What do wealthy people buy, that ordinary people know nothing about? (2015)
89 comments
·May 18, 2025HardCodedBias
lwo32k
> which help no one since they are zero sum
Signalling Status plays a big role in group formation/group maintenance/social cohesion etc.
The larger groups grow, the more complex the group dynamics get, keeping groups of people together and preventing them from disintegrating is one of the most complex problem we face, given all the differences in culture, religion, language, class, personalities, ambitions, values, needs, intelligence, skill, education level, interests etc etc
A short cut frequently used (cause its easy) is using Leisure and Luxury (see Theory of the Leisure Class).
"So you like what I wear, where I stay, what I eat, who my friends are, what toys I have and want to be like me or hang out with me then do what I say". This works pretty well. In fact Veblen's prediction in Theory of the Leisure Class was that since Tech has a tendency to eliminate waste, tech would eventually eliminate the need for a Leisure/Status signalling Class that keeps large groups from unraveling.
But social cohesion of large groups is such a complex problem, society even today requires all kinds of Status Signalling to keep the groups together.
If you find ways to keep groups together without status signalling you are onto something special.
HardCodedBias
Not to be trite, but signaling status is only complicated due to animals/humans making it complex. These are games and they are zero sum games.
We should strive to remove ourselves from these games as much as possible and not to lean into them as LVMH would like.
Rejecting such superficial signaling only enhances one's life, IMO.
47282847
In my experience roaming many different groups, the ones who do not signal status typically are the most powerful/influental. Their membership is safe; they don’t need to signal status, or rather, signaling it draws too much attention (annoyances by those seeking to gain status by affiliation). I remember reading a study about this some years back to find my own findings confirmed.
The people I know with a net worth over 10m do not display it. Why would they want to. It only has downsides and no upside. Same applies to other forms of status/rank/belonging.
(Not contradicting your points, merely adding to them.)
If you want to experiment with that, try to NOT match other people’s style AND radiate a deep sense of security/belonging/entitlement. Do not hide your (other) insecurities; those with status don’t have to hide their authenticity. This may sound like a contradiction at first, but you can develop an universal sense of belonging that remains authentic. You will be surprised which people will suddenly find you to talk with you, once you stop seeking their attention.
SJC_Hacker
I'd say it really depends on the mentality of the very rich person
The very wealthy are going to fly private. Upper middle class could swing this on a case-to-case basis, but not regularly and especially if not if they frequently travel
Other than that, the main difference is the very wealthy having a mentality of getting people to "take care of problems" to a much larger extent. For example, routine tasks like cleaning. An upper MC person might have a weekly cleaner at best. But they still have to load/unload dishwasher, do their own laundry, etc. A very rich person has a full-time housekeeper.
The very rich have circles of people they rely on to take care of problems. Like having "a lawyer" who they go to for and have known for years. There seems to be much more of a sense of personal relationships / loyalty. Almost like the old feudal oaths.
Animats
> The very rich have circles of people they rely on to take care of problems.
At the higher levels, there's a "family office" which takes care of such things. All bills go there, and anything that needs to be done, they take care of. The first big one was the Rockefellers', which was in Rockefeller Center in New York. (That turned into a business. Now it offers Being Rich as a Service.)
JumpCrisscross
Family offices manage investments. Personal staff are typically separate.
rglullis
> A very rich person has a full-time housekeeper.
So does any middle class family living in a developing country with high economic inequality.
drewcoo
And it would be heartless not to. Those housekeepers need jobs and incomes.
vjk800
> Other than that, the main difference is the very wealthy having a mentality of getting people to "take care of problems" to a much larger extent. For example, routine tasks like cleaning. An upper MC person might have a weekly cleaner at best.
Pfft... amateurs. I've solved the same problem by just living in filth.
naveen99
I would pay to avoid flying : private or public…
amarcheschi
I knew a son of two entrepreneurs with a ~30m yacht, they own a (ex) monastery they use, either for parties, events, or as a residence
They have Miele appliances, but having "same appliances" doesn't make justice to the fact that there are deeper differences. Yes, they're status goods, but I think one's life might greatly improve by being very wealthy - even if your life can still be shitty as a wealthy person
never_inline
If I were rich, I would have a personal data center, an aeronautics lab, a tropical farm, mediaeval fort, things like that. Not this yatches and crap.
bombela
And I would sell tickets (at a loss, ). Because whats something cool if nobody witnesses it.
LaundroMat
Why sell tickets then? :)
0xDEAFBEAD
The incentives for the ultra-rich are screwed up.
