Mullenweg Shuts Down WordPress Sustainability Team, Igniting Backlash
174 comments
·January 12, 2025GavinAnderegg
mattrad
“WordPress is in trouble” depends on what “WordPress” is.
WordPress the supply chain is currently dependent on wordpress.org. The community is working to route around this by decentralising distribution - see efforts such as AspirePress.
WordPress the software development project is dependent on wordpress.org, and there is no way to route around this unless Matt agrees to give up his DFL position or a fork is created.
WordPress the brand is being tarnished, mostly by Matt’s actions. wpdrama creates a riskier environment when assessing whether to use it as a CMS.
WordPress the community is being denigrated and diminished. Again, I think only a change in governance can resolve that.
Aurornis
> “WordPress is in trouble” depends on what “WordPress” is.
The one thing I’ve learned from all this drama is that all of the separated components of “WordPress”, from the .com to the .org and from the code to the hosting, were mostly superficial. Mullenweg appears to be equally in control of all of them and throws his weight around wherever it suits his agenda.
prox
The only thing I have not seen Matt do is taking even an ounce of accountability. It simply does not exist for him. Just like his professionalism that’s not there.
I know Matt hangs around these parts and at no turn have I seen him engage in curious conversation.
Basically what I have seen is emotional outbursts and crusading against the windmills.
RobotToaster
Even in implementation they're pretty intertwined. The org version is missing a bunch of basic features that make com's "jetpack" plugin almost mandatory, which includes invasive tracking that's hard to turn off.
evantbyrne
Embarrassing behavior for someone that became wealthy off other peoples' open-source contributions.
Lammy
That's literally every rich tech CEO though. All of the FAGMAN companies use hundreds of open source projects internally, and even when they do contribute back they end up driving those projects in directions that benefit their bottom line above all else. Presumably they wouldn't contribute at all if if the dollar cost of an internally-developed equivalent wasn't even higher than contributing to OSS.
I don't have any stake in this drama since I haven't used WordPress for something like 13 years, buy to me this feels like crab bucket mentality, going after Mullenweg because he feels like a target that could actually be taken down as opposed to people like Zuck/Page/Brin/Nadella/etc who are truly untouchable. The level of vitriol just seems unreasonably high for something that isn't really that big of a deal.
evantbyrne
Maybe if he wasn't personally and very publicly trolling an entire open-source community, which has created financial burden for users, then people in that community wouldn't be so upset.
immibis
Well, that and Mullenweg did a bunch of actually illegal stuff instead of just arguably immoral stuff.
chris_wot
Mullenweg has decided to pretty much shutdown development efforts for 6 months on WordPres? Why? Legal actions, he forced upon himself!
I cannot understand how he is the guy in charge of all of this.
xyst
Dude has gone full Elon at this point. Why hasn’t WP 86’d this guy?
Aurornis
WordPress and Mullenweg are one and the same, despite all of the superficial distinctions and organizations. He controls it all.
There is no viable way to separate without forking the project and using a different name. Mullenweg is already trying to make like difficult for anyone he suspects might be thinking about forking, so anyone leading a fork has to assume that Mullenweg is going to make their life hell. He’s not afraid of dumping money into lawsuits to crush people, so forking WP is a scary proposition.
_fat_santa
Given the risks, it would likely have to be done by a foundation with deep pockets and clout in the community. I could see an org like EFF do the work, they have the clout that any attacks against them would fall flat and they probably have deep enough pockets too.
Besides an org like that that would do it for ideological reasons, the only other party would be some large org that is deeply invested in the WP ecosystem. I imagine there is some ecomm giant that's probably got 8 or 9 figures sunk into WP, for them it would be worthwhile to fork as it would likely be cheaper than migrating to another solution, but that's a hard maybe because you would need the right org with the right set of priorities to take on something like this.
All of this is just pure speculation, if I'm being honest I find it unlikely that either scenario plays out in the real world.
xyst
So it’s the end of Wordpress, within a decade if it continues at its current trajectory.
