Windows 10 Deadline Boosts Mac Sales
126 comments
·October 25, 2025graypegg
hinkley
Nobody looking at graphs will be able to determine if the Mac purchases are defection or full fleet renewal at hybrid companies unless the numbers are large.
You can’t compare percentages like this when they don’t have the same denominator.
jack_tripper
Seme though. What are the odds the increase in Mac sales just correlate to old Intel Mac users finally upgrading to AS?
aruggirello
This. Where are "Linux evangelists" in 2025? GNU/Linux as a whole has never been in better shape to catch users fleeing from Windows, it surely looks like a much easier task than it was 15 years ago (even despite UEFI's additional complexity burden).
Spot on the +17% in lenovo shipments, but shouldn't we also care about the huge number of computers they're replacing - just because they're incapable of running Windows 11?
gortok
I use Windows for one reason only: Steam and best performance and compatibility for high resolution gaming.
If I didn’t want that, I wouldn’t be on windows at all.
The issue I have with Linux is that it’s 2025 and every single time I’ve created a Linux system in the past ten years, I have some sort of issue that I spend too much of my time figuring out. I am married, have three school age children, and have hobbies and I volunteer regularly. One of those hobbies is not “figuring out how to make Linux work.”
The downside of open source is you have to have the time to fix it yourself, and that lack of time is what keeps me from pursuing Linux, even though I am absolutely furious at the crap Microsoft is pulling lately, from shutting off ability to create a local account, to forcing OneDrive, to throwing Ads onto the desktop, to the telemetry and marketing spyware that is now standard on Windows 11.
keyringlight
Just speaking personally, but one thing I wonder about with the issues is putting aside the 'internet knowledge base' how much I've accumulated knowledge of how to gloss over all the little issues in windows that doesn't translate over, and whether that applies to other people in general. There's the common "I migrated grandma and pointed her at firefox and she's loves it" anecdote for users with little assumptions, so for different types of user it'd be an interesting project to catalogue what pain points they come across, major ones are likely well known but I expect it'd be really interesting to gather minor ones. How much is adaptation to the windows/linux "DNA" or ways of doing things that would cause breakage if they were changed and how much could be looked at by various projects.
dralley
If your games work with Linux, which you can check on protondb, they typically "just work" and the performance is comparable to (sometimes even slightly better than) Windows. At least using AMD. Nvidia performance is good I've heard but getting everything to work together is still a bit tricky.
politelemon
True about open source though it's the only place where your computer is and feels like yours. Macs and Windows have you beholden to companies that have increasingly been user hostile and both have been keeping me in a constant state of revulsion.
That said, if you're having to fix your system constantly then something is off, as many distros have become incredibly stable. Of course I don't know your circumstances so can't say anything specific.
pjmlp
I have been hearing evangelism since Windows XP days, when DX 10 drivers were Vista only, when driver model changed, when Windows 8 went to WinRT, when Windows 10 introduced telemetry, when....
In the end, Valve had to come up with Proton.
Signed ex-FOSS zealot.
ac29
Of all of the things that are a challenge on Linux, UEFI isnt one of them. I'm curious what you mean.
The term might come up in Linux distro installers but the ones I have used recently all handle it fine (Arch, Debian, Fedora). Secure boot is even supported without hassle by all the major distributions. Once Linux is installed the user definitely doesn't need to care about the pre-OS boot firmware.
trenchpilgrim
If anything I UEFI is _easier_ on Linux than Windows. Especially if you aren't dual booting and can use EFISTUB.
trenchpilgrim
We hang out in different circles because a surprising number of my non-tech worker PC using friends are trying out Linux and liking it. The only thing holding most of my friends back at this point is kernel anti cheat.
CaptainOfCoit
Games using kernel anti-cheats + Ableton + Unreal Engine (editor + plugins) not running properly on Linux are the three only things stopping me from removing Windows fully from my desktop.
raw_anon_1111
So 2025 is going to be the “Year of Linux on the Desktop”?
cbm-vic-20
"Linux on the Desktop" is great. I've been using it since 1994. "Linux on the Laptop" sucks- I just want my laptop to sleep and awake properly, without draining the battery. I'm old enough that I'm done spending time twiddling kernel parameters in an attempt to get all of the onboard devices working, including sleep.
willis936
I know many people (myself included) that stopped using Windows altogether this year. Even accounting for biases, this is a very bad year for Microsoft.
dehrmann
When the desktop environments unite and a single distro rises up as champion, the year is nigh.
karlgkk
> GNU/Linux as a whole has never been in better shape to catch users fleeing from Windows
It’s still in really bad shape, from a consumer perspective.
