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Middle-aged man trading cards go viral in rural Japan town

mrexroad

I clicked the headline expecting a chuckle and left with an unexpectedly warmed heart.

> “We wanted to strengthen the connection between the children and the older generations in the community. There are so many amazing people here. I thought it was such a shame that no one knew about them,” [...] “Since the card game went viral, so many kids are starting to look up to these men as heroic figures.” > Kids have started attending local events and volunteering for community activities — just for a chance to meet the ojisan from their cards. Participation in town events has reportedly doubled since the game launched.

there's so much more I want to comment on--it's not screen-based, increased cross-generational interaction, strengthening community, elders having their stories known--but what I love is that these effects will compound into even greater benefits for the community.

xivzgrev

This brings back something we've mostly lost in modern times. Elders had respect because they knew a lot and had contributed a lot, and everyone knew that. But that's not scalable, and we migrate a lot more now.

This is an engaging way that brings that back - rather than focusing on fantasy heroes, show kids real life role models.

msluyter

Saying this as a rather old person myself...

I have a theory that, wrt knowledge, the relative advantage of age has been at least partially eroded by rapid technological advancement. In traditional/tribal societies, prior to the 20th century, wisdom actually accumulated with age, because the pace of change was slower. Wisdom & knowledge could be passed on from generation to generation.

Now, wisdom and knowledge become obsolete quickly. Many things you knew 20 years ago are outdated. The ICE engine you learned how to fix as a kid is now computer controlled, or has been replaced by batteries. Your optimistic/open/friendly mindset now makes you easy pickings for online scammers. Hell, even your family's secret cherished muffin recipe is spurned by your grandchildren because it has gluten or they're vegan or keto or whatever.

All this is just a take, but when I look at voting patterns in particular, I find myself pessimistic that the elderly are wiser than average.

dfxm12

Knowledge changes. I don't think wisdom necessarily changes. Maybe this is a philosophical discussion, but I think that is once of the key differences of knowledge and wisdom. However, I do think it is false that people necessarily accumulate wisdom with age. I know wise and unwise people of all ages, including people who think they're wise only because they're old.

when I look at voting patterns in particular, I find myself pessimistic that the elderly are wiser than average

Don't stop there, look at the US elected representatives! Washington is, from a lot of angles, a gerontocracy, and I don't think anyone would consider it "wise". The world has passed a lot of these folks by and even aside from that, their stubbornness to not step aside has in cases meant that they predictably die in office, so their seats go unfilled for a while, leaving people unrepresented...

zambachi

I disagree on the advantages of wisdom as these days I’m thinking the opposite:

1) Lack of wisdom leads to reinvention of the wheel. How many programming languages are there only now doing things the same way as 30 years ago? What is novel versus an unnecessary re-invention?

I started studying Tcl code from back in the late ‘90’s and honestly was surprised. Hell, many people don’t even know what macports is even though homebrew isn’t much but an attempt to reinvent macports with a “cool” spin.

2) Societal language and general problem solving skills are deteriorating. Language, and mathematics evolve ever so slowly, and yet emphasis on their importance is reduced in favor of the whims of technological advancement.

I would rather hire someone with the slow-developing, traditional skills, than the new-age fads.

In addition, with the advances in AI the only people worth hiring will be the ones with traditional education—and the wise, classically trained among our elders will be evermore important.

mlhpdx

Isn’t it weird how “old people” are so much like other people? The insecurities, hopes and so on? It’s like stereotypes just don’t work or something.

baxtr

I think this is true from a pure knowledge perspective but definitely not from a wisdom perspective.

Old people have -through their experience- gained a tacit wisdom that can be very helpful when considering life choices.

neutronicus

Old people are also just a lot more numerous, relative to young people, than in previous eras of history.

georgeecollins

Every time I scroll through r/wallstreetbets or r/cryptocurrency I realize that I understand something about risk and patience that many young people do not. I am not disrespecting individual investors and I don't hate btc (tbh I don't invest in it either).

It's obvious that a lot of people feel like they have to find a way to get rich in the next three years or they will be poor forever. I am sure my generation was often the same. But people who have been through good times and bad times understand risk and patience.

smeeger

people today cannot imagine what it would have been like to have each generation do, experience and believe exactly the same thing. for thousands of years. even just a few hundred years ago, new ideas were basically a waste of time because everything had already been tried. history would swallow you up.

bamboozled

I find many “elders” I know think climate change is a hoax, solar power is dumb , transsexuals are evil, immigration is silly etc, basically they hold extreme views and it effects my ability to trust their word or opinion.