Drupal community to benefit here tremendously. As well as consultant work to migrate away from WP
null
throw16180339
Matt controls the WordPress foundation, owns and operates wordpress.org, is CEO of Automattic, and votes 84% of its stock (https://news.ycombinator.com/item?id=42657150). AFAICS, there's no one who has the means to remove him.
mschuster91
There's always ways to remove someone completely gone off the rocker. Employees or customers voting with their feet, some big and established name(s) forking off the project, getting the target arrested (if only by provoking an escalation), getting a judge to declare the target mentally unfit, and various illegal methods as well.
jl6
They’re XFree86’ing him.
raverbashing
I think even Elon is looking more normal than Matt at this time
pavlov
That’s standard authoritarian gaslighting.
“Why did you do this thing?”
“Sir, you told us to.”
“Don’t argue with me. You’re fired”
danieldk
A bit of an aside, but how is that gaslighting?
recursive
It implies that the person is arguing. They are not.
xeromal
Gaslighting has had a lot of scope creep in the past few years. lol
meta_x_ai
or may be typical leaders have a better vision of what "sustainability" means.
"Hire great engineers that have sustainability in their bones"
Actual implementation by the grifters : Hire other grifters with Sustainability in their resume, whose only job is to act as gatekeepers with psuedo-science garbage and make this team as big as the Engineering Team.
It's perfectly fine for the leader to look at the implementation and say "what's this fucking bullshit and cut everything".
These concepts are of course completely alien to leader/rich-hating HN
skeeter2020
I didn't really understand what a "WP Sustainability Team" was, so I clicked the link to the linked website in this story. I was surprised that it was in fact an initiative to do things like "have a dashboard that shows the climate impact of publishing" and "promote static publishing over..." I assume because serving this content (under someone's model) uses less electricity?
Hey - if this is important to you, by all means pursue this direction, but I would cut this sort of initiative too.
markx2
> Hey - if this is important to you, by all means pursue this direction, but I would cut this sort of initiative too.
This was costing Matt nothing. Zero.
The work was being done, for free, by passionate people.
missinglugnut
> This was costing Matt nothing. Zero.
These were salaried employees working on the sustainability team, correct? If not, how could Mullenweg shut it down?
GavinAnderegg
No, they were all community members working for free.
Check out the bios of the team reps here: https://make.wordpress.org/sustainability/2024/12/13/proposa...
Here are all the contributors on the GitHub repo, also all volunteers: https://github.com/WordPress/sustainability/graphs/contribut...
Mullenweg can shut down the team because he has complete control over all the WordPress.org infrastructure.
aimazon
My sweet summer child. Matt has unilateral control over every aspect of Wordpress, including the open-source project and community. He exerts that control, whether that's closing Slack channels or banning members.
lupusreal
So then nothing was actually cut and these weird people who are super passionate about the climate impact of WordPress of all things can continue to do.. whatever it was they were doing, for free as they were before? If the issue is having a slack channel in the WordPress org, they can just make their own discord server. No big deal.
Aurornis
Mullenweg was the one who requested the creation of the Slack channel.
gibrown
> The work was being done, for free, by passionate people.
The person leading it stepped down. Matt then stopped the initiative presumably because it didn't seem worth picking someone new.
_fat_santa
I found it kinda silly at first, like how would WP actually contribute to a reduction in climate change. But I think at the scale that WP is deployed at (millions upon millions of sites), changing something like static output by default could contribute to a non-negligable reduction in electricity spent on hosting.
frereubu
I agree in principle. It's the childish way in which it was done that's the issue for me.
ToucanLoucan
I disagree in principle. You can call it a pro-environment initiative or you can call it just... promoting good engineering. Making code more efficient benefits literally everyone from the people making it to the people using it to the planet upon which it is used, and who's resources it is dependent on. I wish efficiency was a more prioritized thing in basically every facet of the modern tech industry which, at present, is addicted to an absolutely stressful number of libraries that cause nearly every prominent tech product to be ludicrously bloated.
