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Base44 sells to Wix for $80M cash

Base44 sells to Wix for $80M cash

99 comments

·June 19, 2025

steveBK123

Congrats to the team, but the media coverage is a bit silly here.

"Solo unicorn.. well, ok it was $80M not $1B.. and, sure ok it wasn't 1 guy, he had a team of 8.." LOL.

Guy lists himself as an "angel investor" and "Forbes 30 under 30" on his Linkedin, so clearly not his first rodeo and has good connections, likely a stronger ingredients than the tech.

So you know, not bad money, and I'd certainly take it. But doesn't seem like any step function change in ROI for startup founders due to LLMs here.

As others have pointed out, Wix bought the leads/client list.. not the tech.

pavlov

Also, Wix bought this guy with an impressive track record. There might be an earn-out that's not being discussed.

The article mentions that $25M is a retention bonus for those eight employees. (About $3M each — a nice bonus by any standard, but not insane for SV + AI. Presumably that's Wix stock, not cash.)

So the purchase price might be made up of components something like this:

- $30M for the client list

- $25M retention bonus to employees, with standard RSU vesting

- $25M for the founder, with earn-out goals over four years

michaelscott

Article claims all cash but sounds like probably with vesting for retention

scrollaway

To be an angel investor you can open a wefunder account and yolo some cash on some startups. Forbes 30u30 is a PR thing that simply requires some cash and a bit of charisma.

Neither of these are signals :) It looks like there are much stronger different signals out there for this guy.

skeeter2020

Everyone focused on the "vibe-coded, solo-preneur in 6 months" headline is being tricked. First, the details show this is not a "hallucination" but a misrepresentation of the facts, aka a lie. Second - and far more important - Wix did not buy the code output of an LLM, which anyone could easily reproduce, they bought the subscribers, funnel and team that built the business, not the code.

runako

> they bought the subscribers, funnel and team that built the business, not the code

This is strikingly similar to just about every tech acquisition in history. Buyers purchase the assets, potentially including part of the team, needed to produce a reproducible business outcome, however one defines those terms.

What is striking is how quickly the team was able to assemble a reproducible business outcome worth so much.

billy99k

This is the true value of any software-based business, not the code.

disgruntledphd2

Yup. Always worth looking at goodwill on accounting statements post these acquisitions and thinking about how that is often the actual value of a software/tech business.

reaperducer

This is the true value of any software-based business, not the code.

A pithy statement that is like candy to VC ears, but falls down if you think about it even a little.

Nobody is going to buy Adobe for its client list.

tomgs

I helped out in their recent hackathon - https://base4good.com/ - mentoring folks on the app, and I also admin one of the user groups.

I am not a paid member of the team, just an admirer who wanted to get closer to the action. This felt right to me from the first moment, and I'm happy I had a small part in the journey.

I met Maor (the founder of base44) and team and had beers with them. Good people.

--

Let me clarify a few things:

1. I don't know exactly how much vibe coding went into building base44 itself. I can attest that Maor's rate of releasing features was absolutely insane - I'm talking major updates every 1-2 days. I assume he's good with Cursor and the like. He's also very, very decisive on what to build and what not to build. Aggressive, even, I would say.

2. Maor had, for the majority of the life of this, no team. The employees joined way after base had customers. Most of what Base is was built by Maor, with 1-2 close friends helping cut out everything that wasn't relevant or wasn't great (so I'm told).

3. It's a different take on lovable/bolt etc. No one argues this.

4. Maor opted to include the db within the platform, rather than enable persistence externally. This really made the output great, and made fixing cross-application things very easy.

5. To me, base44 is PHP. It's a bit ugly, but it works, easy to explain to people, and once you get a hang of it it's a great hammer. It's not going to win the space race anytime soon, but it'll build you a house.

6. Base has resolve with AI functionality, which is far superior to anything I've seen outside of an IDE. It just works.

--

To folks trying to win the AI race by building exceptional technology on the bleeding edge, good on you. I don't think Base is that.

I think Maor symbolizes something different: we're in the fast-grab era.

Big cos are not able to build killer AI apps at the rate they're expected to, which means they're circling around looking for what they can snatch with money/equity.

My take?

Build AI things that just work for a specific use case. Release them fast. Make people fall in love with them because they "do AI" for the use case.

Some bigco is flying close by, trying to build it but failing. Be there for the purchase.