I’m not sure if technology is to blame, I think social media is probably part of their corruption, Fox News too, but yeah, the lack of interest in their opinions is mostly self inflicted and I feel they choose to believe in nonsense because it’s fun to hate things.

What technology has done is give me access to lots of knowledge and wisdom and now I don’t have to put up with all the cruft to get what I need.

Some elders in my life are more balanced and I enjoy seeking their opinion and wisdom and leaning on their experience for all sorts of things.

One exception for me is that in Japan, even opinions are considered to be potentially offensive so elderly people are careful with their words. I’ve very really interacted with an older Japanese person who just spits rhetoric and conspiracy theories. Japanese even are careful to make a statement like “this is the best chocolate I’ve tasted”, It’s much more common to say “I think this is wonderful”.

huijzer

I think society hasn’t figured out the incentives for elders currently. In private settings it’s fine, but in the work context I’ve seen few incentives for >50 year olds to support younger generations. To the contrary, many of these people fear losing their job just before retirement so choose risk-averse behavior. At the same time, unlike in the village, the juniors are not their relatives so that is also not incentivizing any positive behavior.

And yes there are of course very nice people who are the exception, but from what I’ve seen they are truly the exception. As Charlie Munger put it “Well, I think I’ve been in the top 5% of my age cohort all my life in understanding the power of incentives, and all my life I’ve underestimated it. And never a year passes but I get some surprise that pushes my limit a little farther.”

makeitdouble

Worth noting that the relations to elder is really getting rocky, and people are rethinking them in both directions.

We can't hide from the influence the elder generations had on the current situation. Japan is a developed nation with a crazy low crime rate and incredible infrastructure thanks to them. It's also a social mess and the poster child of stagnation thanks to them.

This whole trading card game surfaces both sides of the coin, with what these people are bringing to the community and also why small kids shouldn't look to much upon them as it's a recipe for trouble.

danielscrubs

Japan always does the hard thing. If someone misbehaves and two people are close by you can be sure that they loudly will talk with each other about how the person misbehaves (they are not afraid). The prisons are very strict, with beatings if you don’t follow authority. The police acts swiftly and have small offices everywhere . Green tea and healthy food makes people be able to control their mood (hard to not stuff your face).

The rules are very open and clear. The deincentives for misconduct are strong.

The newspapers focus are different. More fun or actionable news.

People just think they are built different, that is not the case. They just succeed with many small things that makes a greater whole. But people just dismiss it as a culture thing, which is reductive.

Tade0

It used to be that elders were few and far between, as the population pyramid was, well, a pyramid.

The other day I joked in conversation that I raise my daughters to disrespect the elderly - particularly my generation in the future - as considering the fertility rates (worse than in Japan) in the region, there will be plenty of elderly compared to younger generations.

I'm only half joking really. My own parents are reaching the age at which they would use some help every now and then. I have two siblings, so it doesn't take huge individual effort from any of us.

Meanwhile I'm the only one there who has children and most likely that will remain the case. Should they feel any obligation to help my siblings once the time comes?

ramblerman

You can teach them whatever you want, but the model of the world you give them is also what they will pass on to their kids.

"Family is a burden, and screw old people" doesn't seem that conducive to a good society.

halgir

> Should they feel any obligation to help my siblings once the time comes?

Absolutely not, but hopefully your siblings will have been positive enough presences in your children's lives that they will want to of their own accord.

zdragnar

It's even less that we move around a lot more; technology advanced with the personal computer and Internet such that kids see adults not knowing things about the world that they already do. What is decades of personal lived experience wisdom when there's tiktok and YouTube and chatbots?

DeathArrow

>kids see adults not knowing things about the world that they already do

In the age where anyone can find anything online, experience is more valuable than it ever was. Technology won't replace that.

null

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phil21

In the US we are at all time lows for internal migration. Or at least very close to them, I haven’t checked those stats in a couple years since this last came up on HN.

We used to (as a population) migrate to opportunity far more than we do now.

For many reasons there is simply far less community engagement and integration going on. Fewer people put down strong “roots” in their communities these days.

klabb3

Thats surprising, I thought moving was less common than now. In either case, is it possible that the single households is the other factor, people choosing more instead of interacting with whoever is around?

akudha

There was a news article few months ago, about waiting times for healthcare (in the UK, if I remember correctly). One govt official commented something like older people having to wait longer to see physicians is "not a priority". I was stunned reading it, didn't even know how to react.

It is nice to read articles like this. I wish more humans looked at other humans beyond their youth, looks and their net worth

qwertox

I've been taught to respect the elders. But now I've seen that there are enough of them which aren't honest, good people, but only know how to present themselves in a positive light, while looking down on the ones they live with.