I remember a few years ago Mark Zuckerberg announced that he was donating 99% to charity. The internet got very angry about it, based on flimsy reasoning: https://qz.com/564805/5-criticisms-of-billionaire-mega-phila...
Bill Gates has saved millions of lives through his philanthropy, and the internet is full of malicious rumors about him. Other billionaires who do far less good, but keep a lower profile, get much less hate.
A common meme on the internet is "if your intent was truly charitable, you wouldn't care whether anyone said thank you".
But this is a false dichotomy. Many people find the idea of charity appealing to some degree, but most of us aren't die-hard saints either. When we see the good deeds of others get devalued or even punished, that makes us less enthusiastic about doing good ourselves.
"Show me the incentive and I'll show you the outcome." Punishing do-gooders is one of the most anti-social things you can do. On the other hand, praising do-gooders is a very cheap way to incentivize people to do more good in the world.
I believe that once you get to a certain level of wealth, you start caring more about your personal reputation than your material goods. Sadly, there is so much reflexive skepticism towards billionaire philanthropy at this point that it's not even clear to me whether doing philanthropy is reputationally net-positive.
Gud
Bill Gates gets a lot of hate for good reason. His business practices killed off a lot of good products. BeOS, anyone?
analog31
In fact they depend on the upper middle class in order to have those things. I'm thinking about cell phones. Nobody can have a cell phone unless enough people can afford them to create an incentive to build and improve the infrastructure.
candiddevmike
Same thing with 401k enrollments at businesses. Management gets way more of a benefit from them than the wage slaves, but needs to maintain a minimum amount of people enrolled.
SoftTalker
The very wealthy had mobile phones years before they were commonly available/affordable. The only things they can't have are things that are technically/physically impossible. A Gilded Age railroad titan could not have had a mobile phone. But the wealthy had them in the 1940s.
analog31
Sure, but they were giant beasts with limited functionality. My first boss's wife had one for her real estate business. It came in a shoulder bag. The investment that produced today's smart phones and infrastructure required broader access.
BurningFrog
Without people to buy from, money is worthless.
immibis
Sometimes it's fun to realize that if we all just decided dollars were worthless, they would be. There'd be nothing the government could do about it.
Crypto ain't it, though. Even the better-scaling blockchains still don't scale very well. I've heard of a few different mesh-network currency projects, and I wonder if any of them could scale by essentially giving each user their own blockchain. However, in a mesh-network currency, you still have to find a conversion path with enough capacity, and pay a fee at each step, so maybe that's not it either.
vidarh
I clicked through hoping for something interesting and different, and got the same impression.
So... More plus influence.
I think the only thing listed that people with less money don't really "know about" is how much perspective changes with staff. You know people have people, but not necessarily how it changes things.
I'm on the very low end of that - I run a small DevOps consultancy and can, now employ a few people in low cost countries, and though I've managed large teams before, having unilateral ability to set people to work on things because I want them is a game changer, and it's hard to get used to asking for things instead of doing them.
The rest feels like things everyone knows, if not directly then from TV and movies.
JumpCrisscross
> We have very few items for the rich to buy
Goods, yes. Services, fuck no. Look at the Four Seasons and Amangani yacht and jet programmes for a <$10mm example of the sorts of experiences wealth opens up.
HardCodedBias
These are mostly positional items.
The four seasons isn't materially better than the hilton next door. The rooms are basically the same, the fixtures at the four seasons are fancier, the bedding is prettier, some random furniture may be sourced from a different supplier. The four seasons will be in a location which has somewhat better views.
The four seasons has prettier and more attentive staff, and there are less "less well off" at the four seasons. And you get to brag that you went to the "four seasons" but it really isn't that much better.
It's almost all status.
sarchertech
I stayed at the 4 seasons a few years ago just to give it a try. Not even remotely worth it. The only real difference I noticed was the obsequiousness of the staff.
If you want hotel employees to kiss your ass and pretend to respect you, then this is the place for you. But the quality of the room wasn’t noticeably better than other places I’ve stayed.
I will give you a good example of something that most upper middle class people can’t afford or at least can’t afford frequently.
Disney World VIP tours. My wife has family who are club 33 members and they gifted us a VIP tour as a wedding present. The tour guide drives you around to the different parks and walks you backstage through tunnels and hidden areas to get you the very front of any ride you want to go on.
JumpCrisscross
> four seasons isn't materially better than the hilton next door
I’m not comparing the hotels, I’m comparing their yacht and jet programmes.