Like, it's incredibly irritating to me that mobile browsers are practically unusable, not because mobile design isn't ubiquitous, but because every website now makes my phone hot because it's running 800 MB of fucking JavaScript to render text.
frereubu
Perhaps we're talking about different principles. I believe very much in good engineering and more efficient code / websites to reduce resource use. I just don't think it should be in core WordPress code.
jgalt212
LLMs use about 1000X the resources of the most poorly designed WP site. The best thing that the WP Sustainability Team can do is retask itself to higher impact problems.
bastawhiz
For every one LLM user, there are hundreds if not thousands of people visiting WordPress sites. WordPress is unimaginably ubiquitous. When you're that popular, making your software more energy efficient has an actual, real life impact (even if other things are using lots of energy). In aggregate it's still a massive amount of energy.
jgalt212
you can say that, but are big tech building new data centers and contracting with nuclear energy producers to support WP websites?
luckylion
Did they do that though? I mean, there's a lot of code to improve in WP where you can eek out more performance (the default jquery with all the ie6 compatibility nonsense? really?). Seems like this team wasn't for that though.
throwawayqqq11
... like raising public awareness about the broad issue?
whatabout: retasking yourself on that issue instead of just commenting?
jgalt212
I am raising awareness around the energy wastefulness of LLMs.
silexia
"Sustainability" is a garbage buzzword that at best means money being wasted on people writing pointless reports and usually means pushing a far left agenda.
jasonlotito
> I didn't really understand what a "WP Sustainability Team"
You still don't.
Y_Y
> Veteran tech journalist Kara Swisher has described Matt Mullenweg’s move to shut down WordPress’s sustainability team as “bizarrely heinous behavior.”
Is it bizarrely heinous? Or is it just kind of bad? I enjoy WordPress drama, and run a couple of lazy WordPress services, but I don't think that this is actually worth all the spilt ink and tears, relative to all the other injustices a person might choose to concern themselves with.
mrcwinn
A "journalist" who won't talk to the principal of the story. Now that's bizarre behavior.
blackeyeblitzar
Kara Swisher is an emotional activist type of journalist and not to be taken seriously. It’s not surprising to see manufactured outrage here.
calmbonsai
I don't agree with the "manufactured outrage", but I concur on Swisher.
Her M.O. is to take a 'hot-button' issue and simply add fuel to the fire with zero nuance or in-depth analysis.
Not related, see the entire ReCode fiasco.
safety1st
It sounds like you actually work for a living and aim to conduct your business professionally, which is probably why you don't understand all these people who aren't doing either of those things.
I don't know man, I feel like the entire planet has gone mad over the course of about 15 years. Who am I supposed to root for? The executives who throw public tantrums and behave like children? Or the activists who try to turn the company into a vehicle for whatever the latest left wing cause is?
How about someone in that organization gets back to actually building some good fucking software? Is there a connection between all the horsing around these people do and the fact that after 5+ years of development Gutenberg is still kind of a pile of crap? I feel like not so long ago in history it would have been obvious to everyone that the answer is yes, work is about actually working and producing things. But now everybody's primary job is apparently to wail on Twitter instead of putting butt in seat for 8 hours a day, writing code, and on a good day, maybe figuring out how to get a little better at it. Idk man. Whatever this world is I don't really want any part of it anymore, I want to switch to the sane timeline.
ericjmorey
Is this recursive satire?
aithrowawaycomm
[flagged]
Dalewyn
[flagged]
DemocracyFTW2
the quote in question was not coming from the journalist that "bashed out some text" tho but from a team member. Thanks anyway for lashing out at the profession in general coz who do they think they are, right. Gotta know your limits, right?
null
Dalewyn
[flagged]
DoneWithAllThat
I was more struck by the fact that the author thinks anyone would or should care what some random tech journalist thinks about something. Person has opinions, news at eleven.
add-sub-mul-div
I don't really think you believe that journalism shouldn't exist or that you don't know journalism includes opinion and commentary, but I don't know why this is controversial enough to trigger that response. What's funny, though, is that the trite "news at 11" catchphrase is very much also invoking traditional journalism.
pluc
He's been doing so much more: https://gist.github.com/adrienne/aea9dd7ca19c8985157d9c42f7f...
Again, I hold no sympathy for Silver Lake, but I hope they fuck him up good.
lawgimenez
> …Mullenweg threatening to physically dismantle their booth in the middle of the show
This is crazy if true.
RobotToaster
> The website Plugin Vulnerabilities catches an interesting detail: the language related to hosting forked premium plugins on wordpress.org has been modified, starting on the same day that the ACF takeover happened.
