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Bluesky now has 30 million users

Bluesky now has 30 million users

129 comments

·February 3, 2025

bloopernova

My experience with bsky.app is good so far. It's more like twitter was before 2015: I've had enjoyable conversations with a few different people, blocked some trolls, and discovered some new history books to read.

The XBlock Screenshot Labeler moderation service has mostly kept the reposted screenshots to a minimum. When reporting a post you can choose which service to inform, so a screenshot would get reported to XBlock rather than the bsky.app mod team. https://bsky.app/profile/xblock.aendra.dev

I assume that more moderation services will get plugged in as the site grows. It's an interesting model/protocol/service.

homebrewer

You would think people would learn from their mistakes and not move onto another centralized platform backed by VC money, but here we are.

lkrubner

If people cared about decentralization then we would not have seen the consolidation that we've seen. That's true even for technologies who pitch decentralization as a core feature, as we saw with cryptocurrencies -- the original argument was that cryptocurrencies allowed a decentralization of finance, but then we saw a handful of platforms centralize the trades, and most people who bought cryptocurrencies were pleased to have this convenience.

From moxie.org:

"Given the history of why web1 became web2, what seems strange to me about web3 is that technologies like ethereum have been built with many of the same implicit trappings as web1. To make these technologies usable, the space is consolidating around… platforms. Again. People who will run servers for you, and iterate on the new functionality that emerges. Infura, OpenSea, Coinbase, Etherscan."

They also make this point:

"I think this is very similar to the situation with email. I can run my own mail server, but it doesn’t functionally matter for privacy, censorship resistance, or control – because GMail is going to be on the other end of every email that I send or receive anyway."

For a variety of reasons, people have not felt that it is worthwhile to fight for decentralization.

speedgoose

People don’t really care about decentralisation.

Bluesky arrived at the right time, unlike Mastodon.

oneeyedpigeon

And it didn't involve a really confusing question as a barrier to entry.

Krssst

Bluesky asks about which server to use on registration like mastodon.social does. For me the difference seems to be better marketing for Bluesky which makes people want to deal with the change and somewhat enjoy it rather than see every obstacle as a pain.

Bluesky does have some advantages like starter packs (and network effect now that it has so many accounts).

andyjohnson0

Helped by Mastodon having truly awful branding

JKCalhoun

Also, onboarding.

Mastodon needs to be more streamlined.

rvz

> Bluesky arrived at the right time, unlike Mastodon.

In fact Mastodon had a better chance than BlueSky ever had, but had a significantly worse onboarding experience.

Mastodon was there at the right time, (Nov 2022) but was extremely unprepared to onboard millions of users simultaneously and more people were left confused on how to use the platform or even how to create an account or "which instance" to sign up to.

This is the obvious reason why BlueSky succeeded and took off, as predicted. [0]

[0] https://news.ycombinator.com/item?id=35750185

LelouBil

What put me off from mastodon is the fact that you can't migrate your account easily.

Yes, Bluesky is more centralized, but I feel like it is decentralized in the ways that matter for a Twitter/X Alternative use case :

- Self hosting of data, easy migration - Automatic verification via DNS - Custom feeds, Custom moderation, but you can still use the official ones

DocChi77

It should be noted that, at least for now, account migration can only go one way. That is, from the main Bluesky PDS to an external one. According to the documentation on account migration[0], they plan to enable incoming migrations at some point in the future, but there's no timeline.

I'm sure a big reason for this the possibility for abuse, since "migrating" an account is a different action than simply "creating" a new one

[0]: https://github.com/bluesky-social/pds/blob/main/ACCOUNT_MIGR...

anonzzzies

Just use all of them, don't hold yourself to one system.

bayindirh

With more places, comes more mental load and time waste. I for one use HN, Mastodon, and a single Discord server with some friends. I don't care about the rest.

