nomilk
2 min tl;dr video by Culture Kings (streetwear brand) founder
rich_sasha
Dare I ask: who owns the IP to all the generated content? User? Google? Some complex arrangement governed by a 20-page ToS?
userbinator
AFAIK and this may have changed, but at least in the US, AI-generated content is not copyrightable so it's effectively public-domain.
bayarearefugee
I think in reality its very much still undecided law in most ways that practically matter and a lot of decisions will still be made based on the pay rates of the lawyers for the different parties involved.
As a simple example, assume a specific LLM-based tool (like Google's own, or someone else's) happens to generate a social media mascot for you that looks a lot like the modern rendition of Mickey Mouse.
Let's see how long that creation flies as public domain because it came out of an AI (that almost certainly consumed a giant amount of content produced by Disney as part of its training).
0x62
It's not that any content created by AI is not copyrightable, it's that work created solely by AI without human input is probably not copyrightable.
See also [1] mentioned in the framework linked by sibling comment, AI copyright is essentially a logical extension of this.
[1] https://en.wikipedia.org/wiki/Monkey_selfie_copyright_disput...
trenchpilgrim
That's incorrect. Start at "legal framework" on kage 7: https://www.copyright.gov/ai/Copyright-and-Artificial-Intell...
The short version is the copyright office says it is possible works by creative human authors using AI tools are partially copyrightable in many cases.
bigiain
Suspicious-me is wondering how Google are going to treat AI generated marketing slop created using Pomelli differently to slop created with other tools (or even human created marketing content) in search ranking?
If I were an EvilGoogle manager, I'd have an enshittification playbook complete with a timeline and KPIs/OKRs mapped out - and probably already linked to individual engineer's promotion/RIF futures.
They know exactly who's using this tool and which company they're using it on behalf of.
In the short term I'd have those companies webpages using Pomelli generated content to rank highly, and for advertising on those pages to show higher then usual clickthrough rates - and probably gradually downrank non-Pomelli pages on their sites. Once it becomes well known that Pomelli generated content genuinely generates more revenue that other options (even though that's only because Google have their thumb on the scale), everybody is going to jump on the gravy train, and a sub-industry of Pomelli consultancies/agencies will show up, like specialist SEO firms did way back.
Gradually that new "Pomelli Content Optimisation" will capture a significant-enough slice of the web content generation pie, and Google will start to sell them "Pro" subscriptions and features, while at the same time reducing functionality and effectiveness of the tools individuals and end-user companies have access to - driving even more revenue into the PCO industry.
Eventually, when enough companies are fundamentally reliant on external PCO vendors, Google will ramp up the pricing of their tools.
(With any luck AGI will have turned us all into paperclips before that runbook plays out.)
aster0id
I doubt that the product folks over at Google overseeing an experimental project like this have such outsized influence over something core like the ads engine
bigiain
I'm feeling deeply cynical here. I wonder if the people at Google overseeing this experiment are from or also oversee the ads engine team?
hhh
sounds really illegal and unlikely
WarOnPrivacy
Link goes to a page with a minimal hint and a video.
Their blog post has some detail: https://blog.google/technology/google-labs/pomelli/
Kagi said the "Key features and functionalities of Pomelli include:
Content Generation: Pomelli can generate various marketing assets
such as social posts and ad creatives by analyzing
a company's website to understand its brand identity
Brand DNA: The tool builds a "Business DNA" from a company's
website to ensure generated content is consistent with the brand's identity
Campaign Creation: It aims to generate entire on-brand marketing
campaigns with minimal user input
Editable Assets: The generated campaign assets are editable
Canva Alternative: Pomelli is positioned as a competitor
to design tools like Canva"dang
OK, we'll put that link at the top and https://labs.google.com/pomelli/about/ in the toptext. Thanks!
emmelaich
I've heard of a little cost cutting at Canva. Some point to a possible IPO next year. But also I wonder if AI generally and products like this are causing increased competition.
echelon
Is Google going to put all of its API users out of business?