11101010001100

The features that Maor was adding every 1-2 days were not novel, just new to base44?

throwacct

We're still in the "gold rush" era: The guy and his team sold a company that sells "shovels" in a crowded market. Good for him for capitalizing on this.

bmiekre

The reality is they paid for the subscribers, not the code. 250,000 sign ups is a lot. Sounds like they hit a real pocket, I would guess on LinkedIn ads/content. I can imagine a ton of non engineers who doom scroll LinkedIn would easily have signed up for a free account.

tomgs

I can say, at least from looking at it from up close, that it doesn't seem like paid ads did the trick here. It was a community play, all along.

Don't have proof, but the discord community and the WhatsApp groups tell a decent story.

See my other comment in this thread for more comments.

cess11

On average 320 dollars per line in that registry, over the next five years they'd only need to extract, on average, about five dollars per month from them to break even.

Retric

It’s the track record of 0-250k people in six months not just the current number of users. Presumably more people can be added fairly soon at minimal cost.

Also $25 million of that is essentially a retention bonus for the employees.

jonplackett

I’m confused.

Is this a vibe coded product

Or a product that helps you vibe code.

Or both?

They can’t have 8 of them vibe coding. And if it isn’t vibe coded then this has FA to do with a one person AI unicorn.

nickdothutton

If you are interested in what kind of company gets acquired for big bucks with a tiny product, can I say "micro product"?, and with few staff... look no further than Tegic, and their T9 product. 30 staff, ~$630M acquisition (today's dollars), back in 1999. I'd love to know how many LOC it was. I'd imagine it would still hold some kind of record for most $ per LOC.

fidotron

Anyone remotely familiar with Wix should not be surprised by this, or be happy that they are familiar with Wix.

The maintainability of the output of your average vibe coder is going to enormously exceed that of your average Wix site. LLMs are a massive threat to their whole model which relies on increasing levels of esotericism.

cj

I think the implication here is that the Wix platform sets the bar so low, that even a vibing LLM can surpass it.

Companies like Squarespace set the bar much higher. Wix has always been a nightmare to use and customize.

wintermutestwin

>Companies like Squarespace set the bar much higher.

When I was evaluating user friendly web platforms for several non-profits, I ended up choosing Wix over Squarespace because Squarespace didn't provide backup>restore functionality. That's a pretty low bar...

pc86

Just because they didn't prioritize a feature that most of their users won't care about doesn't mean its a low bar, it just means you care about something they don't.

hombre_fatal

This isn't a good analysis of the value here.

My dad has a Shopify site. He'll sometimes accidentally break his theme by making simple modifications in the editor, and it's not obvious why. Maybe a missing quotation mark or a wrongly nested closing tag. He usually had to revert it or even ask for help.

99% of the things he wants to change about his Shopify site would be better done by asking an LLM to change the template for him.

Frankly, I don't want to be editing HTML by hand to make simple edits, either. I just get Cursor or Claude to do it. If I were using a platform like Shopify or Wix where I don't have the templates sitting in my filesystem, I'd like an LLM integration there too.

Almost all of us have an LLM integrated into our code editor, yet when people want to integrate an LLM into the workflows of non-software-devs, suddenly there's cynicism.

fidotron

> I think the implication here is that the Wix platform sets the bar so low, that even a vibing LLM can surpass it.

I'm not implying anything! Wix is clearly actively designed to be that way.

csomar

What's the game plan here? Buy every chatbot LLM SaaS?

fidotron

Prior to the AI boom Wix had developed a niche in very small businesses with events and sales, where it has a lot of the tedious stuff around that in a state where you can no code it into place very fast.

The problems begin when you try to do things slightly different, and this is almost entirely down to the staggering levels of inconsistency in their core APIs. (Genuinely impressively so). Their business model relies on the useful pieces being opaque enough and irregular enough that you cannot move off without overcoming a big migration effort.

Consequently their interest will be in two areas: can they use LLMs to get people to use those existing modules and get locked in faster? Can they own the funnel of people using LLMs to attempt to create this sort of functionality for their existing market? This acquisition helps on both levels, so it makes perfect sense for them.

Fokamul

As a "red teamer" ;-), I approve this message. Vibe coded apps? The more the merrier, guys.

Retr0id

Don't get too excited, there are vibe-security-audit platforms now too.

andrewSC

I just got a little more excited ;)

wslh

Not only audit, but offensive security tools such as XBOW [1], backed by Sequoia and that finds and exploits vulnerabilities. I am on the waitlist though.

