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Let's Ban Billboards

Let's Ban Billboards

309 comments

·April 7, 2025

mplanchard

They are banned here in Vermont, and it’s great. Going across the border to New York or Massachusetts is always a shock. They’re just so ugly.

kyralis

Agreed. It makes for a very obvious difference when we cross the river into New Hampshire. One of the things I love about living here.

BrenBarn

A less extreme version of this other recent post: https://news.ycombinator.com/item?id=43595269

Billboards are banned where I live and it's great. It's interesting that this post says that where the author lives "someone can put up a 48-foot advertisement wherever they want". From other things I read I got the impression that in some (maybe many) cities a reason they're not banned is because they provide revenue, since many are on land like road medians that are controlled by local government. I'm not sure to what extent the designs themselves are reviewed but the ability to erect a billboard is regulated in such cases.

nmcfarl

I grew up in Alaska which has a billboard ban. And then I went to Florida for university, and while there was a lot of culture shock I really think that the in your face billboards everywhere where the biggest bit.

Huge aggressive grabs for attention when you really should be paying attention to the road really should not be allowed.

iambateman

So fascinating. I’ve grown up on the east coast and it never even occurred to me as a possibility until a HN thread yesterday.

Alaska, Hawaii, and Vermont are way ahead of the rest of the country on this, that’s for sure.

MarcelOlsz

Similar here but sort of the opposite, grew up with advertising and I didn't think it could possibly get worse. Then I visited Florida for the first time in a long time and I saw a floating ad on the water. Killed the trip entirely for me.

adonovan

I once made a long drive through Vermont and was stunned at the absence of car-culture detritus compared to almost any other freeway I've seen in the US. Without all the gas stations and strip malls you can barely see the highway from a distance; it just disappears into the forest.

kelnos

I do find billboards annoying, but they're like 2% of the problem.

lolinder

Kill billboards and you move the Overton window. Billboards are a no-brainer, so if we can't control them then we have no hope for any ads of any sort. If we can eliminate them then we can start on the next thing.

scottcha

Pretty sure Seattle (maybe King County) doesn't allow billboards. You can really tell when you pass the banned area when driving south on I-5 getting close to Tacoma.

Also if interested the opening scenes of The Monkey Wrench Gang (by Edward Abbey) are about illegally cutting down billboards in Southwest Utah.

Twirrim

They're legal in King County, but they're required to be for business within a certain mile radius. There's several of them along the 522, for example. https://maps.app.goo.gl/cmCVXvJJgfYUAtXF9

anon7000

There are a couple in downtown Seattle maybe it’s on I5? Example: https://maps.app.goo.gl/W6HbwSC4eFYYG3sW8

c22

From [0]:

In the early 1960s, Washington was one of the first states to successfully ban billboards from freeways. An exception can be seen in the lands owned by the Puyallup Tribe along I-5 near Fife, where massive billboards and video screens now flank both sides of the freeway. (Being classified as sovereign nation, the Puyallups can have their own sign laws.) If that state ban had not passed, you would now be seeing hundreds of similar signs from Vancouver to Bellingham, from Port Angeles to Spokane.

The City of Seattle, like many other cities, later passed a law limiting the installation of more billboards, aka off-premises signs. This was an outgrowth of a national effort to reduce the proliferation of commercial advertising that was spoiling our views of mountains, lakes, forests, pastoral lands, and architectural landmarks. It also took an inventory of billboards, ordering removal of those that had been erected without permits.

The City’s law was challenged in court by Ackerley Communications, the owner of most of the billboards in Seattle. The courts upheld the law but the dilemma was that there were scores of billboards in all corners of the city. So a deal was struck that if a billboard that was near certain sensitive locations, like schools or parks or homes, and was then removed, a new one could be erected in certain acceptable locations elsewhere.

Many billboards are installed in parking lots or vacant lots that have since been developed and those could not be replaced, as sign owners lost the leases. So, therefore, over time, the number of billboards would gradually decrease.

[0]: https://www.cascadepbs.org/2012/08/hinshaw-billboards

darthwalsh

Right, here's the current rules: https://wsdot.wa.gov/business-wsdot/highway-signs/advertisin...

It's funny; there was a different hackernews thread just a couple days ago about banning all advertising, and billboards came up, and I posted about this.

darknavi

Wow that's great.

I'd prefer them all gone but stopping the bleeding is good too.

Up next: political add yard signs spammed everywhere but yards.

ssimpson

the mountain to sound green way, billboard free, is amazing, green, and beautiful. more places should do this.

Terr_

Over in Washington state the rule for most major highways is that billboards can only advertise something which is actually being sold on the same piece of property.

I think it strikes a nice balance, preventing the most egregious forms of attention pollution.

ripped_britches

It seems unlike digital ads, the billboard ROI is quite low

Where I live it’s mostly ads for injury attorneys and strip clubs.

