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John Giannandrea to Retire from Apple

elAhmo

Siri is probably among the products which had the most exposure to users (probably a billion+ users throughout iPhone's history) without capturing that opportunity to actually do anything meaningful with the huge user base it got for free.

A decade and a half is insane timeline in tech industry, and huge majority of users use Siri the same way today as 15 years ago, setting a timer or an alarm clock.

If they had 0 improvements over these 15 years the situation wouldn't be much different than today.

epistasis

Siri was also completely miscommunicated from the beginning. I could never get Siri to do what I wanted, because I didn't realize that it had a very strict and narrow menu, but it never communicated what that menu was, and had no way of saying "here are the 5 things you can tell me about." And then there were the network communication issues where you don't know why you're not getting a response, or if Siri is going to work at all.

Every few years I would try to use it for a few days, then quit in frustration at how useless it was. Accidentally activating Siri is a major frustration point of using Apple products for me.

thatjoeoverthr

In game design we used to call this opacity “hunt the verb” in text adventures.

All chat bots suffer this flaw.

GUIs solve it.

CLIs could be said to have it, but there is no invitation to guess, and no one pretends you don’t need the manual.

PunchyHamster

CLI + small LLM (I am aware of the oxymoron) trained on docs could be fun

QuercusMax

For CLIs - most reasonable commands either have a `-h`, `--help`, `-help`, `/?`, or what have you. And manpages exist. Hunt the verb isn't really a problem for CLIs.

And furthermore - aren't there shells that will give you the --help if you try to tab-complete certain commands? Obviously there's the issue of a lack of standardization for how command-line switches work, but broadly speaking it's not difficult to have a list of common (or even uncommon) commands and how their args work.

(spends a few minutes researching...)

This project evidently exists, and I think it's even fairly well supported in e.g. Debian-based systems: https://github.com/scop/bash-completion.

sakesun

That's explain why there is a limited set of recommended verbs in PowerShell.

bane

A lot of AI models also suffer this flaw.

pxtail

Very well written, I'm wondering when current "cli haxxxor assistant" FAD will fade away and focus will move into proper, well thought out and adjusted to changed paradigm IDEs instead of wasting resources. Well, maybe not completely wasting as this is probably still part of discovery process.

highwaylights

I get this pain with Apple in a bunch of different areas. The things they do well, they do better than anyone, but part of the design language is to never admit defeat so very few of the interfaces will ever show you an error message of any kind. The silent failure modes everywhere gets really frustrating.

I’m looking at you, Photos sync.

EDIT: just noticed this exact problem is on the front page in its own right (https://eclecticlight.co/2025/11/30/last-week-on-my-mac-losi...)

joecool1029

> The silent failure modes everywhere gets really frustrating.

I literally just experienced this with RCS failing to activate. No failure message, dug into logs, says userinteractionrequired. Front page of HN, nobody knows, apple corp response, 'thats interesting no you cant talk to engineering'.

Read the RCS spec definition document to fall asleep to after the board swap and the call saying they won't work on it since issue resolved, answers exactly what that meant, Apple never implemented handling for it, my followup post: https://wt.gd/working-rcs-messaging

FireBeyond

Photos is horrific for this. No progress, no indicators. And what little status you get has no connection to reality.

Will it sync? When? Who knows? You’re on WiFi with a full battery and charging? So? Might be a minute, might be an hour. Oh, you restarted Photos? Who cares? Not Photos.

rdiddly

Ironically this manages to break all four of Apple's famous UI principles from Bruce Tognazzini: discoverability, transparency, feedback and recovery

npunt

Yeah, it's a classic CLI v GUI blunder. If you don't know exactly what the commands are, the interface is not going to be particularly usable.

I've found I appreciate having Siri for a few things, but it's not good enough to make it something I reach for frequently. Once burned, twice shy.

stavros

This is just the conversational interface issue. You need the system to be able to do most of the things you would expect a human to be able to do (e.g. if you're talking to your phone, you'd expect it to be able to do most phone things). If the conversational system can only do a small subset of those, then it just becomes a game of "discover the magical incantation that will be in the set of possibilities", and becomes an exercise in frustration.

