a top-down administration determining who gets access to the internet, which is something that I will always hate with a passion.
Personally, I'm more in favor with a self-segregation model, where I can have a private intranet with myself & anyone else I choose to share with. I already do so with Tailscale's private domains.
Deprogrammer9
I've been online since 89. Absolutely nothing has really changed just the number of people involved. Most people are cool some are fucked up & now a lot are puppet accounts trying to control the narrative of whatever the current zeitgeist is at the time. But thats whats so great about the global networks it can't be controlled. The best "they" (agents) can do is to get a large amount of people to believe bullshit PR spin. Shit like the internet isn't a friendly place. It's whatever you want it to be, it's all in how you engage with people & groups online. The same applies as when you walk out your door.
Groxx
Yea, I lean this way too.
The internet is and always has been just a lot of people. Scams have been rampant since it left the research labs, as have all kinds of vile human behavior.
The scale has definitely increased, but I think that might just mean that more people (by % of people alive) are exposed, and are talking about it. When it was just early nerds, nobody else knew what the heck a BBS was, but it still sounded a lot like local government/business/church/etc.
If you run a community, you have to deal with this stuff, regardless of how you run it. Small ones can get lucky and need dramatically less with a good starter crowd, but they can also have one messy event destroy the whole thing in an instant.
Zeitgeist-level systems like Twitter (well. previously at least) are new compared to '89, but uh. Have you seen what governments have done in the past century+, or Christianity has been doing for a thousand years? When you get millions of people, you get a lot of power, and have a lot of hidden awfulness. Always. No moderation system works at scale. The scale has changed, but not the behaviors or outcomes.
(as a corollary: yes I think we're actually better off without global hubs like Twitter. We'll keep fracturing and centralizing and re-fracturing likely forever though, and the smaller options have never gone away, you just have to look for them like has always been necessary - they're small)
raincole
> Absolutely nothing has really changed just the number of people involved
Which absolutely changed everthing. The amount of people on the internet makes massive-spam/SEO/misinformation campaigns economically viable. In HN terms, now bad players scale.
macNchz
The most fundamental difference 20 years ago was that online activity was diffused across many different sites, and there was no algorithmic content feed recommending an endless stream of new things. Finding a rabbithole or dark corner required some degree of chance or intentionality, whereas now they are formed around you automatically as one toe in the waters of a given topic prompts the machine to deliver it more frequently and more intensely to keep your attention and draw you deeper in. This is, I think, absolutely foundational to so many sociocultural issues of the present.
weitendorf
I think an even bigger difference is that there was no concept of users monetizing their own usage via advertising or a personal brand. People were in it purely for the love of the game, and maybe some imaginary internet points.
If you wanted to make money you might try hosting a community and monetizing it somehow, but the concept of building a digital following and using it to market products/services (and not be seen as spam or a sellout) simply did not exist.
I recently capitulated and started using real-name HN/reddit accounts because personal branding is not just common now, it's one of the main ways of reaching users.
SoftTalker
It's easy to watch it happen. Just watch one youtube video that's outside your usual viewing subjects, and watch how your recommendations instantly change to try to suck you down a path on that new topic.
ReptileMan
I have the opposite problem. Not sure which genius of youtube thought of it - but no matter how many times I reload it is always the same videos on the home page. Not taking any chances. yes there is a new for you, but if I haven't watched some videos for the last X hours, maybe the algorithm should take a chance with something random.
SoftTalker
I agree, if it's shown you something a few times, and you haven't watched it, replace that suggestion with something else.
climb_stealth
I think the scale has changed. Hanging out in forums back in the day I used to know everyone. Not personally, but I'd have an association of who a given user is. You'd have your regular posters and new people join, but it was all fairly manageable. This is still the case in smaller forums.
But for things like youtube, reddit and even hn, I don't even read the usernames anymore. There are just too many. It's all just completely unconnected comments. It really takes away from it feeling personal in any way.
MarcelOlsz
I still keep in touch with a bunch of people from an assembly game hacking forum from when I was like 10. They're responsible for my entire career and how I got into programming! It was great. I'm still a part of a bunch of hobby specific forums and they are all going strong.
Once you start noticing HN usernames you won't stop. It's big, but it's small. Certain users gravitate to certain topics and you'll see them pop up. I think the problem is you have no style associations to usernames, like colors and icons and fonts and whatnot like you had on old forums making it super easy to visually identify people.
ajoseps
every now and then I read a comment that sounds so familiar and I realize it's an ex-coworker
alganet
> hours spent chatting on MSN Messenger (they weren’t all that exciting: you used to talk to your classmates right after you’d been with them)
Well, talk for yourself, sir. As a teenager, I had hundreds of IM contacts across ICQ and MSN from all over the world, not only classmates.
