AI's $344B 'Language Model' Bet Looks Fragile
88 comments
·September 11, 2025redwood
rsynnott
One thing I find fascinating; go to any forum/subreddit/whatever for any LLM thing, and it will be full of people complaining that it's not as good as it used to be, and that OpenAI/Anthropic/Google/whoever is intentionally degrading it, because they are so evil and want their products to be worse.
Then a new model or tool comes out, all is wonderful for a bit, then repeat (except for GPT-5, oddly; that one seems to have inspired hatred from the start).
It rarely seems to occur to people that familiarity breeds contempt; once the novelty wears off people start noticing the problems. The model isn't getting magically worse, you're just _noticing_ more.
wffurr
>> in anonymous forums there's a lot more people pointing out that they think this is hype whereas when we wear our professional hats many of us join in
When your boss is hyping it up and demanding all hands on deck full steam ahead on the Good Ship AI, lots of people join in out of fear, particularly in the currently awful job market which is partly being ruined by AI itself.
Some of us just stay quiet, keep our heads down, and plug away using tools actually fit for purpose, like LSPs and refactoring tools.
Very few have the courage to stand up in a professional setting and say the emperor has no clothes.
geon
No developer job has yet been lost to AI. We are in a huge recession, and companies like to have an excuse to fire people that can be spun as a positive.
latexr
> No developer job has yet been lost to AI.
https://content.techgig.com/technology/developer-fires-entir...
ElevenLathe
That makes the fear worse, not better. It's clear that fake AI enthusiasm is a litmus test for how much shit you'll eat in order to toe the company line so that you can avoid layoffs in the worst jobs market since the GFC.
hobs
At my company at least four developer jobs were lost because of AI tooling, but keep spouting off about the entire economy at once.
darepublic
I sympathize with this, I would hate having some cargo cult bullshit foisted upon me by disingenuous management. However I'm not sure that it's AI who is "the emperor with no clothes". What I think _is_ such a facade are oftentimes the company itself, its business model, the product it is trying to build and the way its trying to build it. I have sometimes spoken my mind about these things -- petulantly, on my way out the door.
steveBK123
Absolutely, and you see this in non-Mag7/non-tech industries where CEOs are all announcing a parade of "head of AI" hires. Will it end up being a permanent role like CISO, or is this just faddish follow-along? I know some of the guys being hired into these roles and, lol.. let's just say they are not experts.
My spouse works at a large (50k-100k) org in a program management role where she is getting a lot of pressure to organize various AI evangelism efforts aimed at developers. Workshops, bake offs, demo days, etc.
I mean sounds neat, but is this being done because it's useful or because someone up high needs to justify their AI budget spend with AI usage metrics?
Do we believe that ICs are actually so stupid/stubborn they need to be mandated, coaxed, coached, bullied and bribed to use something that makes their jobs easier?
Doesn't most of the best tech end up being bottoms-up?
Most of us who were around 15+ years ago recall a lot of BigCorp had to be dragged unwillingly into mobile by internal useres/devs who got their first iPhone and saw the light. A lot of stuff starts as small team internal skunk works / unofficial projects working around productivity drains. I am highly suspicious that the C-suite knows what people 10 levels down actually need for productivity enhancement.
GloriousMEEPT
> Most of us who were around 15+ years ago recall a lot of BigCorp had to be dragged unwillingly into mobile by internal useres/devs who got their first iPhone and saw the light.
Yeah thanks guys. Now I have outlook/teams on my phone and am expected to be reachable 24/7. If not, I'm expected to respond to text, and share my phone number with my colleagues. Those I don't directly share it with will get it from someone who knows me.
brookst
This is true, but it is also true that traditionally, people whose jobs are most likely to be affected by technological change are not the most dispassionate, objective judges of the technology.
boplicity
I think it's easy to forget how much low-hanging-fruit there still is, in terms of taking full advantage of this technology.
People are still figuring out very basic integrations, and even now, at this early stage, the things I can do with LLMs are pretty incredible. For example, I was able to set Cursor up on finally dragging an old codebase out of the dark ages. It then built new features that I've long wanted. It took a few hours on my end, but would have been at least a week or two without it.
I'm not exposed to much of the hype, though, so maybe my calibration of what the hype is, is wrong.
chain030
"I think it's easy to forget how much low-hanging-fruit there still "
Such as?
boplicity
So many things, once you start looking. However, most of the critics seem to focus on what it can't do currently, which seems to turn off their brains to the possibilities.
Just look at what Cursor (and similar) have done in terms of the tooling for LLMs. There's still tons of progress to be made there, but similar tooling can happen across a variety of industries and categories.