This is why LLMs are the first conversational interface to actually have a chance of working, once you give them enough tools.

s1mplicissimus

> once you give them enough tools

are there solutions to the error rates when picking from dozens or even hundreds of tools i'm not aware of?

TYPE_FASTER

I didn’t know for years that you can ask it to do things remotely over SSH.

ecshafer

Siri is really a pretty useless product. Its annoying that sometimes I can say “siri is x y” and it will answer me but other times it will respond “sorry I cant google this while youre driving” or whatever response. I see no reason I cant say “siri read me the wikipedia page on the thirty years war”. Why cant I query with siri? “Siri where is the closest gas station coming up?” I basically only want siri whilst driving and half the features are turned off then.

FireBeyond

My favorite is when you have Siri off but CarPlay on. You can be actively navigating, but say “find me the nearest X” and it’ll say “I’m sorry, I don’t know where you are”

fragmede

Yeah there should just be a global option when you're settling up the phone called "I want my shit to work and don't care that Apple has my location", and then allow all the relevant apps location access, rather than the piecemeal per-apple-app setting. I mean, as a developer I can understand the difference between the weather app always having my location and apple maps only having my location when open, but what the hell Apple? Just have a button for "make it work" vs "I'm paranoid", and let the paranoid micromanage to their hearts desire. (Not pejoratively, other people have a different threat model from me. I know people who have legitimate reason for enabling lockdown mode.)

alex1138

You would think it's the opposite. "I'll tell you where the gas station is because it's preferable to you looking at a screen in your death can"

scrollaway

Asking “what’s the weather” in the morning gets Siri to yell at you about the phone being locked, or even “I don’t know where you are”.

It’s such trash. Constant conditioning for garbage.

Timers and alarm clocks it is.

singularity2001

"What's the weather in Berlin." "you need to unlock your phone to activate location service services"

astrange

Works for me. Turn on "allow Siri when locked"?

If it doesn't know where you are then you might live in a Faraday cage.

the_snooze

Alexa is in the same boat. Compared to old-fashioned finger-and-screen interfaces, maybe voice simply isn't a great way to interact with computers in the general case. It's inconvenient, unreliable, and even if it works quite slow. Yet you see companies continue to chase the dream in the current generative AI craze.

I get the sci-fi "wow" appeal, but even the folks who tried to build Minority Report-style 3D interfaces gave up after realizing tired arms make for annoyed users.

kshacker

> voice simply isn't a great way to interact with computers in the general case

You know I have talked to chatGPT for maybe a 100 hours over the past 6 months. It gets my accent, it switches languages, it humors. It understands what I am saying even if it hallucinates once in a while.

If you can have chatGPT level of comprehension, you can do a lot with computers. Maybe not vim level of editing, but every single function in a driving car should be controllable by voice, and so could a lot of phone and computer functions.

the_snooze

I think the utility of voice commands is marginal at best in a car. In isolation, voice commands don't make sense if you have passengers. You basically have to tell everyone to shut up to ensure the car understands your commands over any ongoing conversation. And in the context of old fashioned knobs and buttons, voice is seriously a lot of complex engineering to solve problems that have long been non-issues.

Not to mention the likely need for continuous internet connectivity and service upkeep. Car companies aren't exactly known for good software governance.

scoot

Why on earth would you want to accelerate, brake, and steer by voice?

PunchyHamster

It's great interface when your hands are doing something else so I do see the appeal.

Just that... nobody is willing to pay much for a thing that will do some basic search, dictate a recipe, or do unit conversion, or add a thing to a list.

perryizgr8

Alexa has this annoying habit of being non-deterministic.

> Alexa, turn on the bedroom lights.

> OK lights turn on

In the evening:

> Alexa, turn on the bedroom lights.