[1] https://xbow.com/

Sytten

Don't get your hopes up, I am in this market and most of it is not good. It is even doubtful that it is a step up from a regular scanner.

cddotdotslash

This "AI will never replace _my_ job" attitude by security folks (and I say this as a security engineer myself) is insufferable. Yeah, there are likely lots of vulnerabilities getting vibe coded into apps right now. But AI is improving rapidly, and in a few years you'll likely look back wondering what happened to the job market. Adapt or don't, I suppose.

mellosouls

Landing page is excellent, esp the video; gets straight to the point.

https://www.youtube.com/watch?v=vFzQF_Ik_-g

https://base44.com/

recursive

Impressive. I've never seen a website with such low-fps janky scrolling.

andybak

It's a wrapper for Claude. What's the moat here? Why this and not one of a dozen similar products? Why not reproduce from scratch? $80M would buy you a decent development team and it doesn't seem like these kind of apps are hard to make.

Is there something especially good about Base44? Or are they paying for the user base or the time to market advantage?

palmfacehn

How the deal was brokered is not mentioned. Nor are any personal connections.

d--b

Probably a bit of everything. It’s good enough, it’s got a growing user base, it’s already there. It is likely profitable. And probably wix can afford it.

Also the founder possibly spent a bunch of his own money it. I mean he hired 7 people already.

rasz

>It is likely profitable

/s

csomar

From the article

> the company was profitable, generating $189,000 in profit in May even after covering high LLM token costs, which he also documented publicly.

Still a crazy multiplier even if we do not assume accounting shenanigans.

soco

For us in the back, what is a vibe coding platform anyway? I know and use Claude, if that helps anchoring.

gchamonlive

It's something that frustrates developers, spits out terrible pull requests and only fixes bugs by introducing new and exciting ones.

But it's something that you can put in your company's portfolio to attract VC capital.

It's a terrible tool that makes a lot of money for the corporation.

stonemetal12

As far as I can tell it is one of those low code or no code platforms, only it uses Claude as the interface instead of the usual.

hennell

I think it's sort of like those no-code style things like powerautomate and wsiwyg editors - it removes the pesky syntax and understanding bits of code while still giving you a custom app result. Except here it replaces drag and drop or flow diagram style editing with 'ai prompts' and then the AI does the code - making it more powerful (although with less control).

I'd guess in a platform they probably pre-prompt it with a context and rules on top of that so users don't have to say things like 'make sure AWS keys are not in the code' and 'users should be authorised for only their data' etc, and give it tools to use to make standard features.

No idea what the end result of the finished apps is though.

csomar

LLM chatbot with a VM. The front-end is a file explorer with a preview window. Kind of like bolt.

They do not work, from my experience; or the experience of people using them: https://github.com/stackblitz/bolt.new/issues

dr_dshiv

It’s a tool that lets anyone create and deploy functional software (usually web-based) by writing prompts in plain English. Usually they are UI “wrappers” for leading AI models (usually Claude). The platforms also usually include online development environments and integrations (for databases, etc).

Examples include Bolt.new, lovable, mgx.dev, google AI studio... Vercel and Replit also have popular platforms. Google AI studio also counts, here. There are probably dozens more.

windowshopping

Sorry about the pretentious other reply.

The real answer is that vibe coding is what people are calling it when you just give prompts to an llm and it writes the code for you. So a vibe coding platform is just an app built around that purpose. A conversation window with a a bot that writes code for you, with a bunch of integrations so that it can do things like databases and auth.

Probably would have been quicker to Google it than to ask here though to be honest :>

soco

I could but look at the answers I got - do you think a google would have given the same? I'm much happier this way.

echelon

> what is a vibe coding platform anyway?

Right now they're something that lets all of those "I have an idea for an app" people actually make the app themselves.

In a few years, they might be much more than that.

fellatio

6 month old company (not solo; vibe coding means what here??) sold for 80M. Impressive still.

kylecazar

It's a product that offers a vibe coding service to users. You enter a text prompt for what you want to build (no-code), and it tries to build it.

I don't know if these 8 people vibe coded the vibe coding product itself -- they may have. But in the title the reference to "vibe coder" refers to their product.

mattfrommars

Isn't this what lovable and that tool provided by vercel?

stavros

> vibe coding means what here

It means you tell the product what you want and it gives you the code.

throwacct

We're still in the "gold rush" era: The guy and his team sold a company that sells "shovels" in a crowded market. Good for him for capitalizing on this.