OpenAI and Jony Ive's "io" brand has disappeared
18 comments
·June 23, 2025walthamstow
reconnecting
When Ive left Apple, I was relieved by his decision because the company's products had truly turned into trash. But when he came along with Altman, I don't know what to think because their products were already trash.
wordofx
They turned to trash because of Ives. They got better after he left.
reconnecting
Thank you for your comment. As a macOS customer for ~20 years, I don't find this OS useful since approximately 2020 (I'm still on Catalina).
However, my hope was that there are other categories of users who find the new OS useful, and it's great to know that they do.
easyThrowaway
I guess it is a somewhat ironic reference to Simon & Garfunkel, possibly the cover of Bookends?
thm
It's not ironic, it's hubris.
personjerry
Clickbait title. Here's the full article:
> OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google’s moonshot factory.
Cthulhu_
TIL OpenAI blew $ 6.5 billion dollars on a failed hardware company with just 55 employees.
keeeba
I want to believe that it wasn’t announced at that time, with that name, purely to detract from Google I/O.
But it’s hard
mdhb
The lawsuit against them seemed particularly damning. I hope it costs them a huge amount of money.
pavlov
They can rebrand to "iOwe", which is short for "I owe tens of billions to investors who expect a massive return on all this GPU spend eventually."
OtherShrezzing
OpenAI are at $10bn ARR already, on about $60bn fundraising to date. Even if there's absolutely no advances in AI beyond its current point, they're fairly likely to have all investors break-even over 10-20 year time horizon.
Their biggest risk is that there _are_ advances to AI, and that another company takes the lead from them.
olieidel
revenue != profit
People tend to forget this outside of the Tech / VC / YC bubble.
OpenAI is losing a brutal amount of money, possibly on every API request you make to them as they might be offering those at a loss (some sort of "platform play", as business dudes might call it, assuming they'll be able to lock in as many API consumers as possible before becoming profitable).
The big question here will be what will happen next: Serving LLMs will likely become cheaper (as the past has shown). But will that lead to companies like OpenAI becoming profitable? Or will that lead to all platform providers lowering their prices again, offering them at a loss again? Or will that lead to everyone self-hosting their own LLMs because serving them has become cheaper not only financially, but computationally? That's the big question.
In the meantime, OpenAI is bleeding money.
Tenoke
>OpenAI is losing a brutal amount of money, possibly on every API request you make to them as they might be offering those at a loss (some sort of "platform play", as business dudes might call it, assuming they'll be able to lock in as many API consumers as possible before becoming profitable).
I believe if you take out training costs they aren't losing money on every call on its own, though depends on which model we are talking about. Do you have a source/estimate?
disgruntledphd2
> OpenAI are at $10bn ARR already, on about $60bn fundraising to date. Even if there's absolutely no advances in AI beyond its current point, they're fairly likely to have all investors break-even over 10-20 year time horizon.
That's an incredibly low bar to hit, and I'm still sceptical that this will happen.
lavidaloca
[dead]
mslansn
[flagged]
That pic of the two men, with Ive's hand on Altman's shoulder, is extraordinarily creepy.