How hucksters are manipulating Google to promote shady Chrome extensions
61 comments
·January 9, 2025donatj
diggan
> I think I have less than 100 users total.
> At least once a week I get emails from people
My extension (https://chromewebstore.google.com/detail/privornot/fnpgifcbm...) currently says it has ~915 users. Usually the offers I get are in the $100-$200 range, but it's maybe once every 1-2 months I get an offer.
I'm guessing they go by keywords + user count (or something, maybe "last updated" too?) , as my extension is very country and context-specific, and I'm not getting that many offers (thankfully). More people reaching out saying thanks, which are better emails to receive anyways and some asking for the source code, which I'm happy to provide :)
insin
They stopped emailing me eventually when I started responding with silly replies, these are some of the emails I got about Control Panel for Twitter (~220,000 users on Chrome):
https://github.com/insin/control-panel-for-twitter/issues/38...
Some of them work in the open, I've had emails from the people behind this scam:
https://palant.info/2024/10/01/lies-damned-lies-and-impact-h...
QuinnyPig
Oh man, I loved your work.
hansvm
That sort of thing is part of my usual spiel against automatic updates in most scenarios (and, when that's hard, pushing back on the reasons why it's hard rather than adding automatic updates):
- What security problems are we trying to prevent with automatic updates? The worst-case would be allowing an untrusted third-party to run arbitrary code on your computer.
- How did we fix it? We allow a different untrusted third-party to run arbitrary code on our computers.
Toss in a healthy dose of developers using "security updates" to enshittify a product, or even just screwing up releases from time to time and introducing more attack vectors than they fixed, and automatic updates don't look very attractive.
luckylion
Did they seem personalized or do they just mass-mail every developer they can find? 100 users seem very little to go through the trouble of acquiring an extension and then push bad code.
Did they ever give you an idea of what they are ready to pay?
donatj
They seem pretty generic, like spray and pray. I am sure they just scrape all the developers details from the Chrome Store and bug them all.
I don't seem to have saved any of them but I do recall one offering me $6,400 for my extension because there was a small voice in the back of my head whispering "that's a lot of money..."
Most of the ones wanting me to install code offer ongoing payments.
luckylion
Thanks, that sounds like a lot of money. I assume they'd start negotiating once you respond and they look into it, I can't see them paying $6-10 per user. At that point, it has to be cheaper to just build extensions and let them gather a few users, right?
Wild market though, and I applaud developers who reject the offers. I'm sure that small voice becomes a lot louder if you built an extension that now has 100k users.
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potamic
Did you see what the tracking code does? If possible, it'll be useful to get access to this.
jabroni_salad
I am having trouble finding it now but I used to use a Picture in Picture extension that just made the controls more apparent (I use Brave and you have to do a menu dive for it by default). The extension had been featured by google when I added it.
At some point they signed on with a monetization scheme that:
- Redirected you through its sales attribution url any time you accessed a store (which bounced you to the site's front page instead of your search result)
- Rearranged your search results to put its affiliated stores at the top
- Marketed itself mainly to retailers as an ad network with no mention of browser extensions anywhere.
If it werent for the annoying redirect I probably would have never noticed that something was wrong.
ClassyJacket
...Was it Honey?
prettyblocks
Most of them hijack search results and do cookie stuffing.
emahhh
I also have a really small extension. I also get a lot of emails offering "help" to expand the user base through SEO and marketing.
maxresdefault
How much were they offering?
dvh
They're not really targeting particular extension. Most people probably don't want to sell anyway so they would just waste time. They send email to everyone who have extension and then when any developer replies, only then they decide if they even want to buy. I have extension with 50k installs in last 5 years that has always on full access to visited pages (content script) and they offered $2k.
malfist
$2k seems abysmally low to throw away your labor of love and compromise your morals. At least in the US
lazyeye
This is a worry!
Over2Chars
These rogue extensions are "surreptitiously monetizing web searches" - but doesn't Google conspicuously monetize web searches?
So it seems the Google TOS bans competition in search monetization using their "open source" browser. Isn't it odd that an "open source" browser is apparently designed to provide a monopoly on search monetization by the nice people who give it to you for free?