I’d be fine without them

levocardia

Billboards are expensive and untargeted, so you need very high profit per acquired customer. Hence: law firms, sports betting, etc. Or you can go the long-term brand awareness route, hence alcohol, fast food, etc.

llimllib

Maine banned billboards state-wide a long time ago and it’s great

Vermont, Alaska and Hawaii have as well, according to the internet

josephg

Yeah I visited Honolulu a few years ago. It took me a couple days to notice why the city sort of felt visually quieter than my home city. I love it - and it was horrible seeing billboards everywhere when I got home.

brewtide

I rarely leave the state, and I'm always aghast at the real world. Shh. It's nice and quiet here!

Sparkyte

Just ban all advertising.

conductr

Why always jump to the extreme that will have almost zero political chance of winning. Billboards sound like a feasible incremental step in a good direction. Start there, everyone sees tangible improvements and is primed to make a bigger leap. Killing an entire industry as step one, is just simply never going to happen, dream on.

As a lot of HN is US based, I’ll just say in our divided bipartisanship state it’s a real shame we’ve forgotten that incremental improvements is always an option and I’d argue usually the best kind.

Sparkyte

It isn't a political statement there are other avenues in marketing besides advertising. If a product is genuinely good it should serve on its own. Advertisements lead too much opportunity for exploitation.

Taek

Establishing that you support the extreme action does not mean that you are unwilling to accept incremental action as well.

Let's start by banning billboards, and then let's keep going and ban more forms of mental pollution until the overton window has moved enough that we can entirely ban the ability to pay to control someone's attention.

conductr

The type of comment kind of shuts down discourse is my point. If you want any change you have to approach it with more tact.

kelnos

I don't think GP was suggesting this a political policy worth pursuing, but was just stating a preference. And stating an extreme preference does not imply that one would not be pleased with incremental improvement.

I, too, would love it if all advertising just disappeared.

ftmch

How would this be enacted in a free society?

ripped_britches

[flagged]

josephg

How? People would still use their money to buy things. A lot of advertising is adversarial. If demand stays the same but neither you nor your competitors can advertise your products, everyone makes more money.

Of course, there are lots of products where people don't know they would benefit from the product - or don't think of it. For example, life insurance, business loans, university education, movie releases, etc. In those cases, arguably the advertising is creating a positive for society. (Since its resulting in a need being addressed that wouldn't be addressed otherwise.)

sanswork

I'm a new business. How do people know I exist to choose me over the incumbents?

grues-dinner

Cancer treatment is bad for health too, but it's worth it to cut out and kill cancer before it kills the host. Not everything that is "bad for the economy" is bad for the humans who have to live under it.

ripped_britches

I will just let you live with your comparison between an ad and cancer.

Try it out on someone is is battling or lost someone.

mock-possum

You tell ChatGPT I said - if all it takes to destroy the economy is banning ads then the economy deserves to be destroyed.

anonu

I'm my town we also have strict rules on signage. Signs cannot be backlit or flashy. Generally they need to be setback from the street. This makes things harder to find but it's also easy on the eyes when you're just walking or driving around.

stevage

There is a billboard near me that is advertising a billboard advertising company. They use the slogan "Unmissable. Unblockable. Un[something]able."

It makes me irrationally angry. They're rubbing the viewer's face in the fact that they can't avoid looking at the sign.

Really gives one a strong urge to deface it.

MarcelOlsz

Sopot in Poland banned all billboards. I'm excited to visit and see how it feels. Amazing I reckon.

monktastic1

Oh, thank God. I only visited Portland once, and despite being vastly different from Austin in climate and flora, the sea of billboards made it feel eerily familiar (and not in a good way). I expected it to feel more like Seattle, but that one thing made a world of difference.

nobody9999

Poland != Portland. But very close as they're both in the Northern Hemisphere, although not on the same continent.

Sopot, Poland[0]

[0] https://en.wikipedia.org/wiki/Sopot

monktastic1

Lol, don't know how my mind filled in those letters, but that was indeed my Portland experience so I'll leave it.

sadeshmukh

Until this, I kept reading it as Poland despite reading it at least 3 times over.

a5seo

Wait, doesn’t Austin have a billboard ban? There are some billboards but they’re grandfathered in and cannot be rebuilt if they fall over.

https://www.kut.org/austin/2022-04-21/advertising-companies-...

monktastic1

Huh, could have fooled me. My first experience of Austin was long stretches of ugly billboards (I think mostly on Burnet and N Lamar), and despite living here for years that first impression never left. Now that I think about it, without some kind of ban of course there would be way more billboards where I now live.

Hammershaft

Design boards, zoning, permitting processes, etc have been a disaster for the affordability and inequality of the cities that lean into them. Advertising has serious drawbacks but these arbitrary design boards should be pared back and disempowered.