Status signalling is mostly an upper middle class game—the truly wealthy tend to use their wealth to buy power or privacy.
rangestransform
These days I feel like I’m getting nickel-and-dimed more at the grand Hyatt than at Hyatt place
ofcourseyoudo
This is a great answer.
But I'm curious what the answer would look like if every strata in it was not "things you can buy" but "things you can do with the money" ... if the "IMPACT" section was delineated at each level.
One of the things I envy the most about my rich friends is their capacity to be generous. They can materialize their compassion on a regular basis without having to balance their budget.
I'd like to see what that looks like at each of these wealth levels.
(One funny thing I noticed is that I have multiple friends with virtual personal assistants now, at middle class levels of weath/entrepreneurship... definitely not a rich man's thing anymore.)
canucker2016
Automation is for poorer people - so the company can server more users.
When you are rich, you get a real person who speaks your language well.
canucker2016
They watch just-released films on the day they're released in their home (cost $35K buy-in, $500 per film). see https://www.theverge.com/2015/4/7/8361475/prima-cinema-luxur...
They have a current star singer perform a private concert for them (so this was probably a corporate event, but I'm sure centi-millionaire/billionaire have hired her to perform) - https://en.wikipedia.org/wiki/Beyonc%C3%A9_2023_Dubai_perfor...
throwaway713
I saw that Reddit post a while back. It’s interesting, but I wonder how much it really applies to all of the super wealthy. There are certainly billionaires and centimillionaires who reject that lifestyle out of hand (I know I certainly would). The average person doesn’t know their name and they prefer it that way. Even the local billionaire near where I lived for a while was pretty modest, all considered (his kids not so much). I was surprised to see him and his family sit down next to mine at a restaurant one day. Could overhear him talking about the local farmers market and commenting about the tomatoes of the season haha
macNchz
There is certainly a wide spectrum in how people behave, and an important factor is also how they would like to be perceived by others. Rundowns on how wealthy people live will tend to overindex on the behavior of people who want others to know they’re wealthy.
As an example, there’s a culture among what people refer to as "old money" families in the US northeast (with generational wealth from long ago), wherein they tend to avoid seeming outwardly wealthy or really talking about money at all…generally aiming to project an unpretentious vibe, eschewing designer clothes and driving 20 year old Volvos, but still spending vacations at long-owned family getaways worth tens of millions, flying first or charter, and send their kids to specific, expensive schools to socialize with others of similar backgrounds.
borski
What wealth buys you is the freedom and opportunity to make that choice. It’s not that you have to use your influence; it’s that if your local billionaire whose name nobody knew decided to make a phone call or two, people would still pick up his call.
That isn’t true for your local plumber.
Loughla
The local billionaires here own a large family business. The founders (parents) were great people. They lived life poor for the first 50 years of their lives. They were super down to earth.
The next generation are mostly good people. They're involved in politics at the state level and have some philanthropic organizations that really do good work with zero strings attached.
The grandkids, who all have known nothing but having immense wealth are garbage humans. They're entitled, awful, mean spirited assholes. Every. Last. One. They frequent local businesses, and the number of times I've heard, "don't you know who I am" is astounding.
The business mostly runs itself at this point, but I genuinely fear for the future in this area. There's already undercurrents of the family using its connections to bail out one of the grandkids when he was drunk driving. I believe the first murder will happen within the next decade.
The grandparents would be absolutely horrified if they saw what their family was turning into.
steveBK123
Having worked at a few 100~1000 person companies run by billionaires, this tracks.
Most of the difference in lifestyle is the quantity and quality of housing they can afford, and having people to take care of problems for them. But they ALL universally have messed up personal lives with multiple messy divorces, embarrassing affairs, NYPost Page Six appearances, etc.
The one thing you'd think it gives them is freedom, but they all pretty much end up working til they die so I don't know. I'm not sure if the money breaks something in their brain, or their broken brain is what leads them to chase the money. Likely some of both!
There's some level where you can afford 2-3 nice residences, flying private, and not lose your damn mind. I've seen some of the billionaire's lieutenants achieve this balance. Basically being able to be fabulously rich but anonymous. Like the Bill Murray quote about people who want to be rich & famous should try just being rich first.
I think these guys I've seen are probably in the bucket the reddit OP marks "Net worth of $30mm-$100mm". Adjust that upwards for inflation and also to account for many of these people being in VHCOL areas so maybe it's like $50-200mm.
TMWNN
>The one thing you'd think it gives them is freedom, but they all pretty much end up working til they die so I don't know.