I wonder if Matty boy saw my comment, on the post here about the ACF takeover, pointing out the obvious hypocrisy, lol.
voakbasda
In all seriousness, I wonder if Matt has a brain tumor. His behavior has gone from merely sociopathic to outright despotic, appearing both irrational and self-destructive.
Certainly, he has single-handedly turned the entire WP ecosystem into a toxic cesspool. I feel sorry for everyone that he seems to have threatened, bullied, or outright extorted. Anyone aware of these shenanigans would be wise to steer clear of the entire mess until he is out of the picture.
neilv
1. Is Mullenweg's recent behavior as bad as it seems to those of us not very familiar with WordPress?
2. If the behavior is as bad as it seems... Did Mullenweg always behave like this? (Like, hints of it, even if the circumstances at the time meant it wasn't very negative?) Or did it increase slowly over time, or change rather abruptly?
I think a national-politics-grade PR attack campaign is unlikely. So, if it wasn't that, I'm wondering whether the current character was always there, or there was some gradual or punctuated mental health change. That can often be helped and healed.
Separately, in any case, the larger WordPress community will hopefully realize the risks of dictators and kingdoms, and move to be more resilient. And not make the same mistake yet again, just with a new overlord, like we often do in tech consumption (and in human history, for that matter).
badlibrarian
I think it started with Tumblr, perhaps behind the scenes. He then did some stupid things under pressure and said some highly inappropriate things in response to criticism.
Like others who faced pushback from certain communities, he decided to double down on the arrogance and insensitivity. Unlike others, he doesn't have the charisma, goodwill, or video podcast to pull it off.
spondylosaurus
Agreed that his bizarre Tumblr meltdown seemed to be a tipping point, but I still wonder what caused that.
ternnoburn
Seeing his posts here, it would appear that his behavior is indeed "as bad as it seems". A serial poster who cannot seem to disengage, took everything personally, and refused to try to understand other perspectives.
medimikka
> Did Mullenweg always behave like this?
Matt, literally (he turned 21 then), came of age in the 2004-2006 Silicon Valley climate of the post-Bubble "Trümmerfrauen" (https://en.wikipedia.org/wiki/Tr%C3%BCmmerfrau) movements that brought us things such as DHH and Rails, Matt and WordPress, Andreessen being himself, and others, all of which are now considered "problematic."
I don't think Matt has changed. The climate these projects operate in, has. To some it's an eggshell walk, to others a game of signaling the right virtues while acting against them in secret, and to some a chance to achieve relevancy or dominance. And for all of them, there's a day of reckoning. 2005s proclivities have no similarities to 2025 dogma, and why should they. Neither did 2005 have any with 1985. Feel old, yet?
Matt's Matt. That Matt was what was needed to kick a floundering piece of software (P2) into the kind of trajectory that helped transform it into the absolute unit of a social and communications portfolio, Automattic is today.
That kind of Matt is a dinosaur in 2025. As were 1985 coders and founders in 2005. Heck, 2005 didn't look too kindly upon 1999 Silicon Valley mindsets.
I guess Matt's "problem" is not, that he has changed. Matt's difficulty is, that he hasn't, and that 2025 is nothing like 2005. And, like DHH or Andreessen or Brendan Eich back in 2014, that can ... hurt. I'm too old to care, but I'd presume today's "golden child" will be a very problematic person in 2045, unless they learn to change or hide behind signals.
squigz
> As were 1985 coders and founders in 2005. Heck, 2005 didn't look too kindly upon 1999 Silicon Valley mindsets.
> I'd presume today's "golden child" will be a very problematic person in 2045, unless they learn to change or hide behind signals.
It's probably worth pointing out that most people do actually grow up and change with the times.
MattGaiser
> citing a Reddit thread Mullenweg created on Christmas Eve asking for suggestions to create WordPress drama in 2025.
When it comes to Mullenweg, I am always impressed that there is often some worse behaviour mentioned in the article...
_the_inflator
Wordpress is more of an OS today.
I took a 12 years hiatus from WP and just went back into actively using it since a couple of weeks now.