I now stand neutral against them: they may be good, they may not be. There's nothing in their age which makes them deserve more respect than the one younger people deserve.

lazide

All you know about an old person is they’ve lived - and survived - longer than someone who is not so old.

That can have a lot of different meanings.

ConspiracyFact

So do you respect 12-year-olds as much as you respect 25-year-olds? Do you respect the opinions on work and adult responsibilities of a 23-year-old as much as those of a 35-year-old? Do you trust the professional judgment of a junior engineer as much as that of a senior engineer?

Older people, in general, know more and have better judgment than younger people.

awongh

My takeaway of the cool dynamic at work here is that universally (but particularly in Japan) no one wants to be seen promoting themselves. Especially for older people they've done so many cool things, and are currently doing cool things now that they're retired and have free time, but socially it's a bit awkward to just ask, what cool and interesting stuff can you tell me about.

And the physical / game medium helps connect intergenerationally as well. But actually I could see this kind of trading card dynamic working in other situations like business networking or speed dating or something.

svilen_dobrev

> increased cross-generational interaction

cross-class interaction too.

in ~2012 i was in Tokyo, and by chance was (also) invited to someone's birthday.. The guy was working as pizzeria-waiter, and has invited.. all his usual clients to his birthday - in his small apartment, with "everyone brings some food they made" instead of gifts. My friend was a client.. so i landed there too. That was the most bizarre mix of people there. Some were just mom-and-pop. Some were millionaires. And everything in between. Most were japanese, but also from about 3-4 diff. countries. And everyone talking with everyone else as equal..

a very interesting cross-section - and should i say glimpse-of-future - of society.

mtillman

Apparently there are trading cards for everything now: https://divorceddads.shop/

bananatron

I was surprised this wasn't mentioned in the article - I assumed this is what they were talking about.

emmelaich

I hope the people don't get too much pressure to up their stats.

>The rarity of a card isn’t based on fantasy stats — it’s tied to real-world contributions. The more actively the ojisan engages in volunteer work or community service, the higher the chances of their card being upgraded to a shiny version with a glossy laminated effect.

bitwize

I'm a bit reminded of the cards Harry and Ron find in their chocolate frog packaging, each of which features a picture of a famous wizard, some historical, some contemporary like Albus Dumbledore. The kids had a chance of actually meeting some of the heroes pictured on their cards.

briandear

For real. This is the best thing I’ve seen on HN in a long time. My kids are very into these card collections/games and I told them about it and they thought it was a great idea to put “normal” people on these cards. Super great story and concept. Japan isn’t perfect, but some amazing things come from their society.

MichaelRo

[flagged]

Griffinsauce

I get the joke but man, for once I'd like something to just be wholesome full stop.

pelagic_sky

Reminds me of the fisherman call where you could sign up to have a professional fisherman give you a wake up call. https://soranews24.com/2017/05/12/japanese-fishermen-start-m...

0cf8612b2e1e

  “Good morning! Are you up?” asks the fisherman in the video, to which the user replies “Yes, thanks to you. Are you on your ship?” “Yeah, I got up at 3, so I’m already on the sea,” he replies, before adding “I caught a really big fish.”
I’m not sure how much demand there is for this product, but that really brought a smile to my face.

wil421

I don’t speak Japanese but I would pay for this. Trying to get up and run before 6 is a chore. Having a fisherman wake up call would be awesome and motivating. Especially for someone who loves fishing.

Brajeshwar

I found Wakie[1] in 2015 while on a project in London. Every morning at a specific time you set, a stranger (real person and no AI) would call you and talk to you briefly, waking you up. I used it for about a month.

1. https://wakie.com

_def

How interesting, can you share some pros and cons from the one month experience? Was it always the same person?

torginus

I would prefer this very much to Jocko Willink

sexy_seedbox

I want a wake up call from David Goggins.

rc5150

I want one from Walton Goggins.

phatskat

Baby Billy’s Bright Beginnings

m463

I think literally and figuratively it would involve a bathtub full of icewater.

BurningFrog

Last year it was a real fisherman.

Next year it will be an AI.

klabb3

But AI is like video games, it can’t emulate sacrifice and other deep human dynamics because there’s no stake. If you die you restore from last save point. For AI you have infinite no-memory interactions, which changes the dynamic. In other words, your actions don’t have lasting consequences.