> I'm sorry, I don't know a device called "bedroom lights".

How is it even possible to build a computer system that behaves like this?

evan_

Alexa has gotten significantly worse with the "Alexa+" AI updates. I used to be able to say stuff like "Alexa, set the lights to 5" and it would turn the lights to 5% in the room I was currently in. Now half the time it tries to start a conversation about the number 5, or the northern lights, or other random nonsense. Absolute garbage.

squidsoup

> A decade and a half is insane timeline in tech industry, and huge majority of users use Siri the same way today as 15 years ago, setting a timer or an alarm clock.

Also quite good for making shopping lists, with some bonus amusement when you get a weird transcription and have to try to work out that "cats and soup" is "tonkatsu sauce" several days after you added it to the list.

venturecruelty

So now can we all agree that voice interfaces are mostly useless? Other than "Siri, set a timer for ten minutes" while your hands are full in the kitchen. Siri could never work because voice interfaces are not good.

browningstreet

Siri isn’t the only one.. Amazon has the same story with Alexa, but they did get to Alexa+ before Siri’s successor bowed.

bane

It also pioneered billions of other users with "hey google" and "siri" uselessness which also copied and then completely flatlined with things to do beyond calling the wrong person in your call list, setting timers, and playing the wrong song.

bradly

Steve Jobs passed away the day after Siri’s release, and I don’t think anyone else had the confidence and internal credibility to push the hard organizational changes Siri needed, similar to when he moved Apple to a single P&L when he returned.

drewg123

Siri is almost comically bad. Just one recent anecdote:

When discussing a Jeopardy answer with my wife, I say "Hey Siri, who was Pol Pot". Siri said, "OK, calling Scott". So it woke up my friend at 1am..

And if I hear another "I found this on the web", I'm going to scream.

Siri is so bad it makes me want to go back to a pixel.

nahikoa

I had a nearly identical anecdote. I was driving my car to work soon I had moved to the Bay Area. I wanted to know what city I was currently on.

"Hey Siri, what city am I in?"

"Calling Ian"

discordance

It's always shocked me how dogshit Siri is. I run into this one every day:

"Siri, play some music"

"Sorry you will need to unlock your phone to do that"

"Siri, play some music"

<music starts playing>

the_mitsuhiko

From the outside looking in it really feels like Apple focused so much on privacy and now has no strategy of how to make that work with AI right now.

People increasingly seem to forgo the idea of retaining the data for themselves because they find AI products so fascinating / useful that they're just not caring, at least for the moment. I think this might swing back in the favor of Apple at one point, but right now it is kind of fascinating how liberally people throw everything at hosted AI models.

npunt

Was the failure really driven by privacy policy? Long term a privacy play is the right move. But right now, Siri's capabilities even underwhelm vis-a-vis a model with no understanding of user context that is just interpreting commands.

threatofrain

Siri could've done better but Apple is definitely taking big risks with their privacy play. They might just corner themselves.

drob518

Agreed. I often have to verbally battle with Siri to do the most basic interaction. Siri recognizes all my words but misinterprets my intent and does something I didn’t want.

atonse

Yeah and the fact that this basically hasn’t improved in a decade tells me that it’s likely that nobody actually works on Siri.

Not to mention the iOS keyboard has gotten so bad in the last year that it took me 3x longer to type this comment (I use the swipe keyboard). I had to fix at least a dozen typos.

Every now and then when they screw up, they’ll have a mea culpa with the press. They haven’t done that with Siri or the keyboard yet.

tempoponet

The new Alexa uses Claude under the hood, and it also misinterprets my intent, only with a 2 second longer delay and slightly more approachable tone.

shagie

It was driven by privacy and on device compute.

Anything you ask an Android device to do, or an Alexa device goes to their clouds to be 100% processed there.

Apple tried to make a small and focused interface that could do a limited set of things on device without going to the cloud to do it.