> eMule (they often sounded bad and the noise of the computer, running all night, caused nightmares)
A friend recommends a song, you can get it with a 2h download and you both can enjoy talking about it. There was _nothing_ like it at the time.
It's not about wanting to go back. We can't go back, even if everyone wanted to. It was something awesome that happened once and we don't know the formulae for it.
m3047
The "friendly online world" was a reflection of people's willingness to meet in meat space in a civil fashion, even if it was uncomfortable at times.
Purely anecdata, but a recent personal experience which seems pretty unremarkable:
I have a 1991 pickup truck; good truck, I still drive it and use it as a truck. The two local mechanics I would have taken it to for some needed work both sold out in the past few years and the new owners don't want to work on anything more than 20 years old. (Their reasons belying their inexperience, but I digress.)
There used to be auto and bike clubs around here, where motorheads got together to wrench and talk about their vehicles, and share personal experiences with mechanics, machine shops, etc. Now the clubs are (still) focused on the (same) 1930s-1960s cars and they've been upscaled into a high-roller venue and fundraising channel.
I'm not the only person driving 25-50 year old metal around here.
I put an ad on Craigslist seeking a suitable group or birds of a feather to form one; I got six responses. I put my phone number in the ad, and there's no escaping Craigslist's anonymous remailer.
No phone calls. Two of the responses were duds, leaving four people who demonstrated that they wanted to have conversations using CL's anonymous remailer: that doesn't scale. Sent a boilerplate response to all four once again providing my phone number, and also my real email address; offering to drive my truck to some local public place if they drove theirs.
No takers.
20+ years ago, online communities existed to complement other means of communication whether that was private chat / email / telephone calls, or meatspace meetups.
DontchaKnowit
Are their not car shows near you? Where im at even the smallest towns (talking like, less than 1000 people) have car show meetups where people gather to display their cars and discuss the work theyve done on them
m3047
That's the 30s-60s car people primarily. They charge admission "for a good cause". Show me a picture from your local car show with a 1985-1995 working pickup truck in it; honestly I'd like to see it, and know Santa Claus lives somewhere. But we're off the track.
So about this car show: does it have an internet presence, or is it AOL^H^H^HFacebook? A mailing list? IRC? Slack? What's it got? Is it actually "alive"?
Calling (phone calls, not internet) around, it became apparent that there is more interest around vehicles like this in "farm country": if I'd wanted to drive 50+ miles I'd have several mechanics to choose from.
Loughla
The car shows in all the small towns around me (populations less than 750) have entries for early, mid, and late model classics. So 20's through 90's. Most have trucks in every year.
They're also run by active shade tree mechanics clubs that get together once or twice a month to talk and get greasy.
I guess the reason I'm saying this is because sometimes the things you want aren't where you are, and that's just how it goes?
jappgar
It was better simply because normies weren't on the internet yet.
Like so many things, the more popular it becomes, the worse it gets.
null
cgh
Eternal September but not just Usenet, everywhere.
goalieca
The online world of 20 years ago was not federated and centralized into one of four large social media sites. There was no political machine trying to censor and control. We were left alone and no one care to control us.
m3047
> not federated and centralized
That's curious to me, because I see those as roughly opposed (both are proxies for organizational systems). NNTP (usenet): clearly federated (works by flooding). DNS: the religious obsession with the "one true root" doctrine, while it makes sense in the context of a global naming scheme (anybody advertising false root should be shot, according to Mockapetris), hampers the technology's adoption for other purposes. Global internet routing i.e. BGP is still pretty much federated.
AshamedCaptain
The (Spain-focused) article points that 20 years ago was basically the same. "MSN Messenger" is not exactly a shining beacon of federation.
I'll point that there have been cycles (like many things computing) of centralization and federation coming and going. Maybe there's indeed nothing much intrinsically better about "ye olde Internet".
matthewdgreen
Head over to Instagram and pick a random reel. Now scroll down and let the algorithm pick out suggestions for you. (Not your main timeline, mind you -- this gets you actual algorithmic suggestions.) The first few will be normal, but it gets incredibly disturbing very quickly. I did this last night and it was about 90% AI videos. They included:
1. Beautiful cakes and muffins that squirmed and then turned into puppies. (This sounds cute but is actually kind of disturbing.)
2. Rats. Big ass rats. And some cockroaches. A sandwich full of bugs.
3. Pretty women having their heads sliced up with sharp knives, which then demonstrated that they were actually made of "cake".
