It's Always the Process, Stupid

>It is the first technology that is truly useful for handling unstructured data.

>Processes that rely on unstructured data are usually unstructured processes.

I appreciate someone succinctly summing up this idea.

> Let’s rip the Band-Aid off immediately: If your underlying business process is a mess, sprinkling "AI dust" on it won’t turn it into gold. It will just speed up the rate at which you generate garbage.

In the world of Business IT, we get seduced by the shiny new toy. Right now, that toy is Artificial Intelligence. Boardrooms are buzzing with buzzwords like LLMs, agentic workflows, and generative reasoning. Executives are frantically asking, "What is our AI strategy?"

But here is the hard truth:

There is no such thing as an AI strategy. There is only Business Process Optimization (BPO).

This is well-expressed, and almost certainly true for an overwhelming majority of companies.

My time working in the search field for 13 years, there is always this trend:

Leaders think <buzzy-technique> is a good way to save money, but <buzzy-technique> actually is a thing that requires deeper investment to realize more returns, not a money saver.

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