The shift went clearly into massive plugins that frees you from all the grunt work that was necessary 10+ years ago.
To me as someone who once wrote plugins on my own, had to develop themes totally by hand using the infamous WP loop etc. this is like going from command line to drag and drop UI.
WP is a OS and Divi, ThriveTheme etc. took over.
I like it, it saves a ton of time.
n3storm
It saves a ton of time creating. It wastes a lot of time maintaining and cleaning up infections and debugging poor performance.
Is like Dreamweaver but you have to run Dreamweaver all the time your site has visitors and an instance of Dreamweaver for each visitor.
bl4kers
Why did you start using it again?
knallfrosch
Sounds like he just created a Slack channel where people could chit-chat about "sustainability" much like they chat about football or ESports.
Then he found out these guys actually spend all their working lives implementing plugins that do little more than display "Your site needed 0.04663kg of CO2 to run this year" next to a green leaf.
Seeing how they spent 1,5 years on this and have little more to show than "concepts of a plan" he was right to shut this down.
typeofhuman
One could argue the sustainability team was disbanded in the name of sustainability.
philipov
One could argue the moon is made of cheese.
jasonlotito
> spend all their working lives
These were volunteers.
> Seeing how they spent 1,5 years
They didn't.
> he was right to shut this down.
Ignorance is a choice.
knallfrosch
Thank you for all the information you provided.
bipson
> “Today I learned that we have a sustainability team,” Mullenweg said.
If this is true: Is there any possible explanation for such a statement where leadership comes out unscathed?
bromuro
It looks like it was originally just a channel on Slack, that eventually evolved into a “team” without Mullenweg paying much attention to it.
The Sustainability agenda , quoted by the article, appears excessive to me as well - and it resonates with me why Mullenweg is asking for a different approach.
With the dramas going on, shutting down the channel was a dick move , though.
bipson
This still reflects badly on the leader:
- Stuff going on you're not aware of?
- Things spiraling out of control/becoming self-directed?
- You forgetting what you did or said a few months/years ago, and getting mad on others in consequence?
- Your intentions not well understood?
All of this is on you (the leader). That's reason for resignation.
The behavior around it is just childish IMO. I wonder how this affects him being able to do his job.
dylan604
> - You forgetting what you did or said a few months/years ago, and getting mad on others in consequence?
Forgetting? That’s a lot of good faith on your part. Where in the time of people denying everything even with undeniable video/audio evidence and their target audience believes them. If you don’t believe then you were not the target audience and are irrelevant
matwood
> All of this is on you (the leader). That's reason for resignation.
Bingo. If someone wants to be the leader, then they have to deal with leadership. That means that everything going on under your leadership is your responsibility. We've let this slide as a society, letting leaders take credit for successes and then blaming others for failures.
ulfw
He himself clearly showed it's a lie as he admitted on Threads that he started said team. Utterly bizarre.
lapcat
> If this is true
It's not true. It's a blatant lie, as the embedded video in the article proves.
bovermyer
Mullenweg's behavior is poor, yes, but I wonder how much that will affect Wordpress's market presence. The average person who would use the service isn't likely to hear about any of this.
frereubu
I've been building websites on WordPress for 15+ years, run a WordPress agency and have many clients who come to us specifically asking for us to use WordPress. I'm seriously considering moving to something else because we use the WP Engine plugin Advanced Custom Fields (pro version) and him pulling the free version from the plugin repo in a hissy fit has made me seriously concerned about the stability of the ecosystem if one guy can do something like that in a fit of pique.
bovermyer
I'm curious what you'd consider moving to. Managed Wix/Squarespace? Ghost, maybe? I honestly haven't dug into that world in many years, I don't know what it looks like these days.
frereubu
Craft and Wagtail are the two I've heard of as WordPress replacements. In our sector (nonprofits) Drupal has too much of an (mostly undeserved, now) reputation as being very hard to use. I found Craft a bit too convoluted (as I mention in another comment, perhaps just due to unfamiliarity). Interested in Wagtail but that would mean a switch from PHP to Python. Not a deal-breaker but a bit of a hump to get over. Wagtail also used to be a bit too beholden to Torchbox (a UK agency) for my tastes - I think they started the project - but looks like that's shifted a bit in terms of the core team.