Jare
My recent experience with Linux Mint on a new PC is the opposite. I went from USB installer to a fully functional system with drivers, chrome, my fave web pages, and my fave games on Steam and Battlenet, etc running flawlessly without ever doing a single "techie" thing.
On Windows 11 I had to figure out that I needed hop on another computer to search, download and copy via USB some motherboard and wifi drivers before I could even access the Internet. A number of things in the system remain rather quirky and not entirely reliable, including video playback of all kinds.
If I was setting up a PC for say my dad tomorrow, I'm finally at the point where I'd rather give him Linux than Windows.
izacus
They're right here and are organizing campaigns to switch to Linux: https://endof10.org/
Did you even look before you threw out a lazy negative post?
gjsman-1000
The “Linux demographics” were a bunch of 20-30 year olds who are now 40-50.
Same with the “Free Software” crowd - those 20-30 year olds are now 50-60.
Aging demographics that broadly failed to attract any interest from the next generation. Honestly though, why join? There’s nothing inherently attractive about either community. Hang out with toxic gamers on Discord and join a team, or hang out with toxic old nerds still on IRC for ideological purity. I know which one wins. Even professionally, I’d rather join a model train community.
sys_64738
It reads like a fluff piece by that webpage. A rumors site.
GeekyBear
> considering this is on mac rumours
The findings they are discussing are from Counterpoint Research:
> According to Counterpoint, Apple's global Mac shipments grew 14.9% year-over-year in the third quarter of 2025, supported by demand for new MacBook models and rising enterprise adoption of Apple hardware.
jayd16
Even that is a stretch. How are they actually discerning intention/causation?
Didn't we have way more layoffs last year? AI chase hardware is rolling out. Seems like a lot of factors could be involved.
raw_anon_1111
Despite what both Apple and Microsoft are saying, no one is buying personal computers to run AI on.
jayd16
Sure, but executives can be swayed by a shiny new sticker on the box.
trvz
There’s a sizeable community interested in running local models.
cbm-vic-20
My older Dell XPS Windows 10 laptop was due for an upgrade, and it was new enough that it supports Windows 11. Microsoft's end-of-life of 10, constant prodding to upgrade and Dell's terrible redesign of the XPS series made me look at my options.
I ended up with an M4 MacBook Air and couldn't be happier.
sedatk
some Dell XPS series come with "Intel PTT" option in BIOS which provides TPM 2.0 functionality. That might open up the upgrade path, FYI.
hypercube33
All depends on what Microsoft allows - my Thinkpad with a Ryzen 2500u Pro has a TPM but they blanket blocked "Ryzen 2500" because the non pro doesn't always have a TPM.
bjackman
It seems like if you aren't gonna use Linux and you aren't severely cash-constrained, Macbooks are almost the only credible choice at this point?
Pretty annoying coz Linux is non-negotiable for me. I've just bought a laptop and it feels like I'm getting much worse value for money than I would with a Mac.
If you really need something cheap... Seems you are basically just screwed at this point, unless you are able to use Linux. Admittedly, I installed Ubuntu for my 70 year old mother a few months back and I haven't had a single support request so far. She's on a 2013 MacBook Air.
rraghur
Was in the market for a Linux laptop for son who's entering college.... Dug through lenovo and saying that it's hard to find decent info on Linux support is an understatement...
Finally got an e14 g6 AMD.... It's not supported by lenovo for Linux but everything got Auto detected and worked except fingerprint
The bummer: suspend to ram is terribly broken and for a laptop that's a deal breaker
Yeah I'm aware of framework and system 76... They aren't here. The pricier lenovo options exist but at that point is just go with a mac
tim333
My 89 year old mother switched to Mac. She's not that techy but when Microsoft depreciated her Windows 10 system she asked friends what's good and now has a Macbook. I'm not sure this has been a good move from Microsoft.
lossyalgo
The TPM 2.0 requirement is also bullshit. I'm sure there are good excuses but I know several people who have older PCs that still run perfectly fine and now have to move to Linux/Mac or buy a new PC. I've been offering to help them move to various Linux distros but in the end, there are going to be soooo many old PCs ending up in landfill because of this decision.
I also would have much preferred to stay on 10 (for various reasons) but my work VPN is locking out anyone using it (even though MS just extended the support deadline for another year).
hypercube33
For kicks I put Windows 11 on one of my retro laptops - a dell e6500 with 8gb of ram and it ran super well. I don't think it meets the tpm v2 requirements but it's wild we can't virtualize a decent tpm.
havaloc
When Windows 8 and the start page came out, I convinced a lot of my end users (most of my 75 end users did over time) to switch as they'd have to learn something new anyway.