For example, I run a database of information that needs constant updating. I set up automated fact checking (with a human looped in), that enables nearly live updates, which would be incredibly expensive without an LLM. There are so many projects, big and small, just like that one, that are being created right now. The low hanging fruit is extremely abundant, for those who are able and willing to find it.
zippyman55
There are no error bars, no confidence intervals. Just a one trick pony that pastes tokens together to give you something that may look good to many people. Sure there are many good use cases, but there are still enough non-patchable and indeterminable in size holes in the watering pail to limit its effectiveness.
brookst
Are you saying the Internet is a fad?
nancyminusone
Its value certainly has declined in recent years.
zippyman55
Conventional AI and statistics has many opportunities for bounding answers. Then, a less subject knowable person can do something with the result. But if a LLM returns: THE INTERNET IS A FAD, someone may run off and post the result on HN, which would be embarrrasing.
freejazz
What even is the internet anymore? Do you mean the thing people use to access Facebook, Instagram, TikTok and "X"?
scrollaway
Just like those newfangled computer thingamadjigies. Overhyped, no long term value.
geoduck14
>It reminds me of when people first got their phones and couldn't stop showing everyone how cool they were.
Your comparison to smart phones is interesting. Smart phones are definitely transformative. There was a lot of hype, but still transformative.
Do you believe that LLMs and AI is also going to be transformative?
brookst
People keep rediscovering the trough of disillusionment and mistaking it for a dead end.
pixelesque
Likewise with the dot com bubble and the web - it was a bubble and it was overhyped, but it was still transformative if you look back 20 years as to how things are different in terms of media, and commerce.
Cthulhu_
Both smartphones (and tablets, and smart watches) and the internet went through the hype cycle [0], and the sentiments I've been reading lately indicate AI is in the "trough of disillusionment" right now. That said, I don't believe AI will ever reach the heights (i.e. the measurable ones, how much it penetrates our lives, how much money goes into it) as either smartphones or the internet had. Probably higher than VR / AR, but nowhere near the other ones.
pjc50
Transformative, but not necessarily in a good way: likely to lead to the end of the open internet, along with all sorts of weird social effects from lowering the cost of convincing fakes.
redwood
I think the transformation will primarily be in search personally. As in Google search type experiences.
What that means is the ad model of the internet will come apart.
And what that means is that the LLMs will need to charge for answer optimization to plug the ads hole.
And so where this is going is basically a whole cottage industry around that. Around controlling and shaping knowledge in other words.
Yes frightening politically more so than economically. At least from my view.
And if it dumbs us down and erodes critical thinking then maybe it will have negative effects economically and politically long term.
tokai
I don't think it was about smart phones.
qsort
> how in anonymous forums there's a lot more people pointing out that they think this is hype whereas when we wear our professional hats many of us join in
Different speeches for different audiences. On HN, for all its faults, people don't need to be told that yes, SOTA LLM can somewhat help you with code, parsing documentation, etc. A lot of people in the "real world" are still grossly underestimating this technology.
wffurr
>> A lot of people in the "real world" are still grossly underestimating this technology.
Did you mean "overestimating"? "somewhat help" is putting it strongly, IMO.
GloriousMEEPT
Most businesses don't need google or netflix level engineering. People on HN are outliers. The corporate world needs simple CRUD apps so tech savvy but non developer employees can stop grinding away at Excel.
noosphr
On the one hand I see posts here by people who have no idea what they are talking about.
On the other I get 5 hours of work done in 5 minutes every other day.
Worst I can see happening is a doc-com crash. pets.com will go out of business, but amazon won't.
numbers_guy
> This technology demos incredibly well
You just summed up machine learning, not just AI/LLMs. My domain is very far from LLMs, but even in my domain, you can build a really cool demo, that is entirely misleading.
Mizza
What's the path to recouping that money?
Even if every major company in the US spends $100,000 a year on subscriptions and every household spends $20/month, it still doesn't seem like enough return on investment when you factor in inference costs and all the other overhead.
New medical discoveries, maybe? I saw OpenAI's announcement about gpt-bio and iPSCs which was pretty amazing, but there's a very long gap between that and commercialization.
I'm just wondering what the plan is.
elzbardico
If AI Doesn’t Fire You, It Can’t Pay For Itself https://esborogardius.substack.com/p/if-ai-doesnt-fire-you-i...
frfl
Wasn't the plan AGI, not ROI on offering services based on current gen AI models. AGI was the winner takes all holy grail, so all this money was just buying lottery tickets in hopes of striking AGI first. At least that how I remember it, but AGI dreams may have been hampered by lack of exponential improvement in last year.
null
brookst
I’m sure somebody believed that? But I never met them.
latexr
> I’m sure somebody believed that?