Retric

We already have a wildly successful open protocol for communication, email. People also want the advantages of centralization.

nostrfanboi

Have you tried setting up and running an email server the past decade? Email is horribly centralized.

Nostr is the way. It will take time but it's sufficiently decentralized. Doesn't require DNS. Users hold their own keys. Fairly easy to run a relay. It's also a trust network, with encryption out of the box, so I think it will become a usable successor for email+GPG.

Retric

Yes.

> Email is horribly centralized

You’re seeing the downsides of decentralization not the result of centralization. There’s ~100’s of thousands of independently operated email servers, but nobody is directly forcing people to listen to everyone else. Instead they must stay reasonably open because the cloud didn’t win, work school and emails are still frequently independent.

rkangel

In theory Bluesky is not centralised. In practice there's only one company operating a relay.

The model of "identity backed by domain ownership" is a nice one, and deals with the Mastodon identity portability issue.

Etheryte

This misses the point much like saying people should use Linux because it's open source. Open source is great, but at the end of the day, people will use software that they're both capable of using and that solves their problems. If you don't tick both of those boxes, the rest of it doesn't matter. Social media is the same, owning your data is nice, but if the barrier to both entry and maintenance is too high for a regular user, it's not going to happen.

oneeyedpigeon

You don’t have to run faster than the bear, just faster than the other guy.

nspattak

half the comments so far talk about bluesky being similar to x ie private companies.

However AFAIK the use of the "AT protocol" seems to me to be a major difference https://bsky.social/about/faq.

I am really curious to know how I am wrong in that.

As a long time X user and now on bluesky i can tell that there is a huge difference in the content which makes it clear that the platform was pushing accounts with specific political views (or muting others)

taraparo

Doesn't mean anything. Facebook used to support XMPP.

nspattak

Supporting is on thing, being build on top of it is another thing. And on top of that, AFAIK on bluesky there is no "algorithm"

agumonkey

shallow knowledge on my side, but it seems that the AT proto requires some fancy relay node that, as of now, are only hosted by big corps, so no one has a a fully independent bsky instance

Pufferbo

This seems to be left out of the conversation when comparing Bluesky with the wider fediverse. The AT protocol relies on a bespoke setup and is complicated to implement. ActivityPub is comparatively simple, and can be implemented on pretty every thing with just a few endpoints.

donohoe

If ActivityPub is “simple” then that’s a recent’ish development. It used to be a mess.

I would imagine AT gets easier to use/setup given time too.

upofadown

Just creating a protocol specification does not create a standard. You need politics for that...

jovial_cavalier

You cannot run a bluesky instance on your own. The AT protocol isn't really a protocol in the same way that matrix or mastodon is. It's just an API, you know like all platforms used to have?

LtWorf

They all start neutral.

s_dev

They don't e.g. Parler and Gab

apichat

Can you prove to us that it is possible to interact with someone on Bluesky without being registered on Bluesky?

Threads use e ActivityPub but we know it's bullshit and that they will shut down the network as soon as possible. Bluesky is the same shit. AT protocol is just a honey pot.

LelouBil

I did not use Bluesky a lot, and just set it up to try self-hosting.

From what I know :

- Right now you can self-host your PDS (Personal Data Server) that hosts your user account basically, and all of your user content (posts, images, etc...)

- The easiest way to register is to use bluesky's frontend, and specifying your PDS address, I didn't try to self-host it too but I would assume if you self-host the bluesky web app, or just do the api calls to your PDS by hand or in another application, registration would work too.

- From what I understood, when you post, it is completely stored on your PDS, and then there are kinds of "mega nodes", (I think they are called Firehoses ?) That aggregate from a bunch of PDS, (and the official bsky.social PDS) and present it to end users. I don't think you can self-host theses just yet.

So, in the end, I think you can absolutely interact on Bluesky without being registered, by installing your own PDS and only making calls to create an account on it and post on it, without having an account elsewhere. However, the "end user" part is still closed off for now, since the Blue Sky Frontend uses *official* aggregators that could theoretically refuse your posts.

