Nutella maker in hazelnut stand-off with Turkish dealers
55 comments
·November 1, 2025Thrymr
Hazelnut politics are a big deal in Europe [0].
[0] https://www.newyorker.com/magazine/2025/06/09/how-a-hazelnut... (archive link: https://archive.is/1UTf3)
krbaccord94f
/etc/systemd/system/kdump.service
[Unit]
Description=Load the kdump kernel
After=local-fs.target
Memory content on kernel crash to enumerate system kernel: linux or kdump.
[2]:https://www.kernel.org/doc/Documentation/kdump/kdump.txt
0x0b110907
dump-capture for kernel dumps or the system kernel binary, which adheres to a relocatable archictecture in i386 processors.
dkural
Growing hazelnuts is labor-intensive, back-breaking work in Turkey's northern (Black Sea) coast. It's also a key part of the rural economy of the region.
frankosaurus
Back in August, the Odd Lots Podcast had a good show about speculation in hazelnuts. As I recall, Ferrero buys like 25% of the world's hazelnut supply.
riffraff
> poor harvest and infestation of brown marmorated stink bug drove up prices
Holy cow, I live in central europe and the amount of these bugs this year has been insane, I find a dozen of these per day in my apartment.
I fear we should have started some eradication effort years ago and it's already too late, these bugs feed on a bunch of crops, and will damage yields massively.
tipst
Purchase from Georgia etc. instead. No need to feed Turks' economy.
riffraff
Ferrero used a quater of the world hazelnut production (they have been starting up their own orchards too).
Turkey is the largest producer (2/3 of the global supply), and is accessible without import fees due to customs union with the EU, so it can't be replaced easily.
jeroenhd
According to this map (https://worldpopulationreview.com/country-rankings/hazelnut-...), Georgia doesn't come close to producing enough hazelnuts to compensate for the difference.
With Ferrero purchasing a quarter of the world's hazelnuts, and Turkey producing 650k tonnes, which is about 2/3rds of the world, that means that even if Ferrero was already sourcing from different countries, that means dropping Turkey as a source would leave Ferrero with a total purchase of about 230 tonnes.
With Georgia producing about 37k tonnes, they'd need to buy everything and also the entire US and European supply. In practice, they'll probably already be purchasing from those countries so they'd need to seek out even more sources, maybe build their own overseas farms to compensate.
There is no real alternative to importing from Turkey.
bayindirh
> No need to feed Turks' economy.
Any special reason?
juliusceasar
I would say stop buying from Georgia, stops the funding of Putin's puppets in their government.
jongjong
The Turkish nut dealers will cave in first once their pantry at home runs out of Nutella.
bayindirh
We have a lot of local alternatives, some with better taste and better ingredients (e.g.: no palm oil).
On the other hand, the nut dealers can make theirs at home if they want to.
jeroenhd
With Fererro buying up a quarter of the world's supply in hazelnuts and two thirds of the world's supply coming out of Turkey, I think a lot of farmers won't have the money to make their own spreads if they lose the Italians as a customer.
bayindirh
We have other companies which buy the supply, too.
So, IDK ;)
P.S.: As farmers need money, Ferrero needs the nuts. It's complicated.
fakedang
Have you heard of Ülker? Turkish brand that's way cheaper and less oilier than Nutella. If Turkey decided to cut down Nutella's hazelnut supply, there would be short term pain for the Turkish farmers but only until Ülker covers for their demand. Meanwhile Nutella would be sent scampering to reneg across its entire supply chain.
knowitnone3
all they have to do is add more sugar to make up for the missing hazelnut
ReptileMan
They already do. Compare the Nutella made in Poland to the one in Germany.
where-group-by
Usually Poland ends up worse off, but I would like to let you know that the Magnum ice-cream quality is much superior in Poland compared to the UK.
ReptileMan
The taste of their food and the beauty of their women made the British the greatest sailors the world has ever known. Though to be fair the part about the beauty is no longer true.
dzhiurgis
Regional taste preferences IMO.
F3nd0
I’m not sure if you're being ironic or not, since ‘regional taste preferences’ is a somewhat famous excuse brands frequently use to justify selling inferior-quality products (think less meat, less nuts, less fruit, more unhealthy filler) under the same name in different parts of Europe. I recall it being a major topic in our elections several years back, but I don't think anyone has really done anything about it.
netsharc
How much weight does your "IMO" carry?
https://www.nhh.no/en/research-centres/food/food-news/2017/s...