Now with Windows 10 going away, they are picking up the stragglers.
Made my life easier.
outlore
The Windows hullabaloo actually made me want to move off Mac and try Linux. I tried daily driving Bazzite and Omarchy. It's funny how the smallest things can cause resistance to change. For me, the lack of inertial scrolling with mouse wheel and the different copy/paste shortcuts were the dealbreakers. Even though the tiling windows, lack of bloat etc was super nice
__loam
It sucks that DHH is getting so much attention on what is basically his personal rice in Omarchy, to the point that he's becoming a sort of face for "Linux with nicish defaults". He is a bigot who regularly engages in reactionary politics on his personal blog (https://tekin.co.uk/2025/09/the-ruby-community-has-a-dhh-pro...). I don't want this man representing the Linux community writ large.
throwaway48476
I hear Intel in unhappy because enterprise fleets are replacing win 10 with macs.
high_na_euv
Weird, because on earning call 2 days ago they claimed that w10 eol is significantly boosting sales
not_the_fda
Both can be true. w10 eol can drive sales of new hardware and a subset can be using the opportunity to switch to Mac.
jayd16
Clicking through the link, both Macs and PCs are up. And Intel can even be upset it's not more of an Intel mix, so all of that can be true at the same time.
ck2
but why wouldn't enterprise just run W10 LTSC until 2038 ?
there will probably be ATMs running LTSC even past 2038
ac29
Where are you seeing support until 2038? I see support until 2027.
Even if it was 2038, Win10 LTSC only supports hardware from the time it was originally released. That might or might not be a problem today, but it definitely will be problematic long before 2038.
ck2
sorry my brain mis-remembered 2032 wrong
W11 LTSC is 2034
even the commercial ESU for Windows 10 general release will go to October 2028
egeozcan
As a person who switched from windows to mac (while linux being an all-time constant) for other reasons, it still feels like a weird migration because windows is a system full of glaring bugs that everyone experiences but knows how to work around while mac is (feels like) a system absent of huge flaws but there are many more smaller bugs that very small number of users experience that are seemingly impossible to work around.
One thing that's driving me crazy:
So for example you have 5 virtual desktops on Mac, and you use a keyboard shortcut to move left and right. So, if you start from the 1st and go to the 3rd and then immediately try to go back to the 2nd (1->3->2), animations need to complete on the 3rd until you can change direction. Doesn't happen if you start from the 2nd and go to the 4th then change direction to move to the 3rd(2->4->3). Same when beginning from the 5th to the 3rd then back to 4th (5->3->4). Doesn't happen with 4->2->3. Also, the windows which are visible on all desktops are shown until the animation is complete then the last focused windows on that desktop will be shown. And even with reduced motion, some fade animation is still there. Infuriating stuff for otherwise a magical experience.
itopaloglu83
Yeah, this is also true when switching applications, the keyboard events are sent to the previous application until the animations are completed.
The result? If you switch to an app to close it and use the Cmd + Q to quit it, but if you didn’t wait for the animations to finish, then you just quit the app you came from.
I think this bug was introduced like 2-3 years ago.
tonyedgecombe
What an own goal by Microsoft.
exitb
What’s a one paragraph explanation of why 11 is considered so much worse than 10 for someone who didn’t use Windows since 7?
geor9e
You are misunderstanding. It's not I don't want Windows 11.
For example, I have a pretty good gaming PC that plays Grand Theft Auto V at 4K and Elden Ring on low settings.
It no longer gets security updates. Microsoft has made the arbitrary policy that this hardware is too old simply because it doesn't have TPM 2.0 Secure Boot, and a certain generation of Intel or AMD CPU. They have decided it should go to a landfill.
Of course, I am more skilled than the average person, so I easily installed a hack to bypass these hardware requirements and get Windows 11 installed anyway. So I get security updates. But it's a matter of principle that I shouldn't have to use a hack.
Also, a lot of these comments are misunderstanding the question. Recall, Copilot, and ads are not the reason most of these people are opting for Mac instead of Windows 11. It's because they cannot install it legitimately at all. Microsoft said you have to buy new hardware, so they're buying new hardware.
kllrnohj
> Microsoft has made the arbitrary policy that this hardware is too old simply because it doesn't have TPM 2.0 Secure Boot
There's stuff I don't like about Windows 11, but this feels kinda overblown. The hardware requirements are satisfied by almost anything from the last 10 years, which is still a decently generous support window. TPM 2.0 is probably worth requiring, not unlike the 64-bit migration back in the day.
magic_hamster
From Microsoft's perspective you are running unsupported hardware. You're getting updates for now. But any future update might ban your system, disable your updates or even unintentionally break your system. It makes sense Microsoft are being more lenient about it at the moment, but a year or two from now? I wouldn't count on it.