The few games that succeed in building something deeper (for me RDR2 but you take your pick) have to carve out sacrifice and character out of the player’s time, which is finite.

zparky

Well said. If I signed up for this and I knew it was AI calls, I would likely not pick up. But if I knew it was a person calling me, there's a much stronger emotional incentive to pick up and talk to them.

Ferret7446

Given Japan's extreme conservatism, I doubt it.

sudahtigabulan

Check out their robots.

https://en.wikipedia.org/wiki/Japanese_robotics

Female companion robot as early as 2005.

Cthulhu_

Japan has an exception to copyright law allowing for analysis, which has been (ab)used to train AIs to generate Studio Ghibli style content.

ddingus

I love this! I did not expect to love this.

Wow.

The cards are exemplary. Any Ojisan[0] featured on a card should feel honored. I looked at the cards shown to us and immediately was struck by the artists ability to both see the beauty in these fine people and deliver it on the card in a compelling, clearly respectful way.

And the motive! It is simple and noble: Elevating Town Fathers in the eyes of those for whom they often serve.

The idea is pure,[1] uncluttered by unnecessary detail and expectations. The only real complication came from the kids, who naturally wanted the game aspect to make the whole thing fun!

Of course they did.

Humans being beautiful. That is what this is and as much as I want this sort of thing where I live, I know it would not be this organic thing of beauty and that makes me sad. I am not sure enough of us here have what is needed.

I am definitely sharing today. What a delightful story!

[0] Capitalized because local heroes

[1] Pure is the word I use in this context. There may be better ones. Please share.

parabyl

Although I think "pure" is alright to use in this context, I would probably have gone with "beautifully simple".

ddingus

Not bad. That could work, but still the sentiment remains a bit elusive.

Yours does nail a couple strong elements to it.

It seems almost noble, or just is a celebration of quiet nobility. That is a part of it too.

I feel this is one of those times we would learn Germans have a dead on word like they often do.

jajko

> I feel this is one of those times we would learn Germans have a dead on word like they often do.

Yeah but it would be 72 characters long, being composed out of 6 different words difficult on their own (I know German a bit, and some words I have to read in my head loudly to see where they break into subparts)

blixt

I remember as a young kid living in Norway, there'd be the "russefeiring"[0] around May where students finishing their final semester will don a brightly colored overall and cause mayhem in the town. I remember getting shot a lot with water guns. Anyway, one thing that is pretty fun about that tradition is that the students print cards for themselves with a picture and fun facts etc and hand them out to all the little kids, and we'd trade them between ourselves to have the whole collection of students.

https://en.wikipedia.org/wiki/Russefeiring

zoogeny

I still remember decades and decades ago hearing about vending machines in Japan. Someone mentioned going to Japan and how you could get cold cans of coffee out of vending machines there. This was sometime in the 1990s, before even Starbucks was a huge thing. Everyone I knew thought the idea of cold coffee was ridiculous, a quirk of the Japanese that would never catch on.

I feel the Japanese have been pretty good at exporting culture, but it has a lot of misses among the few hits. I wonder if this is something that would catch on outside of Japan.

throw0101d

> Someone mentioned going to Japan and how you could get cold cans of coffee out of vending machines there.

The actor Tommy Lee Jones has some amusing commercials for canned coffee:

* https://www.brandinginasia.com/the-tuesday-take-suntory-boss...

* https://en.wikipedia.org/wiki/Boss_Coffee

The premise is that he is an alien in disguise evaluating human society, so some of the situations shown are quite whimsical.

starkparker

David Lynch's Twin Peaks commercials for Georgia coffee, featuring almost the entire cast in character and a running subplot of a missing Japanese woman: https://www.youtube.com/watch?v=xAxNvhN7UUE

krenzo

This is incredible! Thanks for posting.

neilv

> There's an old tradition of American stars appearing in Japanese television commercials, [...] before downing what appears to be about a four ounce can of Suntory Iced Rainbow Blend coffee.

Was this tradition referenced or inspired by Bill Murray's "Suntory Time" scene in "Lost in Translation" (2003)?

https://www.youtube.com/watch?v=FiQnH450hPM

throw0101d

Westerners in Japan has been a thing for decades:

> Anyone who has seen Sofia Coppola’s Lost in Translation must wonder for at least a second if there is truth in Bill Murray’s character of a famous American actor in Japan to film a commercial. Well, there definitely is. Huge American and European stars have been hawking products in Japanese commercials for decades.

* https://www.cinemablend.com/movies/western-entertainers-who-...

* https://www.goretro.com/2015/08/sake-to-me-western-celebs-in...

* https://en.wikipedia.org/wiki/Big_in_Japan_(phrase)

ascorbic

She was referencing the ones done by her father: https://faroutmagazine.co.uk/akira-kurosawa-francis-ford-cop...