evantbyrne
Unless you're at a theme chop shop, then you might as well move onto greener pastures. There are so many alternatives now for website control panels like Wagtail, Payload, and Craft CMS.
frereubu
No, mostly ground-up custom built themes. I've tried Craft and found it pretty convoluted (althought that might just be familiarity), but will be looking at Wagtail. Still hoping that WP can pull out of the tailspin because it's going to be a huge headache to switch.
shiftpgdn
[flagged]
frereubu
This is far too dismissive - I'm guessing you don't run a WordPress agency. We don't use WP Engine for hosting, we only use the ACF plugin. ACF is not "very easily replaced" because we've built the site data structures around it and we'd have to completely rearchitect the sites - at our own cost. "Moving our sites" is not easy either because we have 100+ sites, each of which would involve DNS updates (which we often have to walk our clients through because they don't understand DNS at all) and a complete reconfiguration of our build / deploment process. I don't really understand the motivation behind this comment.
bdcravens
What hosts do you recommend that offer built-in development/staging environments? (one of WPEngine's selling points)
mjburgess
Ah yes, the specific structure of WPE's ownership is sufficient reason to move away from them -- but the behaviour and structure of WP's ownership isnt...
dageshi
What do you replace ACF with?
015a
I'm not as sure about that; products like Wordpress have an amplification effect with their users. The average person who uses Wordpress doesn't just have one Wordpress site; they have dozens to thousands, because they're actually an agency/contracting firm/whatever. Its the same, but opposite, reason why Microsoft can build products that piss off literally every corporate end-user they've got on the whole planet; they aren't selling to corporate end-users, they're selling to people with higher leverage, and they haven't pissed those people off.
iamdbtoo
He's making the ecosystem generally unstable and there are a lot of businesses that depend on that stability.
squigz
The "average person" using this is not some average citizen - they're developers or business folks, and such nonsense as has been going on will not go unnoticed by them. People don't want to build a product on this system and have to wonder whether the plugin they're using will be removed by Automattic or whatnot.
ericjmorey
Probably enough to notice, but not in a way that threatens the company to continue operating profitability.
LordAtlas
The latest childish tantrum Mullenweg has thrown is this passive-aggressive post where, ostensibly to get a Wordpress fork off the ground, he's deactivated the Wordpress.org accounts of 5 people, including the people who just asked for a change in the governance model of Wordpress. That entire post is a huge ball of bitter passive-aggressive shit couched in "howdy" language. [1]
This includes the account of someone who has not been involved with Wordpress development since 2020. [2] [3]
[1] https://wordpress.org/news/2025/01/jkpress/
[2] https://heatherburns.tech/2025/01/12/another-day-of-stochast...
charlangas
Having only been exposed to Mullenweg on the Tim Ferriss podcast, I perceived him as the benevolent, zen-like steward of one of the biggest open source projects ever. Watching this drama over the past few months has been... interesting. It's like the dude on the podcast hit his head badly and had his whole personality replaced.
frankdenbow
More likely that a podcast is a performance for marketing
mmooss
Maybe this is the performance. The podcast, based on the GGP, is a far more realistic form of human behavior. The current mode seems like a performance, following the trend of other SV CEOs.
For people who claim to be really smart, original thinkers, they follow the herd right toward the cliff.
jazzyjackson
I haven't learned much in my career, (cue "burn after reading" clip [0]), but I do know that CEOs hate it when changes in governance are discussed by underlings, it's way more of a threat to power than any fork.
thot_experiment
This, along with facebook cancelling DEI etc is a performative measure that basically means nothing, these people never cared about DEI or the climate, they just correctly understood the political zeitgeist and performed accordingly, just as they are doing now.
I wrote a piece yesterday about the recent WordPress drama, including this bit. A fun thing I learned while digging into it is that Mullenweg himself requested that the Slack channel for this team be set up live on stage at WordCamp Europe in 2022. When disbanding the team, Mullenweg said, “today I learned that we have a sustainability team”. Maybe he forgot, but setting up this team was — at least in part — his idea.
https://anderegg.ca/2025/01/11/wordpress-is-in-trouble