This was built around the idea of "Intents" and it only did the standard intents... and app developers were supposed to register and link into them.

https://developer.apple.com/documentation/intents

Some of the things didn't really get fleshed out, some are "oh, that's something in there?" (Restaurant reservations? Ride Booking?) and feels more like the half baked mysql interfaces in php.

However, as part of privacy - you can create a note (and dictate it) without a data connection with Siri. Your "start workout" command doesn't leave your device.

Part of that is privacy. Part of that is that Apple was trying to minimize its cloud spend (on GCP or AWS) by keeping as much of that activity on device. It wasn't entirely on device, but a lot more of it is than what Android is... and Alexa is a speaker and microphone hooked up to AWS.

This was ok, kind of meh, but ok pre-ChatGPT. With ChatGPT the expectations changed and the architecture that Apple had was not something that could pivot to meeting those expectations.

https://en.wikipedia.org/wiki/Apple_Intelligence

> Apple first implemented artificial intelligence features in its products with the release of Siri in the iPhone 4S in 2011.

> ...

> The rapid development of generative artificial intelligence and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.

ChatGPT was as much a blindside to Apple as the iPhone was to Blackberry.

npunt

I think all of these are true:

1. Apple is big enough that it needs to take care of edge cases like offline & limited cell reception, which affect millions in any given moment.

2. Launching a major UI feature (Siri) that people will come to rely on requires offline operation for common operations like basic device operations and dictation. Major UI features shouldn't cease to function when they enter bad reception zones.

3. Apple builds devices with great CPUs, which allows them to pursue a strategy of using edge compute to reduce spend.

4. A consequence of building products with good offline support is they are more private.

5. Apple didn't even build a full set of intents for most of their apps, hence 'remind me at this location' doesn't even work. App developers haven't either, because ...

6. Siri (both the local version and remote service) isn't very good, and regularly misunderstands or fails at basic comprehension tasks that do not even require user data to be understood or relayed back to devices to execute.

I don't buy that privacy is somehow an impediment to #5 or #6. It's only an issue when user data is involved, and Apple has been investing in techs like differential privacy to get around these limitations to some extent. But that is further downstream from #5 and #6 though.

eurekin

Yeah, I'm not buying that either/or framing too

consumer451

> From the outside looking in it really feels like Apple focused so much on privacy and now has no strategy of how to make that work with AI right now.

Are you referring to https://security.apple.com/com/blog/private-cloud-compute/?

The only way that AI will ever be able to replace each of us, is if it gathers our entire audio, text, etc history. PCC seemed like the only viable option for a pro-AI, yet pro-privacy person such as myself. I thought PCC was one of the most thoughtful things I had every seen a FAANG create. Seriously, whoever pushed that should get some kind of medal.

Are you saying that there is no technical solution for privacy and AI to coexist? Not only that, but that was the blocker?

I am genuinely interested if anyone can provide a technical answer.

xvector

They are solving for privacy before solving for the UX.

They should actually make something useful first, and then work backwards to making it private before releasing it.

npunt

With 1B+ users Apple isn't in the position to do the typical startup fast & loose order of operations. Apple has (rightly) given themselves the responsibility to protect people's privacy, and a lot of people rely on that. It'd be a really bad look if it turned out they made Siri really really useful but then hostile govt's all got access to the data and cracked down on a bunch of vulnerable people.

astafrig

Making privacy some end-goal that PMs cut to meet targets is how you end up with Google redefining privacy to mean "only we have access to every aspect of your life, now and in the future".

If Apple takes the position that the UX has to fit in around the privacy requirements, so what? Privacy is a core pillar of their product identity—a built-in hallucinating compliments machine isn't.

sethops1

If total invasion of privacy is the only way to make AI useful, then maybe it isn't useful?

satvikpendem

Don't invert the argument, something can be enormously useful while also having an equally big effect on one's privacy.

djohnston

You'd have to expand on that because I don't see why one is related to the other. People get value out of giving their data to OpenAI. They don't care. So what?

syntaxing

I find it hard to believe privacy is the issue. Chinese companies have no issue releasing great self hostable models (and some admittedly nearly impossible to self host due to the sheer size)

barkerja

China does not care about personal privacy, they only care about privacy beyond their political boundaries.