Go here for more information:

https://atproto.com/

https://docs.bsky.app/docs/advanced-guides/atproto

https://docs.bsky.app/docs/advanced-guides/firehose

noname120

Won't your content be deprioritized if you do that though? Or won't it be further down the road? I fail to see any reason for Bluesky to be honest once the user base is big enough and people are silo'ed into it.

navigate8310

AT Proto is heavily developed by BS and BS is itself the major consumer of AT Proto.

bpoyner

You mean the social network that keeps showing my wife dick pics even though she turned off adult content? That social network? Pass.

rmsaksida

It was a few months ago, but when X was banned in my country I tried Bluesky for a while. It took a lot of effort (adding blocklists, muting words and blocking individual accounts) to cleanse the timeline of k-pop and furry content. I am not interested in either type of content and didn't follow any such accounts, but still, the "Discover" feed kept showing that stuff to me. It was the strangest onboarding experience I've ever had in social media.

SadTrombone

I haven't seen a single nude, dick or otherwise on my Bluesky feed. Perhaps your wife doth protest too much? ;)

madeofpalk

...how? What feed? Is she following people who post dick pics?

Not doubting her experience, but I've never experienced this (accidentally).

MD87

Any kind of third-party what's hot/trending feed seems to. I guess they get a lot of likes in certain circles...

e.g. https://bsky.app/profile/did:plc:dbipwza2663x6hfp2purbn7i/fe...

llm_nerd

Some of the algorithmic feeds on Bluesky feature a non-zero number of dudes holding their dicks (posted without NSFW tagging). "What's Hot Classic" has a serious problem with this. And no, this isn't personalized at all.

https://bsky.app/profile/bsky.app/feed/hot-classic

That feed was defaulted for my account so for the longest time I assumed the community there was largely gay men (along with a surprising percentage of weird furry stuff). And good for them, but it just wasn't my kink to see dudes holding their dicks or sexy animal illustrations in my feed.

The discover feed seems to be absent this problem. But WHC should be either given a warning to user or at a minimum start doing some "guy holding his dick" AI inference and auto-tag those posts.

dewey

The number of times I've seen straight up porn and OnlyFans content on Twitter in my feed in the recent months is 100% higher than what I've ever encountered on BS.

bamboozled

I think it might be what she’s searching for or subscribed to? I’ve never seen cocks or genitals on BS but I don’t go looking for them either.

kace91

Has anyone managed to get a "functioning" tech discussion feed on bluesky?

I tried not long ago, mostly help me get acquaintanced with the ruby ecosystem and news, but even using starter packs and the like the best I got was following devs that mostly talked about non tech stuff (personal life, politics and the like).

Particularly annoying was the constant "we hate twitter" posts (I know, I'm here now, so why are we talking about them?). Also tons of anti AI clickbait.

kubav027

My experience was the same but I wanted to get rust news. In my opinion social networks are failed concept because they want you to have one account for everything. They should encourage people to have multiple accounts for different audience. It is normal to talk about different things with friends, colleagues, family etc.

cheeseface

I follow people mostly from the JS/TS web development community and have a pretty good balance of tech takes and some lighter life updates/humor in between. I mostly the "mutuals" and "popular with friends" tabs to check things out.

Every now and then there's too much US politics, but it's hard to escape nowadays.

kace91

>and have a pretty good balance of tech takes and some lighter life updates/humor in between

That's mostly what I want to avoid. Not that I'm not interested in humor, but I don't really care about the personal life of some random developer in the other side of the planet.

I was just trying to get a RSS like, relatively context dense feed to substitute reddit and other similar sites. But I'm not sure it's doable in any current social network.

fastball

That's just the state of devs these days.

robertlagrant

Is this MAU or total signups?

Arathorn

baal80spam

So not users but accounts.

null

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apichat

Contrary to what we could thought, Bluesky doesn't asks about which server to use on registration.