“Somebody” like… Sam Altman? Because he said that’s what he actually believes.
https://www.startupbell.net/post/sam-altman-told-investors-b...
frfl
As sibling commentor mentions, Zuckerberg is dropping billions on AGI currently (or "super human intelligence", whatever the difference is). And, I don't have time to find it, but maybe Sam Altman might've said AGI is the ultimate goal at somepoint - idk, I don't pay too much attention to this stuff tbh, you'll have to look it up if you're interested.
Oh and John Carmack, of Doom fame, went off to do AGI research and raised a modest 20(?) million last I heard.
nwsm
I want to say Mark Zuckerberg but I think Meta's investment is also targeted at creating their own social media content
ACCount37
The "game plan" is, and always was, to target human labor. Some human labor is straight up replaceable by AI already, other jobs get major productivity boosts. The economic value of that is immense.
We're not even at AGI, and AI-driven automation is already rampaging through the pool of "the cheapest and the most replaceable" human labor. Things that were previously outsourced to Indian call centers are now increasingly outsourced to the datacenters instead.
Most major AI companies also believe that they can indeed hit AGI if they sustain the compute and the R&D spending.
HWR_14
If LLMs could double the efficiency of white collar workers, major companies would be asked for far more than $100,000 a year. If could cut their expensive workforce in half and then paid even 25% of their savings it could easily generate enough revenue to make that valuation look cheap.
mathw
Unfortunately for the LLM vendors, that's not what we're seeing. I guess that used to be the plan, and now they're just scrambling around for whatever they can manage before it all falls apart.
brookst
$100k/year is literally nothing.
Think of it as maybe $10k/employee, figuring a conservative 10% boost in productivity against a lowball $100k/year fully burdened salary+benefits. For a company with 10,000 employees that’s $100m/year.
Mizza
Even at $10k/yr/employee, you'd need 30 million people on the 10k/yr plan to hit 300B ARR. I think that's a hell of a big swing. 3 million, recoup over ten years? Maybe, but I still don't think so. And then competition between 4 or 5 vendors, larger customers figuring out it's cheaper to train their own models for one thing that gives them 90% of the productivity gains, etc.
But rather than speculating, I'm generally curious what the companies are saying to their investors about the matter.
34679
That's literally not how the word "literally" works.
jcranmer
It literally is: https://www.merriam-webster.com/dictionary/literally
techpineapple
But we won’t get there unless the company integration failure rate falls below 95%
shredprez
Eh, seems likely to me existing companies are structured for human labor in a way that's hard to really hard to untangle — smart individuals can level up with this stuff, but remaking an entire company demands human-level AI (not there yet) or a mostly AI-fluent team (working with/through AI is a new skill and few workers have developed it).
New co's built by individuals who get AI are best positioned to unlock the dramatic effects of the technology, and it's going to take time for them to eclipse encumbent players and then seed the labor market with AI-fluent talent
CyanLite2
Major companies will spend 10-100x that if it resulted in real tangible productivity gains for their businesses.
mathw
I think it's "scam everyone into giving us lots of money, then run before the bills come".
shoo
How big is $344B?
Apparently the total market capitalisation of the US stock market is $62.8 trillion. Shiller's CAPE ratio for the S & P index is currently about 38 -- CAPE is defined as current price / (earnings, averaged over the trailing 10 years)
That suggests that over the last 10 years, the average earnings of the US stock market is about $1.7 trillion annually.
So $344B of spending is about 1/5 of the average earnings of the total US stock market.
Still hard to interpret that, but 1/5 is an easier number to think about.
ghm2199
These days am looking at managing my own portfolio. I go off expected returns(using gdp as a component) plus dividend and adjust it for risk to compute which country/region has good expected returns. This i adjust a couple of times a year.
If one would assume it's nearly all a bubble, How would you correct earnings for the US? I am interested in applying it to any investment that tracks AI heavy companies in the US.
shoo
If you believe in long term mean reversion of CAPE ratio for US stocks, you'd expect price/earning multiples to contract by a factor of 2, over some hard to predict time frame, where CAPE reduces from 38 back to about 20. If we arbitrarily guess that contraction happens over 10 years, that'd be -6.7% / yr for 10 years, from 0.5^(1/10). Then add the return components you mentioned from dividends and earnings growth.
One approach I've seen a few folks do is to fit a regression model of annualized real stock market returns over the next 10 years as some function of CAPE or 1/CAPE or log(CAPE).
It doesn't give a very good fit on training data, R^2 in the range of 0.2-0.3, i.e. it cannot "explain" most of the variation in 10 year returns.
CAPE based regression models like that have said the US stock market has been overpriced for the last decade! But investors in the US stock market have done pretty well over that period, with really good returns. Maybe these models are accurate but we've just gotten lucky? Maybe these models aren't very good. Hard to tell.