SECProto

> Was this tradition referenced or inspired by []

referenced. Here's a couple suntory commercials dating much older:

https://www.youtube.com/watch?v=yyN-aHtAVzs

https://www.youtube.com/watch?v=goUBezKpNmU

pelagic_sky

And vending machines with hot drinks and soups, my favorite being cream of corn soup...which I have yet to see stateside.

Another thing Japan had before the US was texting on your phone. I was living in Japan at the time and recall telling my American friend who worked as a Manager at ATT about texting and she thought it was the dumbest thing she had ever heard of.

decimalenough

First trip to Japan, I selected what I thought was a local cherry Coke equivalent from the vending machine. I was more than a little surprised to get a can that was a) hot, and b) contained not cherry-flavored cola, but chunky sweet red bean soup (oshikuro).

gregjw

oh noooo

MisterTea

> And vending machines with hot drinks and soups, my favorite being cream of corn soup...which I have yet to see stateside.

Its a cultural thing I am sure. As an American I will say that prepared food served from a vending machine is going to be associated with low quality and possible poor hygiene. I'd equate it with food from a gas station store or roach coach (mobile canteen)- food prepared with little care or quality, destined to be sold for as little as possible while still being profitable. Stale bread, wilted vegetables, low quality meats, cheese, etc, sloppy prep. Who cares, ship it.

On the other hand, I can see food vendors in Japan guarding their reputation with attention to their craft ensuring quality.

murderfs

> As an American I will say that prepared food served from a vending machine is going to be associated with low quality and possible poor hygiene.

The grandparent post is talking about canned food/drink that's heated in the machine. Vending machines with freshish prepared food do exist, but they're kinda pointless given the existence of...

> I'd equate it with food from a gas station store or roach coach (mobile canteen)- food prepared with little care or quality, destined to be sold for as little as possible while still being profitable

Convenience store food in Japan is fantastic: food from 7/11, Lawson, Family Mart, etc. is probably unironically better than the median restaurant in the U.S.

presentation

The foods sold in vending machines make sense though - everyone's already used to instant or canned soup, so throwing it into a vending machine and warming it up makes sense. You're not getting fine dining from the vending machines, you're just getting a quick and tasty snack (although there is also a culture of niche vending machines with serious meals that require cooking at home, which is another story). Just swap out the corn potage with something Americans would already be familiar with, like Campbell's chicken noodle soup in a single-portion can with a twist cap instead of needing a can opener, and it could work.

I think some Americans might object more to the idea of microplastics leaching into your food, or high amounts of preservatives, though. And the ubiquity of vending machines in Japan makes it possible to build a habit around vending machine food, whereas in the US they're fewer and far between, so you couldn't really depend on them.

flanbiscuit

I was living in Australia in 2000 and texting was more common than calling because it was cheaper to text than call. But in the US it was the opposite. You had unlimited calling, but plans around that time had a different pricing scheme for texting (can't remember the exact details) so could be one reason why it took the US a bit longer to finally pick up texting. I remember it was about a year or 2 later that I felt texting started to become more common in the US.

sien

Yeah, I lived in Europe in 1999 and 2000 and then moved to the US. In the EU you could text people from different countries and it would often work.

Then I moved to the US and the shock of not being able to text between networks was really something. That and writing cheques. I'd never written a cheque in Australia or Europe but you sort of had to in the US while electronic payments between banks were sorted in Australia in the 1990s.

These days it seems when a technology appears it generally spreads more quickly.

kortilla

Texting in network was a fixed rate per text (later unlimited) and then texting out of network was crazy like 10 cents a message.

You thought blue bubble was bad, it literally cost you money to talk to people who chose another carrier.

The texting culture had funny side effects then because of it. You would get roasted for multiple messages when one would suffice. :)

firefax

Facebook was big partly early on at places like CMU because unis were early adopters of ubiquitous wifi -- so FB messenger served as a free texting tool back when you'd have people tell you to put their last name as NOTEXT.

Loudergood

Interesting I thought the main reason whatsapp took off outside the US was the texting costs.

goosedragons

Emoji is a Japanese thing too. It's why a lot of the early emoji are kind of odd from a western point of view, like the naruto fish cake, Japanese top secret emoji and hot bath symbol.

sunaookami

Well, it's called "Emoji" (絵文字, literally "picture character/letter") for a reason ;) Weird how it's often misunderstood as being derived from "emotion" in western media.

kmeisthax

There's also the Moyai statue in Shibuya that gave us an emoji: https://en.wikipedia.org/wiki/Moyai_statue#Shibuya_Station_m...

extraduder_ire

The really novel thing about those vending machines is that they do both hot and cold drinks. A vending machine technician realised that the hot side of the refrigeration unit could be used for something practical rather than just disposing of the heat through a radiator.

bombcar

I've seen vending machines in the USA dispense hot soup, it was at a rest stop somewhere in the middle of nowhere.