4. Monsters in what appear to be backyard surveillance cameras.
This was interspersed with random content that I actually look at, plus a few thirst traps. The closest description I have for it was "this is what a bad trip is like." The Internet in 2025 is nothing like MSN.
AshamedCaptain
What do you think teenagers discussed over MSN Messenger exactly? The finer points of botanical knowledge?
jazzyjackson
I guess you never stumbled down the liveleak and /b/ back alleys.
jazzyjackson
MSN Messenger allowed me to login with any number of clients. I used Trillian back in the day, with MSN, Yahoo, AIM and IRC all from one chat client.
It was free as in beer, at least, and "lock in" and "walled gardens" were never a concern.
AshamedCaptain
Sorry, bullshit. You can also login today to $FAVORITE_IM_SERVICE with "unauthorized" 3rd party clients (or even often forgotten Jabber transports). Like today, there was a cat and mouse game between the server and the 3rd party clients, so they would not last long, and you'd run into many problems.
And definitely there was "lock in" and "walled gardens". MSN Messenger was the second "walled garden" service I've escaped ever since Internet was a thing. I literally remember the pain as it if was today. I would even claim the raison-d'etre for Jabber is precisely the IM walled gardens of this era.
And Jabber was then (ab)used (by Whatsapp, Google Talk, etc.) to create more centralized services..
Eumenes
Lol I was talking to a friend who is a web dev and works for a large company in the social gaming space. He referred to the "Civility" team which is just censorship and content moderation, plus sending mental health notifications if you've been playing/spending too much. I'd rather dig holes or shovel shit over working for a mobile game companies "civility" team.
Arubis
It was such a different world.
I still remember a pithy description of IRC from the early aughts: “Where the men are men, the women are men, and the children are FBI agents.”
freehorse
I do not think internet was more friendly per se back then, and I am not sure this is the general argument or feeling on being nostalgic about that era either. If it is, then it is definitely wrong, but that does not mean that there are no reasons to miss the old internet. I think what made internet interesting back then was that it was much less monetised, more liberating as in providing opportunities and giving access to stuff that were just inaccessible before. Piracy was in its prime, and to a big extent it felt it was about pushing against or breaking whatever rules the world was trying to impose on people.
It was not friendly, paedophiles were praying on kids on IRCs, there was definitely sexism, people would get harassed online, you had to be careful as to what kind of information you were putting online, never put one's real name there and definitely not photos or bank info or anything that nowadays is common place. One had to know how to protect oneself online.
It was not free as in cheap or easily accessible either, it was actually quite expensive, but again somehow one found ways to get around stuff like that, through computers in public libraries, breaking through some neighbour's wifi, gathering at a friend whose father had internet for work reasons, getting access to a university's wifi and going around with a laptop to find a place with good signal or staying in internet cafes overnight when it was cheaper.
The point is that one would make all this effort needed to get access to it and go around these issues because it was a window to the world, esp for more introvert nerds. I definitely appreciate having such easy access to it nowadays and the internet being, generally speaking, safer. I just wish it felt less of a prison to escape from/fight against an algorithm or tightly controlled "platforms" that want to hook you up to show you more ads, and more as a means of liberation and it used to feel like.
Rose-tinted glasses are definitely a thing, as is nostalgia, and before I get into topics like the fact that UI/UX was actually scientifically better[0] back then, I'd like to take a moment to step back and consider what the author is actually implying.
Yes, the world was centralised, and profit motives did exist. There was a time where it looked like AOL would legitimately kill the open web, and MSN was trying too at the same time. However; the early 00's were blessed with technological limitation.
I distinctly remember the fact that IRC and the primitive forum systems we designed such that an identity tied to a real person was not something people felt the need to have. To even care what a community thinks because ultimately there's quite literally another one just around the corner.
The golden era of community creation was 2002-2004 (incidentally this is when my own IRC network formed). Because heavy handed moderation, power trips and so-on caused market pressures on moderation staff.
Too heavy handed and authoritarian: you might kill your community.
Not willing to stamp out toxic elements: you might kill your community.
That's why we're nostalgic, because simpler times was a combination of:
* more focused, human and often better moderation;
* a deluge of communities where you could find a place; even if you were weird, like me - and;
* an understanding that your identity was not important. "On the internet, nobody know's you're a dog".
Yes, there were companies and profit seeking, the web itself was mired in proprietary plugins and jank standards. But there was an ease of hosting communities that is totally lost now.
The best many of us can hope for these days, is a little carved out niche as a serf in a fiefdom.
[0]: https://ics.uci.edu/~kobsa/courses/ICS104/course-notes/Micro...