If you've never been to China, you need to look no further than the streets to understand this (cameras everywhere, social credit system, etc.)

fidotron

Yes, I think the question here is not so much why the old is leaving, but if anyone seriously expects the new guy to succeed any more? ex-Microsoft too, not exactly a great start.

What does seem slightly odd is Apple have probably saved billions by failing to be dragged into the current model war.

drob518

I agree that not falling for the hype and rushing in may have just saved them. Apple is typically not a first mover. They often hang back, rethink the problem, and deliver something really nice. But not in this case. They had Siri first and then squandered their lead, but may have avoided a huge write-down as a result.

bibimsz

it's still early days. plenty of time to win with AI.

kace91

If there's a company who could ever afford to be late to the party is apple though.

Not the first to bring mp3 players to the market, nor phones, nor tablets. Market leader every time.

They could have just stayed in a corner talking about privacy, offer a solid experience while everything else drowns in slop, researched UX for llms and come 5 years later with a killer product.

I don't get why they went for the rush. It's not like AI is killing their hardware sales either.

jacobgkau

That's a great point and an easy way to visualize it as an outsider, but it's not necessarily that simple.

For one thing, the iPad (market-leading tablet) and the iPhone (market-leading pocket touchscreen device) were not their first attempt at doing that. That would be the Newton, which was an actual launched product and a commercial failure.

For another thing, even Apple can't just become the market leader by doing nothing. They need to enter late with a good product, and having a good product takes R&D, which takes time. With MP3 players, smartphones, and tablets, they didn't exactly wait until the industry was burnt through before they came in with their offering; they were just later (with the successful product) than some other people who did it worse. They were still doing R&D during those years when they were "waiting."

Apple could still "show up late" to AI in a few more years or a decade, using their current toe-dipping to inform something better, and it would still fit into the picture you have of how they "should've done it." Not to mention, Apple's also lost its way before with things like convoluted product lines (a dozen models of everything) and experimental products (the Newton then, Apple Vision now); messing up for a while also isn't exactly bucking history.

kace91

I see your point, but I see nothing to indicate they’re doing the “polish and wait”. No reason to believe they’re cooking behind the scenes or that this product was a learning exercise for them.

Most of their current products seem to be decaying in the dead march towards the next yearly release. ux and ui are becoming more and more poorly thought (see their last design language). They half pursue ideas and don’t manage to deliver (vr, apple car, etc).

I see cargo culting and fad chasing like any average leadership, only with a fatter stack of cash supporting the endeavour.

benoau

Because today they're racing against regulators for the privilege of setting their own service as the preinstalled, exclusive, default with APIs only they are allowed to use.

They already lost this superpower in the EU and I think Japan, India, Brazil too. Early next year they've got their US antitrust trial, and later in the year are some class actions challenging their control over app distribution, and at least two pieces of draft legislation are circulating that would require allowing competing apps to be defaults.

If they need another two years they might face an entrenched and perhaps even better competitor, while their own app needs to be downloaded from the App Store.

andrewmutz

People only want privacy if it doesn’t come at the cost of a good product. It’s not enough on its own.

JumpCrisscross

> it really feels like Apple focused so much on privacy and now has no strategy of how to make that work with AI right now

I see Apple dusting off its OG playbook.

We're in the minicomputing era of AI. If scaling continues to bear fruit, we'll stay there for some time. Potentially indefinitely. If, however, scaling plateaus, miniaturisation retakes precedence. At that point, Apple's hardware (and Google's mindshare) incumbency gains precedence.