Seems like Google will kill a whole bunch of SaaS companies with this.
thelifeofrishi
looks interesting and a good canva alternative but in current form has same problems as Canva(no API, direct integration with Zapier, n8n etc.), apps like https://orshot.com are much better suited specially for marketing teams and agencies doing visual marketing at scale
esperent
From your Twitter:
> founder @orshotapp
Maybe you should mention that when advertising your app?
tuananh
this will kill a bunch of startups.
doctorpangloss
No matter how it pans out.
If no one uses it, that means the market has proven, no audience for this kind of product. Google loses, everyone else loses.
If everyone who wants this sort of thing uses it, that's it, Google won, everyone else loses.
The outcome to sell to investors is the least believable: people will pay for some offering when a nearly identical one is available directly from Google for free. And anyway, they have the best generative creative tech, so how could anything be better than Google's?
unangst
“Pomelli is desktop only for now. Please switch to a computer to continue.” It would be nice if there was at least a screenshot for mobile users so they could determine if this was actually worth a second visit.
skoskie
There’s a video right on the landing page that shows it in use. Played fine on mobile for me.
But to answer the question, it looks a lot like a Canva competitor.
echelon
AI is going to kill Canva, Figma, and Adobe. Without a doubt.
Nano Banana alone obsoleted all of Photoshop. (And the Chinese versions of Nano Banana are even better!)
I'm most worried for my friends in creative though. I have some extremely talented friends at WPP and other agencies. Everyone is shaking in their boots.
Nobody's buying ads because of the economy, then these tools are nipping at their heels. They've already had one massive round of layoffs, and there's another one supposedly happening early next year.
Where are these millions of people going to go? These are six figure income earners.
There are five million marketing professionals in the US. If half of them lose their jobs, then what? What's lined up for them after this?
If AI fails, the economy goes boom.
If AI succeeds, the economy goes ... bigger boom?
I used to think the tools would wind up creating more work, especially in narrative creative work. Outside of A24 and indie/foreign films, Hollywood is so trite. These models drop Pixar/Disney VFX into the hands of every YouTuber - and that could be really cool when used by the right people. Like the Corridor Crew folks.
Maybe gaming and media will see a boost, but advertising and marketing folks are really going to get hit hard.
goshx
> and Adobe
Have you seen their announcements during Adobe Max? The AI features are mind blowing. Adobe is alive and well.
wizzledonker
The reason most creative media is good is because you see the vision of a creative team or individual.
If the vision is diluted due to lack of control afforded by AI tools, then the tools won’t be used.
Many times in Hollywood have we seen directors spend unjustifiable amounts of money in the pursuit of creative control.
Hand camera tracking a dinosaur in Jurassic Park, developing a novel diffraction algorithm for THE ABYSS, hand-drawing 3-Dimensional computer animations for 2001, creating an entire scale model practically for a single fight scene in LOTR.
AI allows you to get anything. The best movies are a direct reflection of a particular vision. AI can’t provide this and I see no way to solve it.
A natural response is - well directors already outsource some creative control to VFX artists so why not to a machine instead.
Because an artist can control everything. Even if the artist is prompting a model, at the end of the day an artist can drill right down to the tooling itself (photoshop for example) and exactly achieve the vision.
I don’t see AI achieving this granularity while maintaining its utility. It’s a sliding scale of trading utility as a time saving device for control.
If you lean too far to the control side, well you might as well fire up photoshop. If you lean too much to the utility side, you sacrifice creative control.
When looked at under this lens the utility of AI generation is actually limited as it solves a non existent problem. One can think of it as an additional piece of tooling for use only as a generational tool where there is less need for control, such as for background characters.
The team at Red Barrels, for example, train a local model on their own artwork to automatically generate variant textures for map generation. Things such as this. No need to be doom and gloom about this stuff.
Avicebron
[edit: there is a bug] where it doesn't render LaTeX from the scraped website when injecting it into the campaign materials..
ugh123
Sounds like a bug?
dietr1ch
> Pomelli by Google Labs is currently not available in your region.
xd
https://labs.google.com/pomelli/about/