No idea if they had cream of corn.

BugsJustFindMe

Kinkos in the 90s (back when it was a by-the-hour computer lab) had vending machines with hot chicken soup.

Cthulhu_

We had hot chicken soup from a dispenser at school (~2000) too, but it was gash made from powder.

Suppafly

was it just broth? the vending machine at my college, had that where it'd have coffee, cocoa, or chicken broth.

soupfordummies

Yeah! The hot corn liquid from a vending machine was maybe the weirdest thing I had when I visited.

prawn

Iced Coffee has been very popular in Australia (and especially South Australia) since the 70s:

https://en.wikipedia.org/wiki/Farmers_Union_Iced_Coffee

(I'm assuming this is an equivalent product; I don't drink coffee personally.)

jen729w

Better than that is the Japanese 'Boss', which even comes in a very-Japanese steel tin. Great coffee that you can now get at most Australian servos, convenience stores, etc.

https://suntorybosscoffee.com

It's made in the Japanese iced style, which is easy to mimic at home and really does make a nice iced coffee.

1. Get your standard filter/drip machine. Nothing fancy.

2. Double the amount of coffee you normally use. You want it coming out strong.

3. Fill the receiving jug with ice.

4. Drip directly on to ice.

p1necone

As a New Zealander who's been to Australia + a small handful of other countries I can vouch for Australia having a uniquely good convenience store dairy based drink industry. OAK is another old faithful brand I miss in NZ. Also Hungry Jacks (Burger King) there uses cream instead of milk in the soft serve and it's noticeably better.

gizajob

The $1 coffee from 7-11 was my go-to drink in Australia. Came with the added bonus of annoying the hipster coffee snobs in melbourne when I was walking down the street holding a 7-11 cup. Damn fine coffee.

kortilla

Iced coffee in Australia seems to automatically imply sweet with lots of milk (or even ice cream). This is very jarring when you expect the default “iced coffee” to be black coffee over ice.

joshschreuder

I agree completely, most iced coffee here from supermarkets is hyper sweetened rubbish that barely tastes like coffee at all. You have to go for “double” or “triple” espresso options to get a proper taste of coffee, otherwise you’re just drinking sweet milk (and not even in the guilty pleasure Vietnamese iced coffee way)

As previously mentioned Boss does do a decent black iced coffee though, and there are a few niche brands around putting out less sweet varieties

1659447091

> This is very jarring when you expect the default “iced coffee” to be black coffee over ice.

Same reaction I had the first time I ordered a cappuccino there. I learned to order Flat Whites cause I kept forgetting to tell them to not put chocolate powder on top...why anyone thought that would be a great idea is beyond my comprehension. The Flat White on the hand easily makes up for their cappuccino faux pas

klausa

_Most_ of the coffee sold in cans in Japan is also sweetened. Not all, you can usually find a can or two that are just black and unsweetened, but a majority of the cans will be sweet to some degree.

averageRoyalty

> Everyone I knew thought the idea of cold coffee was ridiculous, a quirk of the Japanese that would never catch on.

Iced coffee has been around for centuries and is very common in warmer countries (and was before the 90s). アイスコーヒー is closer to cold brew than the milkshake-esque thing we call iced coffee.

bsder

Japanese vending machines are an act of engineering beauty: https://www.youtube.com/watch?v=3AJnGjMAObA

imjustaghost

These is easily one of the most heartwarming videos on YouTube.

ericzawo

I dream about being able to get a cold can of Boss Coffee every day outside my house.

echelon

> Someone mentioned going to Japan and how you could get cold cans of coffee out of vending machines there.

They're everywhere!

In rural Hokkaido, some people even have them outside their home's driveway for people walking by. They have various teas (green, hojicha, jasmine, etc.), Coke and Pepsi products, Pocari Sweat (like Gatorade), iced coffees, and sometimes even hot teas and hot coffees that are heated on demand. They're super convenient and something I miss having in America (we seemed to have more of them here in the 90's and early 2000's).