In the meantime, Apple builds devices and writes the OS that commands how the richest consumers on Earth store and transmit their data. That gives them a default seat at every AI table, whether they bother to show up or not.

andy_ppp

My theory that Apple are becoming Yahoo! keeps being proven true honestly. They have some massive advantages to build really incredible AI tools, infrastructure and hardware but they refuse to take it because they are fascinated by pointlessly making their UI look transparent.

philistine

Indeed, the UI designers are 100% transferable to AI R&D.

gdiamos

The iphone is so useful they can probably ride it for a couple more decades at least. I would still buy it.

From a technology or engineering perspective, I have no idea how to work with Apple.

QuercusMax

MacOS (or whatever they're calling it now) for all its faults is still probably the best desktop OS for getting things done without having to fiddle around much. ChromeOS is close but still so far in many ways.

And for audio production - I'm just a dabbler, really, but I've been able to do some really impressive things with just GarageBand and a Fender Mustang Micro amp-plug over USB-C. It "just works" unlike my experience on Linux recently, where there are lots of little bits that are genius, but I couldn't manage to figure out how to get a basic midi synth working with a DAW that had a UI that was designed for humans. (Jack is amazing, though - being able to do arbitrary audio filter chains with random pieces of software is seriously cool.)

labrador

It's ironic because Microsoft took their eye off smart phones to make Windows 8 transparent aqua interface

dpark

I don’t remember Windows 8 being particularly transparent. Windows 8 is remembered for the start screen with the modern tiles.

labrador

Right, I was thinking of Windows Vista before it

gbriel

Everyone is struggling to create AI tools. And just because you don't approve of how they spend time to make their UI look "fancy", doesn't really mean much. You are not a normal user/customer.

dpark

This sounds like you take slights toward Apple weirdly personally.

sfblah

Siri's awfulness really is a thing to behold. I haven't used an android phone in a while. For those users out there, does its voice assistant actually work?

PopePompus

The current situation on Google's Android Pixel phones is odd. The old non-LLM Google Assistant works well in a limited domain: Things like setting alarms, phoning by name, etc. It's similar in scope to Siri, but with better voice recognition, and better context awareness. However, Google is desperate to kill Google Assistant and force all Pixel users to use Gemini instead. Gemini 3 is a very good LLM, and far, far, far more versatile than Google Assistant. But Gemini won't do the simple things as reliably as the old Assistant. Setting an alarm works maybe 90% of the time with Gemini. If you asked the old Assistant "What time is it?" it would respond "It's 4:40 PM". If you ask Gemini "What time is it?" it will sometimes respond "It's 4:40 PM CDT in {your city}", but sometimes it will say "It's four four zero Pee Em in {your city}" and sometimes it will do a web search. Results are spotty in other areas like voice dialing. I've retained the old Assistant, because I want to do the basic things far more often than I want to verbally vibe code. But rumor has it Google is going to disable the old Assistant in March, forcing all users onto Gemini for voice commands. Unless Gemini gets much better at handling simple tasks by then, Pixel users will end up with a voice assistant much more frustrating than Siri.

1d22a

Not to mention all the useless LLM fluff Gemini has. I turned off Gemini because simple questions like "What's 1 USD in AUD" would be met with 30 seconds of "As a large language model, I can't provide investment advice, so it's always important to check information yourself [...], but one Australian dollar is approximately $0.65" (note the conversion in the wrong direction). By comparison, Google Assistant just gives you a number straight away.

avereveard

Its gemini so at least its smartish and has some integration with the rest of the ecosystem so it can do some assistant work as long as its read mostly, but integration with the rest of the phone is almost non existent. It also struggle in noisy environments and in mixed language situations

indymike

If they didn’t have so many limitations imposed for safety or by permissioning. Hey Google call my wife. 30 seconds later “something has gone wrong”. Or hey Google play _______ on YouTube music. “Playing something else on you tube music”. Its stupid.

LZ_Khan

No. actually no company on earth has solved the voice assistant thing yet

hu3

I guess it depends on what you mean by voice assistant.

But Android has been 100% accurate for simple commands for over a decade for me. Things like:

- "weather." tells me forecast of where I am.

- "alarm at 8am" and "alarm in 30 minutes" works as expected.