Elm capital publish estimates of expected returns of a few asset classes quarterly: https://elmwealth.com/capital-market-assumptions/
lotsofpulp
How do you plan to adjust for government actions that affect purchasing power of the currency?
brookst
But the $344B figure is not annualized, it’s cumulative.
shoo
the two nested bloomberg articles say
> This year the world’s four largest tech firms will spend $344 billion on AI
> Altogether, the four companies are expected to spend more than $344 billion for the year, with much of it going to the data centers necessarily to run AI models.
so both articles frame that $344B as estimates of capex within 1 year.
null
weego
I think what we have right now is an excellent interface for low-friction, non-specialised interaction by humans (work or personal use) with a vast array of highly specialised and highly-complex systems.
What it isn't is the actual final "thing" itself. It's just the thin veneer right now.
I'm not convinced that that revolution was worth whatever trillions we'll end up spending, but fortunately that's not on my shoulders to be worried about.
rsynnott
> Hallucinations haven’t gone away, muddying the path to adoption for companies in healthcare or legal analysis
... I mean, of course they haven't. They are a natural consequence of how the things work!
lherron
This “article” is clickbait. Controversial title with no substance, asking “why are companies investing heavily in a technology that works for some (limited but valuable) use cases, when they could invest in pure R&D for something that might be better someday”.
impossiblefork
It's obviously a lot of money, and of course it's too much money, but I think we can still get LLMs much further and I think they're probably the currently most interesting approach.
I don't even care about multimodality etc. I think pure text models are a very appealing idea.
gsky
Most of us believed that crypto currencies were trash. Look how valuable its now .
LLMs are a million times better than Crypto currencies.
Gigachad
Crypto never ended up filing those original goals of being an actual currency and smart contracts actually doing things. Blockchains and NFTs were never used to solve any of the problems they claimed to.
It’s just none of that had any baring on the value of the coins.
lm28469
Pokemon cards are also super valuable these days, it says more about some people having way too much money for their own good than anything
bjacobel
There is a distinction between "vehicle for a large volume of speculation" and "valuable". Cryptocurrency has not created any "value".
redwood
Oracle's mega moves in the market (cpl hundred $B in market cap),due to their claim that OpenAI was doing a multi-year commit to move much of their workloads to their cloud ... likely a heavy revenue play rather than profit... with an aspiration to push as much CapEx deprecation to out years as possible (btw Oracle where is all the capex?) AKA Financial aengineering... just shows how overly leveraged this bubble has become.
The Economist recently featured a piece pointing out that it's no longer risk that drives the market but a balance of fear of loss and fear of missing out (https://www.economist.com/finance-and-economics/2025/08/06/w...). FOMO is out of control right now
jakeinspace
This Oracle surge and revenue predictions really feels like jumping the shark. I mean, it's Oracle.... I've never felt confident enough to bet against a company, but a short position on Oracle may well be too tempting for me.
brookst
I lost money betting against Oracle. It taught me to never underestimate the power of a sales and marketing organization, even if the product they’re selling is technically backwards.
andsoitis
You probably saw in the news yesterday that Oracle stock shot up because they are scoring large AI deals: https://www.wsj.com/business/earnings/oracle-stock-orcl-ai-d...
fidotron
> FOMO is out of control right now
Exactly. The whole stock market is currently behaving like the crypto bubbles.
kingkawn
In the same way people thought the train would hit them when cinema first debuted so too do we believe the machine is thinking
thiago_fm
They MUST. It doesn't matter if it looks fragile or how much money it is.
LLMs risk most of those companies business, they can't afford to not be ahead. If they aren't ahead, there's a risk that the entire US's economy would be in a terrible shape.
American Big Tech companies that make plenty of INTERNATIONAL revenue from Ads (Meta, Google), can quickly become a shell of its former self.
How? Countries and economic blocks could quickly substitute their American products counterparts if they have nothing to offer and could roll out their own.
The US's economy has become very dependant on FAANG cashflow, it's what gets other parts of the economy moving.
No wonder they had a dinner with Trump. If this fades away, US will look very weak and with a terrible economic outlook.
This technology demos incredibly well and you can just see how everyone gets giddy with excitement around using it. I watch my colleagues and executives proud to show what they could do or make endless jokes about it. It reminds me of when people first got their phones and couldn't stop showing everyone how cool they were.
This leads to an over rotation in the perceived value.. the value is significant just as the mobile phone was, but not going to live up to the hype in the near term.
It's definitely interesting how in anonymous forums there's a lot more people pointing out that they think this is hype whereas when we wear our professional hats many of us join in. It's like we all want you to party going no we all know what's going to happen