It's not federate.

firecall

Bluesky - the Social Network where everybody posts screenshots of the awful things people post on other social networks!

pndy

Can I share my experience?

I registered bluesky account for the second time last Friday and I've pick no interests during first login. Last year I had Discovery feed filled with drawn porn despite of my settings. And now on a fresh account it's mainly American politics - while setting are more liberal regarding adult content. I followed nearly 60 people but only few of them are active. The global stream overall seems to be much "slower" than public federated one on mastodon. My partner complains he gets furry porn in Discovery while having a zero interest in that - he follows only 11 accounts.

I haven't bumped on screenshots from twitter so far.

donohoe

Then perhaps you’re following the wrong people? I’ve not had that issue.

Lutger

I haven't seen a single such a screenshot, not one.

null

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ayhanfuat

Exactly. I saw way more Elon and Trump posts on Bluesky than I saw on Twitter.

oneeyedpigeon

I saw Elon posts on my following feed (whatever X now calls it) even though I wasn't following him. I even got notifications for them! I don't really know how anyone can think that's acceptable.

askl

At least blocking him still works.

(I wish the number of users who blocked an account would show up next to the number of followers)

Kelteseth

Then you clearly follow the wrong people. I do not have this issue...

ayhanfuat

Are you sure? I followed the Bluesky link on your profile and immediately saw two screenshots of Elon’s tweets.

benob

What's the real business model behind it? Sell "custom" names? That's not going to get you very far.

Shacklz

I wish there wasn't a need for a business-model to begin with for social media. Honestly, being business-driven is what turns them all to shit, as far as I'm concerned.

That being said, the lights need to be kept on somehow... some model similar to what Signal or wikipedia does might be a solution. Content-moderation is probably the big challenge though that they do not have to deal with to the same extent, so not quite sure how that could fly either...

linuxftw

The reason Twitter was successful is they paid celebrities and corporations to join their network. That usage seems to have waned in favor of Instagram, but Twitter is still the #1 place for breaking news, especially in the sports world.

I think many people supporting bluesky assume the value is in attracting the plebeians. I don't see that being the case. There are already Facebook groups and reddit (among traditional forums) if you want to interact with your peers.

Is bluesky an alternative to twitter? In form, yes, in function, no.

Lutger

Not yet, but in the echo chamber I dwell in, a lot of orgs are joining Bluesky, and most actually left X. These are mostly journalists, scientists or people involved in politics.

At some point, it may become impossible for some of these groups - probably starting with journalists - to do their work and not be on bluesky. They will be on X and bluesky. Maybe. If it happens, then bluesky will eventually replace X. Because it will not be long before it will also be possible to leave X, probably the last to do so will also be journalists. Its more efficient that way. Then it will be just nazis and shitposters on X, and X will go the way of Digg and MySpace.

Alternatively, Twitter could also fragment completely and we'll never have an equivalent network again. There's no law stating we must have a single such network where are the celebs, news orgs and scientists hang out.

linuxftw

I suspect Twitter and Bluesky are heading to the dustbin. If each one becomes an opposing echo chamber, there are more efficient ways of distributing that kind of dialogue and content.

hirokio123

X's MAU has reached about 570 million. I just hope it doesn't collapse under its own weight before getting there. Do they have any secret strategies to sustain it?

oneeyedpigeon

Can we make a meaningful comparison between the two, given that they're both private companies that could just be saying whatever they want people to hear? I mean, I have no doubt that Twitter is an order of magnitude greater in popularity, but there are so many factors at play here, especially given the number of bots and duplicate accounts in existence.

guelo

How do you know that number?

conradfr

In France there has been a clear (and coordinated) exodus of people from the left from X to Bluesky. They also actively try to ban anyone from the right who post there.

It makes for a bland circle jerk to be honest but they kind of succeeded at making also X worse as there's less balance to those racist tweets etc.