- calendar commands also work

My favourite is "go home" which opens Google map with a route to home.

These things just work. I don't recall last time I had to repeat myself.

torlok

Exactly. Looks like everybody's complaining that Siri isn't a better Ask Jeeves, when that's not the design goal. What people expect is an LLM that has full access to the phone. Nobody's even remotely close to shipping that.

rightbyte

How is that even possible with modern transcribing and natural language capabilities?

insane_dreamer

Pretty much the same as Siri. Alexa isn't any better either.

navane

I use it almost daily, to set timers and alarms

recursive

I used to use it for that. A few months ago I got an Android system update and it no longer works for that. It just does web searches if I try. Now it's trying to push me into this thing where it takes a screenshot and tells me what's on the screen. I've never once cared about that.

Failing to find any way to get the alarm thing back, I turned off the entire assistant thing.

TranquilMarmot

Same thing I used it for 10 years ago hahaha

parliament32

It works okay. I like that it's universal (the same assistant on my phone, on my home devices, in my car, in my earbuds). I like that it does tasks right, but you have to know how to phrase them (my most common is probably "remind me to X tomorrow at X time"). Setting alarms and timers, creating calendar events, asking about the weather on a specific day or in a specific place, asking how long it'll take to walk/drive somewhere -- all good. But anything more complicated than that and you get erratic behaviour. From what I've seen with my friends interacting with Siri, I'd say they're about equal in capability.

cheeze

It works pretty well for me, but doesn't do nearly what I'd expect.

EG I can talk to it like I would chatgpt and it works well. But I can't be like "hey I want to get dinner with my wife on our anniversary, please book the best available option in my city for fine dining"

It's still way better than Siri, which feels like a voice CLI to me (same as Alexa, which is very low quality IME)

DrewADesign

I don’t think I’d want to talk to a voice assistant like that. Maybe it’s a generational thing? Things like that are ambiguous enough discussing them with human beings and a big part of things like voice assistants is understanding how it’s going to interpret and execute a response based on what I say to it.

yen223

If this video is to believed, this is the result of internal Apple politics between the software engineering folks, and the AI folks, with the software engineering folks "winning"

https://youtu.be/50XKNKGPWs8?si=nznI4ydFBT5pXfNa

nostrademons

If that’s true it would be quite interesting, as the AI folks are winning almost everywhere else in the software industry, notably at Google.

yen223

I can believe that this is a case of the Software Engineering team being effective in a way that the AI/ML team wasn't. Apple's internal culture is notoriously closed and secretive, not the best way to approach cutting-edge AI research, especially when it wasn't their core competency in the first place.

But mainly I wanted to share that video because Craig Federighi calling the AI/ML team "AI/MLess" is one heck of a burn

swyx

brief career timeline:

1980s - silicon graphics / general magic

1990s - chief technologist, netscape

early 2000s - CTO Tellme (speech recognition)

late 2000s - CTO Metaweb (knowledge graph) -> acquired into Google

2010s - Google head of Machine Intelligence, Search, Gmail Smart Reply, etc, then took over Google Search and ML driven ranking (BERT)

2018 -> SVP ML/AI Apple to merge Siri/Core ML/all AI offerings under one roof

2023-2025 - led Apple Intelligence push

March 2025 - removed as head of Siri

Dec 2025 - retirement

would love to do an exit interview with him on the last 4 decades in building ai assistants!

-- https://x.com/markgurman/status/1995617560373706942?s=20

cv of his successor Amar Subramanya - 16 years at GDM - head of eng for Gemini chatbot/training. joined microsoft in JULY this year.. and now poached to Apple. lmao.

joezydeco

I remember Tellme. They had an 800 number for free information via speech query but, of course, it was also for training ala 411GOOG. Fun times.

next_xibalba

I miss 411GOOG. It was fun and felt like a cool fusion of new and old tech.

nostrademons

Its purpose was to get training data for speech recognition. Once Google’s speech recognition was working reliably, there wasn’t much reason to offer the service got free.

dhussoe

This is good context to add to the article, because he's basically at retirement age anyways. Depends a little on whether 1980s means "1980" or "1989" but with that resume I think he can afford retirement even if it's 1989 :)

eurekin

This is quite a spectacular CV.