As for myself, I didn't bother with Windows 11. Converted all my daily drivers who were still on Windows to Linux. On one machine I have a dual boot Windows 10 LTSC IoT just in case. This gives me 7 more years.
ryandrake
I object mostly to Microsoft's pushiness. At every turn, they're trying to nudge/coerce the user to do this and to do that.
Example: "You should make a Microsoft account!" -> "You really need to make a Microsoft account." -> "Here's a full-screen Window begging you to make a Microsoft account, with a tiny skip button." -> "Here's a full-screen Window demanding you to make a Microsoft account, and if you want to skip it, you need to reboot and do this without a network connection." -> "You're going to make a Microsoft account if you want to use your computer. Just do it, asshole. (command line workaround)" -> "OK, fuckface, we tried the easy way, now we punish you with the hard way. Make that fucking Microsoft account whether you want it or not. I'm not fucking around anymore. YOU HAVE TO DO IT."
You can see this progression with basically all of their unwanted features.
jeroenhd
My experience with alternatives (macOS, ChromeOS) isn't that different once you get past the setup screen. The privacy implications of an Apple account are much smaller than those of a Microsoft account, though.
It's a shame, really. Windows 11 has a whole bunch of nice-to-haves for development and gaming. They have one side making consistent improvements while the other makes the ecosystem as bad as they can.
notimetorelax
Don’t Apple and Google require their respective accounts for their platforms and hardware? How is this different?
analog31
I'm sure there will be many opinions, but here's mine.
Win10 came with the computer that I chose for home use because it was a cheap refurb with a touch screen. It's fine. My workplace has switched to Win11 and it seems fine. I'm practically ambivalent about the "platform wars" because I rarely interact with the OS.
I've read about issues such as: Growing amounts of telemetry. Requiring people to have a Microsoft account. Switching to subscription models for software.
But I think a serious issue is that there's a lot of hardware out there, that's not technically obsolete, but won't run Win11 for whatever reason. Being forced to upgrade your hardware opens up your choices, and now this brings Apple into play. I'm in this boat, though for me, Ubuntu may also be in play. If I have to give up my touch screen, my options open up a lot.
At my workplace, we were a Dell-only shop for many years, but now we offer either Dell or Apple. Even if only a percentage of people decide it's time to try Apple, that's still a lot of computers. Maybe something has changed that made it easier for corporate IT (at a F500 multinational) to support both platforms. My cube mate has a MacBook.
delecti
Windows used to be software you bought, and could use with a decent amount of control (obviously not at the level of linux). Windows 11 is a front-end to advertise Microsoft's cloud services. There are ads for them (and also other ads) throughout the OS, and you can't really easily escape the nudges to use them. It also needlessly removes a variety of customizability that has existed for decades; the taskbar is locked to the bottom of the screen, for example, while you could move it to the left/right/top of the screen on all Windows versions since 95.
Being forced to use 11 at work convinced me to finally move to Linux at home. And for context, I was an early adopter of Vista, and remain a defender of it.
Jare
It's full of little quirks and annoyances in my experience. I find it gives me random problems a lot more often than Win10 or Linux gave me. Wifi connectivity, unable to wake from sleep, video playback causing flashes. Nothing constant but all frequent enough for me to really feel disappointed and annoyed. Windows 10 was absolutely rock solid for me.
I don't particularly like the UI redesign but that's low on the list of problems. And I haven't been blasted with ads and AI things as other people report but maybe that stuff is all in the Home edition.
jeroenhd
For a lot of people it's no different from the upgrade from Windows 7, they just don't want change.
The privacy invasions grew in Window 11 and the advertisement of Microsoft products increased quite a bit. The start menu now works better (opens every time you press the button, which I had issues with on Windows 10). Many people didn't get a choice to upgrade, which also pissed people off.