The only problem is that in Japan there can sometimes be absolutely zero public garbage (or, more correctly, recycling) bins in sight. You have to carry your trash with you, which is a bit annoying and mildly gross if it spills.

nicbou

There was a story of someone finding one in the middle of a hike, and following a long cable to an actual settlement.

pjc50

Profound metaphor for the "uplink" to civilization which we all ultimately depend on.

lxgr

My most bizarre Japanese vending machine experience: I once found one featuring an eduroam [1] sticker.

Incredulously, I tried to connect, and... it worked. I still have no idea what that was all about!

[1] https://en.wikipedia.org/wiki/Eduroam

Aeolun

> You have to carry your trash with you, which is a bit annoying and mildly gross if it spills.

True, but it also means that most people are used to this and don’t even question it. Which means no overflowing garbage bins or the need to service them in the middle of nowhere.

Suppafly

Pocari Sweat is so good. I always grab a bottle anytime we go to the japanese store outside chicago. I assumed it was a fake anime product like the way they always turn pepsi into bepsi or something, but no it's real and it's delicious.

gregjw

Pocari Sweat is great. I live in Osaka now and it's hard to resist constantly drinking the stuff. Aquarius also.

JimTheMan

I found they did have bins, but they were either at the vending machine or in the entrance of any store. And there are a lot of convenience stores!

klausa

The bins near vending machines are almost always _only_ for cans/plastic bottles.

That accounts for ~80% of the garbage you'll produce, but sometimes you'll have a onigiri wrapper, or a dirty tissue that'd be nice to get rid of, and finding a place to do that can be more difficult (ironically, especially so in heavily touristy areas).

xhevahir

My first thought when I read this was, "This is very Japanese, and nothing like it would ever happen in America." Americans and Japanese are poles apart in the ways they relate to their communities, older generations, etc.

NickC25

That's awesome.

Town celebrates its own via a medium that the youth seek out on their own. The youth then forge closer connections with their elders. Everyone is happy, everyone wins.

oulipo

[flagged]

falcor84

Putting on my Product Manager hat, the best product launches often focus on a single well-defined persona, as this one apparently did. Now that this is proven to work, they can expand to middle-aged women, older people, younger people, animals and what have you. But I think that this is a great start.

oulipo

[flagged]

__MatrixMan__

The bar in this medium is pretty low. Pokemon is about capturing animals in the wild and making them fight in captivity.

The "why just men?" question is probably worth raising locally, but I'm not going to shame them from the other side of the planet for it.

seabird

That's a needlessly uncharitable interpretation, but it is an interesting point.

I think that increased rates of low (and high) grade neurodivergence in men, and society expecting eccentric behavior from men, especially as they age, results in in the sort of characters that make something like this work. Umarells in Italy come to mind.

Cthulhu_

There's quite a few assumptions in your comment; one, that men have higher grades of neurodivergece than women (whereas it can also be underdiagnosis or masking through higher societal expectations on women). Women are eccentric too.

munificent

In Japan, men commit suicide at roughly twice the rate of women. The age group with the highest rate of suicide was 50-59. I can't find good data, but loneliness and not feeling valued by a community is very likely a significant contributor here.

Women are important but if the problem you're trying to solve is deaths of despair, then focusing on men makes sense.

akimbostrawman

That isn't even only Japan. On a global scale men are 1.7 times more likely, in the US 3.6 times, Europe 4.0.

https://en.m.wikipedia.org/wiki/Gender_differences_in_suicid...

There are so few resources about the topic for men compared to women that comlaining about it is just sad.

steve_adams_86

Suicide among men is ~4x higher in Canada and the USA in some demographics, too. In some cases, such as men 80+, the rate is 6.5x higher in Canada. This is crazy sad. It doesn't mean other things affecting women aren't sad. It just means this is sad.

amrocha

Except that’s not in any way their motivation, so this is a completely unrelated comment.

oulipo

[flagged]

xanth

In fairness older men are goofy, women not so much

presentation

And Japanese people are well aware of this, there is definitely a common youth cultural appreciation of goofy middle-aged men here beyond what I was used to growing up in the USA.

presentation

Don't let perfect be the enemy of good.

oulipo

[flagged]

philsnow

"obachan" expansion potential

mattigames

The whole thing was an idea of a woman, Eri Miyahara, 45-year-old secretariat head of the Saidosho regional community council, I bet she have her reasons to focus on men, I suspect it's the perceived loneliness of the selected ones.

statskier

That’s neat. I hope they expand it to include middle aged women in the community too.

klipt

Men statistically have fewer social connections and suffer more from loneliness as they get older, so if the goal is to remedy that, it makes sense to start with men first.

mc3301

Is this true in Japan, too?

presentation

I don't have hard data but from my personal anecdote, I would say yes.

fennecfoxy

It's true for any intelligent species with sexual dimorphism.