ReptileMan
Funny how those taste preferences are common for all of the countries behind the iron curtain. And somehow those preferences can be roughly summarized with less cocoa and less hazelnuts. Which are by coincidence the expensive ingredients.
zpeti
Is it just me or did nutella go from almost solid to much more fluid about 5 years ago? And it got slightly darker? Anybody know what happened? The texture definitely changed.
Tarsul
there was a big controversy in Germany that Nutella changed its recipe round about the time you are saying. I noticed myself that Nutella tasted worse (and thus quit eating it). You could see on the ingredients list that the order changed, and since the ordering is always from highest amount to lowest amount it was clear that the recipe changed (I think sugar was on spot 1 aftewards but not before? Not sure). You could probably find articles about it...
jeroenhd
The biggest change was about 10 years ago, when the percentage of hazelnut in Nutella dropped from 17% to 13%. I think after that they tweaked the oil to sugar ratios a bit, but noting so serious that I noticed since then.
I'm surprised they haven't cut back on the chocolate contents in their spread considering the extreme price jump chocolate went through after the last cocoa harvest went terrible.
hulitu
Caramel ? Nutela is 56% sugar and 30% fat.
hinkley
To be fair that’s a reasonable ingredient set for making caramel.
golem14
[flagged]
bayindirh
That information is false. German Nutella also contains palm oil.
See the image: https://germandelistore.com/media/image/00/b6/84/ferrero_nut...
That label matches the 1KG jar came as a present from our German friends.
It's marketed as "7 quality ingredients, that's all".
hexbin010
Main ingredient is sugar. Nasty stuff!
dtagames
It's odd that a publication like the Financial Times can't be bothered to use the correct name of the country, which is Türkiye and has been officially since 2022, per the UN.
Less rigor might be expected from a less erudite magazine, but these folks should know better.
bookofjoe
>Name of Turkey
The name for the country Turkey is derived (via Old French Turquie) from the Medieval Latin Turchia, Turquia, from Medieval Greek Τουρκία, itself being Τούρκος (borrowed into Latin as Turcus, 'A Turk, Turkish'). It is first recorded in Middle English (as Turkye, Torke, later Turkie, Turky), attested in Chaucer, c. 1369. The Ottoman Empire was commonly referred to as Turkey or the Turkish Empire among its contemporaries. The word ultimately originates from the autonym Türk, first recorded in the Bugut inscription (as in its plural form türküt) and the Hüis Tolgoi Inscription (as türǖg) of the 6th century, and later, in the Orkhon inscriptions and the Tariat inscriptions (as both türük and türk) (𐱅𐰇𐰼𐰜) of the 8th century.
In 2022, the Turkish government requested the United Nations and other international organizations to use Türkiye officially in English, to which they agreed.[1][2] Turkey has remained the common and conventional name in the English language.
wqaatwt
Most countries don’t use the correct name of Deutschland. Quite a few don’t even use Germany.
Let’s not even mention Netherlands…
> but these folks should know better
I’m 100% sure they know and I assume it was a conscious decision.
dtagames
Türkiye is the official name in English.
okeuro49
"Turkey" is what most English people would use, which makes it the defacto official name, despite what the UN might say.
Most English people aren't even able to type ü on a keyboard.
anigbrowl
English doesn't have umlauts.
bookofjoe
>Turkey has remained the common and conventional name in the English language.
hollerith
Writers in the free countries are not required to follow a naming suggestion by the Turkish government or the UN.
wara23arish
It’s Turkey and literally no one cares.
Turkish gov or UN can’t dictate language
bakql
Yep. Just like Kiev.
lm28469
It clearly is the most pressing matter Turkey is facing
mc32
Turks can't force language usage -least of all English which does not have a governing body. It's like demanding they obey native language spellings for any number of countries. Go ahead, demand that Turkey spell China using hanzi. It's ludicrous. It's like Spain asking English speakers to spelll Spain "Espanna" (but using a tilde on one of the ens and removing the second en.)
https://archive.ph/8teI6