For the more technical-minded, the mandatory Microsoft account also pissed a lot of people off. Haven't heard any complaints about that from people who can't name a preferred Linux distro, though.
throwaway48476
The start menu is now written in Javascript and horrifically slow.
wongogue
To clarify: Not that it is any better — The recommended section which serves OneDrive files is a ReactNative component.
sibit
I don't need a whole paragraph just: Copilot+ Recall.
dehrmann
If I were CEO, I'd notice that smart phones, tables, Chromebooks, and a more successful Apple have shifted the market. Windows is only 10% of revenue, so I'm not about to throw it away, but it's declining, and it's my focus. I'd let the engineers do the big breaking change that they've been clamoring for and make sure a key goal is cost savings from dropping legacy platforms. This sets up Windows to go into maintenance mode in 2035.
locusofself
So I work at Microsoft and will admit that the company has had many Own-goals over the years, but think about it this way. Apple provides software updates for a given model of mac for 7-8 years on average. Windows 10 came out more than 20 years ago. How long should they put resources into it?
geor9e
>Windows 10 came out more than X years ago.
You're framing this completely wrong. I have a gaming PC that runs Elden Ring, but it lacks TPM 2.0, Secure Boot, and the right generation of CPU from Intel or AMD. So Windows 11 literally cannot be legitimately installed. And now, Windows 10 is being purposely left with security holes. Microsoft is dictating that an Elden Ring‑capable gaming PC belongs in a landfill. Does that not sound absolutely ludicrous to you? Microsoft is free to obliterate its compatibility and shun its customer base if it wants to. That's its right. But whoever has convinced you that TPM 2.0 is so important that millions of gaming PCs should be turned into zombie‑virus‑infested abandonware—sorry, I just do not sympathize. The fact that there’s a third‑party hack to flip the bit that requires TPM 2.0 just proves that Microsoft could fix this situation with no effort whatsoever.
jack_tripper
>You're framing this completely wrong.
Why? Old Mac hardware are also powerful enough to run Apple's latest OS, yet they won't bother backporting it. You have to throw away your Intel Macs.
Same for ChromeOS hardware.
vasachi
First, they released it only 10 years ago, and second, Microsoft marketed it as the last windows version. So yes, this is a own goal)
wongogue
They never did that. It was an offhand comment by a developer which was picked up by the media.
usui
Three other comments are dunking on the OP writing "Windows 10 came out more than 20 years ago". It's probably a typo for "10 years ago" and OP is comparing it by saying Apple does 7-8 years.
windows_hater_7
Must be insider information. I thought Windows 10 came out 10 years ago.
chairmansteve
The problem for me is the 11 interface is rubbish. It seems badly designed and unfinished. Everything was just shuffled around with no thought to usability. There is a limit to the number of icons on the start menu. The taskbar works differently in arbitrary ways and has less features than 10.
grugagag
Windows 10 didnt come 20 years ago. You work for Microsoft and didnt know this? Win 10 was released in 2015 fyi
crims0n
Apple is well positioned for this, it has never been so cheap to own a Mac before, and the price/performance you get at that price is unprecedented.
pjmlp
Don't expect macOS quality to be any better though, especially if buying laptops running Tahoe.
j45
Windows Vista by all accounts was far worse, and people definitely switched to Mac then because one of the best laptop Windows XP could be installed on flawlessly at the time was a MacBook Pro.
Razengan
Don't worry the bugs of Tahoe will turn it back down :)
pram
On HN every release of MacOS since Mavericks has been an unforced error that will bring the swift, irreversible end of the Mac.
bluedino
Seems to be pretty good in my experience, compared to previous .0 releases
tonyedgecombe
Same for me, it has been rock solid (just like all the recent macOS releases).
wslh
Completely agree, Apple made a vast of unforced errors: beyond UI tastes there are bugs that could have been detected by a below average QA team.
Nextgrid
But OS bugs don't matter as long as people can "engage" with the notification to subscribe to Apple TV+, or their new Apple Intelligence AI thingy.
(the payment process itself will likely fail with random obscure errors after being prompted for your Apple password the 10th time though)
mrits
What makes you think they weren’t detected? I’ve never heard of a company that fixed everything before a release
eep_social
Apple has trained us to expect better. I pay the premium price with those expectations in mind.
I, personally, would _like_ a new laptop and am lucky to be able to afford to buy at any retail price point but I cannot justify spending on Apple at this time. Maybe they’ll course correct but it seems unlikely to happen quickly enough for me. Johnny Ive ruined the product side of the company and IMO they may never recover as Tim Cook doesn’t have the kind of vision it would take to pivot to making consumer first products again.
wslh
I assume you are not using the Apple devices in the same way as me. If my very small companies detect the kind of issues Apple have now in my own developed software, I would be very angry if there are not fixed.
Hmm, considering this is on mac rumours, the title does make sense. But it sounds like the more accurate title would be "Windows 10 Deadline Expedites Fleet Renewels". The +17% in lenovo shipments, along with increases for HP and Asus, will all come with Windows 11 installation count bumps, presumeably. That would be the windows 10 deadline working as intended... damnit!