However I agree; it's great that the initiative was started for those men, but they could totally hit up the older women in the area as well for an additional set.

Suppafly

I suspect it's worse in Japan.

dTal

I see no particular reason to discriminate even from the get-go. Nor was addressing loneliness even the goal.

klipt

If one house is on fire and you spray water on it to put out the fire, do you feel obligated to spray water on every other house too so that the other houses don't feel discriminated against?

tspike

You could apply the same logic to "Women in X" groups. It's not discrimination as much as it is support.

statskier

It’s funny to me that the honest intent of my comment was merely “that’s neat, it would be cool to expand it to other members of the community” and people go straight to discrimination & indignation. Is it so hard to just express that it’d be cool to take a neat thing and expand it?

presentation

Seriously, I think the subtext is that people in the West equate Japanese = sexist (and therefore are an inferior people) and that the choice of focusing on ojisans, is a sexist decision made to degrade women.

When in reality it probably is just a light-hearted decision since old men are goofy, a lot of visible local businesses in rural Japan tend to be run by men, and the concept provoked a laugh.

fennecfoxy

I'd say the core reason is more that the person who started it was very much likely to be male and had a few existing connections to the group of men featured on the cards.

We should strive for equality where possible but to hold individuals account to it is tougher; we should enforce in our interactions/beliefs, that's personal responsibility.

But in play or for hobbies it's harder - the group of friends I play games with is all male for example (all gay, actually). But does that mean that I need to "diversity hire" a woman for the group? We'd have no problem with that at all, if a female friend asked to join when hearing about it we'd be all for it. But it's not like we're going to go out of our way to ensure that we have at least 1 woman in our play group. If that makes sense.

rat87

Japanese culture has quite a lot of sexism but so do many "western" countries some are better in some ways some are worse in some ways. And divide between "the West" and Japan isn't so huge Japan is fairly westernized in many ways. It's a rich liberal democracy with a lot of similarities to other rich liberal democracies we may label western.

> A lot of visible local businesses in rural Japan tend to be run by men

And you don't think that has anything to do with sexism in society?

nonethewiser

You could say the same about people going straight to claims of sexism for a perfectly innocent story.

DeathArrow

>Is it so hard to just express that it’d be cool to take a neat thing and expand it?

If people feel the need to do such a thing, they will do it without being asked.

nonethewiser

Furthermore, the commentor is implying its sexist which totally seems unfair.

ConspiracyFact

If anyone makes a similar comment in the reverse situation they’re dogpiled with “bUt WhAt AbOuT tHe MeNz?” comments.

Ferret7446

Trading cards skew toward boys, and boys are more likely to look up to men. Of course, I wouldn't rule out old babaa cards either.

Suppafly

> I hope they expand it to include middle aged women in the community too.

Neighborhood MILFs and Cougars?

nonethewiser

The special abilities write themselves

DeathArrow

>Neighborhood MILFs and Cougars?

If they do that, some angry commenter on HN will shout about objectifying women.

saagarjha

As they should?

treme

[flagged]

uneoneuno

Reminds me of "Divorced Dads" playing cards

jbmny

Yep, I totally expected this article to be about Divorced Dads inexplicably catching on with Japanese youth.

null

[deleted]

subroutine

We're looking for house! Come on, house!

Holographic white Oakley's... not bad, it pairs with day drinking.

JTbane

I tried to pull the house but got shingles instead

dmix

I wonder which one came first

GlassOwAter

Haha yep!

bangaroo

i needed an "oh, that's really nice" story today. this delivered.

in every way, this seems well-intentioned, quirky, cute, fun, and positive. unless there's some subtext i'm missing, this is just a good and nice thing happening that's great for everyone involved.

nice to have a story like that these days.

atmosx

There are fundamental differences between Asian cultures and Western ones, particularly in how they view the individual versus the community, and the relationship between the young and the elderly. In many Asian cultures, the community is often placed above the individual, while in the West, individualism tends to take precedence. These perspectives have evolved differently over time, and each has its own advantages and drawbacks—there’s no single “correct” way.

That said, it would definitely be more challenging to implement this kind of community-first mindset in the U.S. or Europe.

mosura

This is a superb idea. I had seen random cat gacha but not trading cards of random dudes.

Most efforts at custom TCGs seem to go nowhere at all because of the absence of any practical trading meta game, so bootstrapping that with local interest is a very neat marketing move that aligns very well with the desired community engagement.

The result is that whole idea is greater than the sum of its parts.