Now I'm weighing more on the Apple side for not making it better.

swyx

the truth is ~none of us in the HN peanut gallery have any appreciation for what its like managing AI inside software inside Apple. it's less a technical role and more of an executive/politics/leadership role. im sure the disappointing progress shares a lot of blame and he was unfortunately the fall guy. estimated compensation $10-30m/yr for last 7 years tho...

1a527dd5

This might be my new favourite definition of "failing upwards".

satvikpendem

Where did they fail besides Siri? The rest look like fine achievements to me.

nostrademons

Netscape was the market leading browser into the early 2000s, corresponding with JG leaving it.

Never heard of Tellme, but it sounds impressive on a resume.

Metaweb was a good open-source fact database which subsequently got walled off once Google bought it.

Google Search works significantly worse now than it did under Amit, and I say that as both a user and a websearch Xoogler. (JG took over about a year after I left Google).

Siri is the subject of this article.

warbaker

Unfortunate that JG is the fall guy for Siri. He was very successful at Google (e.g. BERT was published just after he left), but it looks like he wasn't able to save Apple from itself.

ignoramous

> Unfortunate that JG is the fall guy for Siri...

From TFA

  Some of the teams that Giannandrea oversaw will move to Sabih Khan and Eddy Cue, such as AI Infrastructure and Search and Knowledge. Khan is Apple's new Chief Operating Officer who took over for Jeff Williams earlier this year ... Apple CEO Tim Cook thanked Giannandrea ...
Seems like Khan is preparing the mothership for when he eventually assumes the CEO role from Cook.

jldugger

>Seems like Khan is preparing the mothership

Nah, IS&T has always been under the CFO, and apparently some fraction of AIML is headed under them.

layer8

John Ternus is rumored to be the leading candidate for the next CEO. That would also make more sense in terms of age.

swyx

odd, why not Craig? he's by far the popular pick + probably actually right leader for apple's ai phase

ebbi

Craig seems the type that would prefer to be closer to the tools than to be a CEO and manage all the other stuff that comes with it...

The various interviews I've watched of his (and some of the leaked news) shows he's still quite deep in the tools.

clickety_clack

“Hey Siri, call Kate”… “Calling Derek” (who I haven’t spoken to in 10 years).

crooked-v

"Siri, play podcasts"

"Who is speaking?"

The same person who has been speaking the last hundred times, dammit!

willio58

I remember when I was a kid having an old iPod touch that didn’t support Siri and having to jailbreak it, find some weird poorly documented package in Cydia, and download that suspect package on my device while entering some (in hindsight) equally suspect servers into some really hard to find text field in settings that somehow™ enabled that old iPod touch use Siri.

All of that to realize Siri was kind of boring. Funny thing is it’s been over a decade and it’s maybe 20% better than it was at launch. MAYBE.

I don’t want to blame this one guy for all of that, but part of me can’t help but point at the leader and ask “you couldn’t have done better than… that?”

twodave

I think the main issue I have with Apple Intelligence via Siri is that it’s not very predictable anymore which things it can handle. Sometimes it will answer nuanced questions helpfully, and other times I’ll ask for it to play the only podcast in my lineup and it’ll instead play some random song I’ve never heard of. I find it more useful when I’m thinking and running and want an answer to a question, because I know I can get the answer whenever I stop long enough to pull my phone out, but in the meantime having the answer would help me work through something. I’d say my overall impression of the capabilities are negative, and it’s also not a surprise (it’s not like Apple pretended it can do things it can’t, which should have been their clue early on I guess)

mrdependable

I tried Siri once when it first came out to play a song while I was driving and instead it started calling my ex-girlfriend. After that I swore it off for good.