From "Requiem" by Robert Heinlein, 1940 <https://archive.org/details/Astounding_v24n05_1940-01_dtsg03...>:
>"What? You are old D. D.? But, hell's bells, you own a big slice of the company yourself; you ought to be able to do anything you like, rules or no rules."
>"That is not an unusual opinion, son, but it is incorrect. Rich men aren't more free than other men; they are less free—a good deal less free. I tried to do what you suggest, but the other directors would not permit me. They are afraid of losing their franchise. It costs them a good deal in—uh—political contact expenses to retain it, as it is."
>"Well, I'll be a— Can you tie that, Mac? A guy with lots of dough, and he can't spend it the way he wants to."
rco8786
> There is literally nothing you can't buy except. Love.
I feel like Elon is finding this part out the hard way lately.
junon
Given what we know about how he goes about making children, I don't really think love is the objective with Elon.
hshshshshsh
There are no objectives. Just conditioned patterns one adapt to survive childhood.
notahacker
You'd think he'd have enough accolades without shooting for the title of "world's most fecund incel"...
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neilv
> There is literally nothing you can't buy except. Love. Sorry to sound so trite, but it is nearly impossible to have a normal emotional relationship at this level. It is hard to sacrifice for another person when you are never asked to sacrifice ANYTHING. Money can solve all problems for someone, so you offer it, because there is so much else to do. Your time is SOOOO valuable that you ration it. And that makes you lose connections with people.
That, and being surrounded by fawning yes-people, and the drugs?
In the worst cases (and there are a few, currently), you decide that you should be in charge of everything, democracy is a mistake, and that you are the person to destroy it.
Who has time for love, when there's so much ego to give.
shiseiwon
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throwaway20222
First comment. No submissions. This is the first and only reply that you had enough motivation to make?
notahacker
tbf, I thought it was a brilliant demonstration of something missing from the list of things that wealthy people can buy: the adulation of the easily impressed...
shiseiwon
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Ar-Curunir
I too like to live in lalaland
latentcall
LOL
catlover76
[dead]
ubertaco
I think much of human history (not just recent US history, but that's a prominent example on folks' minds these days) proves that the biggest differentiator that the wealthy can buy is complete immunity from any sort of legal consequences.
Even if you don't already live in a high-corruption society, you can either spend some of your wealth introducing that corruption (which pays dividends), or you can just go somewhere else that's already high-corruption and bribe your way into immediate permanent residence.
Live in a democracy? Just buy public opinion by leveraging your wealth into a highly-profitable propaganda network, which will also give you an appealing platform for opportunist would-be government officials, who will then owe you, making your bribes cheaper. Maybe you can even just directly blackmail or entrap them along the way, so you don't even have to pay.
Live in an autocracy? Buy enough weaponry and PMCs to insulate yourself or even rival the government itself, or just buy the autocrat's favor directly.
Live in an oligarchy? Psh, your work is already done. Just use the system as it's designed: to be exploited by your vast wealth.
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busymom0
One of my favorite lines from the tv show Billions is:
> Chuck Rhoades: Walk away.
> Bobby Axelrod: I should. But then again, what's the point of having fuck you money, if you never say, fuck you.
steveBK123
They never, ever walk away.
smitty1e
All that wealth is great, and may even make a difference if you catch cancer. Or not.
One famous chap who is nailing it is Shatner. Strive to be spreading joy like that guy, whatever your means.
candiddevmike
Shatner has always been a jerk, the joy you're seeing is manufactured PR for a man who is worried about his "legacy" like any of the other older rich.
kstrauser
Does that make a difference to people outside his personal circle, though? An extreme example of this is Bill Gates, spending billions to cure diseases. Maybe he’s only trying to buy his way into heaven, but I bet the people cured by his medicine couldn’t care less about his motivations.
add-sub-mul-div
I agree in the case of Bill Gates. Shatner, however, is just some Hollywood (reported) asshole. I do lose respect for a celebrity like that even if I'm not personally interacting with them.
mjevans
I don't know much about anyone, but the 1990s Star Trek captains were more my speed.
Picard, Sisko (spelling), Janeway
I hope none of them are bad people IRL, they didn't give that impression on the little screen.
I really like this post since it shows how very little there is for the wealthy to buy other than status goods.
The life of the rich, other than status, is very much like the life of upper middle class. The same phones, the same digital entertainment, the same appliances in their homes.
We have very few items for the rich to buy. Honestly, it is a problem it breaks incentives and it drives the rich more towards status goods which help no one since they are zero sum.
We should have expensive products which actually improve lives.