And being 80% or so of all searches: https://www.statista.com/statistics/216573/worldwide-market-...
It seems like Peter Thiel's claim that google is a search advertising monopoly masquerading as a (competitive, non-monopoly) technology company might be spot on.
grues-dinner
> Peter Thiel's claim that google is a search advertising monopoly masquerading as a (competitive, non-monopoly) technology company
That's not a very deep insight, it's been pretty obvious since they bought out DoubleClick in 2007.
prasadjoglekar
At this point in 2024/25, it's obvious to the point of multiple antitrust lawsuits against Google.
If you want a POV on the most recent one involving Doubleclick, listen to the first part of this podcast with Brian Kelley of App Nexus - a competitor to Google ad tech.
fuzzy_biscuit
Don't forget when Google bought Urchin in '05. It's all been a part of the same broad strategy.
Over2Chars
I agree, I think it's not a deep insight, but Thiel notes (in his 'zero to one' speech he gave) that Google actively pretends not to be a search advertising monopoly, and instead pretends to be a competitive technology company, in a wide range of technology fields, to "hide" their monopoly.
Thiel is openly advocating monopolies, and says competition is for losers.
I think he's just calling GOOG out for their marketing, and noting their market strategy to deflect attention away from their monopoly.
I, for one, have never heard anyone publicly mention this besides Thiel. Have you?
alephnerd
I'm not sure I buy Thiel's argument becuase plenty of their non-search businesses such as Google Cloud, GSuite, Waymo, and Verily have become pretty successful in their own right, and vertical integration is another form of monopoly that tends to cracked down on.
WeylandYutani
I never had the illusion that Google makes their money from Pixel phones... It was always advertising.
dartos
I mean… they’re as much search as Amazon is retail, no?
Doesn’t GCP bring in big bucks?
Not to mention gsuite. If your company don’t use Microsoft office they use gsuite.
Over2Chars
The big blue block is search advertising revenue:
https://www.statista.com/statistics/1093781/distribution-of-...
the much smaller black box is GCP. Much smaller. much much smaller.
HeatrayEnjoyer
Small info piece: Chrome isn't open source.
Otherwise I agree (even if it means agreeing with Peter Thiel in this case).
Over2Chars
Well shiver me timbers, if that isn't a hoot.
Maybe my vernacular is off, "source available" ?
ah "licensed freeware"
asddubs
chromium is open source, chrome is chromium + proprietary stuff added on top
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surajrmal
99% of its source is open. I wonder what you think of open source applications that make API calls into closed source cloud systems?
thowawatp302
Where does that 99% figure come from?
wbl
The competition is a click away.
WrongAssumption
Can you quote the relevant section of the TOS?
Over2Chars
I cannot. I am simply paraphrasing the leading sentence:
"The people overseeing the security of Google’s Chrome browser explicitly forbid third-party extension developers from trying to manipulate how the browser extensions they submit are presented in the Chrome Web Store. "
I assumed that this explicit prohibition would be a "TOS". I could be wrong. Maybe it's somewhere else or called something else.
issafram
Google would prefer to focus on limiting ad blockers with V3 instead of protecting users from these extensions.
insin
The "This extension may soon no longer be supported because it doesn't follow best practices for Chrome extensions" warning on the uBlock Origin listing is one the shadiest things on the Chrome Web Store.
creato
V3 reduces the damage extensions can do to users. Complain about the impact to ad blockers if you want but this point is nonsense.
nubinetwork
> Apparently, some extension authors figured out that the Chrome Web Store search index is shared across all languages
Oh, you mean like google ads and android app ads? Because both think I'm either Chinese or Korean, despite being neither.
dylan604
Targeting at its finest.
I have two Chrome extensions in the store. They're not very popular and are really just features I wanted for my own use. I think I have less than 100 users total.
At least once a week I get emails from people
- offering money to add their "tracking" code
- wanting to purchased the extension outright
What they clearly want is access to my modest install base to push questionable code onto. I certainly am not going for these offers, but I could certainly see someone less financially secure giving in to it, and that scares me a little.
The idea of paid malware insertion in smaller packages is kind of troubling in general. How often just in life in general do we just trust opaque binaries to be clean.